Free2ex

What Free2ex does

Free2ex is a licensed cryptocurrency exchange founded in 2019 and operated by ZAO Pixel Internet, headquartered in Minsk, Belarus as a resident of the Belarus High Technologies Park and subject to Belarusian AML/CFT and HTP regulation. The company runs a multi-asset trading platform supporting spot trading across 210+ crypto assets, margin trading across 720+ instruments (crypto, forex, commodities, indices, stocks, ETFs) with leverage up to 1000x, and investment accounts offering 580+ tokenized stocks and ETFs. Core technology includes cold wallet custody, proprietary KYC/AML verification software, advanced order types (Iceberg, Trailing Stop), and an API exposed at live.free2ex.com. Distribution is delivered through four surfaces: the FREE2EX Wallet and Trade mobile apps (iOS, Android, Huawei AppGallery), a browser-based Web App accessible via Telegram mini-app, and the professional FREE2EX Terminal.

The company serves four customer segments: retail crypto traders (primary), cryptocurrency miners requiring compliant fiat conversion with tax-grade documentation, corporate/B2B clients managing digital assets and OTC flows, and non-resident legal entities from CIS and Europe. GTM is hybrid PLG for retail (self-serve registration, freemium trading, demo accounts) combined with enterprise sales for corporate accounts and VIP/Premium subscribers, supported by dedicated account managers and personalized OTC rates. Revenue is generated through transaction fees (spot 0.075%-1.75% maker/taker by volume tier; margin 0.002%-0.3% by asset class), deposit/withdrawal fees (card deposits 3%, SBP withdrawal 2.5%), tiered subscriptions (Basic free, VIP $21/month annually, Premium $84/month annually), and corporate account maintenance fees ranging from 1 BYN to $180/month depending on entity residency.

The company is privately held with 51-100 employees, offices in Minsk (HQ) and Limassol (EU representative via REFIRAL), and geographic restrictions covering the US, North Korea, Iran, Syria, Cuba, and Crimea. Upcoming strategic initiatives include the launch of the FREE2EX Crypto Card in 2026 and the rollout of subscription packages, indicating a pivot toward recurring revenue and payments monetization on top of the existing exchange franchise.

Name

Free2ex

Legal name

ЗАО «Пиксель Интернет»

Website

https://free2ex.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Free2ex is a Belarus-licensed cryptocurrency exchange founded in 2019, serving retail traders, miners, and corporate clients across CIS and Europe with spot/margin trading, OTC, tokenized stocks, and an upcoming crypto card.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (523210), Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL)

akta.pro secondary industries

OTC Spot Trading & Block Execution (FSADAJAB), Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG), OTC Desks & Block Trading Networks (FSAPADAH)

Keywords

• Cryptocurrency exchange
• Spot margin trading
• Tokenized stocks
• OTC trading services
• Crypto debit card

Headquarters

HQ city

Bykhov

HQ country

Belarus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trading Fees: Commission-based revenue from spot and margin trading. Spot trading fees range from 0.075%-1.75% depending on volume and maker/taker type. Margin trading fees vary by asset class (crypto, commodities, forex, indices) from 0.002%-0.3%.
2. Subscription Plans: Tiered subscription model: Basic (free), VIP ($21/month or $252/year), Premium ($84/month or $1,008/year). Subscriptions unlock additional features like crypto card access, better trading fees, OTC rates, and dedicated account managers.
3. Deposit/Withdrawal Fees: Fees charged on fiat deposits and withdrawals. For example, card deposits 3%, bank transfers vary by corridor, crypto withdrawals have network fees. Provides additional revenue stream alongside trading commissions.
4. Legal Entity Account Services: Monthly fees for corporate clients: 1 BYN for Belarus residents, 6000 RUB for Russian IE, $1-180 USD for non-residents depending on classification. Includes access to exchange operations, OTC trades, and dedicated support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Free2ex is a licensed Belarusian cryptocurrency exchange platform offering spot and margin trading across 210+ crypto assets, 720+ margin instruments, and 580+ tokenized stocks/ETFs. The platform supports margin trading with leverage up to 1000x, OTC deals for large volumes, investment accounts, and multiple fiat on/off-ramps. It operates mobile apps (Wallet, Trade), a web trading terminal, and a Telegram mini-app, with cold wallet storage and KYC/AML compliance under Belarusian High-Tech Park regulation.

Product overview

FREE2EX is a licensed Belarusian cryptocurrency exchange (resident of the High-Tech Park, established 2019) offering an integrated platform for cryptocurrency trading, investing, and exchange services. The product portfolio includes four main platform interfaces: FREE2EX Wallet (account management and exchange app), FREE2EX Trade (mobile trading terminal), FREE2EX Web App (browser-based access via Telegram or web), and FREE2EX Terminal (professional web trading terminal with advanced order types). Additional offerings include a crypto card (upcoming), subscription tiers (Basic/VIP/Premium), investment accounts (500+ tokenized stocks/ETFs), spot and margin trading (up to 1000x leverage, 720+ instruments), OTC deals, miner services, and B2B corporate solutions. The platform connects to Telegram for messaging-based access and integrates payment systems WEBPAY, BePaid, and Amoka for fiat transactions.

Differentiator

Problem solved

Functional benefit

Brands

• FREE2EX Wallet: Mobile app for exchanging and managing accounts with deposit, withdrawal, and exchange functionality.
• FREE2EX Trade
• FREE2EX Terminal
• FREE2EX Web App
• FREE2EX Card

Products and services

• FREE2EX Wallet Mobile application for exchanging and managing cryptocurrency accounts. Supports multiple deposit and withdrawal methods, instant cryptocurrency exchange, and fund transfers between spot, margin, and investment accounts. Available on iOS, Android, and Huawei AppGallery for individual crypto traders and investors.
• FREE2EX Trade Mobile trading application with professional tools for spot and margin trading with leverage up to 1000x. Provides real-time market data, price notifications, instant order placement, and data synchronization across devices for retail and professional crypto traders.
• FREE2EX Web App Browser-based wallet interface requiring no app download. Can also be accessed via Telegram mini-app for seamless in-chat trading. Provides simple interface for instant transactions and secure operations.
• FREE2EX Terminal Professional web-based trading terminal with advanced order types (Iceberg, Trailing Stop), technical analysis tools with dozens of indicators, charting tools, and demo account for learning. No download or installation required, designed for professional crypto traders.
• FREE2EX Card Upcoming physical/virtual crypto card that converts digital assets (BTC, ETH, and other coins) into fiat for real-world purchases instantly. Works wherever Visa and Mastercard are accepted globally for crypto traders seeking to spend digital assets.
• Investment Accounts Professional tools for capital growth enabling investment in tokenized stocks and ETFs of leading global companies. Offers 500+ tokenized stocks and ETFs with 24/7 access, instant trade execution, and favorable trading conditions for retail and professional investors.
• Spot Trading Cryptocurrency spot trading service supporting crypto-fiat, crypto-crypto, and crypto stocks/ETF pairs. Provides trading with maker/taker fee structure based on trading volume for individual and business clients.
• Margin Trading Leveraged trading service offering up to 1000x leverage across 720+ instruments including crypto, commodities, forex, indices, stocks, and ETFs. Separate fee structures apply based on trading volume and asset class.
• OTC Deals Over-the-counter trading service with personalized terms and dedicated dealer support. Provides individual OTC rates, full transaction support, no hidden fees, and available for non-resident legal entities and high-value business clients.
• Miner Services Specialized services for legal entities and individual entrepreneurs including fiat conversion with full documentation, accounting and tax reporting support, and legal fund withdrawal. Targets crypto miners seeking compliant operations and legalization of mining revenue.
• Demo Trading Practice trading account with virtual balance using real market quotes. Allows testing of strategies and platform exploration without financial risk for new traders learning the platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WEBPAYcoreTechnology or IntegrationElectronic payment system providing payment card processing for MasterCard. Data transmission via separate channel with modern encryption. All confidential data stored encrypted with TLS protocol for secure data transmission.
• BePaidcoreTechnology or IntegrationElectronic payment system providing payment card processing. Integrates with FREE2EX for deposit and withdrawal operations. Supports international payment standards with encrypted data storage.
• KYC Organization (UK)coreTechnology or IntegrationOrganization ensuring KYC procedure for software verification of client information and beneficial owners. Located in Great Britain. Essential for AML compliance and user verification.
• TelegramcoreTechnology or IntegrationMessaging platform hosting the FREE2EX mini-app for in-chat trading. Provides distribution channel for accessing trading services through Telegram interface.
• SBH Law OfficesminorImplementation/ SI/ Consulting PartnerPartner law firm providing legal services for specific legal matters under the partnership program. Offers special tariff for legal entity clients requiring legal assistance.
• REFIRALminorStrategic or Co-development PartnerRepresentative for European Union users. Located in Limassol, Cyprus. Acts as EU representative and DPO contact point for European users.
• TОО 'amoka (амока)'coreTechnology or IntegrationPayment intermediary in Kazakhstan facilitating payment operations between users, FREE2EX, and banks. Enables convenient payment methods for users including card payments and bank transfers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bybit: Bybit is a major global derivatives-focused crypto exchange offering high leverage (up to 100x), spot trading, and copy trading. It directly competes with Free2ex on margin/leverage offerings and serves overlapping CIS/Russian-speaking user bases.
• OKX: OKX is a top-tier global crypto exchange offering spot, margin, derivatives, and DeFi/Web3 services. It competes with Free2ex on the same retail and semi-professional user base seeking professional trading tools, advanced order types, and high leverage.
• KuCoin: KuCoin is a global crypto exchange known for its broad token listings (700+ assets) and competitive fees. It directly parallels Free2ex's product breadth (210+ crypto assets, 720+ instruments) and targets similar retail/professional retail CIS user segments.
• Binance: Binance is the world's largest crypto exchange offering spot, margin, futures, OTC, and a full suite of products. It competes with Free2ex across virtually every product dimension and on regional CIS user demand, particularly through Binance's CIS-targeted services.
• HTX (formerly Huobi): HTX is a major Asian-founded global crypto exchange serving a wide user base with spot, derivatives, and OTC services. It overlaps with Free2ex in offering multi-asset trading and operating across CIS/Eastern European regions.

Direct peers

• CEX.IO: CEX.IO is a UK-registered crypto exchange offering spot trading, margin, staking, and fiat on-ramps globally. It competes with Free2ex in serving retail and business clients seeking regulated fiat-to-crypto conversion with KYC/AML compliance.
• WhiteBIT: WhiteBIT is a European-registered crypto exchange (originally from Ukraine) offering spot, margin, OTC, and a proprietary token. It directly competes with Free2ex in the CIS/Eastern European retail and corporate crypto trading market with similar regulatory positioning.
• EXMO: EXMO is a Belarus-founded cryptocurrency exchange that operates in the same CIS region with comparable spot/margin trading services, OTC desk, and multi-fiat corridors. Like Free2ex, EXMO targets retail and corporate clients and offers a similar breadth of crypto assets.

Regional players

• Garantex: Garantex is a Russian-registered cryptocurrency exchange operating across CIS markets. It overlaps with Free2ex in serving Russian-speaking clients with OTC and spot services, though it has notably different (and problematic) regulatory standing.
• Currency.com: Currency.com is a Belarus-based (originally Minsk-founded) tokenized securities and crypto exchange offering trading in crypto, equities, and derivatives. It is highly comparable to Free2ex as a fellow Belarusian-anchored platform with regulatory roots in the High-Tech Park serving CIS users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/free2ex
• YouTubeyoutube.com/@FREE2EX
• Facebookfacebook.com/free2ex
• LinkedInlinkedin.com/company/free2ex
• Instagraminstagram.com/free2ex_ru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free2ex