Woodlands Medical Aesthetics Institute

What Woodlands Medical Aesthetics Institute does

Woodlands Medical Aesthetics Institute is a physician-owned medical aesthetics and gynecology practice founded in 2012 by board-certified gynecologist Dr. Johnny Peet, headquartered on the St. Luke's The Woodlands hospital campus in The Woodlands, Texas, with a secondary office in Montgomery. The practice delivers an integrated portfolio of aesthetic, wellness, and gynecological services to men and women across The Woodlands, Spring, Montgomery, Conroe, Tomball, and Magnolia. Patients range from teenagers to individuals in their 80s, served across anti-aging, body contouring, injectables, skin rejuvenation, bioidentical hormone replacement therapy (BHRT), feminine and men's sexual wellness, weight loss, IV therapy, and clinical gynecology.

The service offering is built on a multi-vendor stack of FDA-cleared devices and procedures rather than internally developed technology. Core platforms include Sciton BBL HERO, Halo, and Forever Young BBL broadband-light and hybrid fractional lasers; BTL EMSCULPT and EMSELLA HIFEM devices; the EON robotic touch-free body contouring laser; Ultherapy and Sofwave ultrasound skin-tightening systems; and injectable neuromodulators and fillers from Allergan/AbbVie (BOTOX, JUVÉDERM) and Galderma (Restylane, Sculptra), plus DAXXIFY, Dysport, KYBELLA, and PRP-based protocols (Vampire Facial/Facelift, O-Shot, P-Shot). The proprietary layer is procedural rather than technical: Dr. Peet's role as a Sciton clinical investigator and physician educator, combined with integrated laser/PRP/BHRT treatment protocols, distinguishes the practice from generic device-stocking competitors.

Revenue is generated primarily through unit-priced treatment fees paid out-of-pocket, with financing administered through CareCredit and Cherry. A recurring annual membership program adds subscription-based revenue, and supplementary streams include retail sales of medical-grade skincare products and professional gynecology service fees. Go-to-market is direct-to-consumer via a content-driven website, local SEO, email newsletters, Zocdoc online booking for gynecology, and heavy reliance on word-of-mouth referrals; the practice's 4.8/5 Google rating across 173 reviews is a primary demand-generation asset. The business is privately held by the founding physician, with no disclosed parent company, institutional investors, or funding rounds.

Name

Woodlands Medical Aesthetics Institute

Legal name

Woodlands Medical Aesthetics Institute

Website

https://woodlandsmedicalaesthetics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodlands Medical Aesthetics Institute is a physician-owned medical aesthetics and gynecology practice in The Woodlands, Texas, delivering injectables, laser treatments, body contouring, hormone replacement, and wellness services to men and women across the greater Houston area.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical aesthetics services
• Med spa treatments
• Cosmetic injectables
• Body contouring treatments
• Hormone replacement therapy

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Spa Treatment Fees: Revenue from aesthetic treatments including injectables (BOTOX, dermal fillers), laser treatments (BBL HERO, Halo, Forever Young BBL), body contouring (EMSCULPT, EON), skin tightening (Ultherapy, Sofwave), feminine treatments (diVa, O-Shot, EMSELLA), and men's treatments (P-Shot, erectile dysfunction)
2. Membership Program: Annual membership program offering benefits and preferential pricing for repeat patients
3. Skincare Products: Sale of medical-grade skincare products
4. Gynecology Services: Clinical gynecology services including wellness exams and hormonal consultations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Woodlands Medical Aesthetics Institute is a physician-owned medical aesthetics and gynecology practice providing injectable treatments (BOTOX, DAXXIFY, Dysport, dermal fillers, KYBELLA), body contouring (EMSCULPT, EON laser), skin rejuvenation (BBL HERO, Halo, Forever Young BBL, HydraFacial, SkinPen microneedling, chemical peels, Ultherapy, Sofwave, Tixel), feminine treatments (diVa, O-Shot, EMSELLA), men's treatments (P-Shot, ED therapy, PhalloFILL), bioidentical hormone replacement therapy, IV therapy, weight loss programs, and gynecology services, along with medical-grade skincare retail.

Product overview

Woodlands Medical Aesthetics Institute is a physician-owned medical spa and wellness center offering a comprehensive portfolio of aesthetic, wellness, and gynecological services. The practice operates as a single-location medical institute under the direction of board-certified gynecologist Dr. Johnny Peet, combining advanced laser technologies, injectable treatments, hormone therapy, and surgical aesthetics. The service portfolio spans body contouring (EMSCULPT®, EON® Body Contouring Laser), injectables (BOTOX® Cosmetic, Dysport®, DAXXIFY®, Dermal Fillers, KYBELLA®), skin rejuvenation (BBL HERO®, Forever Young BBL™, Halo® Laser, HydraFacial MD®, SkinPen® Microneedling, Chemical Peels, Ultherapy®, Sofwave, Tixel®, Vampire treatments, Laser Hair Removal), feminine treatments (diVa® Laser, diVaTyte™, O-Shot®, EMSELLA®), men's treatments (P-Shot®, Erectile Dysfunction, BOTOX®/Fillers for men), bioidentical hormone replacement therapy (BHRT), wellness IV therapy (Natural Defense IV), weight loss management, gynecology services, and retail skincare products. The practice positions itself as a comprehensive anti-aging and wellness destination combining medical expertise with aesthetic treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• EMSCULPT Body Contouring Non-invasive body contouring treatment using HIFEM technology to build muscle and reduce fat, intended for adults seeking muscle tone and fat reduction without surgery or downtime.
• EON Body Contouring Laser Robotic, touchless laser treatment that reduces subcutaneous fat in the abdomen and flanks without surgery or downtime, using proprietary cooling and skin-safety sensors for consumers seeking non-invasive fat reduction.
• BOTOX Cosmetic Injectable neurotoxin treatment that temporarily reduces the appearance of lines and wrinkles by blocking nerve signals to facial muscles, intended for adult men and women seeking facial rejuvenation.
• Dysport Injectable neuromodulator treatment for temporary improvement of moderate to severe glabellar (frown) lines, intended for adults seeking facial wrinkle reduction.
• DAXXIFY Peptide-exchange injectable neuromodulator treatment providing extended-duration wrinkle reduction (up to 6 months, nearly twice as long as traditional neuromodulators), intended for adults seeking longer-lasting facial rejuvenation.
• Dermal Fillers (JUVÉDERM, Restylane, Sculptra) Injectable gel treatments including JUVÉDERM, Restylane, and Sculptra Aesthetic that restore lost facial volume and smooth wrinkles, intended for adults seeking facial volume restoration and wrinkle reduction.
• KYBELLA Double Chin Treatment Injectable deoxycholic acid treatment that permanently reduces submental fat (double chin), intended for adults seeking non-surgical chin contouring.
• BBL HERO Skin Rejuvenation Advanced broadband light (IPL) therapy for skin rejuvenation treating sun damage, pigmentation, redness, and unwanted hair, intended for adults seeking comprehensive skin revitalization.
• Forever Young BBL Broadband light treatment that targets signs of aging and sun damage for a refreshed, rejuvenated appearance, intended for adults seeking anti-aging skin therapy.
• Halo Laser Skin Resurfacing First-of-its-kind hybrid fractional laser combining non-ablative and ablative wavelengths for comprehensive skin restoration, intended for adults seeking skin resurfacing and damage reversal.
• HydraFacial MD Non-invasive multi-step resurfacing facial that cleanses, peels, exfoliates, extracts, and replenishes vital nutrients, intended for adults seeking routine skin health and glow.
• SkinPen Microneedling Microneedling treatment for acne scarring, hyperpigmentation, fine lines, sun damage, and stretch marks, intended for adults seeking skin texture and tone improvement.
• Chemical Peels Medical-grade light, medium, and deep chemical peels including VI Peels for reducing fine lines, wrinkles, acne scarring, and uneven pigmentation, intended for adults seeking skin resurfacing.
• Ultherapy Skin Tightening Non-invasive ultrasound treatment for neck, eyebrow, and under-chin lift that stimulates deep skin layers, intended for adults seeking non-surgical skin lifting and tightening.
• Sofwave Skin Tightening Non-invasive skin tightening treatment using advanced ultrasound technology for mild to moderate skin laxity on the face and neck, intended for adults seeking non-surgical lifting.
• Tixel Skin Rejuvenation Non-invasive thermal energy treatment that rejuvenates skin by stimulating natural healing response and collagen production, intended for adults seeking skin texture and tone improvement.
• Vampire Facelift and Vampire Facial (PRP) Platelet-rich plasma (PRP) facial treatments that stimulate blood flow, new cell growth, collagen, and fibroblasts for skin rejuvenation, intended for adults seeking natural skin rejuvenation.
• Laser Hair Removal Advanced laser hair removal using Forever Bare BBL technology for effective, comfortable, long-lasting hair reduction, intended for men and women seeking permanent hair removal.
• diVa Laser Vaginal Therapy Laser vaginal therapy reducing vaginal laxity, increasing muscle tone, enhancing sensation, and naturally increasing lubrication, intended for women seeking feminine rejuvenation.
• diVaTyte Feminine Treatment Non-ablative treatment improving the appearance, texture, and tone of vulvar skin, intended for women seeking external feminine rejuvenation.
• O-Shot (PRP Feminine Treatment) PRP-based feminine treatment stimulating new cell, vessel, collagen, and fibroblast growth in vaginal tissue to enhance sensitivity and sexual health, intended for women seeking sexual wellness improvement.
• EMSELLA Pelvic Floor Treatment HIFEM technology treatment for urinary incontinence and pelvic floor strengthening, intended for women experiencing pelvic floor weakness or incontinence.
• P-Shot (PRP Men's Treatment) PRP (Priapus Shot) treatment for enhanced sexual performance and enjoyment without medication or surgery, intended for men seeking non-surgical male sexual wellness.
• Erectile Dysfunction Treatment Non-surgical, medication-free treatment solutions for erectile dysfunction, intended for men of all ages seeking male sexual health treatment.
• PhalloFILL Men's Treatment Non-surgical male enhancement filler treatment for men seeking aesthetic and sexual wellness improvement.
• Bioidentical Hormone Replacement Therapy (BHRT) Hormone pellet therapy replacing declining hormone production for men and women to address symptoms of hormonal imbalance, intended for adults seeking hormone optimization.
• Natural Defense IV Therapy IV therapy delivering a mix of vitamins, minerals, and amino acids directly into the bloodstream for immune support, intended for adults seeking wellness and immune boosting.
• Weight Loss Management Program Comprehensive physician-supervised weight loss programs designed to help patients achieve and maintain healthy weight goals, intended for adults seeking medical weight management.
• Gynecology Services Comprehensive gynecology services including annual exams, treatment of gynecological conditions, and women's health care, intended for women seeking ongoing gynecological care.
• Medical-Grade Skincare Products Medical-grade, science-based skincare products for rejuvenating skin health and appearance, sold to consumers for at-home use.
• Annual Membership Program Annual membership program providing preferential pricing and member benefits to repeat aesthetic and wellness patients.
• MOXI Laser Non-ablative fractional laser skin treatment for tone and texture improvement, intended for adults seeking preventative or corrective skin resurfacing.

Quantifiable outcome

• EON laser: 20-25% fat reduction in abdomen
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• EON (Immerus)coreTechnology or IntegrationEON Body Contouring Laser is a robotic, touchless FDA-cleared laser system for non-invasive fat reduction. The practice was among the first in the area to offer this technology.
• ScitoncoreTechnology or IntegrationSciton manufactures BBL HERO, Halo laser, and Forever Young BBL devices. Dr. Peet serves as a clinical investigator and physician educator for Sciton.
• BTLcoreTechnology or IntegrationBTL manufactures EMSCULPT and EMSELLA devices used for muscle building and pelvic floor treatment respectively.
• Allergan (AbbVie)coreTechnology or IntegrationAllergan provides JUVÉDERM dermal fillers and BOTOX Cosmetic used at the practice.
• GaldermacoreTechnology or IntegrationGalderma provides Restylane and Sculptra Aesthetic dermal fillers.
• CareCreditsupportingChannel Partner/ Reseller/ DistributorHealthcare credit card financing program offering affordable monthly payment plans for treatments not covered by insurance.
• ZocdocsupportingChannel Partner/ Reseller/ DistributorOnline booking marketplace allowing patients to schedule gynecology appointments online.
• CherrysupportingChannel Partner/ Reseller/ DistributorPayment plan provider offering financing options for aesthetic treatments.
• Google ReviewssupportingGTM or Marketing PartnerPatient review platform where the practice maintains a 4.8/5 rating across 173 reviews.
• Facebook ReviewssupportingGTM or Marketing PartnerSocial media review platform where the practice maintains a 5/5 rating.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Vio Med Spa: Multi-location med spa offering injectables, body contouring, laser, and skin treatments, primarily in the Midwest/South. Comparable service menu with regional rather than national footprint.
• ZapLife Med Spa: Texas-based med spa chain offering injectables, laser, body contouring, and skin treatments with comparable direct-to-consumer marketing approach.
• Flawless MedSpa: Multi-location med spa in Texas offering injectables, laser, body contouring, and skin rejuvenation. Comparable service mix with overlapping Texas/Houston-area market.

Direct peers

• Beverly Hills Rejuvenation Center: Multi-location med spa combining aesthetic injectables, laser, body contouring, and hormone replacement therapy. Highly comparable in combining BHRT/wellness with aesthetics under a physician-supervised model.
• SkinSpirit: Physician-owned/led medical aesthetics chain offering BOTOX, fillers, lasers, body contouring, and skin treatments. Closely comparable in service mix, physician-led model, and premium positioning, with broader geographic reach.
• Cosmetic Physician Partners (CPP): PE-backed platform of physician-owned medical aesthetics practices; Woodlands Medical Aesthetics' careers page links directly to CPP, suggesting partnership/affiliation. Directly comparable partner model combining aesthetics with women's health and wellness.

Broad incumbents

• LaserAway: National med spa chain specializing in laser hair removal, body contouring, injectables, and skin treatments. Comparable service offering; broader geographic footprint and corporate ownership.
• Milan Laser Hair Removal: Largest U.S. laser hair removal chain, also offering body contouring and select aesthetic services. Comparable in technology-driven med spa model with multi-location footprint.
• Ideal Image: Largest U.S. med spa chain offering injectables, laser hair removal, body contouring, and skin services. Comparable core menu but operates at national scale with corporate (not physician-owned) model.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of BOTOX Cosmetic and JUVÉDERM fillers used at the practice. Not a competitor but a key ecosystem supplier whose product portfolio and pricing directly shape Woodlands' service economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodlandsmedicalaesthetics
• LinkedInlinkedin.com/company/woodlands-medical-aesthetics-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlands Medical Aesthetics Institute