What Vietceramics does

Vietceramics (legal name Công Ty Cổ phần Quốc Tế Gốm Sứ Việt) is a Vietnam-based private distributor of premium imported tiles, sanitaryware, and wood flooring, headquartered in Ho Chi Minh City. The company claims operational activity dating to 2004 and was formally incorporated on 30 July 2011. It holds exclusive Vietnamese distribution rights for more than ten European and international brands, most notably Gessi (Italy) and Villeroy & Boch (Germany), with secondary relationships covering Atlas Concorde, Emilceramica, and Lea Ceramiche. The product catalog spans ceramic and porcelain tiles in marble-, stone-, wood-, concrete-, and decorative-look formats, alongside branded bathroom fixtures including Gessi Venti20, Anello, Sogni collections and the Villeroy & Boch Antao and VICLEAN-IH+ smart toilet ranges, plus laminate wood flooring.

The company generates revenue primarily through one-time product sales via eight owned showrooms (four in Ho Chi Minh City, two in Hanoi, two in Da Nang), an outlet for clearance inventory, an agency/dealer network, a project sales force targeting real estate developers, contractors, architects, and design firms, and a login-gated e-commerce storefront on vietceramics.com. Pricing is quote-based, with periodic promotional campaigns (e.g., European tile discounts up to 30%, bathroom combos from VND 34 million, outlet stock from VND 100,000/m²) and a tiered discount structure on large orders (20–25% off based on value). Ancillary services — design consultation, custom tile fabrication, professional delivery, technical installation advisory, and warranty/maintenance — extend the revenue model beyond pure product resale.

Vietceramics serves a dual customer base: individual consumers and homeowners purchasing through showrooms and digital channels, and enterprise project buyers specifying materials for residential, resort, office, commercial, and public developments. Notable project references include Phu My Hung's Sculptura and Harmonie, and the company cites more than 50 high-end project partners. Marketing relies on showroom experiences, celebrity endorsements (Miss Universe Vietnam Kỳ Duyên, entertainer Trấn Thành), seasonal promotional campaigns, blog and newsletter content, and a recently launched Villeroy & Boch official store on Lazada's Lazmall marketplace. The firm is privately held and founder/management-owned; no funding rounds, acquisitions, or public listing have been disclosed.

Name

Vietceramics

Legal name

Công Ty Cổ phần Quốc Tế Gốm Sứ Việt

Website

https://vietceramics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Vietceramics is a Vietnam-based premium distributor of imported European tiles, sanitaryware, and wood flooring, operating eight showrooms across Ho Chi Minh City, Hanoi, and Da Nang, and serving both individual consumers via showrooms and enterprise buyers via project sales teams.

Ownership category

akta.pro rank

Product category

Premium Tile and Sanitaryware Distribution

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Premium tile distribution
• Bathroom fixtures supply
• Sanitaryware retail
• Wood flooring products
• Interior building materials

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tile Sales (Gạch ốp lát): Sale of imported ceramic and porcelain tiles across categories: marble-look, stone-look, wood-look, concrete-look, and decorative tiles. Products sourced from Italy, Spain, Malaysia, Thailand, Indonesia, India, China, and other countries. Sold through showroom network and project sales channels.
2. Sanitaryware & Bathroom Fixtures Sales (Thiết bị vệ sinh): Sale of premium bathroom fixtures including toilets, bidets, bathtubs, showers, faucets, washbasins, and accessories. Brands include Gessi (Italy), Villeroy & Boch (Germany), and others. Sold via showrooms and project sales with exclusive distribution agreements.
3. Wood Flooring Sales (Sàn gỗ): Sale of laminate wood flooring and related products through showrooms and project channels.
4. Professional Services (Design Consulting, Processing, Transportation, Technical Advisory, Warranty): Comprehensive service package including design consultation with architects, custom tile processing/cutting, professional transportation/delivery, technical installation advisory, and warranty/maintenance services. These services complement product sales and enhance customer experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vietceramics distributes premium ceramic and porcelain tiles, sanitaryware (faucets, washbasins, toilets, bathtubs, showers), and laminate wood flooring sourced from exclusive European brands including Gessi (Italy) and Villeroy & Boch (Germany), along with tile manufacturers from Italy, Spain, and Asia. The company complements product sales with design consultation, custom tile fabrication, delivery logistics, technical installation advisory, and warranty/maintenance services. Operations are conducted through 8 showrooms across Vietnam, a project sales team for large-scale developments, and a login-gated online platform.

Product overview

Vietceramics is Vietnam's leading distributor of premium European tiles and sanitaryware, operating as a unified product-and-service platform. The core product portfolio comprises three main categories: (1) Ceramic/porcelain tiles for wall and floor applications featuring marble-look, stone-look, wood-look, concrete-look, and decorative designs; (2) High-end sanitaryware including faucets, washbasins, toilets, bathtubs, and showers from exclusive European brands Gessi (Italy) and Villeroy & Boch (Germany); and (3) Laminate wood flooring. The offering includes branded sub-collections such as Gessi Venti20, Gessi Anello, Gessi Sogni, Villeroy & Boch Antao, and Villeroy & Boch VICLEAN-IH+ smart toilet, complemented by tile collections including LUNA (subway tiles), MAGMA (volcanic stone-look), INTENSE (limestone), SARDONYX (marble), CONCRETI (concrete), MERBAU (wood-look), and MARKEL. Beyond product sales, Vietceramics provides integrated services including design consultation, custom tile fabrication, delivery logistics, technical advisory, and warranty/maintenance support. The company operates 8 showrooms nationwide with virtual 3D showroom capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Gạch ốp lát (Tiles) Ceramic and porcelain tiles for wall and floor applications, featuring marble-look, stone-look, wood-look, concrete-look, and decorative designs. Available in various sizes from standard to large format (up to 120x278cm), sourced from Italy, Spain, Malaysia, Thailand, Indonesia, India, China and other countries. For homeowners, developers, architects, and contractors in Vietnam.
• Thiết bị vệ sinh (Sanitaryware) Bathroom fixtures including faucets, washbasins, toilets, bidets, bathtubs, showers, and accessories from European brands Gessi (Italy) and Villeroy & Boch (Germany), distributed exclusively in Vietnam. For residential, hospitality, commercial, and public construction projects as well as individual homeowners.
• Sàn gỗ (Wood Flooring) Laminate wood flooring products for residential and commercial spaces, offering natural warmth and durability. Sourced through Vietceramics' distribution network and sold through showrooms and project channels.
• Gessi Venti20 Bathroom faucet and fixture collection inspired by the Roaring Twenties, designed by Lázaro Rosa-Violán. Features premium PVD finishes including Nickel, Aged Bronze, Matt Black, Black Metal, Brass, and Copper. Sold to premium residential and project customers in Vietnam.
• Gessi Anello Elegant faucet collection inspired by the ring symbol, manufactured in Italy with artisanal craftsmanship. Features Warm Bronze, Chrome, Copper, Antique Brass, and Black Metal finishes. Targeted at premium residential buyers.
• Gessi Sogni Luxury shower system featuring an infinity effect, multi-color light therapy, and three shower modes for a multisensory bathing experience combining water and light. Targeted at premium residential customers and luxury hospitality projects.
• Villeroy & Boch Antao Bathroom collection from Villeroy & Boch featuring pure and soft design inspired by dew drops, evoking natural beauty and tranquility. Includes coordinated fixtures for premium residential and hospitality projects.
• Villeroy & Boch ViClean-IH+ Smart Toilet Smart toilet with three-layer antibacterial protection: Hygiene Surface ceramic treatment, UV water/nozzle sanitization, and plasma air sanitization. Features automatic sensor, heated seat, and rimless design. Targeted at premium residential and luxury hospitality customers.
• Design Consultation Service Expert design consultation services helping architects and customers select products suited to project style and technical requirements. Provided alongside product purchases.
• Tile Fabrication Service Custom cutting, edge finishing, and tile processing using modern equipment to meet precise technical specifications of construction projects. Serves project developers and contractors.
• Delivery & Logistics Service Professional delivery ensuring products arrive in perfect condition, on time and at the specified project or residential location.
• Technical Advisory Service Experienced technicians provide installation guidance and share important technical notes to ensure effective and long-lasting product use.
• Warranty & Maintenance Service Transparent warranty policies (1-year manufacturer warranty) and on-request maintenance services to support customers with any issues during product use.

Quantifiable outcome

• VICLEAN-IH+ eliminates 99.9% of disease-causing bacteria including Candida fungus through three-layer antibacterial system (surface, UV water/nozzle sanitization, plasma air sanitization)
• +2 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Gessi (Italy)coreChannel Partner/ Reseller/ DistributorExclusive distributor of Gessi premium Italian bathroom fixtures and accessories in Vietnam. Vietceramics offers the full Gessi product range including the Anello, Sogni, Venti20, and Incastri collections. Gessi is an Italian bathroom fashion brand renowned for design excellence and made-in-Italy craftsmanship.
• Villeroy & Boch (Germany)coreChannel Partner/ Reseller/ DistributorExclusive distributor of Villeroy & Boch premium German sanitaryware in Vietnam. Brands include ViClean-IH+ smart toilet (with 277+ years of ceramic heritage), Antao collection, and full range of toilets, bidets, washbasins, bathtubs, and faucets. Villeroy & Boch is a 277-year-old German ceramic heritage brand.
• Atlas Concorde (Italy)minorChannel Partner/ Reseller/ DistributorItalian tile manufacturer whose products are distributed through Vietceramics. Featured in Vietceramics Outlet promotional campaigns for European imported tiles.
• Emilceramica (Italy)minorChannel Partner/ Reseller/ DistributorItalian tile manufacturer whose products are distributed through Vietceramics. Mentioned in Vietceramics promotional materials for European imported tile collections.
• Lea Ceramiche (Italy)minorChannel Partner/ Reseller/ DistributorItalian tile manufacturer. The INTENSE collection at Vietceramics replicates classic limestone with Lea Ceramiche's distinctive craftsmanship and technology.
• Lazaro Rosa-Violán (Spain)minorStrategic or Co-development PartnerRenowned Spanish architect and designer who collaborated with Gessi on the Venti20 collection. Vietceramics distributes the Gessi Venti20 collection designed by Lázaro Rosa-Violán, featuring Art Deco-inspired designs representing the Roaring Twenties spirit.
• Lazmall (Lazada) — Villeroy & Boch Official StoreminorChannel Partner/ Reseller/ DistributorVietceramics partnered with Villeroy & Boch to launch an official store on Lazada's Lazmall e-commerce platform, extending distribution of Villeroy & Boch products to online channels.
• Phu My HungmajorStrategic or Co-development PartnerMajor Vietnamese real estate developer and key project partner. Vietceramics collaborated with Phu My Hung on The Sculptura project and The Harmonie project, supplying premium tiles and bathroom fixtures for Phu My Hung residential developments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cersanit: European (Polish) ceramic tile and sanitaryware manufacturer with growing presence in emerging markets. Competes in the premium and mid-premium bathroom fixtures segment at a global level, providing alternative European-brand distribution channels that could overlap with Vietceramics' exclusive European brand partnerships.

Broad incumbents

• SCG (Siam Cement Group): Thailand's leading industrial conglomerate with building materials and home solutions segments including tiles, sanitaryware, and roofing. Comparable regional scale and product breadth across ASEAN home improvement markets, though operating more broadly across multiple building categories than Vietceramics' tile-plus-bathroom focus.

Direct peers

• Viglacera: Major Vietnamese state-owned ceramic tile and sanitaryware manufacturer-distributor selling across domestic and export markets. Direct peer in selling tiles and bathroom fixtures to Vietnamese consumers and developers; closest product overlap, though Viglacera manufactures locally while Vietceramics distributes imported European brands.
• American Standard Vietnam: Vietnamese subsidiary of the American sanitaryware brand with showrooms and project sales targeting the same premium segment as Vietceramics. Comparable customer base across residential and hospitality projects in Vietnam.
• HAFELE Vietnam: Vietnamese subsidiary of German premium fittings and architectural hardware company HAFELE. Similar premium positioning, distribution model, and showroom/project-driven sales motion to Vietceramics, with overlapping offerings in premium bathroom fixtures and home finishing products for Vietnamese architects and developers.
• LIXIL Vietnam: Vietnamese presence of Japanese building products giant LIXIL Group, operating INAX and other bathroom brands. Competes with Vietceramics in the premium bathroom fixtures segment, with similar project sales focus on residential and hospitality developers in Vietnam.
• TOTO Vietnam: Vietnamese subsidiary of Japanese sanitaryware giant TOTO Ltd. Competes directly with Vietceramics' bathroom fixture offering through showrooms and project sales, targeting the same premium Vietnamese residential and hospitality customer segments.
• Roca Vietnam: Vietnamese operations of the Spanish sanitaryware and bathroom brand Roca. Directly comparable premium positioning to Vietceramics, competing for high-end Vietnamese residential and commercial projects with showrooms and project-driven sales motion.
• Kohler Vietnam: Vietnamese operations of the American luxury bathroom and kitchen brand Kohler. Direct competitor in the premium sanitaryware segment, with comparable showrooms and project sales approach for high-end residential, hotel, and commercial developments.

Regional players

• COTTO: Thailand's largest tile and sanitaryware manufacturer-distributor with strong showroom presence and project sales focus. Directly comparable integrated business model to Vietceramics (tiles + sanitaryware) serving the premium Thai market with similar premium international brand partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VietCeramicsShowroomSuVanHanh
• LinkedInlinkedin.com/company/viet-ceramics-international-joint-stock-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietceramics