Viaggi del Mappamondo

What Viaggi del Mappamondo does

Viaggi del Mappamondo S.r.l. is an Italian tour operator founded in 1976 and headquartered in Rome (Viale Regina Margherita 270) with a secondary office in Milan. The company curates and sells all-inclusive international travel packages to 49 destinations across six macro-regions: Asia, Middle East, Indian Ocean, Latin America, Australia/Pacific, and Southern Africa. Core products include guided group tours, independent travel packages, honeymoon collections, and multi-country 'I Grandi Tours' itineraries, with a specialized cultural sub-brand 'Shiruq Viaggi Culturali'. Pricing is per-package, ranging from approximately €1,690 (budget Oman) to €9,590 (luxury Polynesia), with mid-range packages typically clustering between €2,500 and €4,500.

The business operates on a B2B2C model: Italian travel agencies (agenzie di viaggio) are the primary distribution channel and earn commission on resold packages, while the company also sells directly through its website and is extending reach via commercial sales agents in regions such as Marche and Emilia Romagna. The underlying technology is a proprietary CRM and e-catalog booking platform (crm.mappamondo.com) used by agency partners and the in-house team. Customer experience is anchored on Italian-speaking guides and 50 years of accumulated local supplier relationships across accommodation, ground handling, and airline partners (ITA Airways, Cathay Pacific, Ethiopian Airlines, Oman Air, Turkish Airlines, LATAM, Air France/KLM, and others).

Revenue is generated through two streams: transaction fees on package sales (whether DTC or via agencies) and affiliate/commission income through the travel-agency distribution network. The customer base consists predominantly of Italian couples, families, and groups aged 35-65 with moderate-to-high disposable income seeking cultural, adventure, honeymoon, and beach-resort experiences. The company is a member of ASTOI and registered with the ASTOI Guarantee Fund, providing regulatory consumer protection under Italian package-travel law. Ownership is private and family-controlled with no disclosed parent company, institutional investor, or external funding.

Name

Viaggi del Mappamondo

Legal name

Viaggi del Mappamondo S.r.l.

Website

https://mappamondo.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Viaggi del Mappamondo is a privately-held Italian tour operator founded in 1976, headquartered in Rome, that designs and distributes all-inclusive international travel packages across 49 destinations via a B2B2C network of Italian travel agencies and direct online sales.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• International tour packages
• Cultural travel tours
• Honeymoon travel packages
• Group travel tours
• Incoming travel services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Package Tour Sales: All-inclusive tour packages including flights, accommodation, ground transportation, guided tours, and sometimes meals. Packages range from budget to luxury offerings across 49 global destinations.
2. Travel Agency Distribution: Commission-based revenue through a network of Italian travel agencies that resell Mappamondo tour packages to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Viaggi del Mappamondo is an Italian tour operator that designs, packages, and sells all-inclusive international travel itineraries to 49 destinations across Asia, the Middle East, the Indian Ocean, Latin America, the Pacific, and Southern Africa. The company bundles flights, accommodation, ground transport, guided Italian-language tours, and often meals into single bookable packages, distributed primarily through a network of Italian travel agencies and supplemented by direct-to-consumer online booking. It also provides B2B incoming services in Italy for foreign tour operators needing local ground handling and destination expertise.

Product overview

Viaggi del Mappamondo is a tour operator with 50 years of experience offering international travel packages. The core product is a comprehensive tour operator service providing guided group tours, independent travel, honeymoon packages, and cultural experiences. The portfolio includes I Grandi Tours (multi-country extended itineraries) and Shiruq Viaggi Culturali (cultural travel sub-brand). Destinations are organized into regional categories: Oriente (Asia), Emirati e Medio Oriente, Oceano Indiano e Sri Lanka, America Latina, Australia/Nuova Zelanda/Pacifico, and Africa Australe e Tanzania. The company serves approximately 470,000 satisfied customers across 50 destinations worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Shiruq - Viaggi Culturali by Mappamondo: Cultural travel experiences offered by Mappamondo, specializing in culturally immersive trips to destinations such as Uzbekistan.

Products and services

• International Tour Packages (All-Inclusive) All-inclusive international travel packages bundling flights, accommodation, ground transportation, Italian-language guided tours, and often meals, sold to Italian consumers via travel agencies and direct online booking across 49 destinations in Asia, the Middle East, the Indian Ocean, Latin America, the Pacific, and Southern Africa.
• I Grandi Tours (Multi-Country Extended Itineraries) Multi-country extended tour packages that combine several countries into a single journey, allowing travelers to explore the life, history, and traditions of multiple destinations within one itinerary (offered within the Oriente, America Latina, Australia e Pacifico, and Africa Australe regional categories).
• Shiruq Viaggi Culturali (Cultural Travel Brand) Specialized cultural travel brand focusing on in-depth cultural immersion itineraries (e.g., Uzbekistan and other heritage destinations), operated as a sub-brand of Mappamondo for travelers seeking culturally curated experiences.
• Honeymoon Travel Packages (Viaggi di Nozze) Dedicated honeymoon and romantic getaway packages targeting couples and newlyweds, with curated itineraries to destinations such as Polinesia, Maldive, Seychelles, Mauritius, and other tropical and luxury resorts.
• Group Travel Packages (Viaggi di Gruppo) Guided group tour packages with Italian-speaking guides for travelers preferring structured itineraries, shared activities, and social travel experiences across multiple international destinations.
• Incoming Services for International Tour Operators B2B service providing Italian destination expertise and ground-handling services (accommodation, transfers, guided tours, local logistics) in Italy for international tour operators whose clients are traveling to Italy.

Quantifiable outcome

• 4.4 out of 5.0 average guest satisfaction rating across all destinations
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Italian Travel Agencies (Mappamondo Around Italy Roadshow)coreGTM or Marketing Partner · 30 March 2026Series of roadshow events 'Mappamondo Around Italy' bringing together Mappamondo sales team with Italian travel agency partners for product presentations, networking, and relationship building. The 2026 edition was successfully concluded.
• ASTOI (Associazione Italiana Tour Operator)coreOthersMappamondo is a member of ASTOI, the Italian Tour Operator Association. The company is also registered with the ASTOI Guarantee Fund (Fondo di Garanzia ASTOI), providing consumer protection and financial security for package travel bookings as required by Italian law.
• Shiruq Viaggi CulturaliminorStrategic or Co-development PartnerShiruq is a specialized cultural travel brand operated by Mappamondo, focusing on in-depth cultural immersion itineraries. Available as a separate website (shiruqviaggi.com) and promoted as 'Shiruq by Mappamondo' on the main platform.
• Airline Partners (ITA Airways, Cathay Pacific, Ethiopian Airlines, Oman Air, Turkish Airlines, Aerolineas Argentinas, LATAM, Air France/KLM, AeroMexico, Air Europa)coreTechnology or IntegrationPartnerships with major international airlines enabling package tour inclusions. Featured carriers include ITA Airways (direct Japan flights), Cathay Pacific (via Hong Kong), Ethiopian Airlines, Oman Air, Turkish Airlines, Aerolineas Argentinas, LATAM, Air France/KLM, AeroMexico, and Air Europa.
• Local Hotel and Lodge Partners (Africa, Asia, Pacific, Americas)coreOthersExtensive network of locally-owned and international hotel properties, safari lodges, resorts, and guest houses across all 49 destinations. Properties include branded hotels (Belmond, RIU, Leading Hotels of the World) and local establishments (Bushmans Kloof, Zara Zambezi, various tented camps in Tanzania and Botswana).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: World's largest integrated tourism group operating tour operators, airlines, hotels, and cruise ships across global destinations. Broad incumbent in package tours with overlap on multi-destination tour offerings; competes for the same Italian long-haul discretionary traveler at significantly larger scale.
• Alpitour World: Largest Italian tour operator offering package holidays across multiple destinations, including long-haul. Comparable as the dominant Italian incumbent competing for the same travel-agency distribution and consumer mind-share, but at significantly greater scale and brand breadth than Mappamondo.

Direct peers

• Veratour: Italian tour operator focused on international package holidays with similar B2B2C agency distribution. Closely comparable to Mappamondo in size, target audience (Italian middle-market travelers), and long-haul destination mix.
• Eden Viaggi: Italian tour operator providing international holiday packages via the same agenzie di viaggio network. Direct peer in distribution model, customer base (Italian leisure travelers), and multi-destination product offering.
• Turisanda: Italian tour operator offering package holidays to international destinations with a comparable Italian travel-agency distribution model. Direct competitor in the Italian long-haul package market targeting similar demographics.
• Going (Going Tour): Italian tour operator specializing in long-haul international travel packages distributed through the Italian travel-agency network. Closely comparable in product mix (exotic long-haul destinations) and target customer profile.
• Intrepid Travel: Globally focused small-group tour operator offering cultural and adventure itineraries to international destinations. Comparable as a multi-country tour operator with a curated-experiences positioning, though operating at much larger international scale than Mappamondo.
• Settemari: Italian tour operator with a portfolio of international destinations and a long-standing Italian travel-agency channel. Comparable peer targeting similar middle-market Italian consumers with multi-country package holidays.
• I Grandi Viaggi: Milan-listed Italian tour operator with international resort and tour packages distributed through Italian travel agencies. Comparable in distribution approach and destination breadth, though larger and publicly listed.

Emerging players

• Kuoni Tumlare (formerly GTA / Kuoni): B2B incoming and tour operator services business providing destination management and ground services across multiple regions. Relevant peer for Mappamondo's incoming services for international operators and as a B2B destination-management counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mappamondoTO
• YouTubeyoutube.com/user/viaggidelmappamondo
• Facebookfacebook.com/viaggidelmappamondo
• LinkedInlinkedin.com/company/viaggi-del-mappamondo-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viaggi del Mappamondo