Italian Blue Sky Travel Group

What Italian Blue Sky Travel Group does

Italian Blue Sky Travel Group is a privately-held online travel agency headquartered in Milan, Italy, operating under the Elantrip trade name and legal entity ElanTravel Booking (Italian fiscal code 13344360964). Founded in 2005, the company serves individual Italian and international travelers through a single integrated self-serve e-commerce platform at elantrip.com, where customers can search, compare, and purchase flights, cruises, local and multi-day tours, visa processing, and event tickets. The product mix spans short-hop day trips (e.g., Milan to Lake Maggiore at €99), regional multi-city tours (Milan-Monaco-Cannes 3-day at €399), long-haul packages (Iceland 6-day/5-night at €938), and personalized private boutique itineraries, complemented by a tiered membership points program (蓝天旅游会员积分规则) targeting repeat customers.

The underlying technology is a standard web-based booking platform with user accounts, order tracking, cookie-based marketing analytics, and Marketo-driven email automation, supplemented by LinkedIn paid acquisition. Back-office asset delivery is hosted in part on Chinese infrastructure (lantianerp.soartoworld.cn) and references a baidun.cn admin domain, indicating operational leverage from China-based sourcing or affiliate relationships. The company's go-to-market is direct-to-consumer, with package pricing publicly disclosed per traveler, and revenue is generated on a transaction-fee basis at the point of online booking.

The company is small (51-100 employees), independent (no parent, no disclosed investors), and geographically focused on five declared markets: Italy, France, Monaco, Switzerland, and Iceland. Distribution relies primarily on the proprietary website and minor referral partnerships with Landway Tourism and Royal Garden Hotel. Revenue, customer counts, funding history, and ownership structure are not publicly disclosed.

Name

Italian Blue Sky Travel Group

Legal name

ElanTravel Booking

Website

https://elantrip.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian Blue Sky Travel Group is a Milan-based online travel agency operating the Elantrip self-serve booking platform, serving individual travelers with flights, cruises, tours, visas, and event tickets across European destinations.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510)

akta.pro industry

PRIMARYTHAKAKAB

Online Cruise Agencies & Cruise Booking Platforms

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Cruise-Only Agencies & Cruise Tour Operators

SECONDARYTHAEAFAB

Cruise Travel Agencies & Specialist Cruise Consultants

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

Keywords

• Online travel booking
• Tour packages
• Flight reservations
• Visa services
• Cruise bookings

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Travel Package Sales: Direct sales of travel packages including tours, flights, cruises, and event tickets through their online platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Italian Blue Sky Travel Group (operating as Elantrip) runs an online travel booking platform that lets customers search, compare, and purchase flight tickets, cruise reservations, local and multi-day international tour packages, visa processing assistance, and event tickets. The company packages these as all-in-one travel services for individual travelers, primarily departing from Italy, with on-site product inspections and expert customization.

Product overview

Italian Blue Sky Travel Group (蓝天旅游) operates the ElanTravel Booking Platform as a unified all-in-one online travel service. The platform integrates multiple service modules — including flight ticket booking, cruise reservations, local day tours, multi-day global tour packages, visa services, event ticketing, and private boutique tours — into a single web-based booking system. The company also maintains a membership points program (蓝天旅游会员积分规则) to reward repeat customers. The architecture is a single-site platform with categorized product sections rather than separate modular products, providing travelers with end-to-end booking capabilities from a single interface.

Differentiator

Problem solved

Functional benefit

Products and services

• ElanTravel Booking Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Landway TourismminorStrategic or Co-development PartnerListed as a friendship link on the Elantrip website, indicating a referral or partnership relationship between the two tourism companies.
• Royal Garden HotelminorStrategic or Co-development PartnerListed as a friendship link on the Elantrip website, suggesting a partnership for hotel accommodations or referral arrangement for travelers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Trip.com Group: Major Chinese-headquartered global OTA (Trip.com, Ctrip, Skyscanner, Qunar). Comparable as the most prominent Chinese-affiliated OTA serving outbound Chinese travellers to Europe, directly relevant to Elantrip's Chinese-branded positioning.
• Booking.com: Global OTA leader with dominant European presence and full flight, hotel, and attraction inventory. A broader incumbent whose scale and direct-supplier relationships define the competitive landscape Elantrip operates in.
• Expedia Group: Global OTA conglomerate (Expedia, Hotels.com, Vrbo, Trivago) operating across flights, hotels, packages, and activities. A broad incumbent comparable as a full-stack OTA across all of Elantrip's product categories.

Direct peers

• Lastminute.com: European OTA focused on leisure travel deals across flights, hotels, and packages, with significant Italian traffic. Comparable as a pan-European online travel agency competing in the same offline-to-online travel booking category.
• TourRadar: Online marketplace for multi-day guided tours across Europe and globally. Directly comparable on the multi-day international tour product (e.g., Iceland 6-day, South of France 3-day) that Elantrip offers on its Global Tour module.
• eDreams ODIGEO: One of Europe's largest OTAs (Opodo, eDreams, GoVoyages, Travellink) with strong Italian market share. Directly comparable as a multi-brand online travel agency serving European leisure travellers with flights, hotels, and packages.
• GetYourGuide: Leading European tours and activities booking platform. Comparable on the day-trip and local tour products (e.g., Lake Maggiore, Bernina Red Train) that constitute Elantrip's Local Tour category.
• Civitatis: Europe-origin tours, activities, and excursions marketplace with deep presence in Italy. Comparable as a digital-first platform selling tours and local experiences to international and domestic travellers.
• Volagratis: Italy-focused online travel agency specialising in flights, hotels, and travel packages. Closely comparable as a domestic Italian OTA targeting Italian consumers with bundled travel offerings.

Others

• MSC Cruises: Italy-rooted global cruise line. Included as an adjacent supplier and ecosystem participant; comparable on the cruise booking product category where Elantrip acts as a third-party distribution channel rather than an operator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italian Blue Sky Travel Group