Redbeans
Redbeans is a Dutch B2B provider of office coffee solutions, designing circular Beanmachines, roasting certified organic coffee, and operating subscription rental and bean-supply contracts for hundreds of organizations across the Netherlands and Belgium.
- Company typePrivate
- Founded2008
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Redbeans does
Redbeans BV is a Netherlands-based, privately held B2B coffee solutions provider founded in 2008 and headquartered in Nijmegen, with an owned coffee roastery in Almelo operated by sister organization Neuteboom Coffeeroasters. The company designs and manufactures its own circular Beanmachine coffee dispensers in the Netherlands, roasts 100% certified organic, Fairtrade, and Rainforest Alliance coffee blends (Gold, Green, Blue, Bronze) via a slow-roast process, and supplies biological tea and consumables. The Beanmachine product family covers a range of daily-use capacities (10 to 100 users per machine), with features including TFT touchscreens, auto-clean programs, A+ energy ratings, 91% end-of-life recyclability, and a real-time service dashboard.
Redbeans serves hundreds of organizations across the Netherlands and Belgium, spanning corporate offices, healthcare, government, education, leisure, media, aviation, logistics, and retail — with named clients including AVROTROS, Brunel, ASN Bank, Knab (8-year relationship), Securitas, Applied Medical, Maastro, H&M, DHL, Eindhoven Airport, Greenpeace, and AFM. Revenue is generated through a hybrid model: recurring rental subscriptions (Flex contract with daily cancellation, Vast contract for 3-10 year commitments), B2B coffee bean and consumable sales via shop.redbeans.nl with free delivery over €250, and consumer sales routed through sister brand CoffeeMeister.
The go-to-market is hybrid sales-led, combining inside sales (phone, web quote requests) with field sales (on-site coffee advisor consultations and one-week free trial placements). Competitive positioning rests on a vertically integrated stack — direct cooperative sourcing, in-house roasting, proprietary circular hardware, and an in-house technical service team with 99% availability and 70% remote-fix rate — reinforced by B Corp (89.6 points), Climate Activator (since 2009, first in NL), and ISO 9001/14001 (November 2025) certifications. The company is part of a group alongside sister brands Manetti (Italian hospitality) and Tribes (café/restaurant).
Redbeans firmographics
Firmographics- Name
- Redbeans
- Legal name
- Redbeans BV
- Website
- https://redbeans.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redbeans is a Dutch B2B provider of office coffee solutions, designing circular Beanmachines, roasting certified organic coffee, and operating subscription rental and bean-supply contracts for hundreds of organizations across the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Redbeans industry classification
Industry- Product category
- Office Coffee Services
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
Keywords
Where Redbeans is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Redbeans business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Coffee Machine Rental - Flex Contract: Monthly rental of Beanmachine with full service included. No upfront investment required. Customers pay a fixed monthly amount that includes the machine, maintenance, repairs, parts, and preventive maintenance. The contract can be cancelled daily with no penalties.
- Coffee Machine Rental - Vast Contract: Long-term rental contract (3-10 years) with customized terms for larger organizations with multiple machines. Includes full service, maintenance, and priority support at a lower monthly rate than Flex. Ideal for enterprises seeking cost predictability.
- Coffee Bean Sales: Sale of 100% certified organic coffee beans through their webshop (shop.redbeans.nl). Coffee beans are sold per unit with delivery within 2 working days for orders placed on business days. Free delivery for orders over €250.
- Accessories and Consumables: Sale of accessories including cups, sugar packets, milk cups, milk jugs, cappuccino toppings, oat toppings, chocolate toppings, Lattiz milk concentrate, and decorative items like signage and aluminum trays.
- Organic Tea Sales: Sale of organic fairtrade tea from Té de Origen sourced from Sri Lanka, including various flavors such as Green Tea, Moroccan Mint, Cinnamon, Jasmine, Earl Grey, English Breakfast, Forest Fruit, Lemon, Rooibos, Starmix, Lemongrass Ginger, and Chamomile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flex Contract: Monthly rental with daily cancellation flexibility |
| Subscription | Multi-year contract | Vast Contract: Long-term commitment (3-10 years) with lower monthly rates |
| Unit Pricing | Pay-as-you-go | Webshop Coffee and Accessories |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Redbeans product offering
Product offeringCore offering
Redbeans supplies proprietary Beanmachine coffee machines and certified organic coffee to businesses through flexible monthly rental contracts (Flex with daily cancellation or Vast with 3–10 year commitment) that include full service, maintenance, and parts. The company designs and manufactures its Beanmachines in the Netherlands and roasts its organic coffee in-house at the Almelo roastery, offering a one-partner complete coffee solution for offices and workplaces.
Product overview
Redbeans offers a complete coffee solution platform combining proprietary Beanmachine coffee dispensers with 100% certified biological coffee beans. The portfolio includes four main Beanmachine models (Large Touch, XL Touch, Large, XL) plus specialized variants (Instant, Espresso Limited Edition), four coffee blends (Gold, Green, Blue, Bronze), instant coffee options, biological tea, milk products, and accessories. All products are supported by a full-service maintenance program available through Flex (daily cancellable) or Vast (long-term) rental contracts. The company operates its own roastery in Almelo and provides nationwide service in the Netherlands and Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Beanmachine Large Touch Compact touchscreen Beanmachine coffee machine designed for reception areas and smaller office pantries, supporting up to 10-25 daily users and up to 26 coffee recipes, with automatic cleaning function. Targeted at offices and small workplaces in the Netherlands and Belgium.
- Beanmachine XL Touch Full-featured touchscreen Beanmachine coffee machine for larger workplaces, supporting up to 40-100 daily users with three milk options (cappuccino topping, Lattiz concentrate, or fresh milk) and up to 26 coffee recipes. Targeted at mid-sized and enterprise offices.
- Beanmachine Large Compact button-operated Beanmachine coffee machine ideal for offices and meeting rooms, supporting up to 80 cups per hour and 10-30 daily users with AutoClean function. Targeted at smaller offices and meeting rooms.
- Beanmachine XL Larger button-operated Beanmachine coffee machine with 8 drink selection buttons and double dispensing capability, suitable for up to 60 daily users with expandable milk options. Targeted at mid-sized offices.
- Beanmachine Instant Large Touch Fast instant coffee Beanmachine with touchscreen operation, dispensing coffee within 8 seconds, suitable for high-traffic environments and supporting up to 30 daily users. Targeted at high-traffic workplaces.
- Rocket RE A Timer (Espresso Limited Edition) Handmade professional espresso machine made in Milan with digital pressure control, 2-group configuration, shot timer display, and programmable buttons, suitable for 5-20 users. Targeted at premium office coffee bars and hospitality-style workplaces.
- Redbeans Gold Coffee Blend 100% biological Arabica coffee blend from Ethiopia and South America with a creamy, powerful taste featuring notes of red fruit and chocolate. Sold via the Redbeans webshop and used as a default for many B2B customers.
- Redbeans Green Coffee Blend Fairtrade certified biological coffee blend with a sweet and fresh profile featuring notes of citrus and red fruit, sourced from Africa and South America. Sold via the Redbeans webshop.
- Redbeans Blue Coffee Blend Spicy biological coffee blend with nutty and bitter chocolate notes made from beans sourced from Central and South America, ideal for espresso and cappuccino. Sold via the Redbeans webshop.
- Redbeans Bronze Coffee Blend Rainforest Alliance certified mild, accessible coffee blend with notes of cocoa and full crema, suitable for daily use. Sold via the Redbeans webshop.
- Redbeans Instant Dark Roast Instant coffee made from 100% Arabica beans, Fairtrade and biological certified, with a fresh and fruity character and full body. Sold via the Redbeans webshop.
- Redbeans Instant Medium Roast Instant coffee with floral and chocolate notes, Rainforest Alliance certified, with a mild body. Sold via the Redbeans webshop.
- Té de Origen Biological Tea Eleven varieties of biological and Fairtrade tea sourced from Sri Lanka and South Africa, packaged in eco-friendly Abaca fiber tea bags. Sold via the Redbeans webshop.
- Milk Products (Cappuccino Topping, Oat Topping, Lattiz, etc.) Range of milk options for office coffee machines including cappuccino topping, oat latte topping, Choco Latte, Lattiz milk concentrate, and Redbeans milk cups. Sold via the Redbeans webshop.
- Coffee Accessories (Porcelain, Cups, Grinders, Tampers) Complete range of coffee accessories including Redbeans porcelain cups and saucers, paper cups, sugar packets, MACAP and Quamar grinders, tampers, and presentation boxes. Sold via the Redbeans webshop.
Quantifiable outcome
- Up to 75% CO2 reduction during organic coffee cultivation compared to regular coffee cultivation
- +6 more outcomes
Companies that use Redbeans
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Redbeans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Redbeans partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VersfabriekcoreCircular economy partnership where Versfabriek collects coffee grounds from Redbeans customers every two weeks. The coffee grounds serve as a growing medium for oyster mushrooms at Versfabriek's facility in Nijmegen. After harvesting, the remaining material is processed into compost and biogas. This partnership gives coffee grounds a second life and contributes to local food production in Gelderland.
- Neuteboom CoffeeroasterscoreSister organization that has been roasting coffee at their Almelo facility since 1881. Neuteboom operates the completely renewed roastery where Redbeans brands their own coffee. With over 140 years of experience and a state-of-the-art facility (renewed in 2021), they combine craftsmanship with innovation.
- Té de OrigenminorTea supplier from Sri Lanka providing Redbeans with 100% organically grown teas without chemical fertilizers or synthetic pesticides. Té de Origen tea bags are made from Abaca (a mix of banana leaf fibers, wood chips, and plant cellulose) and can be composted with organic waste. Processing and packaging occurs in the country of origin.
- Cafescor (Honduras)minorCoffee cooperative from Honduras providing coffee beans for Redbeans blends. Cafescor is one of the cooperative organizations Redbeans sources from to create their 100% certified organic and sustainable coffee blends.
- Sidama Coffee Farmers Cooperative Union (Ethiopia)minorEthiopian coffee cooperative providing beans for Redbeans coffee blends. Redbeans works with coffee cooperatives in the 'coffee belt' around the equator where climate, soil, and altitude create ideal growing conditions.
- Asociación de Caficultores Los Arrayanes (Colombia)minorColombian coffee cooperative providing coffee beans for Redbeans blends. Redbeans sources from cooperatives that bundle small independent coffee farmers, enabling them to access global markets.
- Asoseynekun (Colombia)minorColombian coffee cooperative providing coffee beans for Redbeans blends. Cooperatives provide knowledge sharing on cultivation, equipment, and resources among member farmers.
- Coprocael (Honduras)minorHonduran coffee cooperative providing coffee beans for Redbeans blends. Redbeans buys beans as directly as possible from farmer organizations, ensuring better prices for farmers and stronger supply chains.
- Wayanad Agricultural Society (India)minorIndian agricultural society providing coffee beans for Redbeans blends. Redbeans sources from coffee belt regions including Africa, Central and South America, working with farmer cooperatives.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Redbeans competitors and assessment
Company assessmentBroad incumbents
- Nespresso Professional: Nestlé's professional coffee business serving offices, hospitality, and luxury venues. Comparable to Redbeans in office coffee target customers, but operates at global scale with a capsule-centric business model.
- Lavazza Professional: Global office and out-of-home coffee business of the Lavazza Group, serving corporates with espresso machines, capsules, and beans. Comparable to Redbeans as an office-coffee competitor with broader geographic reach and larger R&D and marketing budgets.
- Segafredo Zanetti Espresso: Italian coffee brand with a global B2B offering for offices, hotels, and restaurants. Comparable to Redbeans in office-coffee targeting and bean-and-machine bundles, with a stronger international footprint.
- JDE Professional (Jacobs Douwe Egberts): Professional division of JDE, providing coffee and tea solutions for offices, hospitality, and foodservice. Comparable to Redbeans as a Dutch-headquartered office-coffee competitor with a much larger portfolio (beans, pads, capsules, machines) and broader geographic reach.
- Starbucks Office Coffee (Starbucks at Work): Starbucks' office coffee program serving enterprises with branded beans and machines. Comparable to Redbeans in targeting Dutch and European corporates with workplace coffee solutions, but with significantly larger brand and scale.
Direct peers
- Peeze Koffie: Specialty Dutch coffee roaster with a B2B office and hospitality offering. Comparable to Redbeans in artisanal roasting, premium positioning, and Dutch B2B customer overlap, though more wholesale-led.
- CoffeeFresh: Netherlands-based office coffee specialist supplying espresso machines, beans, and maintenance to corporate clients. Directly competes with Redbeans in the Dutch workplace coffee segment with a similar subscription-style service proposition.
- Mocca d'Or: Dutch B2B office coffee service provider offering coffee machines, beans, and service to businesses across the Netherlands. Comparable to Redbeans in target customer (Dutch offices), bundled service model, and vertically integrated offering.
- Café Couture: Dutch office coffee service provider offering specialty beans and machines to businesses in the Netherlands. Comparable to Redbeans in target customer (Dutch corporates), bundled service model, and premium positioning.
Regional players
- Schamong Kaffee: German specialty coffee roaster with a B2B office and hospitality focus in the DACH region. Comparable to Redbeans in artisanal roasting and premium B2B office positioning, but primarily serving Germany rather than the Benelux.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Redbeans social profiles
Digital presenceRedbeans compliance and trust
Trust signalCompliance7 records
Redbeans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbeans leadership team
Management profileNumber of profiles
Redbeans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbeans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbeans
What does Redbeans do?
Redbeans supplies proprietary Beanmachine coffee machines and certified organic coffee to businesses through flexible monthly rental contracts (Flex with daily cancellation or Vast with 3–10 year commitment) that include full service, maintenance, and parts. The company designs and manufactures its Beanmachines in the Netherlands and roasts its organic coffee in-house at the Almelo roastery, offering a one-partner complete coffee solution for offices and workplaces.
Is Redbeans a public or private company?
Redbeans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redbeans founded?
Redbeans was founded in 2008. It employs 11 to 50 people.
Where is Redbeans based?
Redbeans is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Redbeans make money?
Five revenue lines are on record. Coffee Machine Rental - Flex Contract is the primary driver. The others are coffee Machine Rental - Vast Contract, coffee Bean Sales, accessories and Consumables and organic Tea Sales.
Who are Redbeans's main competitors?
Broad incumbents on record are Nespresso Professional, Lavazza Professional, Segafredo Zanetti Espresso, JDE Professional (Jacobs Douwe Egberts) and Starbucks Office Coffee (Starbucks at Work). Direct peers are Peeze Koffie, CoffeeFresh, Mocca d'Or and Café Couture. Schamong Kaffee is listed as a regional player.
Does Redbeans have an API?
No public API is recorded for Redbeans.
What industry is Redbeans in?
Redbeans's product category is Office Coffee Services. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 2080.