Aqua-Novio'94

Name

Aqua-Novio'94

Legal name

Aqua-Novio'94

Website

https://aquanovio.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Swimming Association / Aquatic Sports Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Swimming lessons
• Competitive swimming
• Water polo training
• Synchronized swimming
• Swimming association

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly membership fees based on training hours; fees range from €48/month (1-3 hours) to €136/month (20 hours); annual fees also available at discount; one-time registration fee of €15

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Aqua-Novio'94 is a Dutch swimming association that delivers swimming instruction (ABC program), competitive swimming training, water polo teams, synchronized swimming, masters swimming for adults, adaptive swimming, and water basketball across multiple municipal pools in Nijmegen. The association serves approximately 1,000 members through paid membership subscriptions scaled by training hours, with both recreational and competitive pathways from beginner level through national-level competition.

Product overview

Aqua-Novio'94 is one of the largest swimming clubs in the Netherlands, offering a comprehensive suite of aquatic sports programs. The organization operates as a unified club structure with seven distinct service divisions: Zwemles (swimming lessons providing ABC certification and survival swimming skills for children), Wedstrijdzwemmen (competitive/competitive swimming with training from youth through top-level competition), Waterpolo (team water polo including youth and senior programs), Synchroonzwemmen (synchronized/artistic swimming for all ages), Masters Zwemmen (adult swimming for members 18+), Aangepast Zwemmen (adaptive swimming for individuals with special needs), and Waterbasketbal (water basketball). The club has approximately 1,000 members and provides these services across multiple municipal swimming pools in Nijmegen.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwemles (Swimming Lessons) Child-friendly ABC swimming lesson program taught by experienced swimming instructors, providing swimming proficiency and survival skills for children. Four days per week of high-quality swimming lessons are delivered across multiple Nijmegen pools.
• Wedstrijdzwemmen (Competitive Swimming) Competitive swimming program focusing on technique, speed, stroke proficiency, conditioning, starts, and turns. Serves swimmers from approximately 6-8 years old through competitive levels, with participation in KNZB competitions including Eredivisie.
• Waterpolo Water polo team sport offering training, team participation, and tournaments including the annual Karel Ockers Toernooi. Includes youth (O18) and senior team programs.
• Synchroonzwemmen (Synchronized Swimming) Artistic swimming program where participants dance in the water with music. Offered for all ages from 6 years old through masters, with solo, duet, and group performances.
• Masters Zwemmen (Masters Swimming) Adult swimming program for members 18 years and older who want to swim at their own level, either recreationally or competitively, including participation in Masters Championships.
• Aangepast Zwemmen (Adaptive Swimming) Specialized swimming program for individuals with special needs, providing adapted instruction within the swimming lessons department.
• Waterbasketbal (Water Basketball) Water-based basketball sport offered as a special division within the water polo department.

Quantifiable outcome

• ~1,000 members served
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record.

• KNZB (Royal Dutch Swimming Federation)OthersNational governing body for swimming in the Netherlands; organizes competitions including Eredivisie; provides competition calendars and official rankings
• Richard Kregting (Sportshop)Channel Partner/ Reseller/ DistributorLocal sports shop near Zwembad West; provides club clothing and swim equipment; offers 10% discount to members
• Arena WaterInstinctChannel Partner/ Reseller/ DistributorSwimwear sponsor providing equipment to association
• TriathlonwinkelChannel Partner/ Reseller/ DistributorSwimming equipment supplier based in Uden; offers 10% discount to members with AQUA10 code; association receives 10% kickback on orders
• Fy-fit Fysiotherapie NijmegenOthersPhysiotherapy partner supporting swimmer health and recovery
• MacDonalds MaldenOthersLocal sponsor supporting the association
• Zwembad WestOthersMain swimming pool facility used for training and competitions; operated by municipal or private swimming pool operator
• SponsorclicksGTM or Marketing PartnerOnline fundraising platform allowing members to earn commissions for the club through online shopping
• KNZB Regio OostOthersRegional branch of KNZB organizing regional competitions including NEK (Nederlandse East Competition) and ONMK

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SportCity: Major Dutch fitness chain offering swimming facilities and group aquatics programming. Comparable as a commercial competitor in the Dutch fitness/aquatics market with broader geographic reach than regional associations.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with extensive pool and group class offerings. Comparable as a competing fitness/aquatics provider targeting price-sensitive Dutch consumers, though operating a commercial for-profit model versus Aqua-Novio's vereniging.

Direct peers

• De Robben: Swimming association in the Hilversum/Gooi region offering competitive swimming and water polo. Directly comparable as a Dutch regional swimming club with KNZB federation participation and similar volunteer-run vereniging structure.
• AZ&PC Amersfoort: Amersfoort-based swimming and water polo club. Comparable as a Dutch swimming association offering competitive pathways and recreational programming under the same KNZB federation framework.
• PSV Zwemmen: A large multi-discipline swimming club based in Eindhoven offering competitive swimming, water polo, and recreational programs. Directly comparable as a Dutch vereniging with similar structure, federation affiliation, and mixed competitive/recreational membership base.
• Hellas-Glana: Multi-sport Dutch association in the Limburg region including aquatics. Comparable as a regional Dutch sports vereniging operating swimming programs alongside other sports, with similar volunteer governance.
• Blue Marlins: Dutch swimming club fielding competitive swimming and water polo teams at regional and national levels. Comparable as a multi-discipline Dutch swimming association with similar member base and KNZB competition participation.
• ZPC Amersfoort: Multi-discipline swimming club in Amersfoort offering water polo, competitive swimming, and synchronized swimming. Directly comparable as a similarly-sized Dutch swimming association operating across the same aquatic disciplines.

Others

• KNZB (Koninklijke Nederlandse Zwembond): Royal Dutch Swimming Federation, the national governing body for aquatic sports in the Netherlands. Comparable as the umbrella organization under which Aqua-Novio'94 competes, sets competition calendars, and accesses the talent development pathway.
• Stichting Leergeld Nijmegen: Dutch foundation that supports children from low-income families to participate in sports, culture, and education. Currently partners with Aqua-Novio'94 for membership fee assistance; comparable as an ecosystem enabler for inclusive sports participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Aquanovio
• YouTubeyoutube.com/user/AquaNovio94Synchroon
• Facebookfacebook.com/AquaNovio94
• LinkedInlinkedin.com/company/aqua-novio-94
• Instagraminstagram.com/aqua_novio94

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua-Novio'94