Shakey's Pizza Asia Ventures

What Shakey's Pizza Asia Ventures does

Shakey's Pizza Asia Ventures, Inc. (PSE: PIZZA; OTCQB: SHYYF) is the largest chained full-service restaurant operator in the Philippines, anchored by the Shakey's Pizza brand introduced locally in 1975 and tracing its lineage to the original 1954 US concept. As of September 2021 the company operated 307 stores nationally (171 company-owned, 136 franchised), holding a 67.3% share of the chained FSR segment and a 29.6% share of the chained pizza FSR segment according to Euromonitor 2020. The group has expanded beyond its single-brand pizza heritage into a multi-brand portfolio that includes Peri-Peri Charcoal Chicken, R&B Milk Tea, Project Pie, and Potato Corner Philippines, with cross-brand integration through the Shakey's Super App and the tiered Supercard loyalty program (Classic ₱699, Gold ₱999).

The company makes money through three reinforcing revenue streams: company-owned restaurant operations at 171 units, franchise royalties and fees from 136 franchised stores, and recurring Supercard membership revenue. Go-to-market is omnichannel: dine-in, take-out, delivery (ranked #1 in Metro Manila), and online ordering through the Super App. The customer base is Filipino families, group diners, youth, and delivery consumers, with sponsorships such as the Shakey's Collegiate and Juniors National Invitationals extending brand reach into student segments. Headquartered in Paranaque City, Metro Manila, the company reports 1,001-5,000 employees.

Operationally, Shakey's has compounded double-digit annual revenue growth for 16 consecutive years, executed a multi-brand acquisition strategy, and is opening itself to international franchise inquiries to monetize its Philippine operating playbook abroad. The franchise mix provides a capital-light growth lever, while the multi-brand portfolio and shared loyalty infrastructure raise switching costs and create cross-brand usage among repeat customers. The principal risks are Philippine consumer discretionary sensitivity, dine-in recovery dynamics, and competitive intensity in delivery and QSR adjacencies.

Name

Shakey's Pizza Asia Ventures

Legal name

Shakey's Pizza Asia Ventures, Inc.

Website

https://shakeyspizza.ph

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shakey's Pizza Asia Ventures (PSE: PIZZA) operates the leading chained full-service restaurant network in the Philippines, with 307 pizza and multi-brand stores, a tiered Supercard loyalty program, and a Super App unifying dine-in, delivery, and franchise operations.

Ownership category

akta.pro rank

Product category

Pizza and Casual Dining Restaurant Chain

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Family casual dining
• Restaurant franchising
• Full-service restaurant
• Food service delivery

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Company-owned restaurant operations: Revenue from company-owned stores operating across the Philippines, including dine-in, delivery, and takeout services. Shakey's operates 171 company-owned stores as of September 2021.
2. Franchise fees and royalties: Revenue from franchised store operations. Shakey's has 136 franchised stores as of September 2021. Franchise requirements range from P18M to P25M with a 10-year grant period.
3. Supercard loyalty program: Revenue from membership programs including Supercard Classic (₱699) and Supercard Gold (₱999), offering exclusive discounts and benefits to drive customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Shakey's Pizza Asia Ventures operates a multi-brand pizza-led casual dining restaurant chain across the Philippines through 171 company-owned and 136 franchised stores, offering pizzas, chicken, pasta, sandwiches, and group meals for dine-in, delivery, and takeout. The company also collects franchise fees and royalties from its franchise network and earns recurring revenue from the Supercard loyalty membership program. The portfolio extends to Peri-Peri Charcoal Chicken and Sauce Bar, R&B Milk Tea, Project Pie, and Potato Corner Philippines.

Product overview

Shakey's Pizza Asia Ventures operates a multi-brand food service platform centered on its flagship fast-casual pizza chain, Shakey's Pizza. The portfolio includes Peri-Peri Charcoal Chicken and Sauce Bar, R&B Milk Tea, Project Pie, and Potato Corner brands. The core offering features pizza (hand-tossed, thin crust, Americana styles), chicken 'n mojos, pasta, sandwiches, and group meals. Digital add-ons include the Supercard loyalty program (Classic and Gold tiers), the Shakey's Super App for mobile ordering, Virtual Party Booking service, and a Nutrition Information Portal. The company operates 307 stores nationwide (171 company-owned, 136 franchised) as of September 2021, serving the A, B, and upper C income segments in the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Supercard Classic: Loyalty card program offering discounts and exclusive benefits for Shakey's customers.
• Supercard Gold

Products and services

• Shakey's Pizza Restaurant Brand Flag fast-casual pizza chain and core brand operating dine-in, delivery, and takeout service across the Philippines, offering hand-tossed, thin crust, and Americana-style pizzas, chicken 'n mojos, pasta, hero sandwiches, soups, salads, and desserts for family and group dining.
• Peri-Peri Charcoal Chicken and Sauce Bar Wholly-owned charcoal chicken restaurant chain in the Shakey's portfolio offering grilled chicken with Peri-Peri style sauces. Benefits are accessible to Supercard members at partner locations.
• Potato Corner Philippines Wholly-owned flavored fries brand operated as part of Shakey's multi-brand food service group in the Philippines.
• Project Pie Wholly-owned artisan pie brand in the Shakey's Pizza Asia Ventures portfolio offering a fast-casual pizza experience.
• R&B Milk Tea Wholly-owned milk tea brand operated under Shakey's multi-brand food service group in the Philippines.
• Supercard Loyalty Membership Program Annual paid membership card for Shakey's customers offering exclusive discounts, promos, and freebies. Supercard Classic is priced at PHP 699 and Supercard Gold at PHP 999, the latter adding a Party Sized Welcome Pizza. Benefits extend to Shakey's and Peri-Peri partner locations.
• Virtual Party Booking Service Online reservation service allowing customers to book events and parties at Shakey's restaurants with customizable packages for celebrations and group gatherings.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Shakey's Collegiate National InvitationalsminorGTM or Marketing Partner · 1 July 2026Sports sponsorship program featuring Philippine collegiate volleyball teams competing against international opponents from Australia and Vietnam. Third edition of the tournament, attracting families and sports enthusiasts.
• Peri-Peri Charcoal Chicken and Sauce BarcoreOthers · 1 January 2026Peri-Peri Charcoal Chicken and Sauce Bar is one of the brands under Shakey's Pizza Asia Ventures, Inc. (PIZZA), along with R&B Milk Tea, Project Pie, and Potato Corner. The company is engaged in operating, maintaining, and franchising these brands.
• R&B Milk TeacoreOthers · 1 January 2026R&B Milk Tea is one of the brands under Shakey's Pizza Asia Ventures, Inc. (PIZZA), operated and franchised alongside Shakey's Pizza and other brands.
• Project PiecoreOthers · 1 January 2026Project Pie is one of the brands under Shakey's Pizza Asia Ventures, Inc. (PIZZA), operated and franchised alongside Shakey's Pizza and other brands.
• Potato Corner PhilippinescoreOthers · 1 January 2026Potato Corner Philippines is one of the brands under Shakey's Pizza Asia Ventures, Inc. (PIZZA), operated and franchised alongside Shakey's Pizza and other brands.
• BDO Trust and Investments GroupminorOthers · 1 January 2026Stock transfer agent for Shakey's Pizza Asia Ventures, Inc. managing stockholder records and annual stockholders' meeting registration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Figaro Coffee Company: Philippine casual café and pizza chain operating dine-in and delivery formats; comparable multi-format restaurant operator competing in the same Philippine casual dining landscape as Shakey's.
• Mama Lou's Italian Kitchen: Philippine family-casual Italian restaurant chain offering pizza and pasta; an emerging local player competing for similar family dining occasions in Metro Manila.

Direct peers

• Yellow Cab Pizza: Premium pizza casual-dining chain with strong presence in Metro Manila, competing for the same family dining and group occasion segments as Shakey's.
• Pizza Hut Philippines: Direct pizza-chain competitor in the Philippines operating dine-in and delivery; competes head-to-head in the chained pizza full-service restaurant category where Shakey's holds 29.6% share.
• Domino's Pizza Philippines: International pizza delivery-focused chain competing in Metro Manila and key Philippine cities; directly challenges Shakey's #1 delivery position in Metro Manila.
• Shakey's USA: Original Shakey's brand operator in the United States with separate ownership and franchise network; direct brand namesake sharing the same heritage, menu positioning, and casual dining concept.
• McDonald's Philippines: Global QSR leader operating hundreds of stores in the Philippines across dine-in, delivery, and family meals, directly competing with Shakey's for family casual dining occasions and delivery share in Metro Manila.
• Greenwich Pizza: Philippine pizza and pasta chain owned by Jollibee Foods Corporation; a direct competitor in the chained pizza and casual dining space with strong brand recognition among Filipino families.

Regional players

• Max's Group: Philippine casual full-service restaurant operator (Max's Restaurant, Pancake House, Krispy Kreme) competing for family dining occasions with a multi-brand portfolio approach similar to Shakey's.

Broad incumbents

• Jollibee Foods Corporation: Philippines' largest QSR operator and owner of Greenwich Pizza, directly competing with Shakey's in pizza and broader foodservice; both companies operate multi-brand restaurant platforms in the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phshakeys
• Facebookfacebook.com/ShakeysPH

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakey's Pizza Asia Ventures