Shakey's USA
Shakey's USA is a private pizza restaurant chain, founded 1954, operating 60+ owned and franchised locations in California and Washington, serving families and event hosters with signature thin-crust pizza, fried chicken, and Mojo Potatoes via dine-in, takeout, delivery, catering, and franchise fees.
- Company typePrivate
- Founded1954
- HeadquartersAlhambra, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Shakey's USA does
Shakey's USA, Inc. is a privately held pizza restaurant chain headquartered in Alhambra, California, operating more than 60 owned and franchised locations across Southern California, Northern California, and Washington state with approximately 454 employees. Founded in 1954 by Sherwood "Shakey" Johnson in Sacramento, California, the company operates under a franchise model and runs a direct-to-consumer business focused on dine-in, takeout, delivery, catering, and branded merchandise.
The core product is a thin-crust pizza menu anchored by proprietary signature items including Mojo Potatoes (lightly battered seasoned potatoes), hand-breaded golden fried chicken, and the PCM (Pizza, Chicken, Mojos) combo meal, complemented by an all-you-can-eat Bunch of Lunch buffet (served daily 11am-2pm at participating locations), build-your-own pizza, and Happy Hour weekday promotions. Beyond food service, the company operates the Fun Zone arcade entertainment concept, an interactive Marquee Maker personalization tool, party packages for groups of 10-50, a community fundraising program, and an online merchandise store. Underlying technology consists of standard restaurant food preparation systems, plus integrations with DoorDash for delivery, EZ Cater for catering marketplace access, and Revel and Spoton for online takeout ordering.
Shakey's makes money through five revenue streams: dine-in restaurant sales, takeout and delivery transactions, catering and party package bookings, franchise fees and royalties from franchise operators, and merchandise sales through its branded store. Pricing is pay-as-you-go unit pricing at the consumer level, with PCM combos ranging from $13.99 (individual) to $79.59 (serves 6-8), and party packages priced $97.99–$458.99. The customer base is fragmented across families, value-conscious lunch diners, event hosters (birthdays, graduations, corporate gatherings), and community organizations using its fundraising program, with no enterprise customer concentration.
Shakey's USA firmographics
Firmographics- Name
- Shakey's USA
- Legal name
- Shakey's USA, Inc.
- Website
- https://shakeys.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Shakey's USA is a private pizza restaurant chain, founded 1954, operating 60+ owned and franchised locations in California and Washington, serving families and event hosters with signature thin-crust pizza, fried chicken, and Mojo Potatoes via dine-in, takeout, delivery, catering, and franchise fees.
- Ownership category
- akta.pro rank
Shakey's USA industry classification
Industry- Product category
- Pizza Restaurant Chain
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industries
- Chicken & Wings QSR (THAFAAAC), Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Shakey's USA is headquartered
LocationHeadquarters
- HQ city
- Alhambra
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shakey's USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Traditional restaurant dining with table service at physical locations, generating revenue from food and beverage sales
- Takeout and Delivery: Online ordering, phone orders, and third-party delivery platforms (DoorDash) generating revenue from food sales
- Catering and Party Packages: Pre-packaged party deals and catering services for events, fundraisers, and celebrations
- Franchise Revenue: Franchise fees and ongoing royalties from franchise operators (company mentions franchise opportunities on website)
- Merchandise Sales: Sale of branded merchandise through Shakey's Company Store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PCM For One - Individual meal serving one person |
| Unit Pricing | Pay-as-you-go | Medium and Large PCM Combos - Family meal deals |
| Unit Pricing | Pay-as-you-go | Build Your Own Pizza - Customizable by size and toppings |
| Unit Pricing | Pay-as-you-go | Fried Chicken - Hand-breaded golden fried chicken |
| Unit Pricing | Pay-as-you-go | Mojo Potatoes - Signature battered seasoned potatoes |
| Unit Pricing | Pay-as-you-go | Feed 4 for $40 Deal - Limited time family meal promotion |
| Unit Pricing | Pay-as-you-go | Happy Hour - Afternoon discount period |
| Unit Pricing | Pay-as-you-go | Lunch Combos - Quick service midday meals |
| Unit Pricing | Multi-year contract | Party Packages - Event catering bundles |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Shakey's USA product offering
Product offeringCore offering
Shakey's USA operates a pizza parlor and restaurant chain serving thin-crust pizza, hand-breaded golden fried chicken, and signature Mojo Potatoes through dine-in, takeout, delivery, catering, and party package channels. The signature PCM (Pizza, Chicken, Mojos) combo meal, all-you-can-eat Bunch of Lunch buffet, and party packages anchor the menu, while a funnel entertainment component (Fun Zone arcade) and community fundraising programs support the family dining experience. The company operates 60+ company-owned and franchised locations concentrated in California and Washington state.
Product overview
Shakey's USA operates as a pizza parlor and restaurant chain offering a unified food service experience centered on thin-crust pizza, golden fried chicken, and signature Mojo Potatoes. The core product portfolio centers on the PCM (Pizza, Chicken, Mojos) combo as the signature offering, supported by meal deal combos, build-your-own pizza options, and the all-you-can-eat Bunch of Lunch buffet. Additional offerings include party packages for celebrations, fundraising programs for community organizations, catering services, and Happy Hour promotions. The company also maintains family entertainment elements through its Fun Zone arcade and interactive Marquee Maker tool, plus a merchandise store for branded products. Locations primarily operate in California with additional presence in Washington, offering dine-in, takeout, delivery, and online ordering services through third-party platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- PCM (Pizza, Chicken, Mojos) Combo The signature combo meal bundling Shakey's thin-crust pizza, golden fried chicken, and Mojo Potatoes in portion sizes for 1 to 8 people, priced from $13.99 (PCM For One) to $79.59 (Ultimate PCM). Targeted at families and groups seeking a value-priced meal bundle.
- Bunch of Lunch All-you-can-eat buffet served daily 11am-2pm featuring unlimited pizza, fried chicken, Mojo Potatoes, pasta, salads, and sides for one fixed price. Available at participating locations for walk-in lunch diners.
- Meal Deal Combos Pre-priced meal combinations including Pizza & Wings, Pizza & Mojos, and other bundled offers designed for value-conscious customers seeking fixed-price multi-item meals.
- Build Your Own Pizza Custom pizza builder allowing customers to select crust size (7" individual to 15" large), sauce, cheese, and meat or veggie toppings individually priced from $6.59 to $23.29. Targeted at customers seeking personalized pizza orders.
- Golden Fried Chicken Hand-breaded chicken fried to golden brown using a proprietary recipe, available in leg & thigh, breast & wing, or boneless strips in orders of 2, 4, or 8 pieces. Chicken wings also available in 6, 12, and 18 piece portions.
- Mojo Potatoes Shakey's signature lightly battered, seasoned, and golden fried potato side dish, served since 1954. Available as half or full orders at $4.59-$4.95 and $8.69-$8.75 respectively.
- Party Packages Pre-configured party packages including pizza, chicken, and Mojos for groups of 10-50 people, ranging from $99.39 to $458.99. Designed for birthdays, anniversaries, graduations, team celebrations, and corporate events.
- Catering Services Off-premise catering offering party packages and menu items for larger gatherings at select locations, with ordering available through the EZ Cater platform. Designed for corporate events and group functions.
- Fundraisers Fundraising event program where Shakey's donates a percentage of food sales back to participating community organizations, schools, youth sports groups, and non-profits. Targeted at organizations seeking turnkey fundraising opportunities.
- Fun Zone Family game room featuring arcade games and prizes, positioned as part of Shakey's family entertainment experience alongside food service. Available at participating dining locations.
- Branded Merchandise Online merchandise store selling Shakey's branded apparel and collectibles through shakeyscompanystore.com. Targeted at brand fans and family customers.
Quantifiable outcome
- All-you-can-eat buffet with unlimited pizza, chicken, Mojos, pasta, salads, and sides for one low price
- +1 more outcomes
Companies that use Shakey's USA
Customer profileSegments4 records
Ideal customer profiles5 records
Shakey's USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Shakey's USA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Toys for TotscoreCommunity partnership program supporting toy donation efforts during holiday season. Shakey's hosts fundraising events where a portion of sales is donated to the organization, helping provide toys to children in need
- Special Olympics Southern CaliforniacoreOngoing partnership supporting Special Olympics Southern California athlete programs. Shakey's contributes through fundraising events and community engagement initiatives
- DoorDashminorThird-party delivery partnership enabling food delivery to customers through DoorDash platform at participating Shakey's locations
- EZ CaterminorCatering platform partnership allowing customers to order Shakey's catering for events through ezcater.com
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Shakey's USA competitors and assessment
Company assessmentDirect peers
- Papa Murphy's: Take-and-bake pizza franchise focused on home preparation. Competes with Shakey's in the family pizza occasion segment but with a fundamentally different delivery model.
- Round Table Pizza: West Coast-focused pizza chain offering dine-in, takeout, and delivery with a similar family-friendly atmosphere and party room concept. Most directly comparable to Shakey's by geography (California-heavy) and experiential positioning.
- Mountain Mike's Pizza: California-based pizza chain known for thick-crust pizza, family dining rooms, and party packages. Closely matches Shakey's West Coast footprint, dine-in model, and group/family occasion focus.
- California Pizza Kitchen: Casual dining chain specializing in premium pizza with a California heritage. Comparable to Shakey's on pizza focus, full-service dine-in model, and California brand roots, though positioned more upscale.
- Godfather's Pizza: Midwest-rooted pizza QSR offering dine-in, delivery, and a signature combo-focused menu including pizza, breadsticks, and sides. Comparable mixed-menu approach to Shakey's PCM combo.
Broad incumbents
- Papa John's: National pizza QSR franchise with delivery and dine-in models. Direct competitor for pizza and party occasions with stronger national brand recognition.
- Little Caesars: Value-focused pizza QSR with strong carryout and delivery presence. Competes with Shakey's on price-sensitive family occasions, particularly via the Hot-N-Ready model.
- Pizza Hut: Largest US pizza chain with dine-in, delivery, and a broad menu. Competes directly with Shakey's on pizza and party occasions but at vastly larger national scale.
- Domino's Pizza: Global pizza delivery leader with dominant digital ordering platform. Competes with Shakey's on delivery and takeout occasions, especially via DoorDash and direct channels.
Emerging players
- Blaze Pizza: Fast-casual build-your-own pizza chain with a younger demographic appeal. Represents the modern, customizable pizza experience Shakey's could be pressured by for younger consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shakey's USA social profiles
Digital presenceShakey's USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shakey's USA leadership team
Management profileNumber of profiles
Shakey's USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shakey's USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shakey's USA
What does Shakey's USA do?
Shakey's USA operates a pizza parlor and restaurant chain serving thin-crust pizza, hand-breaded golden fried chicken, and signature Mojo Potatoes through dine-in, takeout, delivery, catering, and party package channels. The signature PCM (Pizza, Chicken, Mojos) combo meal, all-you-can-eat Bunch of Lunch buffet, and party packages anchor the menu, while a funnel entertainment component (Fun Zone arcade) and community fundraising programs support the family dining experience. The company operates 60+ company-owned and franchised locations concentrated in California and Washington state.
Is Shakey's USA a public or private company?
Shakey's USA is a private company. It is classified as unknown and is currently operating.
When was Shakey's USA founded?
Shakey's USA was founded in 1954. It employs 251 to 500 people.
Where is Shakey's USA based?
Shakey's USA is headquartered in Alhambra, United States, in the North America region.
How does Shakey's USA make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery, catering and Party Packages, franchise Revenue and merchandise Sales.
Who are Shakey's USA's main competitors?
Direct peers on record are Papa Murphy's, Round Table Pizza, Mountain Mike's Pizza, California Pizza Kitchen and Godfather's Pizza. Broad incumbents are Papa John's, Little Caesars, Pizza Hut and Domino's Pizza. Blaze Pizza is listed as an emerging player.
Does Shakey's USA have an API?
No public API is recorded for Shakey's USA.
What industry is Shakey's USA in?
Shakey's USA's product category is Pizza Restaurant Chain. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFAAAC, Chicken & Wings QSR. Its NAICS code is 722513 and its SIC code is 5812.