What Varioplay does

Varioplay B.V. is a Dutch B2B supplier of complete swimming-pool equipment solutions, headquartered in Oudkarspel, Netherlands, and operating as a subsidiary of Variogroup. Founded in 2013 and employing between 11 and 50 staff, the company delivers turnkey equipment packages for public pools, sports centres, swimming schools, swimming clubs, hotels, resorts, and water parks across the Netherlands, Belgium, the United Kingdom, Spain, Greece, Turkey, and additional European and Middle Eastern markets.

The product portfolio spans recreational, competition, and accessibility equipment: water slides (family, Twistersnake, waterslide, watertube variants in plastic and polyester with UV coating); spray parks using Empex Watertoys under an exclusive Benelux supply agreement; Swiss Timing time-registration systems, Omega starting blocks, and Calypso scoreboards under an exclusive Netherlands/Belgium distributorship; FINA-approved SuperPolo water-polo goals used at European and Olympic competitions; stainless steel pool fittings, pool lifts, lining, and aluminium tribunes; LED screens with scoreboard and advertising functions; and Sport In The Box sports production/playout software integrated with timing systems. The proprietary Area H2O system combines a movable pool floor with 3D tracking cameras, projectors, RGB lighting, and integrated fountains to deliver motion-responsive games, functioning as a novelty differentiator for visitor facilities.

Revenue is generated through project-based hardware sales and installation services, priced via quote on a custom basis, with multi-year contracts noted. The go-to-market motion is sales-led through regional Account Managers supported by phone, email, and website contact channels, supplemented by presence at industry events such as the Rotterdam Qualification Meet. Exclusive distribution agreements for Swiss Timing and Empex Watertoys, combined with the Variogroup sister-company structure (Variopool movable floors, Variodeck pool covers), allow Varioplay to position itself as a single-source integrated supplier, reducing procurement complexity for municipal and hospitality pool operators.

Name

Varioplay

Legal name

Varioplay B.V.

Website

https://varioplay.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Varioplay B.V., a Netherlands-based subsidiary of Variogroup, supplies complete swimming-pool equipment including water slides, spray parks, movable floors, competition timing systems, and water-polo gear to municipal pools, sports centres, hotels, and water parks across Europe.

Ownership category

akta.pro rank

Product category

Swimming Pool Equipment

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Swimming pool equipment
• Water slides
• Spray park installations
• Pool timing systems
• Aquatic facility solutions

Headquarters

HQ city

Oudkarspel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Pool Equipment Hardware Sales: Varioplay generates revenue through the sale of comprehensive pool equipment including water slides, spray parks, water polo equipment, starting blocks, pool lining, LED screens, tribunes, pool lifts, and stainless steel pool fittings. Products are sold as one-time purchases with installation services.
2. Swiss Timing Systems: Exclusive distributor of Swiss Timing products in Netherlands and Belgium, including time registration equipment, touchpads, starting blocks, and scoreboards for official swimming competitions.
3. Empex Watertoys: Exclusive supplier of Empex Watertoys in Netherlands and Belgium for spray parks and water play equipment.
4. Sport In The Box Systems: Sports production and playout systems for creating live content displayed on video boards and streaming platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Varioplay B.V. supplies and integrates complete swimming pool equipment and aquatic facility solutions for pools, swimming schools, swimming clubs, and holiday parks, including water slides, spray parks, time registration systems, water polo equipment, LED screens, stands, pool lifts, stainless steel fittings, and the proprietary Area H2O interactive movable pool floor with 3D tracking and projection gaming capabilities. The company also serves as exclusive distributor in the Netherlands and Belgium for Swiss Timing timekeeping equipment and Empex Watertoys spray park products.

Product overview

Varioplay is a total supplier of complete swimming pool equipment for pools, swimming schools, swimming clubs and holiday parks. The company operates as part of the Variogroup and offers a comprehensive portfolio of products including: LED screens for pools with integrated scoreboard functions; Water polo equipment (safety nets, ball releases, floating and hanging goals) meeting FINA/LEN regulations; Water slides in various types (family slides, Twistersnake, waterslides, watertubes) with light and sound effects; Spray parks with Empex Watertoys (exclusive supplier in Netherlands/Belgium); Area H2O interactive movable pool floor with 3D tracking cameras and projector-based gaming; Stainless steel pool equipment (steps, springboard racks, baffles); Mounting materials (line anchors); Pool lifts (Variolift i-Swim series, Handi-Move); Swimming pool lining (competition lines, training lines, false start installations); Stands/tribunes; Swim-through screens; Swiss Timing starting blocks (OMEGA OSB11, OSB14, OSB12) and time registration systems (Quantum, Omega Touch Pads, Calypso scoreboards); and Sport In The Box sports production/playout system. The portfolio combines competition-grade equipment with recreational and accessibility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Area H2O: Interactive movable pool floor system with projection gaming capabilities for swimming pools, featuring fountains, lights, and motion-tracking games like Deep sea, Discoballs, Pong around, and Tubes.
• Swiss Timing Products
• Empex Watertoys

Products and services

• Area H2O Interactive Movable Pool Floor Interactive movable pool floor with 3D tracking cameras and projectors that creates an aquatic gaming playground where visitors play interactive games responding to their movements in the water. Features integrated fountains, RGB lighting, and multiple game modes (Deep sea, Discoballs, Pong around, Tubes). Described as 'the next level in water entertainment'.
• Water Slides (Glijbanen) Water slides including family slides, Twistersnake slides with curves, waterslides, and watertube slides. Made of plastic and polyester with UV-coating, available in various RAL colors, lengths and heights, with optional light and sound effects.
• Spray Parks Spray parks for young children with colorful play equipment made of plastic, quick to install without anchors. Includes interactive water toys, water pistols, play towers, swings, and carousels resistant to salt water and chlorine.
• Water Polo Equipment Complete range of water polo equipment including safety nets, ball release systems, SuperPolo and standard floating goals, hanging goals, and mini water polo goals for youth. Products comply with FINA and LEN regulations.
• Swiss Timing Time Registration Systems Swiss Timing timekeeping equipment including Quantum Primary system, Omega Touch Pads (multiple sizes), StartTime acoustic starting system, backstroke start support (OBL2 Pro), and Omega Calypso scoreboards and shot clocks for official swimming competitions.
• OMEGA Starting Blocks OMEGA starting blocks from Swiss Timing including OSB11 (780x570mm, 47kg), OSB14 (for smaller spaces, 737x314mm, 29kg), and OSB12 platform. Features Relay Break Detection (RBD) for false start monitoring. FINA compliant.
• Sport In The Box Sports Production System Powerful sports production and playout system for creating live content output to video boards, in-house TV systems and streaming. Supports multiple sports including Handball, Basketball, Football, Volleyball, Tennis, Floorball, Rugby, and American Football, with team management interface, multiple live video inputs (SDI, HDMI, NDI), and scoreboard overlays.
• LED Screens for Swimming Pools Indoor LED screens for swimming pools with integrated scoreboard functions, suitable for sports centers and event venues, offering high resolution displays and advertising revenue opportunities.
• Pool Lifts (Variolift / Handi-Move) Pool lifts for disabled access including Variolift i-Swim 1 (max 136kg), i-Swim 2 (height-adjustable, 40 lift cycles), i-Swim 3 (Standard 180kg or MAXI 250kg), and Handi-Move 3022/3200 mobile lifts. All made of aluminum and stainless steel with battery operation.
• Stainless Steel Pool Equipment Custom-made stainless steel pool equipment including steps, lazy stairs, springboard racks, and baffles. Steps feature adjustable angles (60° to 10°) for various water depths and can move with adjustable pool floors.
• Swimming Pool Lining Pool lining equipment including Max Pro competition lines (FINA and LEN approved), training lines, line trolleys, line guides, platform grommets, and collection containers. Also includes false start line installations and backstroke turnaround installations.
• Stands and Tribunes for Swimming Pools Aluminum or polyester stands for swimming competitions, stackable up to 6 benches high with capacity for up to 30 people. Feature non-slip surfaces and optional wheeled trolleys for easy transport and storage.
• Swim-Through Screen FAST & EASY swim-through screen for learning underwater swimming. Made of enamelled aluminum and high pressure PVC, impact resistant. Can be installed in water in 1 minute, adjustable hole height, lightweight and easy to handle.

Quantifiable outcome

• LED screens can generate advertising revenue to offset investment costs
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VariogroupcoreOthersParent company of Varioplay. Provides the broader organizational structure enabling Varioplay to offer complete packages including Variodeck (pool covers) and Variopool (movable pool floors) products.
• Swiss TimingcoreTechnology or IntegrationSwiss company specializing in timekeeping equipment, data analysis, and results displays. Varioplay is exclusive distributor for Swiss Timing products in Netherlands and Belgium. Products include Omega starting blocks, touchpads, and competition timing systems.
• Empex WatertoyscoreTechnology or IntegrationEmpex Watertoys produces colorful, durable water play equipment for spray parks. Varioplay is exclusive supplier of Empex Watertoys in Netherlands and Belgium. Products include water pistols, play towers, swings, and carousels made from plastic resistant to salt water and chlorine.
• Myrtha PoolsminorStrategic or Co-development PartnerPartner for pool construction. Myrtha pools provide the pool basins/construction while Varioplay supplies equipment like water slides and movable floors.
• WatertoyscoreTechnology or IntegrationWater toys manufacturer providing play elements and attractions for water parks. Products include interactive water play equipment suitable for various water levels.
• Slangen + Koenis ArchitectsminorImplementation/ SI/ Consulting PartnerArchitectural firm that designs custom pool installations. Collaborated on diving tower design for De Crommenije project in Zaanstad.
• Kraaijvanger ArchitectsminorImplementation/ SI/ Consulting PartnerArchitectural firm responsible for the renovation design of Hart van Zuid swimming complex in Rotterdam.
• Ballast NedamminorStrategic or Co-development PartnerConstruction company and main contractor for Hart van Zuid project (EUR 300 million) in Rotterdam.
• HeijmansminorStrategic or Co-development PartnerConstruction company collaborating on Hart van Zuid swimming complex project in Rotterdam.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SplashTacular: SplashTacular designs and manufactures interactive splash pads and aquatic play products for municipal and commercial aquatic facilities. It is a direct competitor to Varioplay's spray park / Empex Watertoys offering.
• Empex Watertoys: Empex Watertoys is a Canadian manufacturer of spray park and water play equipment that Varioplay exclusively distributes in NL/BE. It is directly comparable as a supplier of splash pad and interactive water play products to municipal and resort pools.
• Vortex Aquatic Structures: Vortex Aquatic Structures specializes in splash pads, spray parks, and interactive water play solutions for aquatic facilities. It is a direct competitor to Varioplay's Empex Watertoys-based spray park offerings and Area H2O interactive water play concept.
• Myrtha Pools: Myrtha Pools designs and builds stainless-steel modular swimming pools and is a strategic partner of Varioplay for pool basin construction. It is comparable as a turnkey pool facility provider often co-selling equipment packages with Varioplay.
• Waterplay Solutions: Waterplay designs and manufactures splash pads, spray parks, and interactive water play features for aquatic facilities globally. It directly competes with Varioplay's spray park and water play product offerings.
• WhiteWater: WhiteWater is a leading global designer and manufacturer of water slides, water park attractions, and aquatic play structures. It is directly comparable as a supplier of slides and water park play equipment to the same family entertainment, theme park, and municipal pool customers Varioplay serves.
• Variopool: Variopool is Varioplay's sister company within the Variogroup and a leading European manufacturer of movable pool floors and bulkheads. It is directly comparable as a supplier of movable pool floor systems to competition and municipal pools, often co-delivered with Varioplay projects.
• Polin Waterparks: Polin Waterparks designs, manufactures, and installs water slides, water play structures, and themed aquatic attractions worldwide. It overlaps directly with Varioplay's water slides, spray park, and water park equipment product lines for resort and theme park customers.

Broad incumbents

• Pentair: Pentair is a major pool equipment manufacturer offering pumps, filters, heaters, and automation. It competes in the broader pool equipment supply space Varioplay serves, though Pentair focuses on residential and commercial pool water handling rather than slides and play equipment.
• Fluidra: Fluidra is a large publicly-listed global pool equipment manufacturer and distributor with a broad portfolio including pool fittings, pumps, filters, and water treatment. It is a broader incumbent serving the same pool construction and renovation market as Varioplay but across many more product categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/varioplay-b-v
• Xx.com/Varioplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varioplay