Ravin

What Ravin does

Ravin Importadora e Distribuidora de Bebidas LTDA is a Brazilian wine importer and distributor headquartered in São Paulo, operating a direct-to-consumer e-commerce platform at ravin.com.br since 2009. The company sources wines from approximately ten countries including France, Italy, Chile, Argentina, Spain, Germany, Portugal, South Africa, USA, and Australia, with a catalog organized by grape variety, country, price band, food pairing, and critic scores from publications such as Decanter, James Suckling, Robert Parker, Wine Enthusiast, and Wine Spectator. SKU prices range from approximately R$78 for entry-level wines to over R$5,998 for ultra-premium selections, with portfolio depth across red, white, rosé, sparkling, fortified, and dessert wines from producers including Château Cantenac Brown, Champagne Collet, La Spinetta, Tenuta San Guido, and Almaviva.

The business operates on two revenue streams: transactional wine sales through the VTEX-powered e-commerce storefront with installment payment options up to 12x without interest, and the Ravin Elite annual membership program priced at R$1,500/year (or R$1,350 via PIX) that guarantees members a minimum 50% discount on the full catalog, free shipping above R$300 within São Paulo Capital, and access to exclusive events. The platform is supported by WhatsApp-based sales consultation, an Instagram presence at @ravin.vinhos, and email newsletters as marketing channels. Products are restricted to buyers aged 18 or older in line with Brazilian alcohol regulations.

Ravin is structured as a private Brazilian limited liability company (LTDA) under CNPJ 10.722.506/0001-68, operating from Rua Padre Raposo, 93 in the Mooca neighborhood of São Paulo. The company has 11-50 employees, no disclosed funding, no parent company, and no institutional investor ownership indicated in available data. There are no published revenue figures, and management team details are not publicly disclosed.

Name

Ravin

Legal name

Ravin Importadora e Distribuidora de Bebidas LTDA

Website

https://ravin.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ravin is a São Paulo-based wine importer and distributor operating a VTEX-powered D2C e-commerce platform since 2009, serving Brazilian wine enthusiasts with a curated multi-country catalog and a subscription membership offering guaranteed discounts.

Ownership category

akta.pro rank

Product category

Wine Retail and Importation

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Wine importation
• Premium wine retail
• Wine distribution
• Wine e-commerce
• Wine subscription

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Product Sales: Direct sales of imported wines to consumers through e-commerce website. Products range from entry-level (R$78) to ultra-premium (R$5,998+).
2. Ravin Elite Membership: Annual membership program charging R$1,500/year (or R$1,350 via PIX) providing minimum 50% discount on all wines and exclusive benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ravin Importadora e Distribuidora de Bebidas LTDA imports wines from over 100 international producers across more than 10 countries and sells them directly to Brazilian consumers via an e-commerce website, with prices ranging from R$78 to over R$5,998. The company complements retail sales with the Ravin Elite paid annual membership program, which guarantees members a minimum 50% discount on the entire wine portfolio, free shipping in São Paulo Capital, installment payments up to 12x without interest, and access to wine events and tastings.

Product overview

Ravin is a Brazilian wine importer and distributor operating a VTEX-powered e-commerce platform. The core product is the wine sales platform offering wines from multiple countries (France, Italy, Chile, Argentina, Spain, Germany, Portugal, South Africa, USA, Australia) across various price points. The company differentiates through Ravin Elite, a premium membership program providing 50% minimum discount on all wines. Products are organized by grape variety, country, price range, food pairing occasions, and wine critic ratings. The portfolio includes red, white, rosé, sparkling, fortified, and dessert wines from renowned producers like Château Cantenac Brown, Champagne Collet, Elvio Cogno, La Spinetta, Tenuta San Guido, and many others.

Differentiator

Problem solved

Functional benefit

Brands

• Ravin Elite: Premium membership program offering 50% discount on all wines, free shipping for orders above R$300 in São Paulo, exclusive access to events and tastings, and personalized consultancy services. Annual membership fee of R$ 1,500 valid for 12 months.

Products and services

• Ravin Imported Wine E-commerce Storefront Direct-to-consumer e-commerce storefront at ravin.com.br selling imported wines from producers in France, Italy, Chile, Argentina, Spain, Germany, Portugal, South Africa, the United States, and Australia, with bottle prices ranging from R$78 to over R$5,998 and catalog filters for type, grape, country, price range, food pairing, and critic scores. Built on the VTEX platform.
• Ravin Elite Membership Annual paid membership program at R$1,500/year (or R$1,350 via PIX) that grants members a guaranteed minimum 50% discount on the entire Ravin wine portfolio, free shipping on orders above R$300 in São Paulo Capital, installment payments up to 12x without interest, exclusive access to new products and tastings, and discounts on wine events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Vivino: Global wine marketplace and label-recognition app with an integrated wine shop. Comparable in targeting premium wine consumers with discovery/curation tooling, though it operates a marketplace rather than an importer model.

Direct peers

• Mistral: Brazilian specialist wine retailer focused on premium imported wines, with physical stores and e-commerce. Comparable in importer-style curation and premium positioning.
• ReserveBar: US premium alcohol DTC platform offering curated, allocated and giftable bottles. Comparable to Ravin in premium/curated DTC for fine wine and spirits.
• Wine.com: US-based wine e-commerce specialist with curated premium selection and wine club memberships. Highly comparable business model to Ravin's DTC + membership stack, though operating in the US market.
• Vinci: Brazilian wine importer and DTC retailer with a curated premium portfolio. Operates a similar importer-plus-DTC model targeting Brazilian wine enthusiasts.
• Evino: Brazilian wine e-commerce DTC platform with a broad imported portfolio and subscription programs (Evino Clube). Directly comparable to Ravin in geography, category, and business model.
• Naked Wines: Wine subscription/club business built around member-funded sourcing of premium wines. Closest international analog to Ravin Elite's recurring-membership + premium-wine positioning.

Broad incumbents

• Wine.com.br: The largest Brazilian wine e-tailer, carrying imported and domestic wines at national scale. Competes head-to-head with Ravin in the premium imported segment while operating at significantly broader scale.
• Total Wine & More: Large US multi-format wine and spirits retailer with deep premium assortment and in-store expertise. Comparable in carrying premium imported wines at scale, though omnichannel/physical-led rather than DTC-importer.
• Drizly: On-demand alcohol delivery marketplace (now part of Uber). Adjacent competitor for premium wine occasions and consumer mindshare, though broader category and convenience-led rather than importer-curated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ravin.vinhos
• Facebookfacebook.com/gordo.ravin
• LinkedInlinkedin.com/company/ravin-importadora-de-vinhos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ravin