Vernon Gene's Mega Store
Vernon Gene's Mega Store is a full-service commercial truck and trailer dealership group operating six Texas locations under the Doggett Freightliner dealer network, serving fleet operators and owner-operators with new and used trucks, trailers, parts, service, mobile repair, and financing.
- Company typePrivate
- Founded2021
- HeadquartersEl Paso, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vernon Gene's Mega Store does
Vernon Gene's Mega Store is a full-service commercial truck and trailer dealership group operating across Texas. The business sells new and used semi trucks from Freightliner, Peterbilt, Kenworth, and International, and new and used semi trailers from Great Dane, Brandt, Doepker, Eager Beaver, and Utility, with individual unit prices ranging from $18,900 for used trailers to $319,500 for new specialty trailers. The company operates six owned dealership locations in El Paso, Dallas, Laredo, Pharr, the San Antonio area (Converse), and Buda, supported by an OEM parts department, a factory-trained service department offering mobile on-site repair, collision repair, and precision alignments, and a financing department that works with multiple lenders to provide equipment finance, lease, and insurance options.
The company is operated through legal entities Doggett Freightliner of South Texas, LLC, Doggett Freightliner of Texas, LLC, Doggett Freightliner of Arkansas, LLC, and TE El Paso, LLC, all within the broader Doggett Freightliner dealer network. Its customer base consists of commercial trucking companies (long-haul and regional fleet operators) and individual owner-operators, served primarily through direct in-person sales at dealership showrooms, inside phone sales, and a website that supports inventory browsing and quote requests. There is no proprietary technology platform; the business relies on dealer management systems and diagnostic software for service operations. Vernon Gene's Mega Store is privately held as a subsidiary entity within the Doggett Freightliner group, and no revenue, headcount, or financial performance figures are publicly disclosed.
Vernon Gene's Mega Store firmographics
Firmographics- Name
- Vernon Gene's Mega Store
- Legal name
- Doggett Freightliner of Texas, LLC, Doggett Freightliner of Arkansas, LLC, TE El Paso, LLC
- Website
- https://vernongenes.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vernon Gene's Mega Store is a full-service commercial truck and trailer dealership group operating six Texas locations under the Doggett Freightliner dealer network, serving fleet operators and owner-operators with new and used trucks, trailers, parts, service, mobile repair, and financing.
- Ownership category
- akta.pro rank
Vernon Gene's Mega Store industry classification
Industry- Product category
- Commercial Truck and Trailer Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Truck Trailer Manufacturing (336212)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industry
- Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)
Keywords
Where Vernon Gene's Mega Store is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Vernon Gene's Mega Store business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Truck Sales: Sale of new and used semi trucks including Freightliner, Peterbilt, Kenworth, and International brands. Revenue from vehicle transactions ranging from $25,500 to $256,793 per unit.
- Trailer Sales: Sale of new and used semi trailers including flatbed, lowboy, van, reefer, and specialty trailers. New trailers priced up to $319,500.
- Parts Sales: Sale of OEM and aftermarket parts for semi trucks and trailers including fuel pumps, turbo chargers, clutches, brakes, batteries, alternators, ECMs, DEF, filters, and more.
- Service and Repair: Service department providing maintenance, repairs, collision repair, and precision alignments for semi trucks and trailers. Mobile service available.
- Financing Services: Assistance with equipment financing, leasing, and insurance. Works with multiple lenders to provide finance options to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used trucks - price range $25,500 to $256,793 |
| Unit Pricing | Pay-as-you-go | New trailers - price range $33,500 to $319,500 |
| Unit Pricing | Pay-as-you-go | Used trailers - price range $18,900 to $26,200 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Vernon Gene's Mega Store product offering
Product offeringCore offering
Vernon Gene's Mega Store is a full-service commercial truck and trailer dealership that sells new and used semi trucks (Freightliner, Peterbilt, Kenworth, International) and new and used semi trailers (flatbed, lowboy, van, reefer, specialty), supported by a parts department carrying OEM Freightliner and aftermarket components. It also operates a service department offering maintenance, collision repair, and precision alignments staffed by factory-trained technicians with mobile service capability, and provides equipment financing, leasing, and insurance through multiple lending partners.
Product overview
Vernon Gene's Mega Store is a full-service truck and trailer dealership operating as a unified product-and-service portfolio. The core offerings consist of new and used semi trucks (Freightliner, Peterbilt, Kenworth, International brands) and new and used semi trailers (Great Dane, Brandt, Doepker, Eager Beaver, Utility brands), supported by a dedicated parts department and service department. The dealership provides financing options through its financing department, and offers mobile service capabilities for on-site repairs. Five physical locations in Texas serve as the distribution channel for all products and services.
Differentiator
Problem solved
Functional benefit
Products and services
- New and Used Semi Trucks Sales of new and used semi trucks including Freightliner, Peterbilt, Kenworth, and International brands in daycab, sleeper, and cab chassis configurations. Used truck inventory is priced from $25,500 to $256,793 depending on mileage, condition, and specifications. Targeted at commercial trucking companies and owner-operators needing equipment for freight transportation.
- New and Used Semi Trailers
- Parts Department
- Service Department
- Financing Department
Companies that use Vernon Gene's Mega Store
Customer profileSegments2 records
Ideal customer profiles2 records
Vernon Gene's Mega Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vernon Gene's Mega Store partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vernon Gene's Mega Store competitors and assessment
Company assessmentBroad incumbents
- Werner Enterprises: Major US trucking carrier that also operates a truckload transportation services business. Adjacent comparable as a major consumer of heavy-duty trucks who sometimes sells trucks from its fleet, intersecting Vernon Gene's customer and supply ecosystem.
- Ryder System: Large fleet services, leasing, and used truck retailer serving commercial customers with full-service transportation solutions. Comparable on the leasing/financing and used truck retail side, though much broader in scope than Vernon Gene's dealership footprint.
Direct peers
- TEC Equipment: Volvo Trucks and Mack dealer group with locations across multiple western and midwestern states. Comparable as a multi-brand heavy-duty truck dealer with integrated parts, service, and leasing operations.
- MHC Kenworth: Largest Kenworth dealer group in North America, selling new and used Kenworth trucks with full-service parts and maintenance operations. Comparable as a heavy-duty truck dealer network with similar full-service model.
- Rush Enterprises: Largest network of commercial vehicle dealerships in North America, franchising Peterbilt, International, and Ford trucks. Directly comparable as a multi-brand heavy-duty truck and trailer dealer with integrated parts, service, and financing operations.
- Velocity Vehicle Group: Daimler Truck dealer group operating Western Star, Freightliner, and other commercial vehicle franchises across multiple states. Closely comparable as a Freightliner-affiliated dealer group with new/used truck sales, parts, and service operations.
- Premier Truck Group: Multi-brand commercial truck dealer group selling Freightliner, Western Star, and other heavy-duty trucks across Texas and other states. Directly comparable in product mix and geographic overlap with Vernon Gene's.
- Worldwide Equipment: Heavy- and medium-duty truck dealer group operating multiple franchises across the southeastern and midwestern US. Comparable in product offering (new/used trucks, parts, service) and dealer group structure.
- SelecTrucks: Daimler Truck's used commercial vehicle retail network, focused on selling used Freightliner and other heavy-duty trucks. Comparable as a channel for used Class 7-8 truck sales that competes for the same customer demand Vernon Gene's used truck inventory serves.
Others
- Great Dane: Manufacturer of trailers (flatbed, refrigerated, dry van) that Vernon Gene's retails as a new trailer supplier. Comparable as a trailer channel partner and brand that anchors the dealer's new trailer inventory mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vernon Gene's Mega Store social profiles
Digital presenceVernon Gene's Mega Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vernon Gene's Mega Store leadership team
Management profileNumber of profiles
Vernon Gene's Mega Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vernon Gene's Mega Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vernon Gene's Mega Store
What does Vernon Gene's Mega Store do?
Vernon Gene's Mega Store is a full-service commercial truck and trailer dealership that sells new and used semi trucks (Freightliner, Peterbilt, Kenworth, International) and new and used semi trailers (flatbed, lowboy, van, reefer, specialty), supported by a parts department carrying OEM Freightliner and aftermarket components. It also operates a service department offering maintenance, collision repair, and precision alignments staffed by factory-trained technicians with mobile service capability, and provides equipment financing, leasing, and insurance through multiple lending partners.
Is Vernon Gene's Mega Store a public or private company?
Vernon Gene's Mega Store is a private company. It is classified as corporate owned and is currently operating.
When was Vernon Gene's Mega Store founded?
Vernon Gene's Mega Store was founded in 2021. It employs 11 to 50 people.
Where is Vernon Gene's Mega Store based?
Vernon Gene's Mega Store is headquartered in El Paso, United States, in the North America region.
How does Vernon Gene's Mega Store make money?
Five revenue lines are on record. Truck Sales are the primary driver. The others are trailer Sales, parts Sales, service and Repair and financing Services.
Who are Vernon Gene's Mega Store's main competitors?
Broad incumbents on record are Werner Enterprises and Ryder System. Direct peers are TEC Equipment, MHC Kenworth, Rush Enterprises, Velocity Vehicle Group, Premier Truck Group, Worldwide Equipment and SelecTrucks. Great Dane is listed as an others.
Does Vernon Gene's Mega Store have an API?
No public API is recorded for Vernon Gene's Mega Store.
What industry is Vernon Gene's Mega Store in?
Vernon Gene's Mega Store's product category is Commercial Truck and Trailer Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of TLADAGAM, Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle). Its NAICS code is 42312 and its SIC code is 5010.