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CR Magazine

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uuid003h98i

Namestring
CR Magazine
Legal namestring
CR Magazine
Websiteurl
thecro.com
Company typeenum
Private
Founded yearstring
-
Short descriptiontext

CR Magazine is a UK-based trade publication serving the property restoration industry, delivering editorial content, a newsletter, and an annual State of the Industry Pulse Check survey produced with KnowHow to restoration contractors and suppliers.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersNorthampton, United States
HQ citystring
Northampton
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
restoration industry news, trade publication, industry intelligence, market benchmarking, insurance claims data
Industry1 code
1Business, Finance & Industry Trade Magazines
CodeMPAJAEAMPrimaryYes
NAICS code1 code
  • Periodical Publishers51312
SIC code1 code
  • Periodicals: Publishing Or Publishing & Printing2721
Product category
Trade Publication
Social media profiles1 record
Cost components4 values
Personnel, Marketing or Sales, Operations, Others
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

CR Magazine (also known as C&R Magazine) is a trade publication serving the property restoration industry. It delivers industry news, market intelligence, and proprietary survey research (including the annual State of the Industry Pulse Check conducted with KnowHow) covering insurance claims trends, cash collection challenges, operational benchmarks, and emerging technology adoption among restoration professionals.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Q2 2025 insurance claims fell 9.6% year-over-year according to Verisk data cited in the survey
+4 more records
Product and service2 records
1CR Magazine Trade Publication
2State of the Industry Pulse Check Survey
Partnership1 partner
1KnowHow
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-11-04
Description

CR Magazine partnered with KnowHow to conduct the 2025 State of the Industry Pulse Check survey, combining CR Magazine's industry audience reach with KnowHow's expertise in restoration industry data collection and analysis. This collaboration produces annual industry intelligence reports providing insights into market trends, challenges, and opportunities facing restoration professionals.

Peers10 records
1Insurance Journal
TypeBroad incumbent
Description

Insurance Journal is a broad property/casualty insurance trade publication whose coverage of claims handling, insurer-restorer dynamics, and industry economics partially overlaps with CR Magazine's audience interests.

2Cleanfax
TypeDirect peer
Description

Cleanfax is a leading trade publication covering the carpet cleaning, restoration, and disaster recovery industry. It directly competes with CR Magazine for the same restoration-industry audience and advertisers.

3BNP Media
TypeBroad incumbent
Description

BNP Media publishes a portfolio of trade magazines, including titles serving building, mechanical, and related industries. It shares the trade-publication business model and audience-development playbook with CR Magazine.

4Claims Magazine
TypeBroad incumbent
Description

Claims Magazine covers property/casualty claims handling and is read by insurance adjusters who interact with restorers, giving it thematic overlap with CR Magazine's restoration-claims coverage.

5Cleaning & Restoration Magazine (formerly ICS Cleaning Specialist)
TypeDirect peer
Description

Cleaning & Restoration Magazine is a trade publication serving cleaning and restoration professionals with industry news, education, and product information — a direct overlap with CR Magazine's restoration-industry focus.

6Industry Dive
TypeBroad incumbent
Description

Industry Dive is a B2B trade publishing company producing vertical-specific publications, comparable to CR Magazine's niche-publishing business model even though its verticals do not include restoration.

7Rug News & Design
TypeEmerging player
Description

Rug News & Design covers the area rug and textile care industry, including restoration-related cleaning content. It overlaps with CR Magazine in the textile/floor-care restoration segment but serves a narrower niche.

8Verisk Property Estimating Solutions
TypeOthers
Description

Verisk supplies claims and property data cited by CR Magazine's Pulse Check and serves restoration and insurance customers. It is a data-provider peer in the same ecosystem rather than a direct competitor.

9Informa Markets (trade media division)
TypeBroad incumbent
Description

Informa operates a large portfolio of B2B trade publications and events across multiple industries. It is comparable as a benchmark for how a scaled trade-media operator monetizes vertical audiences, though it does not focus on restoration.

10KnowHow (restoration industry software and benchmarking)
TypeOthers
Description

KnowHow is CR Magazine's strategic partner on the Pulse Check survey and provides restoration-industry workflow software. It is comparable as an ecosystem participant that shares the same audience and adjacent data assets.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CR Magazine

Trade Publicationthecro.com

CR Magazine is a UK-based trade publication serving the property restoration industry, delivering editorial content, a newsletter, and an annual State of the Industry Pulse Check survey produced with KnowHow to restoration contractors and suppliers.

CR Magazine firmographics

Firmographics
Name
CR Magazine
Legal name
CR Magazine
Website
https://thecro.com
Company type
Private
Operating status
Operating
Short description
CR Magazine is a UK-based trade publication serving the property restoration industry, delivering editorial content, a newsletter, and an annual State of the Industry Pulse Check survey produced with KnowHow to restoration contractors and suppliers.
Ownership category
akta.pro rank

CR Magazine industry classification

Industry
Product category
Trade Publication
NAICS
Periodical Publishers (51312)
SIC
Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry
Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

  • Restoration industry news
  • Trade publication
  • Industry intelligence
  • Market benchmarking
  • Insurance claims data

Where CR Magazine is headquartered

Location

Headquarters

HQ city
Northampton
HQ country
United States
HQ region
North America

Markets served

CR Magazine business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Operations, Others

CR Magazine product offering

Product offering

Core offering

CR Magazine (also known as C&R Magazine) is a trade publication serving the property restoration industry. It delivers industry news, market intelligence, and proprietary survey research (including the annual State of the Industry Pulse Check conducted with KnowHow) covering insurance claims trends, cash collection challenges, operational benchmarks, and emerging technology adoption among restoration professionals.

Differentiator

Problem solved

Functional benefit

Products and services

  • CR Magazine Trade Publication
  • State of the Industry Pulse Check Survey

Quantifiable outcome

  • Q2 2025 insurance claims fell 9.6% year-over-year according to Verisk data cited in the survey
  • +4 more outcomes

Companies that use CR Magazine

Customer profile

Segments1 record

Ideal customer profiles1 record

CR Magazine technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

CR Magazine partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • KnowHowcoreStrategic or Co-development Partner · 4 November 2025CR Magazine partnered with KnowHow to conduct the 2025 State of the Industry Pulse Check survey, combining CR Magazine's industry audience reach with KnowHow's expertise in restoration industry data collection and analysis. This collaboration produces annual industry intelligence reports providing insights into market trends, challenges, and opportunities facing restoration professionals.

CR Magazine competitors and assessment

Company assessment

Broad incumbents

  • Insurance Journal: Insurance Journal is a broad property/casualty insurance trade publication whose coverage of claims handling, insurer-restorer dynamics, and industry economics partially overlaps with CR Magazine's audience interests.
  • BNP Media: BNP Media publishes a portfolio of trade magazines, including titles serving building, mechanical, and related industries. It shares the trade-publication business model and audience-development playbook with CR Magazine.
  • Claims Magazine: Claims Magazine covers property/casualty claims handling and is read by insurance adjusters who interact with restorers, giving it thematic overlap with CR Magazine's restoration-claims coverage.
  • Industry Dive: Industry Dive is a B2B trade publishing company producing vertical-specific publications, comparable to CR Magazine's niche-publishing business model even though its verticals do not include restoration.
  • Informa Markets (trade media division): Informa operates a large portfolio of B2B trade publications and events across multiple industries. It is comparable as a benchmark for how a scaled trade-media operator monetizes vertical audiences, though it does not focus on restoration.

Direct peers

  • Cleanfax: Cleanfax is a leading trade publication covering the carpet cleaning, restoration, and disaster recovery industry. It directly competes with CR Magazine for the same restoration-industry audience and advertisers.
  • Cleaning & Restoration Magazine (formerly ICS Cleaning Specialist): Cleaning & Restoration Magazine is a trade publication serving cleaning and restoration professionals with industry news, education, and product information — a direct overlap with CR Magazine's restoration-industry focus.

Emerging players

  • Rug News & Design: Rug News & Design covers the area rug and textile care industry, including restoration-related cleaning content. It overlaps with CR Magazine in the textile/floor-care restoration segment but serves a narrower niche.

Others

  • Verisk Property Estimating Solutions: Verisk supplies claims and property data cited by CR Magazine's Pulse Check and serves restoration and insurance customers. It is a data-provider peer in the same ecosystem rather than a direct competitor.
  • KnowHow (restoration industry software and benchmarking): KnowHow is CR Magazine's strategic partner on the Pulse Check survey and provides restoration-industry workflow software. It is comparable as an ecosystem participant that shares the same audience and adjacent data assets.

Market position

Customer concentration

CR Magazine social profiles

Digital presence

CR Magazine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CR Magazine leadership team

Management profile

Number of profiles

CR Magazine funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CR Magazine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR Magazine

What does CR Magazine do?

CR Magazine (also known as C&R Magazine) is a trade publication serving the property restoration industry. It delivers industry news, market intelligence, and proprietary survey research (including the annual State of the Industry Pulse Check conducted with KnowHow) covering insurance claims trends, cash collection challenges, operational benchmarks, and emerging technology adoption among restoration professionals.

Is CR Magazine a public or private company?

CR Magazine is a private company. It is classified as unknown and is currently operating.

When was CR Magazine founded?

CR Magazine was founded in -1.

Where is CR Magazine based?

CR Magazine is headquartered in Northampton, United States, in the North America region.

Who are CR Magazine's main competitors?

Broad incumbents on record are Insurance Journal, BNP Media, Claims Magazine, Industry Dive and Informa Markets (trade media division). Direct peers are Cleanfax and Cleaning & Restoration Magazine (formerly ICS Cleaning Specialist). Rug News & Design is listed as an emerging player. Others are Verisk Property Estimating Solutions and KnowHow (restoration industry software and benchmarking).

Does CR Magazine have an API?

No public API is recorded for CR Magazine.

What industry is CR Magazine in?

CR Magazine's product category is Trade Publication. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.

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Live signals
C & R -Building Strength in the Storm: How Restorers Are Weathering 2025’s Financial HeadwindsC&R Magazine and KnowHow released findings from their 2025 State of the Industry Pulse Check survey, revealing that restoration companies are navigating a challenging environment of delayed insurance payments, declining claim volumes, and rising costs. According to Verisk data, Q2 2025 insurance claims fell 9.6% year-over-year, with non-catastrophe claims dropping 16.8% and cash collection cycles stretching from 30-45 days to 60-90+ days. Despite these headwinds, nearly 70% of surveyed restorers reported wage increases, and companies with diversified revenue streams—including private pay, specialty services, and AI adoption—are demonstrating resilience and growth potential heading into 2026.SpotonsolutionsHow The State of the Industry Report Findings Can Guide Your 2024 Restoration Marketing StrategyC&R Magazine and KnowHow released their second annual State of the Industry Report, covering restoration industry topics including TPA work, hiring, growth, and AI adoption trends. The report found that 72% of restorer respondents are open to or embracing AI, and that many restoration businesses seek to reduce their reliance on TPA programs due to thin profit margins and limited pricing control. Marketing firm Spot On Solutions is using the report's findings to advise restoration businesses on digital marketing strategies, including PPC, local service ads, SEO, and service expansion into reconstruction.PR NewswireWelltower Named to CR Magazine 100 Best Corporate Citizens of 2019CR Magazine named Welltower Inc. to its 20th annual 100 Best Corporate Citizens ranking, recognizing the company for environmental, social and governance transparency and performance among the 1,000 largest U.S. public companies. The ranking evaluated 134 total disclosure and performance factors across seven categories including climate change, employee relations, environment, finance, governance, human rights, and stakeholders and society. Welltower, an S&P 500 REIT headquartered in Toledo, Ohio, noted this recognition places it in the top ten percent of the largest U.S. companies for corporate citizenship, alongside Microsoft, Cigna and General Mills.GlobeNewswireCR Magazine Names UPS A “Best Corporate Citizen” Ninth Year In RowUPS was named to CR Magazine's annual list of 100 Best Corporate Citizens for the ninth straight year. The company ranked 17th in Climate Change and 13th in Environment, supporting its goal to cut ground operations emissions by 12% by 2025.GlobeNewswire3BL Media Acquires CR Magazine and COMMIT!Forum from SharedXpertise Media in Asset Purchase Agreement That Includes Management of Corporate Responsibility Association3BL Media acquired CR Magazine, COMMIT!Forum, and the Corporate Responsibility Association from SharedXpertise Media. Dave Armon will become CEO of the new 3BL Media division, while CRA members retain strategic direction. The acquisition includes ongoing partnership with SharedXpertise.PR NewswireJLL named one of CR Magazine's 100 Best Corporate Citizens for third straight yearCorporate Responsibility Magazine named JLL to its 18th annual 100 Best Corporate Citizens List, marking the third consecutive year the commercial real estate firm has received this recognition. JLL was the only commercial real estate company included on the list, which ranks companies from the Russell 1000 Index based on 260 data points across seven categories including environment, employee relations, human rights, and governance. The recognition is part of a broader pattern of third-party validation for JLL, which has also been named to the Dow Jones Sustainability Index, Ethisphere's World's Most Ethical Companies list for ten consecutive years, and Forbes' inaugural 'JUST 100' list.PR NewswireWhirlpool Corporation Ranked As One Of Top 100 Corporate Citizens By CR MagazineWhirlpool Corporation was named one of CR Magazine's Top 100 Corporate Citizens of 2016, marking its fourteenth consecutive appearance on the list. The company ranked No. 62, with its highest scores coming in Corporate Governance, Financial, Philanthropy and Employee Relations categories. The recognition highlights Whirlpool's corporate responsibility initiatives including employee diversity programs, human rights policies, and global philanthropic partnerships with organizations such as Habitat for Humanity and the Boys & Girls Club.PR NewswireTI named 19th on CR Magazine's "100 Best Corporate Citizens" listTI has been ranked 19th on CR Magazine's annual 100 Best Corporate Citizens List for 2015, recognizing outstanding performance across seven areas including environment, climate change, employee relations, human rights, governance, finance, and philanthropy. This marks the 14th consecutive year that TI has been included on this list, which evaluates public companies on corporate responsibility metrics.GlobeNewswireUPS Named a Top Corporate Citizen by CR MagazineUPS was named to CR Magazine's annual list of the 100 Best Corporate Citizens, ranking 28th. The company placed fourth in Climate Change and eleventh in Environment, with ORION route optimization expected to cut 100 million miles annually. UPS operates nearly 5,500 alternative fuel vehicles.