The Piazza Center
The Piazza Center is an Austin, Texas-based private plastic surgery and medical aesthetics practice led by board-certified surgeon Dr. Rocco Piazza, serving individual consumer patients with surgical procedures (face, breast, body, male), non-surgical injectables and laser treatments, skin care, and a loyalty membership program.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Piazza Center does
The Piazza Center is a privately held, single-location plastic surgery and medical aesthetics practice based in Austin, Texas, founded in 2011 and led by board-certified plastic surgeon Dr. Rocco Piazza. The practice offers a comprehensive service portfolio spanning surgical procedures (face, breast, body, and male-specific procedures including gynecomastia surgery and BodyBanking) and an extensive non-surgical menu (Botox and other neurotoxins, hyaluronic acid and collagen-stimulating injectables, laser and light therapies such as HALO and MOXI, chemical peels, HydraFacial, microneedling with Profound RF, and non-invasive body contouring via CoolSculpting, EmSculpt NEO, and Aveli). Procedures are performed at the affiliated Inspire Surgery Center, which features dedicated board-certified anesthesiologist coverage and exclusive surgical suites. A proprietary TruSkin Age Test (Visia-based skin analysis) and a Data-Driven Outcome Analysis methodology are core technical differentiators, alongside the Patient for Life long-term follow-up program. The practice was founded in 2011 and currently operates with 11-50 employees.
Revenue is generated through four streams: one-time surgical procedures priced per procedure via consultation, non-surgical treatments priced per session or product (e.g., Sculptra priced per vial across multiple sessions), medical-grade skincare products sold via an in-clinic retail channel and an online storefront at shop.thepiazzacenter.com, and the Z Club membership offering up to 15% discounts plus points-based rewards. The practice operates a direct-to-consumer sales motion with in-person and virtual consultations, a self-serve online patient portal for booking, and a concierge program for nationwide traveling patients. Pricing is consultation-based rather than publicly disclosed, with CareCredit financing available. Marketing leverage is on content-driven patient education (comprehensive website, YouTube video library, before/after gallery, SEO-optimized procedure landing pages, Instagram, and email newsletter), supported by 5 consecutive years of Austin Fit Magazine Best Cosmetic Surgeon awards (2018-2022) and 4.8-star rating across 265 Google reviews.
Customer segments include women seeking breast and post-pregnancy body contouring (primary), facial rejuvenation patients, men seeking aesthetic procedures, and non-surgical aesthetic patients — all on a horizontal segmentation approach. The practice is founder-owned with no institutional investment, no parent company, no subsidiaries, and no disclosed M&A activity. Operating geographies are concentrated in Texas with nationwide patient acquisition via the traveling-patient program.
The Piazza Center firmographics
Firmographics- Name
- The Piazza Center
- Legal name
- The Piazza Center
- Website
- https://thepiazzacenter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Piazza Center is an Austin, Texas-based private plastic surgery and medical aesthetics practice led by board-certified surgeon Dr. Rocco Piazza, serving individual consumer patients with surgical procedures (face, breast, body, male), non-surgical injectables and laser treatments, skin care, and a loyalty membership program.
- Ownership category
- akta.pro rank
The Piazza Center industry classification
Industry- Product category
- Cosmetic Surgery and Medical Aesthetics
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
- akta.pro secondary industries
- Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)
Keywords
Where The Piazza Center is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Piazza Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Surgical Procedures: One-time surgical procedures including breast augmentation, mommy makeover, tummy tuck, liposuction, facelift, neck lift, and body contouring. Revenue generated per procedure with pricing based on complexity.
- Non-Surgical Treatments: Injectables (Botox, fillers, collagen stimulators), laser treatments, skin rejuvenation, and body contouring services. Treatments may be one-time or require multiple sessions for optimal results.
- Skincare Products: Medical-grade skincare products sold through the practice's online shop and in-clinic. Consumable products generate ongoing revenue from existing patients.
- Membership Program: Z Club membership program offering discounts on services and points for purchases, generating loyalty-based recurring engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation-based pricing with financing options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Piazza Center product offering
Product offeringCore offering
The Piazza Center is an Austin, Texas-based plastic surgery and medical aesthetics practice that delivers surgical procedures (breast augmentation, breast lift/reduction/revision, mommy makeover, tummy tuck, liposuction, facelift, neck lift, brow lift, gynecomastia surgery, and other face/body procedures) and non-surgical aesthetic treatments (Botox and other neurotoxins, dermal fillers, collagen stimulators such as Sculptra and Radiesse, laser and light therapies, microneedling, HydraFacial, chemical peels, and body contouring). It complements these services with the TruSkin Age Test diagnostic, medical-grade skincare retail products, and the Z Club membership program, serving both local Austin patients and out-of-town patients through a concierge program.
Product overview
The Piazza Center is a plastic surgery and medical aesthetics practice offering a comprehensive portfolio of surgical and non-surgical treatments. The practice operates as a single-location facility led by Dr. Rocco Piazza, providing surgical procedures for face, breast, body, and male patients, alongside an extensive non-surgical aesthetic offerings. The non-surgical services include injectables (wrinkle relaxers, dermal fillers, collagen stimulators like Sculptra and Radiesse, ezGEL/PRF plasma filler, Kybella), laser and light treatments (HALO, MOXI, BBL, laser hair removal), facial rejuvenation (HydraFacial, microneedling, chemical peels), body contouring (CoolSculpting, EmSculpt NEO, Aveli), and retail skin care products. The practice also offers diagnostic services like the TruSkin Age Test and a loyalty program (Z Club). All services are delivered at their Austin, TX facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Breast Surgical Procedures Breast augmentation, breast lift, breast reduction, breast implant revision, fat transfer breast augmentation, and Motiva implant procedures performed by board-certified plastic surgeon Dr. Rocco Piazza for adult women seeking aesthetic enhancement or post-pregnancy change correction.
- Body Surgical Procedures Mommy makeover, tummy tuck (abdominoplasty), liposuction, hip lift, waistline reshaping, and fat transfer for adult patients seeking post-pregnancy or post-weight-loss body contouring.
- Facial Surgical Procedures Facelift, neck lift, brow lift, lip lift, otoplasty, facial lesion excision, and facial scar therapy for patients seeking surgical facial rejuvenation with natural-looking results.
- Male Surgical Procedures Gynecomastia surgery, flank tuck, BodyBanking, body contouring, facial sculpting, dermal fillers, and P-Shot treatments for male patients seeking aesthetic enhancement.
- Wrinkle Relaxer Injectables Neurotoxin treatments including Botox Cosmetic, Dysport, Xeomin, Letybo, and Botox for Hyperhidrosis to smooth wrinkles and reduce excessive sweating.
- Dermal Filler Injectables Hyaluronic acid fillers from the Juvéderm and Restylane collections plus liquid rhinoplasty for non-surgical facial contouring and volume restoration.
- Collagen Stimulator Injectables Sculptra Aesthetic (poly-L-lactic acid) and Radiesse (calcium hydroxylapatite) collagen-stimulating injectables for long-lasting facial rejuvenation, alongside ezGEL/PRF plasma filler treatments using the patient's own blood-derived platelet-rich fibrin.
- Kybella Double Chin Treatment FDA-approved injectable treatment for non-surgical reduction of submental fat (double chin).
- Full Facial Balancing Comprehensive non-surgical facial rejuvenation combining multiple injectable treatments for overall facial harmony and enhancement.
- Laser and Light Treatments Laser skin resurfacing, BroadBand Light (BBL), HALO hybrid laser, MOXI non-ablative laser, laser hair removal, Contour TRL, and MicroLaserPeel treatments for skin tone, texture, and hair reduction.
- Skin and Facial Rejuvenation Treatments H HydraFacial, microneedling, Profound RF microneedling, chemical peels, VI Peel, dermaplaning, eyelid tightening, acne scar therapy, brow shaping and tinting, and hyperpigmentation treatment for skin health and rejuvenation.
- Non-Surgical Body Contouring CoolSculpting, EmSculpt NEO, and Aveli Cellulite Treatment for non-invasive fat reduction and body sculpting without surgery.
- TruSkin Age Test Visia-based proprietary skin analysis consultation that determines a patient's True Skin Age versus chronological age and recommends personalized treatment plans.
- Hair Restoration Exosome therapy (Exovex) to stimulate hair follicle growth and combat hair loss for patients experiencing hair thinning or loss.
- Skincare Products Medical-grade skincare products sold through the practice's online shop and in-clinic, used for at-home skin care maintenance and to enhance in-office treatment results.
- Z Club Membership Program Membership program providing up to 15% discounts on non-surgical services and points for online skincare purchases, driving loyalty and recurring engagement.
Quantifiable outcome
- Patients typically see Sculptra results in 3 months that last approximately 2 years
- +2 more outcomes
Companies that use The Piazza Center
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
The Piazza Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Piazza Center partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Piazza Center competitors and assessment
Company assessmentBroad incumbents
- LaserAway: LaserAway is a large national aesthetics chain providing laser hair removal, skin treatments, injectables, and body contouring; a broader incumbent whose scale and marketing compete for the same aesthetic patient pool.
- Ideal Image: Ideal Image is a national medspa chain offering injectables, laser hair removal, body contouring, and skincare across many U.S. locations; it competes directly on non-surgical services and pricing pressure for boutique practices like The Piazza Center.
Direct peers
- Reflections Center for Skin & Body: Reflections is a comparable physician-led medical aesthetics practice offering surgical procedures, injectables, laser treatments, body contouring, and medical-grade skincare, with a similar integrated surgical-plus-medspa model.
- Buckingham Center for Facial Plastic Surgery: Austin-based facial plastic surgery practice offering surgical and non-surgical facial rejuvenation, overlapping with The Piazza Center's facial surgery, injectables, and skin services.
- Personique On The Park: Austin's Personique is a long-standing direct peer offering surgical and non-surgical cosmetic procedures including breast augmentation, body contouring, injectables, and skin treatments in the same local market as The Piazza Center.
- Austin Plastic Surgery Institute: Austin Plastic Surgery Institute is a local surgical practice offering breast, body, and facial procedures plus non-surgical treatments, competing for the same patient segments within the Austin metro.
- Synergy Plastic Surgery: Austin-based Synergy Plastic Surgery is a direct local competitor offering breast, body, and facial procedures plus medspa services, competing for the same Austin-area cosmetic patient base as The Piazza Center.
- SkinSpirit: SkinSpirit is a multi-location medical aesthetics clinic offering injectables, lasers, body contouring, and skincare, mirroring The Piazza Center's non-surgical and skincare product mix and competing for similar patient demographics.
- Vitahl Medical Aesthetics: Vitahl is a physician-directed medical aesthetics practice offering injectables, lasers, and skincare, comparable in service mix and patient experience orientation to The Piazza Center's non-surgical offering.
Others
- Allergan Aesthetics (AbbVie): Allergan Aesthetics manufactures Botox, Juvéderm, CoolSculpting, and other products central to The Piazza Center's injectables and body contouring menu; relevant as a key supplier/ecosystem partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Piazza Center social profiles
Digital presenceThe Piazza Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Piazza Center leadership team
Management profileNumber of profiles
Profiles5 records
The Piazza Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Piazza Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Piazza Center
What does The Piazza Center do?
The Piazza Center is an Austin, Texas-based plastic surgery and medical aesthetics practice that delivers surgical procedures (breast augmentation, breast lift/reduction/revision, mommy makeover, tummy tuck, liposuction, facelift, neck lift, brow lift, gynecomastia surgery, and other face/body procedures) and non-surgical aesthetic treatments (Botox and other neurotoxins, dermal fillers, collagen stimulators such as Sculptra and Radiesse, laser and light therapies, microneedling, HydraFacial, chemical peels, and body contouring). It complements these services with the TruSkin Age Test diagnostic, medical-grade skincare retail products, and the Z Club membership program, serving both local Austin patients and out-of-town patients through a concierge program.
Is The Piazza Center a public or private company?
The Piazza Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Piazza Center founded?
The Piazza Center was founded in 2011. It employs 11 to 50 people.
Where is The Piazza Center based?
The Piazza Center is headquartered in Austin, United States, in the North America region.
How does The Piazza Center make money?
Four revenue lines are on record. Surgical Procedures are the primary driver. The others are non-Surgical Treatments, skincare Products and membership Program.
Who are The Piazza Center's main competitors?
Broad incumbents on record are LaserAway and Ideal Image. Direct peers are Reflections Center for Skin & Body, Buckingham Center for Facial Plastic Surgery, Personique On The Park, Austin Plastic Surgery Institute, Synergy Plastic Surgery, SkinSpirit and Vitahl Medical Aesthetics. Allergan Aesthetics (AbbVie) is listed as an others.
Does The Piazza Center have an API?
No public API is recorded for The Piazza Center.
What industry is The Piazza Center in?
The Piazza Center's product category is Cosmetic Surgery and Medical Aesthetics. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers, with a secondary code of HLAKACAE, Cosmetic Dermatology (Aesthetic Injectables). Its NAICS code is 812112 and its SIC code is 2844.