Rexon Industrial

What Rexon Industrial does

Rexon Industrial Corp., Ltd. (TWSE: 1515) is a Taiwan-headquartered, publicly listed OEM/ODM manufacturer founded in 1973, specializing in electromechanical integration across two core product lines: power tools and fitness equipment. The company designs and manufactures professional and DIY power tools (including cordless and tabletop tools sold under brands such as Bosch, DeWalt, RIDGID, HIKOKI, Metabo HPT, JET, and POWERMATIC) and commercial and home fitness equipment (manufactured for Peloton, Life Fitness, Technogym, Matrix, PRECOR, TRUE, and FREEMOTION). Its core technology is the integration of BLDC motors with proprietary motor controllers (ESCs) and mechanical assemblies, supported by 650+ global patents, automated production lines, and a 2,000-person group-wide workforce operating production bases in Taiwan, China, Vietnam, and Thailand.

The business model is fully B2B OEM/ODM: products are designed, prototyped, and manufactured to customer specifications and delivered under client brand names, with no consumer-facing marketing or direct distribution. Rexon monetizes through hardware sales priced via private B2B quotes, with revenue mix in 2024 of approximately 76% fitness equipment, 16% power tools, and 8% new businesses (drone power systems, e-bikes, e-cargo bikes, outdoor power equipment, and customized motors/controllers). The company is actively rebalancing from the post-COVID home fitness peak toward commercial fitness (targeting 70% of fitness mix) and emerging verticals such as agricultural drone propulsion and light electric mobility.

Rexon's growth strategy is anchored in geographic diversification (a 2024 Thailand joint venture with Weihai Aowen for power tool manufacturing) and product diversification into drone power systems (developed with Quanta Computer and ITRI) and electric cargo bikes. The company holds ISO 9001, 14001, 14064-1, 14067, and 27001 certifications, has earned TTQS Gold (three times) and TCSA sustainability awards, and has accumulated international design recognition (iF 2021, IDEA 2022) for its FlipGo folding miter saw series. Leadership is family-controlled, with Chairman Wang Guan-hsiang (son of founder Wang Kun-fu) and General Manager Luo Zhengzhou.

Name

Rexon Industrial

Legal name

Rexon Industrial Corp., Ltd.

Website

https://rexon.net

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rexon Industrial (TWSE: 1515) is a Taiwan-based OEM/ODM manufacturer specializing in electromechanical integration of BLDC motors and controllers, producing power tools and fitness equipment for global brands such as Peloton, Bosch, and DeWalt across facilities in Taiwan, China, Vietnam, and Thailand.

Ownership category

akta.pro rank

Product category

Power Tool and Fitness Equipment OEM Manufacturing

NAICS

Industrial Machinery Manufacturing (33324), Commercial and Service Industry Machinery Manufacturing (33331), Other Engine Equipment Manufacturing (333618)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)

Keywords

• Power tool manufacturing
• Fitness equipment OEM
• BLDC motor production
• Drone propulsion systems
• Electromechanical integration

Headquarters

HQ city

Taichung

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. 健身器材 (Fitness Equipment): Fitness equipment manufacturing for commercial and home use. Major customers include Peloton, Life Fitness, Technogym, Matrix, PRECOR, TRUE, and FREEMOTION. Revenue mix has shifted toward commercial equipment (70% target) from home fitness (30%) following post-COVID market dynamics.
2. 電動工具 (Power Tools): Manufacturing of tabletop and handheld power tools for brands including Bosch, DeWalt, RIDGID, HIKOKI, Metabo HPT, JET, POWERMATIC, KOBALT, Craftsman, and Porter-Cable. Asia's largest tabletop electric tool manufacturer.
3. 園藝工具 (Outdoor Power Equipment): DC brushless garden tools with lithium batteries, combining high power performance with environmental friendliness
4. 電動輔助自行車 (E-Bike): Electric assisted bicycles featuring superior motor systems and cycling products combining design aesthetics with manufacturing technology
5. 客制化馬達及控制器 (Customized Motors & Controllers): Complete motor customization solutions meeting diverse customer requirements across different applications
6. 無人機動力系統 (Drone Power Systems): Power systems for UAV applications including agricultural drones, targeting整机系统整合商 or brand商

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Rexon Industrial is an OEM/ODM manufacturer specializing in electric power tools, fitness equipment, outdoor power equipment, e-bikes, customized BLDC motors and controllers, and drone power systems. The company provides end-to-end services from R&D design to manufacturing for global brand customers, with production bases across Taiwan, China, Vietnam, and Thailand. Major customers include Peloton, Life Fitness, Technogym, Bosch, DeWalt, and Matrix, with products delivered under client brand names.

Product overview

Rexon Industrial is an OEM/ODM manufacturer specializing in power tools, fitness equipment, outdoor power equipment, e-bikes, customized motors and controllers, and drone power systems. The company operates as a full-service manufacturing partner, providing design-to-delivery services for global brand customers. Core product lines include power tools (DIY and professional-grade), fitness equipment (commercial and residential), outdoor tools, electric-assisted bicycles, and customized BLDC motors with controllers. The portfolio extends to emerging segments including drone propulsion systems, outdoor communication devices (A-TON), and electric cargo bikes. Flagship products include the FlipGo/FlipGo+ folding miter saw series which have won international design awards including the German iF Design Award and US IDEA Award. The company serves major international brands including Technogym, BOSCH, LifeFitness, Peloton, DeWalt, and Matrix.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Tools (電動工具)

Quantifiable outcome

• 2021 revenue grew 61% to 183.67 billion NTD
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 威海奧文機電科技公司 (Weihai Aowen Electromechanical Technology)coreStrategic or Co-development Partner · 6 June 2024Joint venture partnership for developing, manufacturing, and selling power tools in Thailand to serve global power tool brands. Partnership aims to become the world's largest power tool manufacturing operation. Partners have collaborated for over 18 years since 2007. Cooperation covers strategy, sales, and production.
• PelotoncoreStrategic or Co-development Partner · 12 July 2022Peloton expanded partnership with Rexon after closing all its own manufacturing facilities. Rexon manufactures and supplies fitness equipment for Peloton, serving as a key manufacturing partner for the company's hardware needs. Peloton cited Rexon's world-class manufacturing capabilities and ability to handle supply chain instability flexibly.
• Champ-Ray Industrial Corporation LTD.minorOthersTaichung-based company exhibiting alongside Rexon at Japan Drone 2026, showcasing motors and electromechanical systems for drone industry.
• Hyena Inc.minorOthersTaichung-based company exhibiting alongside Rexon at Japan Drone 2026, showcasing smart mobility technologies for drone industry.
• 中衛發展中心 (China Credit Information Service)coreStrategic or Co-development PartnerPartnership for supply chain sustainability transformation. Rexon partnered with CS&DC on low-carbon manufacturing initiative, completing joint application for Ministry of Economic Affairs 'Large with Small' manufacturing subsidy program.
• 玉山銀行minorStrategic or Co-development PartnerRexon invited to join E.Sun Bank's ESG sustainability initiative as ESG sustainability partner, recognized for supply chain low-carbon transformation efforts.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Johnson Electric: Hong Kong-headquartered manufacturer of BLDC motors, motion subsystems, and electromechanical components for automotive, industrial, and consumer applications. Directly comparable to Rexon's customized motors and controllers business.
• Compal Electronics: Taiwanese ODM manufacturer serving global brand customers with end-to-end production services. Comparable business model and scale profile to Rexon's OEM/ODM operations.
• Pegatron: Taiwanese OEM/ODM manufacturer with similar business model serving global brand customers. Comparable in scale and customer-base profile, though focused on computing/consumer electronics rather than power tools and fitness equipment.
• Johnson Health Tech: Taiwanese fitness equipment manufacturer and brand owner (Matrix, Horizon, Vision Fitness). Both Rexon and Johnson Health Tech serve the global commercial and home fitness equipment market with manufacturing capabilities, though Johnson also operates its own brands.
• Quanta Computer: Taiwanese ODM manufacturer and Rexon's collaboration partner on agricultural drone development. Operates similar end-to-end design-to-manufacturing ODM model for global brands, with comparable scale and Taiwan-headquartered operations.
• Wistron: Taiwanese ODM manufacturer providing design and manufacturing services for global brands. Operates similar OEM/ODM business model with diversified production bases and Taiwan-headquartered management.
• Minebea Mitsumi: Japanese manufacturer of motors, bearings, and electromechanical components used in power tools, consumer electronics, and industrial equipment. Comparable product mix including BLDC motors and motor controllers for OEM customers.
• Nidec: Global leader in BLDC motors and small precision motors used in power tools, appliances, and industrial applications. Directly comparable product category to Rexon's custom motor and controller business, with similar electromechanical integration capabilities.

Broad incumbents

• Stanley Black & Decker: Global power tools and industrial products company owning DeWalt, Craftsman, Porter-Cable, and other brands that Rexon manufactures for. Represents the brand-side incumbent that controls pricing and customer relationships while Rexon handles production.
• Techtronic Industries: Global leader in power tools, outdoor equipment, and floor care products (Milwaukee, DeWalt, Ryobi brand portfolio owner). Rexon manufactures for several TTI-owned brands, making TTI both a major customer and a benchmark for power tool manufacturing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexon Industrial