What Taylor Hooton Foundation does

The Taylor Hooton Foundation (THF) is a 501(c)(3) nonprofit organization founded in 2004 in McKinney, Texas, in memory of Taylor E. Hooton, a 17-year-old who died in 2003 after using anabolic steroids. The foundation's stated mission is to educate youth and their adult influencers (parents, coaches, educators) about the dangers of Appearance and Performance Enhancing Substances (APEDS), including anabolic steroids, human growth hormone (HGH), dietary supplements, SARMs, and energy drinks. THF is co-led by Don Hooton Jr. (President) and Don Hooton Sr. (Executive Chairman), with a core staff of approximately five people including a Director of Education (Brian Parker), an Education Program Manager (Tavis Piattoly), and a Director of Marketing and Development (Amy Wagner).

THF's core product is the ALL ME® Assembly Program, an interactive educational presentation delivered directly to middle schools, high schools, and universities across the U.S., Canada, and Latin America. Supporting offerings include the ALL ME® League (a pledge-based athlete ambassador program), the ALL ME® Podcast, an eLearning program previously narrated by Bob Costas and distributed through Little League Baseball (reaching one million adult coaches), downloadable educational resources, a glossary of APEDS terminology, mental health resources, and Hoot's Corner. The foundation maintains a 35+ member MLB Advisory Board formed in 2014 and endorsed by Major League Baseball, with at least one player from all 30 major-league teams, and has expanded partnerships with PBSCCS, PBATS, USADA, NFL, NHL, Digital Citizens Alliance, Getty Images, and Moroch Partners. Since 2004, the ALL ME program has reached over 2.5 million students, parents, coaches, and educators.

THF is funded entirely through donations, corporate sponsorships, and partnership contributions; it generates no revenue from product sales, and assembly programs are provided at no cost to schools. The foundation is a registered 501(c)(3) with no parent company, no subsidiaries, and no disclosed institutional investors. Recent activity includes a flagged ML tool patent (via partner Eric Feinberg) for social media monitoring of illegal drug sales, and a February 2026 partnership with UNLV ahead of the Enhanced Games in Las Vegas. As a family-founded, volunteer-oriented nonprofit, THF's economic structure is best understood as a grant- and donation-funded educational mission rather than a commercial enterprise.

Name

Taylor Hooton Foundation

Legal name

Taylor Hooton Foundation

Website

https://taylorhooton.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Taylor Hooton Foundation is a 501(c)(3) nonprofit founded in 2004 that educates youth and adult influencers across the U.S., Canada, and Latin America about the dangers of Appearance and Performance Enhancing Substances (APEDS), delivering ALL ME Assembly programs and digital resources through schools and an MLB-endorsed Advisory Board.

Ownership category

akta.pro rank

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: The Taylor Hooton Foundation is a registered 501(c)(3) nonprofit organization. All contributions are tax-deductible to the extent permitted by law. The foundation relies on donor generosity and commitment to fund ongoing education and awareness efforts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Taylor Hooton Foundation delivers interactive educational assembly programs (ALL ME) on the dangers of Appearance and Performance Enhancing Substances (anabolic steroids, HGH, dietary supplements, SARMs, and energy drinks) directly to high schools, middle schools, universities, and professional associations across the U.S., Canada, and Latin America. It complements these assemblies with the ALL ME League athlete pledge program, the ALL ME Podcast, downloadable talking guides and infographics, a Glossary of APEDS terminology, and mental health resources, all unified under the trademarked ALL ME brand.

Product overview

The Taylor Hooton Foundation is a non-profit organization offering a comprehensive suite of educational programs focused on preventing youth use of Appearance and Performance Enhancing Substances (APES). The core offerings include the ALL ME® Assembly Programs—interactive educational presentations delivered to schools and universities across North America and Latin America—and the ALL ME® League, which enlists professional athletes as role models who pledge to stay steroid-free. Supporting these flagship programs are the ALL ME® Podcast featuring conversations about APES, downloadable educational resources including fact sheets and talking guides, a glossary of APES-related terminology, an extensive FAQ section, Hoot's Corner for youth resources, and Mental Health Resources. The foundation also operates an eLearning program previously narrated by Bob Costas, distributed through partners like Little League Baseball. The portfolio is unified by the ALL ME® brand identity, with programs designed to reach youth athletes, parents, coaches, and educators.

Differentiator

Problem solved

Functional benefit

Products and services

• ALL ME Assembly Programs

Quantifiable outcome

• Over 2.5 million people educated since 2004
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• University of Nevada, Las Vegas (UNLV)flagshipStrategic or Co-development Partner · 17 February 2026THF partnered with UNLV to deliver ALL ME Assembly education programs for UNLV student-athletes and athletic department staff ahead of the Enhanced Games in Las Vegas. Brian Parker, Director of Education, delivered interactive live assemblies focusing on prevention, self-worth, and healthy choices.
• Major League Baseball (MLB)coreGTM or Marketing PartnerMajor League Baseball is the highest level of play in North American professional baseball. MLB is a primary national partner of the Taylor Hooton Foundation, providing endorsement, funding, and facilitating player participation in the MLB Advisory Board. The foundation has partnered with MLB since its founding to deliver educational programs to youth across the country.
• Getty ImagescoreGTM or Marketing PartnerGetty Images is the most trusted and esteemed source of visual content in the world. As a national partner, Getty Images provides professional photography for THF's public service campaigns, including images of MLB Advisory Board members for print PSAs featured in MLB programs.
• Professional Baseball Strength & Conditioning Coaches Society (PBSCCS)coreStrategic or Co-development PartnerPBSCCS is a society of Strength and Conditioning Coaches from Major League and Minor League baseball teams. They endorse and financially support THF's education mission through sponsorship of ALL ME PSAs and T-shirts. The partnership makes the MLB Advisory Board possible.
• Professional Baseball Athletic Trainers Society (PBATS)coreGTM or Marketing PartnerPBATS is a society of athletic trainers from professional baseball teams committed to raising awareness about APEDS. They support THF's educational initiatives and have pledged financial contributions to the Taylor Hooton Foundation Scholarship Fund.
• Digital Citizens AlliancecoreStrategic or Co-development PartnerDigital Citizens is a consumer-focused group whose mission is to raise awareness among the public and policymakers about Internet safety. They have partnered with THF to address the sale of illegal APEDS on digital platforms.
• National Football League (NFL)minorGTM or Marketing PartnerThe NFL is the largest professional American football league in the world. THF has partnered with the NFL's Atlanta Falcons to include steroid education in youth football clinics.
• National Hockey League (NHL)minorGTM or Marketing PartnerThe NHL consists of 31 Member Clubs with players from more than 20 countries. NHL is listed as a national partner supporting THF's mission.
• New York YankeesminorGTM or Marketing PartnerThe New York Yankees are a professional baseball team and AL East Division member. Randy Levine, President of the New York Yankees, serves on THF's Board of Directors.
• Texas RangersminorGTM or Marketing PartnerThe Texas Rangers are an American professional baseball team competing in MLB's AL West Division. Jamie Reed, Sr. Director of Medical Operations for the Texas Rangers, serves on THF's Board of Directors.
• St. Louis CardinalsminorGTM or Marketing PartnerThe St. Louis Cardinals are a professional baseball team established in 1882, playing in the National League. The Cardinals host the annual St. Louis Cardinals Give A Hoot Benefit event to support THF.
• United States Anti-Doping Agency (USADA)coreStrategic or Co-development PartnerUSADA is the independent, nongovernmental anti-doping agency for Olympic sports in the U.S. dedicated to protecting the integrity of competition. Travis Tygart, CEO of USADA, serves on THF's Advisory Board.
• Little League BaseballcoreGTM or Marketing PartnerLittle League Baseball serves millions of youth baseball and softball players. THF introduced an eLearning program narrated by Bob Costas to Little League Baseball offered to its one million adult coaches and volunteers.
• NSF InternationalminorGTM or Marketing PartnerNSF International created the Certified for Sport program which certifies dietary supplements are clean and free of banned substances. THF references NSF Certified for Sport on its dietary supplements education page.
• Moroch PartnersminorGTM or Marketing PartnerMoroch is an independent, integrated marketing agency based in Dallas, TX. THF partnered with Moroch to help expand national reach and spread awareness about APEDS effects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• D.A.R.E. (Drug Abuse Resistance Education): D.A.R.E. delivers substance-abuse prevention curricula in U.S. schools. It is comparable to THF as both deliver in-school substance education, though D.A.R.E. addresses a broader range of substances and has a much larger geographic footprint.
• NCAA Sport Science Institute: The NCAA Sport Science Institute provides health and safety education for college athletes, including drug education. It is comparable to THF as both serve as collegiate athletic education resources, though the NCAA operates with much broader institutional authority.
• National Federation of State High School Associations (NFHS): NFHS is the national governing body for high school athletics and sets policy for over 19,000 schools. It is comparable to THF as a marketplace connector for high school athletic programs, where THF delivers its assemblies, though NFHS has far broader governance scope.
• Truth Initiative: Truth Initiative is a large public-health nonprofit focused on preventing tobacco and nicotine use among youth. It is comparable to THF as both run youth-focused prevention education with strong brand campaigns, though Truth Initiative has far greater scale and resources.

Emerging players

• Laureus Sport for Good Foundation USA: Laureus Sport for Good uses the power of sport to address social issues affecting youth. It is comparable to THF as both leverage athlete ambassadors and sport-based education to drive positive youth outcomes, though Laureus addresses a broader portfolio of social issues.
• Positive Coaching Alliance (PCA): PCA develops resources and training for coaches, parents, and youth athletes to foster positive sports culture. It is comparable to THF as both serve the youth-sports ecosystem with educational content for coaches, parents, and athletes, though PCA focuses on culture rather than substance prevention.

Others

• Digital Citizens Alliance: Digital Citizens Alliance is a consumer-focused coalition addressing internet safety, including illegal online drug sales. It is an existing THF partner and thematically adjacent given THF's focus on illegal APEDS sold via digital platforms.

Regional players

• Institute for International Sport: The Institute for International Sport is a nonprofit focused on ethics and sportsmanship education. It is comparable to THF as both work in sports ethics and education, and recognized Don Hooton Sr. as one of the Top 100 Most Influential Sports Educators, signaling overlap in constituency.

Direct peers

• Partnership for Drug-Free Kids: Partnership to End Addiction (formerly Partnership for Drug-Free Kids) is a national nonprofit that educates parents and youth about substance misuse. It is directly comparable to THF as both target youth and parent audiences with substance-abuse prevention messaging, though THF focuses specifically on APEDS.
• U.S. Anti-Doping Agency (USADA): USADA is the independent national anti-doping agency for Olympic sports in the U.S., with a mission to protect competition integrity. It is directly comparable to THF as both operate in anti-doping and substance-use prevention for athletes, and USADA's CEO Travis Tygart sits on THF's Advisory Board.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/TheTHF
• Facebookfacebook.com/taylor.hooton.1
• LinkedInlinkedin.com/company/taylor-hooton-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Taylor Hooton Foundation