SaleWerx

What SaleWerx does

SaleWerx is a licensed Texas real estate brokerage operating primarily in the San Antonio and Austin markets, founded and owned by Brad Larsen. The company provides residential property sales and investment property transaction services, and operates as a division of RentWerx San Antonio, a property management company that manages over 900 single-family homes. SaleWerx and RentWerx share office space and collaborate to deliver integrated brokerage and property management services to individual home buyers, sellers, and real estate investors across Central Texas. The core team consists of Brad Larsen (Founder/Owner/Real Estate Broker), Kyle Lancaster (Realtor), and Yam Rivero (Transaction Coordinator), with an active agent-recruitment program intended to expand headcount.

The company's underlying technology stack is standard mid-market brokerage infrastructure rather than a proprietary platform. It integrates Showcase IDX (powered by Constellation1) for MLS listing display and mortgage calculators, Mapbox for map-based property search, Setmore for online appointment scheduling, Adobe Sign for electronic signatures on investor documents, and LeadSimple as its CRM. Differentiation is concentrated in domain specialization and ecosystem integration rather than in proprietary technology: the Werx Investor Network offers a curated feed of off-market pocket listings and package listings, and the Buyer Agent Program leverages RentWerx's 900-home managed-property database as a warm lead source for recruited buyer agents.

SaleWerx generates revenue primarily through transaction-based real estate commissions on residential sales and purchases in the Central Texas market. Secondary revenue streams include referral fees from RentWerx for property management services, commissions on investment property transactions routed through the Werx Investor Network, and a $95/month Multiple Property Owner Management Plan subscription for investors with four or more managed properties. The Buyer Agent Program operates on tiered commission-split arrangements ranging from 50/50 to 80/20 in the agent's favor, capped at a $15,000 annual payment to the company. The go-to-market motion is community-led, driven by referrals from the RentWerx managed portfolio and local investor networks, supplemented by a sales-led agent-driven model and inbound digital channels including the salewerx.com website, MLS-integrated listings, social media, and a podcast.

Name

SaleWerx

Legal name

SaleWerx

Website

https://salewerx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SaleWerx is a licensed Texas real estate brokerage serving San Antonio, Austin, and surrounding Central Texas markets, specializing in residential and investment property transactions. Operating as a division of RentWerx, it leverages a 900-home managed-property database for lead flow and provides off-market deal access through the Werx Investor Network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Investment property sales
• Off-market listings
• Property management referrals
• MLS listings portal

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage commission on residential property sales and purchases in the San Antonio, TX market. Agents represent buyers and sellers in investment properties and homes.
2. Property Management Referral Fees: Referral fees from RentWerx property management for managing 900+ single family homes. Multiple Property Owner plan generates management fees and leasing commissions.
3. Investor Network Membership: Werx Investor Network provides exclusive off-market investment opportunities to members. Hancock Mortgage partnership offers financing options to investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

SaleWerx is a licensed Texas real estate brokerage that represents buyers and sellers in residential home and investment property transactions across the San Antonio and Austin markets. It complements traditional brokerage with the Werx Investor Network and Investor Pocket Listing Program, which provide off-market investment opportunities to a closed investor base, and operates as a sales division of RentWerx, a property management company managing 900+ single family homes.

Product overview

SaleWerx is a licensed Texas real estate brokerage offering a unified platform for residential property sales and investment services in the San Antonio and Austin TX areas. The core product, SaleWerx Real Estate Sales, is complemented by the Investor Pocket Listing Program and The Werx Investor Network for off-market investment opportunities, the Multiple Property Owner Management Plan for portfolio investors, a Buyer Agent Program for agent recruitment, and a Free Sales Analysis tool. The company operates in partnership with RentWerx for property management services.

Differentiator

Problem solved

Functional benefit

Brands

• The Werx Investor Network: A closed group of investors who get the first opportunity to jump on pocket listings, package listings, foreclosures, and other investment opportunities produced by RentWerx or SaleWerx.

Products and services

• SaleWerx Real Estate Sales
• Investor Pocket Listing Program Off-market investment property program offering pocket listings (sold before reaching MLS) and package listings (properties with tenants in place at predetermined below-market prices), designed for investors seeking rental properties with immediate rental income.
• Werx Investor Network Closed investor group providing members first access to pocket listings, package listings, foreclosures, and other investment opportunities produced by RentWerx or SaleWerx, with financing access via Hancock Mortgage partnership.
• Multiple Property Owner Management Plan Property management plan for investors with 4 or more homes under management, featuring a $95 monthly management fee, reduced leasing fees (50% if rented under 30 days, 25% if over 31 days), $275 lease renewal incentive, and waived setup and early termination fees.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• RentWerxcoreStrategic or Co-development PartnerSaleWerx is a division of RentWerx San Antonio. The two companies work seamlessly together to provide integrated property management and real estate brokerage services. RentWerx manages 900+ single family homes and provides SaleWerx with a continuous stream of buyer and seller leads.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Roofstock: Online marketplace for single-family rental investment properties, serving investors seeking tenant-in-place acquisitions nationally including Texas. Comparable as an emerging player in the off-market / single-family investment property segment that the Werx Investor Network serves.
• Offerpad: iBuyer / direct home-buying platform operating in select Texas markets, purchasing homes directly from sellers before resale. Comparable as an emerging player competing for the same Central Texas residential transaction pool with a differentiated instant-offer model.

Direct peers

• HomeVestors: National franchise network specializing in buying and selling off-market investment properties directly from sellers. Comparable as a direct peer in the off-market / investor-deal-flow segment that SaleWerx targets with its Pocket Listing and Werx Investor Network programs.
• RentWerx: Property management company managing 900+ single-family homes in the San Antonio area; sister/strategic partner to SaleWerx that supplies its primary lead pipeline and is co-located at the same Shavano Park headquarters. Most directly comparable as the integrated property-management arm of the same operating ecosystem.

Broad incumbents

• Redfin: Technology-enabled residential brokerage serving major U.S. metros with an in-house portal and salaried-agent model. Comparable as a broad incumbent competing in the same buyer/seller residential segment in Texas with a fundamentally different cost structure.
• Compass: Large national technology-driven residential brokerage with significant agent count and a broad platform spanning buyer/seller representation, mortgage, and title. Comparable as a broad incumbent competing for the same agent talent and residential transaction volume in Texas.
• eXp Realty: Cloud-based residential brokerage with one of the largest agent rosters in North America, operating across Texas including San Antonio. Comparable as a broad incumbent competing for productive agents via aggressive commission split and remote operating model.

Regional players

• Kuper Sotheby's International Realty: Established luxury and residential real estate brokerage operating across Texas (including San Antonio/Austin), offering buyer/seller representation in similar price tiers. Comparable as a competing Texas residential brokerage with overlapping service geography and luxury-residential client base.
• Phyllis Browning Company: Long-standing San Antonio-based residential real estate brokerage serving buyers, sellers, and investors in the same Central Texas market. Directly comparable as a local residential brokerage competing for the same San Antonio homeowner and investor segments.
• Coldwell Banker D'Ann Harper, Realtors: Largest Coldwell Banker affiliate in South-Central Texas, operating across San Antonio, Austin, and the Hill Country with residential sales, luxury, and new-construction divisions. Comparable as a scaled regional brokerage competing head-to-head in SaleWerx's primary service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RentWerx
• YouTubeyoutube.com/user/sabrad345
• Facebookfacebook.com/SaleWerx
• LinkedInlinkedin.com/company/salewerx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaleWerx