What wovenmemories does

Woven Memories is a Manchester-based creative studio that converts personal text messages, poems, and memories into bespoke handwoven textile accessories. Its core technology is a proprietary digital encoding system that links computer science with traditional weaving to transform customer-supplied text into unique woven patterns, paired with a companion decoding tool that allows recipients to recover the embedded message by uploading an image of the textile. The product line comprises four made-to-order SKUs: a Blanket (£3,000), Long Cushion (£185), Long Scarf (£400), and Mini Cushion (£125), all produced in the Manchester studio using recycled yarns and on-demand manufacturing.

The business operates as a direct-to-consumer e-commerce brand through its own Shopify/Wix storefront (wovenmemories.co.uk), supplemented by sales at UK craft fairs and exhibitions such as the Great Northern Contemporary Craft Fair, where it won Best in Show in 2023. International fulfillment is handled via Royal Mail International to Europe, North America, South America, Africa, Middle East, Far East, South East Asia, Australia, and New Zealand. Marketing relies on organic social (Instagram, Facebook, LinkedIn), the integrated encode/decode tools on the website, and earned media coverage. The company is privately held, founder-led (contact listed as Gina Nadal), and has received non-dilutive EU funding through the Worth Project in 2024 alongside design-industry recognition including a Dezeen Awards 2024 longlist and UK Creative Start-Up 2024 finalist placement.

Woven Memories serves individual consumers seeking meaningful, personalized gifts for milestones such as anniversaries, graduations, weddings, and memorial occasions, as well as home decor enthusiasts seeking distinctive artisanal pieces. Revenue is generated entirely through one-time purchases of made-to-order textiles, with no subscription, licensing, or recurring components, and personalized items (scarves and wallets) are excluded from the return policy. No revenue figures, headcount, or external equity investment are disclosed in source materials.

Name

wovenmemories

Legal name

Woven Memories

Website

https://wovenmemories.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Woven Memories is a Manchester-based D2C studio that converts personal text messages into bespoke handwoven textiles (blankets, cushions, scarves) using a proprietary encoding system, serving individual consumers seeking personalized gifts and unique home decor.

Ownership category

akta.pro rank

Product category

Personalised Handwoven Textiles

NAICS

Broadwoven Fabric Mills (313210), Broadwoven Fabric Mills (31321)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Woven Fabrics (CRAAAMAB)

Keywords

• Handwoven textiles
• Personalised homeware
• Bespoke woven accessories
• Message encoded textiles
• Artisanal woven gifts

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Handwoven Textile Products: One-time purchase model for bespoke handwoven accessories including blankets, cushions, and scarves. Each product is made-to-order in their studio, priced individually based on product type and customization level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Woven Memories is a Manchester-based studio that produces made-to-order, handwoven personalised textile accessories (Blanket, Long Cushion, Long Scarf, Mini Cushion). Customers use the brand's proprietary Encode tool to convert a personal message, poem, or memory into a unique woven pattern, and can use the Decode tool to retrieve the original text from a photo of the finished piece. Every product is handwoven in-studio and is bespoke to the buyer's input.

Product overview

Woven Memories is a studio offering a made-to-order collection of personalised, handwoven fashion and homeware accessories. The core product portfolio consists of four textile items: Blanket (£3,000), Long Cushion (£185), Long Scarf (£400), and Mini Cushion (£125). All products follow the same bespoke process: customers encode a meaningful message, poem, or memory into a unique weaving pattern using the Encode tool, which transforms text into a textile design. Customers can also use the Decode tool to upload an image of an existing woven product to reveal its hidden message. The four products share the same underlying technology (text-to-pattern encoding) but serve different use cases and price points, ranging from homeware accessories (cushions) to premium statement pieces (blankets) and wearable items (scarves).

Differentiator

Problem solved

Functional benefit

Products and services

• Blanket A premium, made-to-order handwoven blanket in which a customer-entered text message, poem, or memory is encoded into a unique textile pattern using Woven Memories' proprietary encoding system. Priced at £3,000.00 and targeted at gift-givers and consumers seeking a statement, heirloom-quality personalised textile.
• Long Cushion A bespoke, made-to-order handwoven long cushion featuring a customer's personal message encoded into a decorative textile pattern. Priced at £185.00, targeted at home-decor consumers and gift-givers seeking a distinctive, personalised cushion.
• Long Scarf A handwoven long scarf customised with a personal message encoded into a unique textile pattern, made-to-order in the Manchester studio. Priced at £400.00 and intended as a wearable personalised gift; per brand policy, personalised scarves are excluded from returns.
• Mini Cushion A compact, made-to-order handwoven mini cushion personalised with an encoded meaningful message using Woven Memories' proprietary system. Priced at £125.00 as the entry-level product in the range, targeted at first-time buyers and lower-price-point gifting occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Wix.comcoreTechnology or IntegrationWebsite hosting platform providing the e-commerce infrastructure for Woven Memories' online store. Wix.com handles payment processing (PCI-DSS compliant), data storage, and website functionality. The platform is described as providing the online platform that allows selling products and services to customers.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anthropologie: Large global retailer with a strong handwoven/artisan textile assortment in home and apparel. Comparable on woven home-textile customer and aesthetic, but at vastly broader scale, lower price points, and without bespoke message encoding.
• Etsy: Global marketplace for handmade, personalised, and vintage goods including bespoke textiles and homeware. Woven Memories competes against thousands of Etsy sellers in the personalised-gift category while lacking Etsy's distribution and SEO scale.

Direct peers

• Not On The High Street: UK curated marketplace for unique personalised gifts and homeware from independent makers. Highly comparable to Woven Memories on customer (UK gift-givers), product category (bespoke home/accessory items), and direct-to-consumer go-to-market.
• Wolf & Badger: UK-based curated retailer and online marketplace for independent designers spanning jewellery, fashion, and homeware — including handwoven textiles. Comparable on independent designer positioning, premium pricing, and UK/global DTC distribution.
• The Citizenry: Direct-to-consumer homeware brand selling artisan-made textiles and home accessories globally with a strong storytelling and craftsmanship narrative. Highly comparable on artisan textile focus, premium pricing, and DTC storytelling-led model.
• Society of Wanderers: Australian hand-loomed textile brand producing woven cushions, throws, and scarves sold via DTC. Directly comparable on handweaving craft, woven home-accessory product set, and premium positioning, though Woven Memories adds the digital encoding layer.
• Toast: UK homewares and womenswear brand built around hand-loomed artisanal textiles with a sustainable, slow-craft narrative. Comparable on UK artisanal textile identity and storytelling, though Toast operates at larger scale and a broader assortment.

Others

• Faire: Wholesale marketplace connecting independent makers — including textile brands — with retailers. Relevant ecosystem participant that could become a B2B distribution channel for Woven Memories' studio output.
• Loewe: Luxury fashion house renowned for its craft prize and leather/weaving artisanship. Tangentially comparable as a luxury benchmark for craft-led storytelling and a potential aspirational partner or acquirer for high-end bespoke textile work.

Emerging players

• Brooklinen: DTC home-textiles brand selling premium bedding and blankets online with a strong brand-building and design narrative. Comparable on premium DTC home-textile positioning and direct-to-consumer storytelling, though without bespoke handweaving or encoding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wovenmemories-co-uk
• Facebookfacebook.com/Woven-Memories-400630276981973

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wovenmemories