Sky Candy
Sky Candy is a privately-held, single-location aerial and circus arts training studio in Austin, Texas, serving adults, youth, corporate groups, and celebration events through classes, memberships, camps, and venue rentals since 2010.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sky Candy does
Sky Candy is a privately held, single-location aerial and circus arts training studio based in Austin, Texas, founded in June 2010 by Winnie Hsia. The studio operates from a 3,700 sq ft facility in the Springdale General complex in east Austin, comprising six uniquely designed interior spaces with 21-27 foot ceilings and structural rig points rated to 22kN (~5,000 lbs) for safe dynamic movement. It serves a diverse customer base spanning adults (16+), youth and families (ages 7-17), corporate groups, celebration parties, and a dedicated plus-size aerial program, with apparatus offerings that include aerial silks, trapeze, lyra, sling, pole, bungee, burlesque, and tumbling. The studio has been active for 15+ years and has been recognized as Austin's premier aerial and circus training center, including winning the Austin Chronicle's 2022 Best Exercise Class reader's poll for its Bungee class.
The business model is multi-stream and service-based. Primary revenue is generated through drop-in classes ($35/class with multi-class pack pricing), recurring monthly memberships (Silver at $150 and Gold at $240), multi-week series classes ($280-$665), private lessons ($80-$120 per session), open studio time, and seasonal Sky Camp youth programming. Secondary revenue comes from private parties and corporate team building events ($200-$1,200 by group size) and venue space rentals accommodating 5 to over 200 attendees. All customer transactions are processed through the MindBody platform, with native iOS and Android apps supporting booking and engagement.
Distribution and go-to-market are predominantly direct-to-consumer through the studio's Squarespace website, the MindBody booking platform, and the mobile app, supplemented by content marketing (blog, Instagram, Facebook, TikTok), email newsletters, community events, workshops, and recurring student showcases. The studio also serves enterprise customers (Amazon and Dell Children's Hospital have used the venue for team building) and celebration groups. The business is founder-owned, bootstrapped, and has no disclosed external funding, parent company, or secondary locations.
Sky Candy firmographics
Firmographics- Name
- Sky Candy
- Legal name
- Sky Candy
- Website
- https://skycandyaustin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sky Candy is a privately-held, single-location aerial and circus arts training studio in Austin, Texas, serving adults, youth, corporate groups, and celebration events through classes, memberships, camps, and venue rentals since 2010.
- Ownership category
- akta.pro rank
Where Sky Candy is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sky Candy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Drop-In Classes: Single classes purchased at $35 each or in packs of 5 ($150) or 10 ($250). New student deal offers 3 classes for $60.
- Monthly Memberships: Silver membership at $150/month includes 5 drop-in classes and 1 open studio. Gold membership at $240/month includes 10 drop-in classes and 2 open studios. Memberships auto-renew monthly.
- Series Classes: Adult series run 8-10 weeks ($280-$350). Youth series run 10-19 weeks ($350-$665). Payment plans available.
- Open Studio: Independent practice time sold as single sessions ($20), 5-pack ($75), 10-pack ($125), or 20-pack ($200).
- Private Lessons: One-on-one instruction at $80/hour for 1 student, $120 for 2 students. Longer sessions available.
- Private Parties and Events: Bachelorette parties, team building events, and celebrations priced by group size: $200 (up to 4), $400 (5-8), $600 (9-12), $800 (13-16), $1000 (17-20), $1200 (21-24). Deposit required.
- Space Rentals: Venue rental for external events including conferences, holiday parties, weddings, corporate meet and greets, rehearsal space, and gala fundraisers. Recommended booking 6 weeks in advance.
- Sky Camp (Summer Camps): Youth summer camp programs offering half-day and full-day options for ages 7-14, with space for up to 24 campers per week.
- Gift Cards: Gift cards sold in any amount, valid for 5 years, redeemable for classes, camps, and workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Student Deal: 3 classes for $60 |
| Per seat | Pay-as-you-go | Single Drop-In Class: $35 |
| Per seat | Pay-as-you-go | 5 Class Drop-In Pass: $150 (avg $30/class) |
| Per seat | Pay-as-you-go | 10 Class Drop-In Pass: $250 (avg $25/class) |
| Subscription | Monthly | Silver Membership: $150/month |
| Subscription | Monthly | Gold Membership: $240/month |
| Subscription | Multi-year contract | Adult Series: $280-$350 (8-10 weeks) |
| Subscription | Multi-year contract | Youth Series: $350-$665 (10-19 weeks) |
| Unit Pricing | Pay-as-you-go | Single Open Studio: $20 |
| Unit Pricing | Pay-as-you-go | Open Studio Passes: $75 (5), $125 (10), $200 (20) |
| Per seat | Pay-as-you-go | 60-Min Private Lesson: $80 (1 student), $120 (2 students) |
| Unit Pricing | Pay-as-you-go | Private Parties: $200-$1200 based on size |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Sky Candy product offering
Product offeringCore offering
Sky Candy is an aerial and circus arts training studio based in Austin, TX, offering drop-in and series classes on apparatus such as aerial silks, lyra, trapeze, sling, pole, and bungee. The studio also provides private and semi-private lessons, youth programs, summer camps, plus-size aerial programming, bachelorette parties, corporate team-building events, and space rentals. Founded in 2010, the studio combines recreational and performance-oriented aerial instruction with event-hosting services.
Product overview
Sky Candy is a circus and aerial arts training center offering a diverse portfolio of services centered around aerial apparatus instruction, including silks, lyra (aerial hoop), trapeze, sling, pole, and bungee, alongside burlesque, tumbling, and dance classes. The studio provides multiple engagement models: drop-in classes for casual attendance, series classes for progressive skill development, private lessons for personalized instruction, and youth programs including Sky Camp for children. The business also extends into event services including bachelorette parties, team building activities, and venue rentals. Membership tiers (Silver and Gold) offer recurring access benefits. The studio operates using MindBody for class registration and booking, and maintains a mobile app for customer convenience.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Rig points rated to hold at least 22kN (~5000 lbs) for safe dynamic movement across diverse body types
- +1 more outcomes
Companies that use Sky Candy
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Sky Candy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sky Candy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- AmazonminorAmazon has participated in team building events at Sky Candy, using aerial and circus activities for corporate group experiences.
- Dell Children's HospitalminorHealthcare organization participated in team building events at the studio as part of employee engagement activities.
- Springdale GeneralcoreSky Candy is located within the Springdale General complex, home to award-winning food and beverage vendors. Post-event catering partnerships for events. Shared parking and facilities.
- Austin Arts, Culture, Music & EntertainmentminorGrant provider supporting Sky Candy's creative space through the Creative Space Assistance Grant program.
- MindBodycoreMindBody provides the booking, scheduling, and payment processing platform for class registration, memberships, and purchases. Sky Candy's website integrates with MindBody for all customer transactions.
- LatinitasminorNonprofit organization serving Austin youth that has participated in team building and community programming at Sky Candy.
- Austin Fail ClubminorAustin community group that has utilized Sky Candy for social events and team building activities.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Sky Candy competitors and assessment
Company assessmentDirect peers
- Versatile Arts: Seattle-based aerial and circus arts studio offering training across multiple apparatus including silks, trapeze, lyra, and sling. Directly comparable curriculum, business model, and target customer base.
- Brass Ovaries: An Austin-based aerial and circus arts studio offering pole, aerial silks, and flexibility classes. Direct local competitor to Sky Candy in the same Austin market with overlapping apparatus offerings and similar skill-building model.
- Circomedia: Bristol, UK-based circus school and performance center offering aerial and partner acrobatics training. Referenced in Sky Candy's leadership backgrounds; comparable training philosophy and apparatus mix.
- Esh Circus Arts: New York City-based circus and aerial arts studio offering beginner to advanced training in silks, trapeze, lyra, and pole. Comparable service model with memberships, drop-ins, and event programming.
- San Francisco Circus Center: San Francisco-based circus training center offering aerial, acrobatics, and performance programs. Referenced in Sky Candy's Program Director background; comparable professional training and progressive curriculum model.
- Aloft Circus Arts: Chicago-based circus arts studio offering aerial classes, trapeze, lyra, silks, and youth programs. Direct competitor in the aerial arts training category with similar drop-in, series, and membership pricing structure.
- Philadelphia School of Circus Arts: Philadelphia-based circus arts school offering aerial, acrobatics, and ground skills training. Mentioned in Sky Candy's instructor team history; directly comparable curriculum and rec/competitive student model.
- New England Center for Circus Arts: Brattleboro, VT-based circus school offering progressive training programs in aerial arts, acrobatics, and performance. Comparable education-focused model with youth and adult programming.
Broad incumbents
- Cirque du Soleil: Montreal-based global entertainment giant that employs many trained circus artists and indirectly shapes demand for circus arts training. Not a direct competitor to Sky Candy but the dominant force in the broader circus industry whose brand raises audience awareness.
- Club Pilates: Large US boutique fitness franchise operating thousands of locations. Not a direct competitor in apparatus, but a comparable boutique fitness subscription model and benchmark for unit economics in the broader specialty fitness space where Sky Candy competes for share of consumer fitness dollar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sky Candy social profiles
Digital presenceSky Candy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sky Candy leadership team
Management profileNumber of profiles
Profiles6 records
Sky Candy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sky Candy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sky Candy
What does Sky Candy do?
Sky Candy is an aerial and circus arts training studio based in Austin, TX, offering drop-in and series classes on apparatus such as aerial silks, lyra, trapeze, sling, pole, and bungee. The studio also provides private and semi-private lessons, youth programs, summer camps, plus-size aerial programming, bachelorette parties, corporate team-building events, and space rentals. Founded in 2010, the studio combines recreational and performance-oriented aerial instruction with event-hosting services.
Is Sky Candy a public or private company?
Sky Candy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sky Candy founded?
Sky Candy was founded in 2010. It employs 11 to 50 people.
Where is Sky Candy based?
Sky Candy is headquartered in Chicago, United States, in the North America region.
How does Sky Candy make money?
Nine revenue lines are on record. Drop-In Classes are the primary driver. The others are monthly Memberships, series Classes, open Studio, private Lessons, private Parties and Events, space Rentals, sky Camp (Summer Camps) and gift Cards.
Who are Sky Candy's main competitors?
Direct peers on record are Versatile Arts, Brass Ovaries, Circomedia, Esh Circus Arts, San Francisco Circus Center, Aloft Circus Arts, Philadelphia School of Circus Arts and New England Center for Circus Arts. Broad incumbents are Cirque du Soleil and Club Pilates.
Does Sky Candy have an API?
No public API is recorded for Sky Candy.