What Versatile Arts does

Versatile Arts is a privately held Seattle-based company that, since its founding in 2007, operated Seattle's first full-time aerial arts school for adults before divesting studio operations to New Moon Movement Arts on January 1, 2024. Following the divestiture, the company retained two continuing lines of activity: producing public circus events (monthly shows, annual student and staff shows, and themed performances such as Manuary) and operating VAMP (Versatile Arts Management Platform), a web-based studio management SaaS targeting circus schools and adjacent fitness-based businesses.

VAMP is the company's core commercial product. It is a subscription SaaS offered on quote-based monthly billing with a free trial, covering registration (session, drop-in, hybrid, multi-day classes, waitlists, workshops), bookings (private lessons, studio rentals), administration (Google Calendar-integrated scheduling, customizable disciplines and levels, multi-holiday session support, CSV data export), payroll (role-based rates, work-exchange tracking, CSV export), payments (pre-paid accounts, punchcards, pointcards, packages, memberships, PayPal and Stripe processing with optional fee pass-through, role/membership and bulk discounts, discount codes), reporting (registrations, history, payroll, accounting, CSV export), user features (dashboards, calendar items in confirmation emails, family account linking), and instructor features (attendance, per-class rosters, substitute/make-up management, class-level email). An optional add-on, VAST (Versatile Arts Skills-Tracker and Curriculum Development Tool), monetizes 15+ years of curriculum and student skill progression logic. Integrations include SmartWaiver (liability releases), PayPal and Stripe (payments), and Google Calendar and Google login (scheduling and SSO).

The business model combines recurring SaaS subscription revenue (VAMP, with opaque quote-based pricing distributed globally via self-serve and demo email outreach) with transaction-fee event ticket revenue ($16 advance / $20 door) from a Seattle-anchored events business. Customer segments are SMB-focused: circus schools and fitness studios for VAMP, and adults in the Seattle metro for events, with a secondary nonprofit-program segment (the BIPOC Scholarship Fund, restructured in 2025 to underwrite scholarships at New Moon Movement Arts and teacher training across local circus organizations). The company has 11 employees and no disclosed external funding.

Name

Versatile Arts

Legal name

Versatile Arts

Website

https://versatilearts.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Versatile Arts is a Seattle-based company that operates VAMP, a web-based SaaS studio management platform for circus schools and fitness businesses, and produces public circus events. It divested its Seattle aerial-arts studio to New Moon Movement Arts in 2024 and now serves SMB studio operators globally plus the regional Seattle circus community.

Ownership category

akta.pro rank

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

akta.pro secondary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Circus studio management
• Studio management software
• Aerial arts education
• Fitness business software
• Circus school administration

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Circus Arts Instruction: In-person aerial arts classes for adults including trapeze, rope, tissu, handstands, and flexibility training. The studio operated with three separate studios offering dozens of weekly classes and open gym sessions almost every day. Now transitioned to New Moon Movement Arts.
2. VAMP Software Subscription: Web-based studio management software offered to other circus schools and fitness businesses. Pricing is quote-based, with a free trial available. Revenue generated through software licensing to other studios.
3. Event Ticket Sales: Versatile Arts produces shows including monthly shows, annual student shows, staff shows, and special themed events like 'Manuary' (Men of VA show). Tickets sold at $16 advance / $20 at door.
4. Studio Rentals: Private lessons and studio rentals available as one-off or recurring bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Versatile Arts develops and sells VAMP, a web-based studio management SaaS platform purpose-built for circus schools and applicable to other fitness-based businesses. VAMP handles registration, scheduling, payroll, payments, reporting, and instructor/student management with circus-specific features such as built-in prerequisite and age levels, multi-day workshop events, and the optional VAST skills-tracker. The company also produces live circus shows and events, and operates a BIPOC scholarship program supporting diversity in circus training.

Product overview

Versatile Arts operates as a dual-entity organization: it was originally established as Seattle's first full-time aerial arts school (2007), which transitioned to New Moon Movement Arts in 2024. The primary product offering is VAMP (Versatile Arts Management Platform), a web-based studio management software for circus schools featuring registration, scheduling, billing, payroll, payments, reporting, and user/instructor management. VAMP integrates with third-party services for payments (PayPal, Stripe), calendar scheduling (Google Calendar), waivers (SmartWaiver), and authentication (Google login). Optional add-on components include VAST (skills-tracker and curriculum development tool), gift certificates, event ticket sales, and merchandise management. Versatile Arts Productions produces circus events and shows. The company also operates a BIPOC scholarship program supporting diversity in circus training.

Differentiator

Problem solved

Functional benefit

Brands

• VAMP: Versatile Arts Management Platform - A web-based studio management platform designed for circus schools but applicable to other fitness-based businesses. Includes features for registration, bookings, administration, payroll, payments, reporting, and user features.

Named customers1 record

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• New Moon Movement ArtscoreStrategic or Co-development Partner · 1 January 2024New Moon Movement Arts is the successor studio that took over Versatile Arts studio operations on January 1, 2024, allowing founder Bev Sobelman to retire from studio ownership. Versatile Arts continues to support New Moon through the BIPOC scholarship program and referrals.
• SmartWaivercoreTechnology or IntegrationSmartWaiver integration for release forms and other user agreements. VAMP integrates with SmartWaiver to handle liability waivers and user agreements for circus school clients.
• PayPalcoreTechnology or IntegrationPayPal integration for payment processing within VAMP software. Allows studios to accept PayPal payments from customers.
• StripecoreTechnology or IntegrationStripe integration for credit card processing within VAMP software. Provides secure credit card payment processing for studio transactions.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar integration for scheduling tools within VAMP. Also supports login with Google account for user authentication.
• American Circus EducatorscoreStrategic or Co-development PartnerVersatile Arts is a proud member of the American Circus Educators Safety Network for dedication to creating a culture of safety in the circus world. Founder Beverly Sobelman is a founding member of the ACE Safety Committee.
• Fractured AtlascoreStrategic or Co-development PartnerFractured Atlas is a non-profit arts service organization that serves as the fiscal sponsor for the BIPOC CIRCUS ARTIST FINANCIAL AID project. Contributions are tax-deductible through Fractured Atlas.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• SANCA (School of Acrobatics & New Circus Arts): Seattle-based circus arts school offering aerial, acrobatics, and tumbling classes. Comparable to Versatile Arts' original studio business model — adult circus instruction with structured curriculum and shows — making it a peer as a customer and as a historical competitor.
• Neon Heights: UK-based aerial circus school and performance company offering classes and shows. Comparable to Versatile Arts as a peer circus studio and a candidate VAMP customer in an adjacent geography.

Broad incumbents

• Acuity Scheduling: Popular appointment and class scheduling platform used widely by fitness studios and instructors. Comparable to VAMP as alternative infrastructure for studio booking, though it is a generalist tool without circus specialization.
• Mindbody: Market-leading generalist SaaS for fitness, wellness, and beauty studios. Comparable to VAMP because it competes for the same studio-management wallet share, though it lacks circus-specific features like apparatus prerequisites and skills tracking.
• Glofox: Boutique fitness studio management platform with class scheduling, payments, and branded apps. Comparable to VAMP as an incumbent studio-management SaaS targeting SMB fitness businesses.

Direct peers

• Aloft Circus Arts: Chicago-based adult circus training facility with classes across multiple apparatus and performance showcases. Comparable as a peer circus school and target customer for VAMP's software platform.
• Esh Circus Arts: Brooklyn-based circus school offering adult aerial classes, workshops, and shows. Comparable as a potential VAMP customer (circus school with similar operational complexity) and as a peer to Versatile Arts' original studio business.
• PushPress: Gym and CrossFit affiliate management software with member tracking, billing, and instructor tools. Comparable to VAMP as a niche fitness vertical SaaS targeting studios that need more than off-the-shelf scheduling.
• Wodify: CrossFit and functional-fitness gym management platform offering class registration, payments, and performance tracking. Comparable to VAMP as a vertical-specialized studio SaaS serving niche training modalities beyond generic fitness.
• Pike13: Cloud-based management software for boutique fitness and arts studios (yoga, dance, music). Comparable to VAMP as it serves similar registration/scheduling/billing needs for class-based small businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/versatile-arts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versatile Arts