What Pervorm does

Tafkap Media B.V., formerly the media-buying operations of Pervorm, is a Netherlands-based private limited company headquartered in Haarlem that delivers three integrated media services to business clients: Media Inkoop (media purchasing on digital platforms such as Google and Facebook), Media Financiering (client financing via credit lines built through years of collaboration with major media players), and Media Administratie (transparent media administration and bookkeeping). The firm operates an enterprise tooling stack for digital media procurement rather than proprietary technology, and is led by Giuseppe (Sep) Salvaggio.

The company's commercial focus is the startup segment, with named portfolio clients including Beer in a Box (beer subscription), Eventgelist (event management), and Expatfile (expat services). Go-to-market is direct enterprise B2B sales with quote-based, non-public pricing, and distribution is delivered through a partnership ecosystem that includes Arvato Bertelsmann, Changelinvest (a startup incubator serving as a core channel partner), MediaBrains, Planet Nine, and SDIM Online Marketing. The firm's geographic footprint is domestic (Netherlands) within Europe, with no disclosed international expansion.

Following the 2019 acquisition of Pervorm's consultancy division by Deloitte Digital, Tafkap Media was established to continue the online media purchasing and administration business under a 100% transparency value proposition. The company is privately held with no disclosed institutional investors, no funding rounds, no app product, no API offering, and no AI or ML capabilities in evidence. Its revenue model combines professional services fees for media buying and administration with managed-services economics tied to media financing arrangements.

Name

Pervorm

Legal name

Tafkap Media B.V.

Website

https://pervorm.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Tafkap Media B.V. (formerly Pervorm) is a Netherlands-based media services agency that provides digital media purchasing, financing, and transparent administration to startup clients, leveraging enterprise tooling and credit lines with major digital platforms.

Ownership category

akta.pro rank

Product category

Digital Media Buying Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital media buying
• Media administration services
• Media financing
• Digital advertising agency
• Enterprise media purchasing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Buying Services: Tafkap Media provides access to enterprise tooling for efficient and effective media buying on digital platforms such as Google and Facebook. Revenue is generated through service fees for media procurement.
2. Media Financing: Through years of collaboration with major media players, Tafkap Media has built a valuable credit line for its clients. This suggests revenue may also come from financing arrangements or credit facilitation fees.
3. Media Administration: 100% transparent media administration services, handling complex media bookkeeping and administrative tasks for clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Tafkap Media (formerly Pervorm) delivers digital media services across three lines: media purchasing with access to enterprise tooling for buying ad inventory on platforms such as Google and Facebook; media financing through credit lines built with major media players; and 100% transparent media administration. The company serves businesses and startups in the Netherlands needing efficient, transparent procurement and bookkeeping of digital advertising.

Product overview

Tafkap Media (formerly Pervorm) operates as a media services agency offering three interconnected core services: Media Inkoop (media purchasing) provides access to enterprise tooling for buying media on digital platforms like Google and Facebook; Media Financiering (media financing) leverages established credit lines with major media players; and Media Administratie (media administration) delivers 100% transparent media administration. Following Deloitte Digital's 2019 acquisition of Pervorm's consultancy arm, Tafkap Media continued the online media purchasing and administration operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Inkoop (Media Purchasing) Provides access to enterprise tooling for efficient and effective media purchasing on digital platforms such as Google and Facebook, targeting startups and businesses in the Netherlands.
• Media Financiering (Media Financing) Leverages established credit lines built with major media players through long-standing relationships to provide financing solutions for clients buying media on digital platforms.
• Media Administratie (Media Administration) Offers 100% transparent media administration services, handling complex media bookkeeping and administrative tasks for clients running campaigns on digital platforms.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Arvato BertelsmannminorStrategic or Co-development PartnerListed as a partner on the Tafkap Media website. Arvato Bertelsmann is a large international media and logistics company.
• Changelinvest – Startup IncubatorcoreChannel Partner/ Reseller/ DistributorStartup incubator partner visible on the website with logo placement. Changelinvest supports startups with incubation programs.
• Planet NineminorStrategic or Co-development PartnerListed as a partner company in the network of startups and partnerships.
• SDIM Online MarketingminorChannel Partner/ Reseller/ DistributorOnline marketing partner, SDIM (Specialists in Internet Marketing) provides digital marketing expertise and potential client referrals.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• iProspect Netherlands: Global digital media buying agency (Dentsu-owned) operating in the Netherlands. Directly comparable as a digital-first media buyer serving performance-driven advertisers across Google and Facebook platforms.
• Greenhouse Group: Dutch digital media and marketing agency group providing media buying, programmatic, and creative services. Directly comparable to Tafkap Media as a Netherlands-based media buying competitor serving similar B2B client segments.
• Adwise: Dutch digital marketing agency with strong focus on data-driven media buying across Google, Facebook, and programmatic channels. Comparable to Tafkap Media in service mix and Dutch market focus.
• Dept: Amsterdam-headquartered digital agency offering media buying, creative, and technology services to enterprise and growth-stage brands. Direct competitor to Tafkap Media in the Dutch digital media buying market, though operating at significantly larger scale.
• ZIGT: Dutch media agency specializing in media strategy, planning and buying across digital and traditional channels. Closely comparable service offering to Tafkap Media, with established relationships across major media platforms.

Broad incumbents

• Wavemaker Netherlands: GroupM-owned media agency operating in the Netherlands focused on growth, content, and media buying. Comparable in digital media buying but serves larger enterprise clients than Tafkap Media's startup-focused portfolio.
• GroupM Netherlands: Largest media investment group globally, with established Dutch operations. Comparable as a media buying competitor but operating at scale and across multiple agency brands (Mindshare, Wavemaker, etc.).
• Dentsu Netherlands: Global advertising and media services group with strong Dutch presence including iProspect and Carat. Comparable as a buyer of media on Google and Facebook platforms, though at significantly larger enterprise scale.
• Mindshare Netherlands: Global media agency network (GroupM/WPP) with significant Dutch operations. Comparable service offering to Tafkap Media but at much larger scale and broader portfolio scope.

Others

• SDIM Online Marketing: Dutch online marketing agency that is also an existing Tafkap Media partner. Adjacent service provider with overlapping digital marketing capabilities, functioning partly as a referral channel rather than direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pervorm_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pervorm