What Visar Tecnologia does

Visar Tecnologia is a privately held Brazilian IT services company founded in 1995 in Rio de Janeiro, with a secondary presence in Lisbon and Setúbal, Portugal. The company operates a horizontal services portfolio spanning custom software development, e-commerce (via its proprietary Verishop platform), professional audio/video streaming (via the Streams platform using HE-AAC and H.264 codecs), VoIP telephony pitched at up to 70% call-cost reduction, digital marketing services, audiobook and audioguide production (AudioSolutions), corporate radio systems, and managed server support. Its technology stack is conventional multi-platform web development using Java, PHP, C#, Python, and C/C++ against SQL databases (PostgreSQL, MySQL, SQL Server).

The firm is founder-controlled by CEO Ricardo Novaes, who has led the company since inception. The team is small (11-50 employees) and certified in Microsoft, Cisco, and Linux. Customer base spans both SMBs (e.g., BrigadeirodaDidi, RoMarca, Contab) and mid-sized enterprises (Fecomercio, Antena 1 Lite FM, Sindiotica RJ) across Brazil and Portugal, with the company reporting 110+ clients and 310+ lifetime projects. Revenue is generated through a mix of subscription-based products (Verishop, Streams, VoIP), professional services (custom development, digital marketing), and managed services (server support), though no pricing is publicly disclosed and engagement is initiated via website inquiry, email, or WhatsApp.

Visar Tecnologia appears to be bootstrapped with no disclosed external funding, acquisitions, or institutional investors. Its go-to-market blends direct sales for custom and managed services with self-serve free test drives for streaming and templated deployment for e-commerce. The company presents itself as a one-stop IT shop for businesses lacking in-house technical capacity, emphasizing its 20-plus-year track record, certified technical staff, and cost-optimized solutions as core differentiators.

Name

Visar Tecnologia

Legal name

VISAR Tecnologia

Website

https://visar.tech

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Visar Tecnologia is a bootstrapped Brazilian IT services firm founded in 1995 that builds custom software, e-commerce (Verishop), audio/video streaming (Streams), VoIP, and digital marketing solutions for SMBs and mid-sized enterprises across Brazil and Portugal.

Ownership category

akta.pro rank

Product category

Custom Software Development and IT Services

NAICS

Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

Keywords

• Custom software development
• E-commerce platforms
• Audio video streaming
• VoIP telecommunications
• Managed IT services

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: System analysis and programming services for specific business needs. Develops web-based applications using Java, PHP, C#, Python, C/C++ with SQL databases. Provides analysis, development, and implementation of custom solutions.
2. Verishop E-commerce Platform: SaaS-based online store solution with payment gateway integration. Provides quick deployment, customizable templates, and mobile compatibility.
3. Streams Audio/Video Streaming: Professional streaming services for radio, TV web, events, and broadcasts. Offers dedicated servers and high-performance equipment with HE-AAC and H.264 technology.
4. VoIP Services: Voice over IP telecommunications services reducing phone costs by up to 70%. Includes provider network, infrastructure, software, and custom project development.
5. Digital Marketing Services: Professional mailing, social media management, email marketing campaigns, and Google AdWords management to increase brand visibility and drive traffic.
6. Server Support and Managed Services: Network and server management including access control, RAID, cloud/local backup, monitoring, maintenance, and consulting. Technical staff certified in Microsoft, Cisco, and Linux.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Visar Tecnologia develops and supports web-based technology products and services for businesses, including proprietary platforms Verishop (e-commerce storefronts), Streams (audio/video streaming for radio, TV web, and events), and AudioSolutions (audioguide and audiobook production). It also delivers custom multi-platform software development, VoIP telecommunications, server management, digital marketing, and corporate radio systems.

Product overview

Visar Tecnologia is an IT services company offering a portfolio of interconnected products and services for businesses. The core offerings include Verishop (e-commerce platform for online stores), Streams (professional audio/video streaming for radio and events), and AudioSolutions (audiobook/audioguide production). Additional services encompass system analysis and development, web design/CMS websites, digital marketing (mailing, social media, campaigns), VoIP telephony (cost reduction up to 70%), corporate radio/music systems, and server infrastructure support. The company operates from Rio de Janeiro, Brazil and Lisbon, Portugal, serving over 110 clients across more than 310 projects since its founding in 1995.

Differentiator

Problem solved

Functional benefit

Brands

• Verishop: E-commerce solution for creating online stores with payment gateway integration, mobile compatibility, and customizable layout.
• Streams
• AudioSolutions
• Visar Marketing Digital

Products and services

• Verishop

Quantifiable outcome

• Up to 70% cost reduction in interstate and international calls with VoIP services
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Samba Tech: Brazilian video and audio streaming platform serving media, events, and enterprises across Latin America. Directly comparable to Visar's Streams product for radio, events, and broadcast use cases.
• Loja Integrada: Brazilian self-service e-commerce platform with payment gateway integrations and customizable templates for SMB merchants. Directly comparable to Verishop's quick-deployment, affordable model.
• TotalVoice: Brazilian VoIP telephony provider targeting businesses with cost-reduction and unified communications. Directly comparable to Visar's VoIP offering with similar cost-saving positioning.
• Tray (Locaweb): Brazilian e-commerce SaaS platform owned by Locaweb, serving SMBs with online store creation, payment integration, and mobile commerce. Directly comparable to Verishop.
• Nuvemshop: Latin American e-commerce SaaS platform operating in Brazil and other regional markets, focused on SMB merchants. Comparable product offering and SMB target customer base as Verishop.
• Directcall: Brazilian VoIP and telephony API provider serving SMBs and enterprises with cost-reduction communications. Directly comparable to Visar's VoIP services and target SMB/multi-location customer segment.

Broad incumbents

• Locaweb: Brazilian web hosting, domains, and SaaS provider with broad SMB offerings. Comparable as a regional SMB-focused technology platform with multiple product lines serving similar customers.
• CI&T: Brazilian-founded global IT services and digital transformation firm with custom development and enterprise consulting at much larger scale. Comparable custom software development capability, but serves enterprise and global clients.
• Stefanini: Major Brazilian-origin IT services firm with global delivery across custom software, infrastructure, and consulting. Comparable IT services portfolio but at significantly larger scale and broader geographic reach.

Emerging players

• Vindi: Brazilian recurring billing and payment platform for SaaS and subscription businesses. Partial overlap through payment gateway integration services comparable to Verishop's payment capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/www-visar-com-br

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visar Tecnologia