The Gulf Coast Center

Name

The Gulf Coast Center

Legal name

The Gulf Coast Center for Advanced Cosmetic Orthodontics

Website

https://michaelwilliamsdds.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Orthodontic Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment
• Cosmetic dentistry
• Clear aligners
• Braces and retainers
• Dentofacial orthopedics

Headquarters

HQ city

Gulfport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through orthodontic treatment services including traditional braces, clear braces, self-ligating braces, and clear aligners. Services are provided to patients of all ages including children (early treatment), adolescents (two-phase treatment), and adults. The practice offers complimentary consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Gulf Coast Center for Advanced Cosmetic Orthodontics is a private dental practice providing orthodontic and dentofacial orthopedic care, including traditional metal braces, clear/ceramic braces, self-ligating braces, Invisalign clear aligners, and the proprietary Series 2000 appliances invented by Dr. Michael Williams. The practice also offers specialty services such as sleep apnea oral appliances, TMJ/TMD splint therapy, early/interceptive treatment for children, and two-phase orthodontic treatment, delivered at two office locations in Gulfport, Mississippi.

Product overview

The Gulf Coast Center for Advanced Cosmetic Orthodontics is a dental healthcare service provider offering comprehensive orthodontic treatments rather than a software product platform. The practice provides multiple treatment modalities including traditional metal braces, self-ligating braces, ceramic/clear braces, and Invisalign clear aligners. Their proprietary Series 2000 appliances (DMAX, DMJ, MJX, MSX) invented by Dr. Williams offer alternatives for arch modification without extractions or surgery. The practice also provides specialty services including sleep apnea oral devices, TMJ/TMD splint therapy, early orthodontic treatment for children, and two-phase treatment approaches for growing patients. Post-treatment retention products include traditional, Essix, and fixed retainers. All services are delivered at their Gulfport, MS facilities with two office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Traditional metal braces using high-grade stainless steel brackets, archwires, and ligatures that place constant pressure on teeth to move them into proper position; available for patients seeking customizable orthodontic treatment.
• Self-Ligating Braces Self-ligating braces use a specialized clip in place of elastics to help the archwire guide teeth into place, reducing pressure on teeth and requiring fewer adjustments and appointments.
• Clear (Ceramic) Braces Ceramic braces made of clear materials that are less visible on teeth than metal braces; primarily used on older teenagers and adult patients with cosmetic concerns who require diligent oral hygiene.
• Invisalign Clear Aligners Invisalign clear aligners use a system of custom-made, virtually invisible clear plastic trays to straighten teeth. Aligners are removable for eating, brushing, and flossing and are changed weekly to gradually move teeth into position.
• Early Orthodontic Treatment Early orthodontic treatment (Phase One) for children starting around age 8-9, designed to correct jaw growth and certain bite problems, making room for permanent teeth to erupt properly.
• Series 2000 Appliances Proprietary orthodontic appliances invented and designed by Dr. Michael Williams, including DMAX (Distalizing Maxillary Expander), DMJ (Distalizing Molar Jig), MJX (Mandibular Jackscrew Expander), and MSX (Mandibular Spring Expander). These self-adjusting appliances simplify two-phase treatment, allow non-surgical alternatives for non-growing patients and adults, and reduce the need for tooth extraction or surgery.
• Sleep Apnea Treatment Custom-made oral devices that position the mouth to prevent throat blockage and eliminate snoring and sleep apnea, providing an alternative to CPAP machines for patients with obstructive sleep apnea.
• TMJ/TMD Treatment Temporomandibular Disorder treatment including TMJ splint therapy to relieve jaw pain, headaches, and other symptoms associated with jaw joint dysfunction.
• Orthodontic Retainers Custom-made retainers (traditional removable, aligner-style Essix retainers, or fixed bonded retainers) used after braces to maintain tooth alignment and prevent shifting.
• Two-Phase Treatment Specialized orthodontic process combining tooth straightening and physical/facial changes across two phases: Phase One (ages 8-9) to guide jaw development, followed by a resting period, then Phase Two (full braces around age 11+) for final alignment.
• Emergency Care Same-day or urgent care for orthodontic emergencies such as broken appliances, loose brackets, poking wires, or general soreness from braces.
• EZ Align A treatment option offered at the practice for orthodontic alignment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DynaFlexcoreOEM/ Whitelabel/ Licensing PartnerDynaFlex manufactures the Series 2000 appliances, which were invented and designed by Dr. Michael Williams. These proprietary appliances are used in the practice's orthodontic treatments and represent a key differentiator for the practice.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand that historically targeted mild/moderate orthodontic cases outside the traditional dental channel. While the practice also offers clear aligners (Invisalign, SmileShare), DTC models represent an adjacent disruptive category shaping patient expectations.
• EZ Align / Local Clear Aligner Brands: Clear-aligner treatment options that compete with traditional orthodontic practices for mild-to-moderate cases. The Gulf Coast Center itself markets an EZ Align option, illustrating the category overlap with emerging aligner brands and in-office aligner systems.

Others

• DynaFlex: Manufacturer of orthodontic appliances and the OEM that produces the practice's proprietary Series 2000 devices. DynaFlex is an enabling ecosystem partner - comparable in product category (custom orthodontic appliances) but operating in manufacturing/whitelabel rather than direct patient care.
• Sleep Apnea Dental Appliance Providers (e.g., SomnoMed, ProSomnus): Manufacturers and clinical providers of oral appliances for obstructive sleep apnea - a service line the Gulf Coast Center offers as a CPAP alternative. Comparable in product category (custom oral devices for sleep apnea), though these firms operate as device manufacturers or specialty clinics rather than comprehensive orthodontic practices.

Broad incumbents

• Smile Brands (Smile Brands Group): Multi-brand dental support organization offering general dentistry, specialty, and orthodontic care through affiliated offices. Comparable as a multi-location orthodontic service provider, though Smile Brands operates at significantly greater scale.
• Aspen Dental: National DSO and multi-location dental services platform providing orthodontic services among broader dental offerings. Comparable as a multi-site dental services operator, though Aspen Dental's scale and corporate structure differ from the sole proprietorship practice.
• Align Technology (Invisalign): Maker of the Invisalign clear-aligner system that the Gulf Coast Center offers directly to patients. While Align Technology manufactures the product category rather than delivers clinical care, it is the dominant incumbent the practice relies on and competes against in the clear-aligner modality.
• Heartland Dental: Large dental support organization (DSO) that backs affiliated practices with non-clinical infrastructure. Comparable as an orthodontic and dental services delivery model, though Heartland operates at a multi-state scale not matched by the Gulf Coast Center.

Regional players

• Other Mississippi Gulf Coast Orthodontic Practices: Independent orthodontic clinics operating in the same Gulfport/Biloxi regional market as the Gulf Coast Center. They directly compete for the same local patient base and offer overlapping modalities (braces, Invisalign, retainers), though their proprietary IP and clinical methodologies differ.

Direct peers

• Orthodontics Only (and similar multi-location orthodontic groups): Multi-location orthodontic specialty groups that deliver braces and clear-aligner treatments through owned clinics. Directly comparable business model to the Gulf Coast Center (specialty orthodontic clinics serving local consumer markets), though typically operate across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGulfCoastCenterOrthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gulf Coast Center