Rejoice Fertility

What Rejoice Fertility does

Rejoice Fertility is a privately held, physician-owned fertility clinic founded in 2019 by Dr. John David Gordon, operating from a nearly 10,000 sq ft purpose-built facility in Farragut/Knoxville, Tennessee, with a satellite location opened in 2026 in Nashville/Mount Juliet, TN. The practice provides comprehensive reproductive services — diagnosis and testing, ovulation induction, intrauterine insemination (IUI), three tiers of in-vitro fertilization (Natural Cycle, Mini-Stim, and Stimulated Cycle IVF), frozen embryo transfer (FET), and embryo donation and adoption — and is differentiated by a "no-discard" IVF philosophy that excludes PGT-A and guarantees that no viable embryos are discarded, positioning the clinic for patients with moral, ethical, or faith-based objections to standard IVF protocols. Revenue is generated on a pay-as-you-go per-cycle basis (IUI ~$1,100–$2,500; Natural Cycle IVF ~$8,094; Mini-Stim ~$10,699; Stimulated Cycle ~$15,659; FET ~$5,420; embryo adoption ~$5,990) plus recurring annual embryo storage fees ($750/year) and free 15-minute telemedicine consultations used as a top-of-funnel conversion tool for out-of-town and international patients.

The clinical and laboratory infrastructure is operated through two affiliated Tennessee LLCs — Rejoice IVF Lab, LLC (a Joint Commission Gold Seal-accredited laboratory since 2021, the first in Greater Knoxville) and Rejoice Embryo Rescue (RER), LLC (launched 2026 to coordinate receipt, storage, and adoption matching of donated embryos) — alongside the primary clinical entity, Rejoice Fertility, PLLC. The lab is differentiated by Cryo-Sentinel infrared monitoring of cryostorage tanks with 24/7 dual-alarm thermal surveillance and advanced thawing protocols capable of reviving embryos frozen for up to ~31 years; this capability underpins the practice's three Guinness World Records for oldest embryo resulting in a live birth and its reported >50% live-birth rate per donor-embryo FET (above the national average per CDC data).

Go-to-market combines direct-to-consumer telemedicine funnels, in-clinic intake at two Tennessee locations, a structured out-of-town program requiring ~12–14 day Tennessee stays, and an ecosystem of six affiliated faith-based embryo adoption agencies (including Nightlight Snowflakes, Flourish Adoption Ministries, and Embryos Alive) that screen and match donor and recipient families. Marketing is content- and PR-led, leveraging the Guinness-record stories (covered by AP, BBC, MIT Technology Review, Sky News), the "Rejoice Journal" blog, and organic social. The practice does not participate in any insurance network, operating on a self-pay basis that eliminates payor concentration but caps addressable demand to patients who can fund treatment out of pocket.

Name

Rejoice Fertility

Legal name

Rejoice Fertility

Website

https://rejoicefertility.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rejoice Fertility is a privately held, physician-owned fertility clinic in Knoxville, Tennessee offering IVF, IUI, embryo adoption, and fertility diagnostics under a distinctive "no-discard" ethical framework, serving self-pay couples including those with faith-based objections to standard IVF practices.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare / Fertility Services

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment services
• IVF procedures
• Embryo adoption services
• Fertility diagnostics
• Reproductive endocrinology

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. IVF Treatment Services: Revenue from various IVF treatment cycles including Natural Cycle IVF, Mini-Stim IVF, and Stimulated Cycle IVF. Pricing ranges from approximately $8,094 to $15,659 per cycle plus medication costs.
2. Non-IVF Fertility Treatments: Revenue from ovulation induction (Letrozole/IUI, Clomid/IUI, FSH/IUI) and intrauterine insemination services, ranging from approximately $1,100 to $2,500 per cycle plus medication costs.
3. Embryo Adoption Services: Revenue from facilitating embryo adoption, including medical services for frozen embryo transfers. Rejoice Fertility charges clinic fees while adoption agency affiliates handle matching services.
4. Frozen Embryo Transfer (FET): Revenue from FET procedures using own embryos, priced at approximately $5,420 per cycle.
5. Embryo Storage: Annual storage fees for embryos, currently $750/year after first year free for adopted embryos. Storage is free for donors donating through RER.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rejoice Fertility is a fertility clinic offering comprehensive reproductive services including diagnosis and testing, IVF treatment (Natural Cycle, Mini-Stim, and Stimulated Cycle IVF), non-IVF treatments (ovulation induction and IUI), frozen embryo transfer, and embryo adoption and donation through its Rejoice Embryo Rescue (RER) program. The practice operates a Joint Commission accredited IVF laboratory with proprietary Cryo-Sentinel infrared monitoring and specializes in a no-discard IVF approach aligned with faith-based ethical standards.

Product overview

Rejoice Fertility is a comprehensive fertility clinic operating as a unified practice offering diagnosis, treatment, and embryo adoption services. The core clinical services include Natural Cycle IVF, Mini-Stim IVF, and Stimulated Cycle IVF for assisted reproduction, alongside Non-IVF treatments such as Ovulation Induction and Intrauterine Insemination. The clinic operates a dedicated diagnostic testing division for fertility evaluation. A key differentiator is Rejoice Embryo Rescue (RER), a specialized program for embryo donation and adoption that coordinates the receipt, storage, and transfer of donated embryos—including those frozen for decades—working with affiliated faith-based adoption organizations. The practice operates from a main facility in Farragut/Knoxville, TN with a satellite location in Nashville/Mount Juliet.

Differentiator

Problem solved

Functional benefit

Brands

• Rejoice Embryo Rescue: A program that coordinates receipt and secure storage of human embryos awaiting adoption, working with faith-based adoption organizations to facilitate frozen embryo transfers.
• Rejoice IVF Lab

Products and services

• Natural Cycle IVF Unmedicated IVF approach retrieving the single egg produced in a natural cycle with no fertility medications. Priced at approximately $8,094 per cycle with ICSI and assisted hatching included. Success rate 25-40% per embryo transfer procedure. For women with regular ovulation seeking a lower-cost, lower-medication IVF option.
• Mini-Stim IVF Mild stimulation IVF using Clomid pills and low-dose injections aiming to retrieve 3-8 eggs. Priced at approximately $10,699 per cycle with ICSI and assisted hatching included. Success rate ~50% per embryo transfer procedure. For patients seeking a middle-ground IVF option between natural and stimulated cycles.
• Stimulated Cycle IVF Full stimulation IVF using 10-14 days of fertility shots with a goal of retrieving 8-15 eggs. Priced at approximately $15,659 per cycle with ICSI and assisted hatching included. Includes embryo freezing and first year of storage. Success rate ~50% per embryo transfer procedure. For patients needing maximum egg yield.
• Ovulation Induction (OI) Fertility treatment using oral medications such as Letrozole or Clomid to restore normal ovulation for women with irregular or absent periods. Combined with intrauterine insemination in IUI cycles. For patients with ovulation disorders seeking first-line treatment.
• Intrauterine Insemination (IUI) Procedure combining ovulation induction with intrauterine sperm placement, performed with natural cycle or paired with fertility medications. Letrozole/IUI or Clomid/IUI at ~$1,100 per cycle with 6-9% success rate; FSH/IUI at ~$2,500 per cycle with 10-18% success rate. For couples with male factor, cervical, or unexplained infertility.
• Diagnosis & Testing Comprehensive fertility testing including blood tests (TSH, prolactin, AMH, FSH, estradiol, progesterone), imaging (transvaginal ultrasound, saline sonogram), hysterosalpingogram, and semen analysis. For patients seeking diagnosis of infertility causes before treatment selection.
• Embryo Adoption Program allowing families to adopt frozen embryos remaining from prior IVF cycles, coordinated through 6 affiliated faith-based adoption organizations. Includes donor profile matching and frozen embryo transfer at Rejoice. Combined fees approximately $5,990 with 45-50% success rate. For couples seeking pregnancy experience without creating embryos through IVF.
• Embryo Donation Program for families with remaining frozen embryos to donate them to other couples, with Rejoice covering shipping and storage fees. Donors choose contact level from non-identified to fully open. For IVF patients seeking a life-affirming alternative to discarding embryos.
• Frozen Embryo Transfer (FET) Transfer of previously frozen embryos into the uterus. FET with own embryos priced at approximately $5,420 per cycle. Success rates 25-50% per transfer depending on age at time of freezing. For patients with previously cryopreserved embryos ready for implantation.
• Embryo Storage Annual cryostorage service for embryos using Cryo-Sentinel infrared monitoring and dual-tank temperature alarms with 24/7/365 monitoring. Storage is $750/year after the first year free for adopted embryos; free for donors donating through Rejoice Embryo Rescue. Special grandfathered rate of $500/year for former NEDC patients using prior-reserved embryos. For patients requiring long-term secure embryo preservation.

Quantifiable outcome

• Success rates with FETs using donor embryos are greater than 50% per transfer, higher than the national average
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nightlight's Snowflakes Embryo Adoption ProgramcoreChannel Partner/ Reseller/ DistributorFaith-based embryo adoption organization that screens and matches donor embryos with adopting families. Provides full service options and works with Rejoice Embryo Rescue donors or has their own donors for an increased fee.
• Flourish Adoption MinistriescoreChannel Partner/ Reseller/ DistributorFaith-based adoption organization affiliated with Rejoice Embryo Rescue for embryo adoption services.
• Christian Adoption ConsultantsminorChannel Partner/ Reseller/ DistributorLimited services affiliate, acceptable if choosing RER donors. Provides education/training, open donor agreements, home evaluations, counseling services.
• Embryo Adoption Services of Cedar ParkcoreChannel Partner/ Reseller/ DistributorFaith-based embryo adoption organization that screens and matches donor embryos with adopting families through Rejoice Embryo Rescue.
• Embryos AlivecoreChannel Partner/ Reseller/ DistributorFaith-based embryo adoption organization that works with Rejoice Embryo Rescue to facilitate frozen embryo transfers of donated embryos.
• Lauren Wilson LMSW (Flourish Consulting Services)minorChannel Partner/ Reseller/ DistributorLimited services affiliate for RER donors, offering required education/training, open donor agreements, home evaluations, and counseling/therapy services. Also provides directed donation review.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• HRC Fertility: West Coast fertility network providing IVF, donor embryo, and reproductive endocrinology services. Comparable service mix with strong international patient flow.
• Boston IVF: Northeast-based fertility network offering IVF, IUI, donor egg, and embryo services. Comparable clinical services and patient experience model, though with broader geographic reach.
• Seattle Reproductive Medicine: Pacific Northwest fertility clinic group offering a comparable IVF and IUI service portfolio. Same physician-led specialty clinic model as Rejoice, at larger scale.
• CCRM Fertility: One of the largest U.S. fertility clinic networks offering a full suite of IVF, IUI, and embryo services. Directly comparable to Rejoice in core service lines, with far greater geographic scale and insurance participation.
• Dominion Fertility: Reproductive Endocrinology and Infertility clinic in the D.C. metro area where both Dr. Gordon and Dr. Sarajari previously practiced for 20 and 11 years respectively. Closest direct operational analog and historic predecessor practice.
• Reproductive Medicine Associates of New Jersey (RMA): Leading academic-affiliated fertility network offering IVF, IUI, and advanced embryology services. Comparable to Rejoice in clinical depth and outcomes reporting, with substantially larger scale.
• Shady Grove Fertility: Large multi-state fertility practice offering IVF, IUI, donor services, and fertility preservation. Comparable core offerings to Rejoice but with insurance contracting and broader regional coverage.
• Nightlight Christian Adoptions – Snowflakes Embryo Adoption Program: The largest faith-based embryo adoption program in the U.S. and a direct channel partner of Rejoice; competes for the same embryo-adoption patient families and shares the no-discard philosophy.

Broad incumbents

• Inception Fertility: Parent entity of multiple fertility clinic brands across the U.S. Operates at far larger scale than Rejoice but competes for the same IVF patient demand nationally.
• Generate Life Sciences: Broader reproductive services company spanning donor egg, donor embryo, and fertility tissue services. Operates in adjacent segments that overlap with Rejoice's embryo adoption and storage offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RejoiceIVF
• YouTubeyoutube.com/@rejoicefertility
• Facebookfacebook.com/RejoiceFertility
• Instagraminstagram.com/rejoiceivf
• LinkedInlinkedin.com/company/rejoiceivf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejoice Fertility