MoGro.com

What MoGro.com does

MoGro.com is a privately held company headquartered in San Francisco, California, with a founding year of 2010 and a reported headcount of 1–10 employees. The firm's web properties — mogro.com and growtower.com — promote a product branded as Growtower with the tagline 'Get your Mogro on with Growtower,' indicating a tower-style growing system consistent with hydroponic or vertical gardening hardware. The company's public-facing web presence is hosted on Google Sites, and its sole disclosed contact channel is a toll-free phone number (800-395-5232), reflecting a minimal operational footprint.

A third-party firmographic profile characterizes MoGro as 'Online investing for everyday people,' which is inconsistent with the first-party website's Growtower product positioning; that description appears to be stale metadata and is not corroborated by the company's own materials. No management team, funding history, revenue figures, pricing, customer logos, technology stack, partnerships, patents, certifications, or regulatory filings are disclosed across available sources. Per source-precedence rules, the first-party website evidence is preferred over the stale third-party tagline.

Given the limited disclosure — 1–10 employees, no disclosed funding rounds, no headcount trend, no marketing or distribution channels, and a basic free-tier web presence — the company's revenue mechanics, go-to-market strategy, and customer segmentation cannot be determined from the available data. Business model, pricing, and target customer base are undisclosed, and the entity may be a hobby business, side project, or largely dormant operation.

Name

MoGro.com

Legal name

Mogro

Website

https://mogro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MoGro.com is a small private San Francisco company (1–10 employees) marketing Growtower, a tower-style growing system, via mogro.com and growtower.com. Business model, customer base, pricing, and revenue mechanics are not disclosed in available sources.

Ownership category

akta.pro rank

Product category

Vertical Farming Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Tower growing systems
• Vertical farming equipment
• Hydroponic gardening products
• Home growing systems
• Consumer gardening equipment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

MoGro.com sells Growtower, a tower-style growing system targeted at everyday consumers. The company markets the product through the tagline "Get your Mogro on with Growtower" on its mogro.com and growtower.com web properties and accepts orders via a toll-free phone number (800-395-5232). No detailed product specifications, pricing, or feature set are disclosed in the available source material.

Product overview

MoGro.com operates mogro.com and growtower.com as related web properties. The company's primary product offering is Growtower, described as a tower-style growing system based on the tagline 'Get your Mogro on with Growtower.' The source material provides minimal detail on the product architecture, features, or whether it is a single unified product or a platform-plus-modules system. The company can be reached at 800-395-5232.

Differentiator

Problem solved

Functional benefit

Products and services

• Growtower Growtower is MoGro.com's primary consumer product, described as a tower-style growing system. It is sold to everyday consumers through the company's mogro.com and growtower.com websites and via phone ordering (800-395-5232). Detailed product specifications, pricing, and feature set are not disclosed in the available source material.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Gardyn: Gardyn offers AI-driven indoor vertical growing towers with a subscription-based seed/refill model. Comparable to Growtower in product form factor but differentiated by smart-app integration and recurring revenue.
• Click & Grow: Click & Grow sells smart indoor gardens with pre-seeded plant pods for consumer home use. Overlaps with MoGro on the home-grow consumer segment, though its primary form factor is smaller countertop units rather than towers.
• Lettuce Grow: Lettuce Grow markets the Farmstand, a self-watering vertical hydroponic growing tower for home consumers. Direct form-factor overlap with Growtower and overlapping target customer of health- and sustainability-minded households.

Broad incumbents

• Hydrofarm: Hydrofarm is a publicly traded wholesaler and manufacturer of hydroponic equipment, lighting, and growing supplies. Not a direct D2C competitor but defines the broader supply chain and category economics MoGro operates in.
• Scotts Miracle-Gro: Scotts Miracle-Gro owns AeroGarden and the Hawthorne hydroponics business, making it the dominant incumbent in consumer indoor gardening and hydroponic equipment. A relevant comp for category economics, distribution scale, and competitive pressure on small operators like MoGro.

Direct peers

• Tower Garden (by Juice Plus+): Tower Garden sells vertical aeroponic tower growing systems for home and commercial use — essentially the same product form factor as MoGro's Growtower. Direct head-to-head competitor in the home tower-gardening niche.
• Mr. Stacky: Mr. Stacky sells stackable vertical gardening planters and hydroponic towers at low price points on Amazon. Closest small-scale, online-first competitor to MoGro in product form factor and D2C channel.
• AeroGarden (by Scotts Miracle-Gro): AeroGarden is the leading direct-to-consumer indoor hydroponic gardening brand offering countertop and freestanding growing systems. It is the most direct comparable to MoGro's Growtower, with both companies targeting home consumers seeking simplified indoor growing.

Market position

Strengths3 records

Weaknesses3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/lovemogro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoGro.com