The Collective Sedona

What The Collective Sedona does

The Collective Sedona is a privately held mixed-use commercial plaza and event venue located at 7000 AZ-179 in the Village of Oak Creek area of Sedona, Arizona, positioned as the 'Gateway to Sedona' from I-17 and Route 179. The property aggregates approximately 15 independent tenants across a curated mix of categories: casual and fine dining (Cucina Rustica, Miley's Cafe, Willie's, Dellepiane, Bosa Donuts, Rocky Road Ice Cream), a craft spirits and wine venue (Decanter Tasting Room, Full Moon Saloon), retail (Adorn, Desert Rat), a wellness and spa anchor (Sedona Infinity Spa & Wellness Center offering massage, energy work, chakra balancing, red light therapy, a professional Halotherapy Salt Room, and Crystal Bowl Sound Therapy), fitness (Snap Fitness), dental care (Peak Family Dental), banking (Flagstar Bank), and a 14-stall Tesla Supercharger station. The central Kiva Courtyard — an outdoor event space with capacity for up to 200 guests and flexible tenting — is the venue's flagship asset, hosting weddings, concerts, festivals (including the Earth Medicine Festival), wedding expos, movie nights, and private events, with event production handled by Gigi Rock Productions, LLC and property management by McMahon & Miller Commercial Real Estate, LLC.

The business model is multi-stream: recurring rental income from leased tenant space, one-time event venue rental fees for the Kiva Courtyard, and ancillary amenity revenue (parking, EV charging). The venue targets two primary customer segments — Sedona visitors and tourists seeking a one-stop destination, and event planners and celebrants (especially couples planning destination weddings) — with a secondary segment of Village of Oak Creek and Sedona-area locals using plaza services for daily needs. Pricing is not publicly disclosed for the venue itself; tenant pricing varies by operator, and event rental is by inquiry. Free community wellness classes (Crystal Bowl Sound Therapy and Conscious Breathing Meditation) are offered through on-site partner Oasis in Sedona on a donation basis, serving as a traffic-driver for the broader tenant ecosystem. Distribution is primarily physical (the plaza) supplemented by the website, organic social channels linked to individual tenants, and the event calendar as the central demand-generation mechanism. In 2026 the venue received industry recognition via LUXlife's Best Wellness Spa – Verde Valley and the Global Spa & Wellness Travel & Hospitality Awards, supporting the venue's positioning around its wellness anchor.

Name

The Collective Sedona

Legal name

The Collective Sedona

Website

https://thecollectivesedona.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Collective Sedona is a privately held mixed-use commercial plaza and event venue in the Village of Oak Creek, Sedona, Arizona, leasing space to ~15 independent dining, retail, wellness, fitness, banking, and EV-charging tenants while operating the 200-capacity Kiva Courtyard for weddings, concerts, and festivals.

Ownership category

akta.pro rank

Product category

Mixed-Use Commercial Plaza & Event Venue

NAICS

Arts, Entertainment, and Recreation (71), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYMPAGAIAF

Rooftop Bars & Outdoor Nightlife Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Event venue services
• Commercial real estate leasing
• Mixed-use plaza development
• Hospitality venue management
• Wellness spa operations

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Rent: The Collective Sedona generates primary revenue through leasing space to multiple tenants including restaurants, retail shops, spa, wellness services, fitness center, dental care, and banking services
2. Event Venue Rental: Revenue from renting the Kiva Courtyard and event spaces for weddings, private events, concerts, and festivals
3. Spa and Wellness Services: Sedona Infinity Spa & Wellness Center offers massage, energy work, chakra balancing, red light therapy, salt therapy, and other wellness services at the venue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Collective Sedona is a mixed-use commercial plaza and event venue operating at the gateway to Sedona, Arizona. It leases commercial space to a curated mix of tenant businesses including restaurants (Willy's, Miley's Cafe, Cucina Rustica, Dellepiane, Bosa Donuts, Rocky Road Ice Cream), a wine tasting room (Decanter), a spa (Sedona Infinity Spa), retail shops (Adorn, Desert Rat), a fitness center (Snap Fitness), dental care (Peak Family Dental), banking (Flagstar Bank), and Tesla Supercharging. It also operates the Kiva Courtyard event space for weddings, private events, concerts, and festivals with capacity up to 200 guests.

Product overview

The Collective Sedona is a mixed-use commercial plaza and event venue located in the Village of Oak Creek near Sedona, Arizona. The property functions as 'The Gateway to Sedona' and houses multiple independent businesses including restaurants (Willie's, Miley's Cafe, Cucina Rustica, Dellepiane, Bosa Donuts, Rocky Road Ice Cream), a wine tasting room (Decanter), a spa and wellness center (Sedona Infinity Spa with Salt Room), retail shops (Adorn, Desert Rat), fitness facilities (Snap Fitness), dental care (Peak Family Dental), banking (Flagstar Bank), Tesla Superchargers, and a central courtyard venue (Kiva) for events and weddings. The venue is managed by McMahon & Miller Commercial Real Estate, with event coordination handled by Gigi Rock Productions.

Differentiator

Problem solved

Functional benefit

Brands

• Kiva Courtyard: The main outdoor courtyard event space at The Collective Sedona, used for weddings, concerts, and private events, with capacity for up to 200 guests.

Products and services

• Kiva Courtyard Event Space Open-air courtyard venue at the center of the plaza used for private events, weddings, concerts, festivals, and special occasions. Seats up to 200 guests with tenting flexibility and catering options from on-site local restaurants.
• Commercial Space Leasing Leasing of retail, dining, spa, wellness, fitness, dental, banking, and office space to multiple tenant businesses at the mixed-use plaza property managed by McMahon and Miller Commercial Real Estate, LLC.
• Dining Experiences Multiple on-site dining options including Willy's, Miley's Cafe, Cucina Rustica, Rocky Road Ice Cream, Decanter Tasting Room, Dellepiane, Bosa Donuts, and Full Moon Saloon offering casual to fine dining experiences at the plaza.
• Sedona Infinity Spa & Wellness Center Award-winning wellness destination offering massage, energy work, chakra balancing, red light therapy, Crystal Bowl Sound Therapy, and a Halotherapy Salt Room. Recognized as Best Wellness Spa 2026 – Verde Valley by LUXlife Resorts & Retreats Awards and Global Spa and Wellness 2026 Travel and Hospitality Awards.
• Retail Shopping Retail shops including Adorn, Decanter Tasting Room, and Desert Rat offering hand-crafted artwork, keepsakes unique to Sedona, and wines from around the world.
• Essential Services and EV Charging On-site essential services including Flagstar Bank, Compassus hospice care, Peak Family Dental, and Tesla Supercharger station with 14 Superchargers available 24/7 at up to 72kW.
• Wellness and Fitness Facilities Wellness services including Snap Fitness gym, Oasis in Sedona wellness center (free Crystal Bowl Sound Therapy sessions and Conscious Breathing Meditation classes), and Spirit Flow offerings.
• Events Programming Venue-hosted events including concerts in the courtyard, yoga sessions, movie nights, festivals such as the Earth Medicine Festival, wedding expos, and wellness gatherings. Events are produced and coordinated through Gigi Rock Productions, LLC.

Quantifiable outcome

• Voted #1 in Sedona region for spa services
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Rotary Club of Sedona VillageminorGTM or Marketing Partner · 19 October 2025Hosted Taste of Sedona Village charity event at The Collective Courtyard, combining local restaurant flavors with family fun, raffles, and tastings to raise funds for Rotary community programs including village garden, veterans programs, and youth scholarships
• Sedona Infinity Spa & Wellness CentercoreStrategic or Co-development Partner · 18 April 2025Award-winning wellness tenant and co-host of Earth Medicine Festival 2025. Located at The Collective Sedona, provides spa services, holistic healing, and wellness programs including massage, energy work, chakra balancing, red light therapy, and Salt Room. Manages the Earth Medicine Festival event at the venue
• Starstruck Event PlanningcoreStrategic or Co-development Partner · 22 February 2025Co-hosted the 2025 Sedona Wedding Expo at The Collective Sedona venue, providing wedding planning services and vendor connections for couples seeking destination weddings in Sedona
• Verve Events and TentscoreStrategic or Co-development Partner · 22 February 2025Co-hosted the 2025 Sedona Wedding Expo, providing event tenting and equipment rental services for the wedding expo and related events
• Gigi Rock Productions, LLCcoreStrategic or Co-development PartnerEvent design, consultation, production and execution company specializing in large-scale corporate events, private parties, weddings, concerts, and festivals. Has produced events for Super Bowl to private celebrity parties globally. Major event organizer at The Collective Sedona hosting regular concerts, movie nights, and festivals
• McMahon & Miller Commercial Real Estate, LLCcoreOthersCommercial real estate property management company handling leasing and property management for The Collective Sedona. Located at 671 State Route 179, Suite E-ST-5, Sedona, AZ 86336
• TeslaminorOthersTesla Supercharger station with 14 Superchargers available 24/7, up to 72kW located at The Collective Sedona as an amenity for visitors and tenants
• Oasis in SedonaminorStrategic or Co-development PartnerWellness studio located at The Collective Sedona (Suite E200, upstairs across from Sedona Infinity Spa) offering free Crystal Bowl Sound Therapy sessions and Conscious Breathing Meditation classes. Led by Master Certified Sound Therapist Gigi

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Red Rocks Amphitheatre: Iconic outdoor concert venue with similar outdoor event hosting characteristics to Kiva Courtyard. Comparable in outdoor event venue operations and concert programming.
• Walt Disney Springs: Mixed-use entertainment, dining, and shopping destination at Walt Disney World. Comparable as a curated destination plaza combining retail, dining, and entertainment in a single integrated location.
• Enchantment Resort: Sedona luxury resort featuring Mii amo Spa, multiple restaurants, and event venues. Competes for destination visitors and luxury wellness seekers in the Sedona market.
• L'Auberge de Sedona: Luxury boutique resort in Sedona with on-site restaurant (Creekside), spa, and event spaces. Comparable destination hospitality positioning and luxury Sedona visitor appeal.
• Tlaquepaque Arts & Shopping Village: Sedona-based arts, crafts, and dining plaza offering a similar mixed-use destination experience. Direct competitor for Sedona visitor traffic, retail spend, and dining occasions in the same geographic market.
• Hillside Sedona: Sedona shopping plaza featuring retailers, restaurants, and galleries. Directly comparable as a Sedona mixed-use shopping/dining destination competing for the same visitor and local customer base.
• The Grove Los Angeles: Lifestyle retail and dining plaza in Los Angeles featuring curated shops, restaurants, and entertainment. Comparable as a destination-driven mixed-use plaza with experiential positioning.
• American Dream: Large mixed-use entertainment and retail destination in East Rutherford, NJ. Comparable destination model combining entertainment, dining, retail, and event attractions in a single integrated property.
• Mii amo Spa at Enchantment: Sedona destination spa offering massage, energy work, and holistic healing. Direct competitor for Sedona wellness tourism and destination spa customers.

Regional players

• Under Canvas: Experiential glamping company with a Sedona location offering immersive outdoor accommodation. Comparable experiential positioning for Sedona destination visitors, though focused on lodging rather than events/dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/Welcome2Sedona
• LinkedInlinkedin.com/company/the-collective-sedona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Collective Sedona