StarStruck Event Planning

What StarStruck Event Planning does

StarStruck Event Planning is a privately held, Prescott, Arizona-based wedding and event planning company founded in 2008, serving engaged couples, corporate clients, and community organizations across Northern Arizona. Its core service portfolio is structured as a three-tier wedding offering: Day-of Coordinating (month-of coordination for couples who have already selected their venue and vendors), Full Planning (comprehensive planning from engagement through wedding day, including vendor selection, negotiation, budget planning, and design production), and Wedding Design (a mid-tier design-focused service). The company also provides corporate event planning (product launches, appreciation dinners, golf outings, conventions, holiday parties) and social event planning (bridal showers, baby showers, anniversaries, themed and holiday parties, memorials).

The underlying business is service-based with no proprietary technology platform; delivery relies on human coordinators, local vendor relationships, and on-site execution. StarStruck maintains integrated venue partnerships with three Prescott-area properties (Zebra Ranch, Venue on Cortez, and CampWay/Friendly Pines) at which it provides day-of coordination and venue management, and it produces several annual community events including the Prescott Wedding Expo (the largest and longest-running wedding expo in Northern Arizona), the Sedona Wedding Expo, the Festival of Trees Prescott, and the Forever My Girl father-daughter dance.

The company is owned and led by Kim Mora, a former client who assumed ownership after 2015, supported by a small team of one director and four lead coordinators. Revenue is generated primarily through professional-services fees on a per-event, quote-based pricing model, supplemented by sponsorships and exhibitor revenue from the community event portfolio. Customer acquisition combines direct consultation (phone, email, in-person), listings on WeddingWire and The Knot, organic social media, content marketing via the company blog, and face-to-face engagement at the company's own wedding expos.

Name

StarStruck Event Planning

Legal name

StarStruck Event Planning

Website

https://starstruck-events.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

StarStruck Event Planning is a privately held Prescott, Arizona-based wedding and event planning firm founded in 2008, offering day-of coordination, full planning, and wedding design services, plus corporate and social event planning, to couples, businesses, and community organizations across Northern Arizona.

Ownership category

akta.pro rank

Product category

Wedding and Event Planning Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning services
• Event coordination
• Corporate event planning
• Wedding expo production
• Venue coordination

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Planning Services: Professional wedding planning and coordination services offered to engaged couples. Services include day-of coordination (month-of coordination), full planning, and wedding design services. Revenue generated through service fees for event planning and coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

StarStruck Event Planning provides professional wedding planning and coordination services through three packages—Day-of Coordinating (month-of coordination), Full Planning, and Wedding Design—handling vendor selection, timeline creation, rehearsal run-through, day-of execution, and decor setup/takedown. Beyond weddings, the company offers corporate event planning (product launches, appreciation dinners, conventions, holiday parties) and social celebration planning, and produces annual community events including the Prescott Wedding Expo, Sedona Wedding Expo, Festival of Trees Prescott, and Forever My Girl.

Product overview

StarStruck Event Planning is a wedding and event planning company offering a portfolio of coordination and planning services along with signature community events. The core service offerings include Day-of Coordinating (month-of coordination), Full Planning, and Wedding Design packages, which range from event-day logistics management to comprehensive planning from engagement through wedding day. The company also produces annual community events including the Prescott Wedding Expo (the largest wedding expo in Northern Arizona), the Sedona Wedding Expo, and the Festival of Trees Prescott. Additional offerings include corporate event planning and celebration planning services for social events. StarStruck also maintains venue partnerships with CampWay Friendly Pines, Venue on Cortez, and Zebra Ranch, providing day-of coordination and venue management at these partner properties.

Differentiator

Problem solved

Functional benefit

Brands

• Prescott Wedding Expo: The largest and longest-running wedding expo in Northern Arizona, produced annually by StarStruck Event Planning.
• Sedona Wedding Expo
• Forever My Girl

Products and services

• Day-of Coordinating (Month-of Coordination) Coordination service for couples who have already chosen their venue and vendors. Includes vendor recommendations, vendor communication, rehearsal run-through, on-site day-of coordinating, site visits, layout assistance, detailed timeline, setup and takedown of decor, and unlimited communication with the lead coordinator.
• Full Planning
• Wedding Design
• Corporate Event Planning
• Celebration Planning
• Prescott Wedding Expo
• Sedona Wedding Expo
• Festival of Trees Prescott
• Forever My Girl

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Zebra RanchcoreStrategic or Co-development PartnerVenue partnership where StarStruck provides day-of coordination and venue management services. StarStruck team handles scheduling venue tours, guiding booking process, and managing wedding day details at the rustic countryside venue. Venue capacity of 150 guests with ceremony space, reception barn, lodging accommodations (main house sleeps 6, cottage sleeps 2).
• Venue on CortezcoreStrategic or Co-development PartnerVenue partnership (formerly Prescott Wedding Chapel) in Prescott, AZ. StarStruck provides day-of coordination services at this indoor/outdoor event space. Venue capacity of 100 guests with church pews, bridal suite, catering facilities. Option to add 2-night stay in 2-bedroom cottage on property.
• CampWay (Friendly Pines)coreStrategic or Co-development PartnerVenue partnership at scenic forest venue in Prescott, AZ (130 acres). StarStruck provides day-of coordination services. Venue includes Pavilion, Quiet Place outdoor amphitheater (200+ seating), and Dining Hall. In-house catering required, tables/chairs/setup included.
• Sam Hill WarehouseflagshipGTM or Marketing PartnerCo-host of Prescott Wedding Expo. Event center venue located at 232 N. Granite Street, Prescott. Co-hosting the largest and longest-running wedding expo in Northern Arizona for 2026.
• Moore Events & RentsflagshipGTM or Marketing PartnerCo-host of Prescott Wedding Expo. Event rental company partnering for the annual expo event.
• The Collective SedonaflagshipGTM or Marketing PartnerCo-host of Sedona Wedding Expo. Venue and event space partner for the expo event.
• Verve Events and TentsflagshipGTM or Marketing PartnerCo-host of Sedona Wedding Expo. Event rental and tenting services partner.
• Findlay Subaru PrescottminorOthersDiamond sponsor of 2026 Prescott Wedding Expo.
• Raskin's JewelersminorOthersDiamond sponsor of 2026 Prescott Wedding Expo.
• Allan's Flowers and MoreminorOthersGold sponsor of 2026 Prescott Wedding Expo.
• Into the Fire Pizza & CateringminorOthersGold sponsor of 2026 Prescott Wedding Expo.
• Poco Diablo Resort & SpaminorOthersSponsor of Sedona Wedding Expo, donated 1-night stay and breakfast for grand prize package.
• Mountain High Floral (Sedona Mountain High Flowers)minorOthersSponsor of Sedona Wedding Expo, donated bridal bouquet for grand prize.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jove Meyer Events: Jove Meyer Events is a boutique luxury wedding planning and design studio in New York City. Comparable as a brand-led, design-forward wedding planner delivering full-service and design packages similar to StarStruck's Full Planning and Wedding Design tiers, but with a national/international clientele rather than a regional one.
• WeddingWire: WeddingWire (now part of The Knot Worldwide) is a major wedding vendor marketplace where StarStruck maintains an active vendor profile. Comparable as a lead-generation platform for wedding professionals and as a partial substitute for full-service planning via its planning tools and content.
• Marcy Blum Associates: Marcy Blum Associates is a long-established, high-end wedding and event planning firm based in New York. Comparable as a founder-led, reputation-driven wedding planner offering design, vendor management, and day-of execution — the same core service bundle StarStruck delivers, but at a national luxury tier with a celebrity clientele.
• The Knot Worldwide: The Knot (parent of The Knot, WeddingWire, and Bodas) operates the largest wedding vendor marketplace in the U.S. Comparable because StarStruck depends on The Knot marketplace listings as a primary customer acquisition channel; The Knot sits upstream of StarStruck and increasingly offers planning content and tools that overlap with planner services.
• TODD Events: TODD Events is a recognized luxury wedding and event production company based in California serving high-end clients nationwide. Comparable as a branded wedding planning firm with vendor network leverage and full-service coordination capabilities, but operating at a much larger, multi-city scale than StarStruck's regional Prescott/Sedona model.
• Zola: Zola is an online wedding planning platform combining registry, website, and planning tools. Comparable because it offers DIY planning tools that compete with paid coordination services like StarStruck's Day-of package, and represents the technology-enabled alternative to traditional wedding coordinators.
• Sterling Engagements: Sterling Engagements is a well-established luxury wedding and event planning firm on the East Coast. Comparable as a professional-services wedding planner operating in a defined regional footprint with a brand-led, full-service offering similar to StarStruck's Full Planning package, but at significantly larger scale and price point.
• Engaging Events: Engaging Events is a multi-city wedding and event planning firm offering full-service coordination, design, and vendor management. Comparable to StarStruck in service structure (Full Planning, Day-of, Design tiers) but operating at a broader multi-state scale with significantly larger headcount.

Emerging players

• Aisle Planner: Aisle Planner is a SaaS platform built for wedding and event professionals to manage timelines, vendors, and client deliverables. Comparable as an emerging technology layer that could either threaten or enable small wedding planners like StarStruck by streamlining the coordination work StarStruck sells as a service.
• HoneyBook: HoneyBook is a business management platform serving event professionals, wedding vendors, and creative service providers. Comparable as a technology enabler (and partial substitute) for boutique wedding planners like StarStruck — handling proposals, contracts, invoicing, and project workflows that small planning teams would otherwise manage manually.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/starstruckbridalandevents
• Instagraminstagram.com/starstruckeventplanning
• Pinterestpinterest.com/starstruckaz
• LinkedInlinkedin.com/company/starstruck-event-planning-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarStruck Event Planning