Sherman Farm
Sherman Farm is a family-owned New Hampshire farm operating since 1964, selling farm-raised Angus beef, produce, glass-bottled milk, and seasonal agritourism (Corn Maize, Barnyard Scoop ice cream) directly to consumers through an on-site Farm Market and CSA card program.
- Company typePrivate
- Founded1964
- HeadquartersCenter Conway, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sherman Farm does
Sherman Farm is a privately held, family-owned agricultural operation headquartered at 2679 East Conway Road, Center Conway, New Hampshire, founded in 1964 by Al and Phyllis Sherman and now run across three generations of the Sherman/Hatch family, with the fourth generation beginning to learn the business. The company operates a diversified farm producing approximately 60 acres of vegetables and fruits, 150+ head of Angus beef cattle, and ancillary pork and poultry lines (sourced from regional partners including Misty Knoll Farms and Windham Butcher Shop), supplemented by milk bottled in reusable glass bottles through a partnership with Hatchland Farm and processed under a 14-day dry-aging protocol.
Revenue is generated through four primary streams: (1) year-round direct-to-consumer Farm Market retail and drive-thru farmstand sales of produce, meats, dairy, and value-added products; (2) a 6-week seasonal Corn Maize agritourism attraction operating September-October at $15/person admission; (3) the seasonal Barnyard Scoop ice cream shop (launched 2019) offering 30+ flavors from suppliers Sadie's Scoops and Giffords; and (4) the Farm Futures prepaid card CSA program, sold in $100 increments with bonus credits and reloadable year-round. Pricing is primarily unit-based and transactional, with the Farm Futures card functioning as a subscription-style stored-value instrument that provides working capital during spring planting.
The customer base is entirely consumer/end-user, segmented into local families in the Mount Washington Valley, regional tourists during fall foliage season, and loyal repeat CSA cardholders. Marketing is conducted through owned social channels (Facebook, Instagram, YouTube, Pinterest), an email newsletter, and earned media via Yankee Magazine and WMUR Viewers' Choice awards. Operational scale is modest: approximately 40-45 seasonal employees hired June through October, with a 75% year-over-year seasonal return rate, and no disclosed external funding, wholesale distribution, multi-site footprint, or technology platform beyond a Wix-hosted e-commerce storefront.
Sherman Farm firmographics
Firmographics- Name
- Sherman Farm
- Legal name
- Sherman Farm LLC
- Website
- https://shermanfarmnh.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sherman Farm is a family-owned New Hampshire farm operating since 1964, selling farm-raised Angus beef, produce, glass-bottled milk, and seasonal agritourism (Corn Maize, Barnyard Scoop ice cream) directly to consumers through an on-site Farm Market and CSA card program.
- Ownership category
- akta.pro rank
Sherman Farm industry classification
Industry- Product category
- Agricultural Products
- NAICS
- Dual-Purpose Cattle Ranching and Farming (112130)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100)
- akta.pro primary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
- akta.pro secondary industry
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
Keywords
Where Sherman Farm is headquartered
LocationHeadquarters
- HQ city
- Center Conway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sherman Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Farm Market Retail Sales: Year-round retail sales of farm-raised produce, meats, dairy, and value-added products. Seasonal vegetables April-November, with select produce available year-round. Products include 60+ acres of vegetables and fruits, farm-raised Angus beef, pork, poultry, and glass-bottled milk.
- Corn Maize Tickets: Fall agritourism attraction operating September-October (6 weeks). Entry tickets at $15/person for ages 3+, with free admission for children 2 and under. Includes access to pumpkin patch, hayrides, play areas, and food concessions.
- Barnyard Scoop Ice Cream: Ice cream shop opened in 2019, operating seasonally. Offers 30+ flavors from Sadie's Scoops (Dunstable, MA) and Giffords (Skowhegan, ME), frappes made with Sherman Farm milk, sundaes, and toppings. Open daily noon to 6pm during season.
- Farm Futures CSA Program: Prepaid card program sold March-May in $100 increments with bonus credits ($15 March, $10 April-May). Cards reloadable year-round with $5 bonus. Cards valid for all store merchandise, never expire. Supports farm during critical spring planting season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Corn Maize general admission |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Subscription | Annual | Farm Futures CSA Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sherman Farm product offering
Product offeringCore offering
Sherman Farm operates a diversified family farm and year-round Farm Market selling farm-raised Angus beef, pork, poultry, seasonal vegetables and fruits, and milk bottled in signature reusable glass bottles. The farm supplements its retail produce and meat operations with seasonal agritourism attractions including a 12-acre Corn Maize, The Barnyard Scoop ice cream shop, a petting and play area, and a cut-your-own flower garden. A Farm Futures prepaid CSA card program ($100 increments with bonus credits) provides year-round purchasing flexibility for loyal customers.
Product overview
Sherman Farm is a family-owned farm operation offering a diversified portfolio of products and services centered around its year-round Farm Market. The core offerings include farm-raised beef (Angus/Angus cross), pork sourced from New England, poultry from Misty Knoll Farms, and milk from Hatchland Farm sold in reusable glass bottles. The farm grows sixty acres of seasonal vegetables and fruits. Seasonal attractions include a 12-acre Corn Maize (rated best in New England) and The Barnyard Scoop ice cream shop opened in 2019. Additional services include Farm Futures (a flexible CSA debit card program), a petting/play area, cutting garden for flowers, and gift cards. The operation spans three generations of the Sherman/Hatch family.
Differentiator
Problem solved
Functional benefit
Brands
- The Barnyard Scoop: Ice cream shop opened in 2019 featuring over 30 flavors of homemade ice cream from Sadie's Scoops and Giffords, frappes made with Sherman Farm milk, sundaes, and toppings.
Products and services
- Farm Market Year-round retail market at 2679 East Conway Rd selling farm-raised produce, meats, dairy, and New England specialty foods. Open daily 9am-6pm with drive-thru farmstand option.
- Farm-Raised Beef
Quantifiable outcome
- WMUR Viewers' Choice Best Corn Maze winner 6 times (2014, 2015, 2017, 2018, 2021, 2023)
- +2 more outcomes
Companies that use Sherman Farm
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sherman Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sherman Farm partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hatchland Farm (Hatch Family)coreSherman Farm Milk is produced and processed by the Hatch family of Hatchland Farm in North Haverhill, NH. Milk is from cows raised without growth hormones and antibiotics. Sold in Sherman Farm's signature reusable glass bottles. This is a critical partnership as Sherman Farm does not process their own dairy - they rely on Hatchland Farm for milk production and bottling.
- Windham Butcher ShopcoreUSDA-inspected meat processing facility in Windham, Maine. Processes all Sherman Farm beef (dry-aged minimum 14 days) and sources pork within New England. Cut to Sherman Farm specifications and packaged in cryovac vacuum-sealed packaging. Critical supply chain partner for meat products.
- Misty Knoll FarmscoreFamily farm in New Haven, Vermont supplying all poultry (chickens and turkeys) to Sherman Farm. Values aligned with Sherman's: whole grain feeding, no antibiotics or animal by-products, free-range in spacious enclosures. USDA-inspected on-site processing. Chickens range free in specially designed enclosures; turkeys have open barns with pasture access.
- Sadie's ScoopscoreIce cream supplier based in Dunstable, Massachusetts. Provides homemade ice cream for The Barnyard Scoop shop. Over 30 flavors offered. Critical supplier for the farm's ice cream business opened in 2019.
- GiffordscoreIce cream supplier based in Skowhegan, Maine. Provides homemade ice cream for The Barnyard Scoop shop. Contributes to the 30+ flavor selection available at the farm's ice cream shop.
- Farm to Table MarketcoreLocated in Ossipee, NH. Provides heat and serve meals, salads, and other prepared foods for Sherman Farm Market. One of several New England small family business partners providing prepared foods.
- Northeast Specialty FoodscorePartner from Maine providing specialty food products for the Farm Market. Featured alongside other New England vendors including Maine Chefs, Amolitta Pasta, Galaxy Salsa, Better Bee, White Birch Gourmet Foods, Rock Coast Canning, Qwerkz Fudge, Swift River Honey Co., and White Mountain Cupcakery.
- Galaxy SalsaminorLocal salsa brand carried at Sherman Farm Market as part of New England specialty foods selection.
- Terra Cotta Pasta Co.minorPasta brand carried at Sherman Farm Market as part of prepared foods from small New England family businesses.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
Sherman Farm competitors and assessment
Company assessmentDirect peers
- Wilson Farm: Large Lexington, MA family farm operating a year-round farm market with own-grown produce, partner-grown meats and dairy, and CSA programs. Comparable diversified farm-to-retail model serving a New England suburban customer base.
- Lookout Farm: South Natick, MA multi-generation family farm combining farm store, PYO fruit, taproom, and seasonal family activities. Comparable on diversified farm retail plus family-oriented agritourism offerings.
- Lull Farm: Family-owned New Hampshire diversified farm in Hollis with year-round farm market, seasonal corn maze, produce, and CSA-style programs. Closely comparable single-site family farm combining retail market and agritourism in a New England tourist corridor.
- Smolak Farms: North Andover, MA family farm with farm stand, PYO fruit, corn maze, seasonal events, and on-site bakery. Among the closest direct peers on the combination of farm market plus fall agritourism.
- Applecrest Farm Orchards: Multi-generational New Hampshire (Hampton Falls) farm with farm store, PYO produce, bakery, and seasonal family activities. Direct comparable on multi-generational ownership plus farm market and agritourism mix.
- Cider Hill Farm: Amesbury, MA family farm with farm store, PYO produce, hard cidery, and CSA programs. Comparable on diversified farm operations and direct-to-consumer CSA-style customer relationship model.
- Parlee Farms: Westford, MA family farm combining farm stand, PYO fruit, corn maze, and fall agritourism. Strong direct peer on the corn maze plus farm market combination serving a New England suburban audience.
- Russell Orchards: Ipswich, MA family-owned farm with farm store, winemaking, and seasonal PYO operations. Comparable on long-running family farm plus on-site retail store operating in a destination New England location.
- Tougas Family Farm: Northborough, MA two-generation family farm with farm store, PYO fruit, and bakery. Comparable multi-generational direct-to-consumer farm market with seasonal activities.
- Honey Pot Hill Orchards: Stow, MA multi-generational orchard with farm store, PYO fruit, and seasonal agritourism. Comparable family-owned farm-direct retail operation in New England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sherman Farm social profiles
Digital presenceSherman Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sherman Farm leadership team
Management profileNumber of profiles
Profiles3 records
Sherman Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sherman Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sherman Farm
What does Sherman Farm do?
Sherman Farm operates a diversified family farm and year-round Farm Market selling farm-raised Angus beef, pork, poultry, seasonal vegetables and fruits, and milk bottled in signature reusable glass bottles. The farm supplements its retail produce and meat operations with seasonal agritourism attractions including a 12-acre Corn Maize, The Barnyard Scoop ice cream shop, a petting and play area, and a cut-your-own flower garden. A Farm Futures prepaid CSA card program ($100 increments with bonus credits) provides year-round purchasing flexibility for loyal customers.
Is Sherman Farm a public or private company?
Sherman Farm is a private company. It is classified as family owned and is currently operating.
When was Sherman Farm founded?
Sherman Farm was founded in 1964. It employs 11 to 50 people.
Where is Sherman Farm based?
Sherman Farm is headquartered in Center Conway, United States, in the North America region.
How does Sherman Farm make money?
Four revenue lines are on record. Farm Market Retail Sales are the primary driver. The others are corn Maize Tickets, barnyard Scoop Ice Cream and farm Futures CSA Program.
Who are Sherman Farm's main competitors?
Direct peers on record are Wilson Farm, Lookout Farm, Lull Farm, Smolak Farms, Applecrest Farm Orchards, Cider Hill Farm, Parlee Farms, Russell Orchards, Tougas Family Farm and Honey Pot Hill Orchards.
Does Sherman Farm have an API?
No public API is recorded for Sherman Farm.
What industry is Sherman Farm in?
Sherman Farm's product category is Agricultural Products. Its primary akta.pro industry code is CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops), with a secondary code of CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food). Its NAICS code is 112130 and its SIC code is 200.