Wisconsin Council on Problem Gambling

What Wisconsin Council on Problem Gambling does

Wisconsin Council on Problem Gambling (WCPG), legally Wisconsin Council on Problem Gambling, Inc., is an IRS-designated 501(c)(3) nonprofit organization founded in 1993 and headquartered at 1585 Allouez Ave in Green Bay, Wisconsin. WCPG provides education, awareness, and resources on problem gambling disorders to Wisconsin residents while maintaining formal neutrality on the legalization of gambling. The organization became a state affiliate of the National Council on Problem Gambling in January 1994 and has operated continuously for over 30 years, serving as the state's primary referral and support infrastructure for individuals and families affected by compulsive gambling.

WCPG's core service portfolio includes a 24/7 helpline accessible by phone (1-800-GAMBLE-5), text (850-888-HOPE), and online chat; educational outreach programs delivered to schools, prisons, churches, senior groups, employers, and civic organizations; a statewide treatment provider referral directory; professional clinical training programs meeting ICGC guidelines with CEU offerings; an annual statewide compulsive gambling conference; a youth and college awareness program; a public awareness campaign active since 1998; and a lending library with screening tools (ShortScreener, GA 20 Questions). The underlying technology consists of standard web-based communications infrastructure, including the wi-problemgamblers.org website, online chat center integration, and telecommunications systems, with no proprietary technology development identified.

WCPG's business model is donation- and grant-dependent rather than revenue-generating. The organization operates a seven-tier membership program ranging from Friends ($1-$74) to All-Star ($25,000+), with tiered benefits including training discounts, complimentary training hours, newsletter recognition, and media mentions. Core funding derives from the Wisconsin Department of Health Services Division of Care and Treatment Services, with additional support from major donors including tribal gaming operators (Potawatomi Casino | Hotel, Ho-Chunk Nation, Oneida Casino), Wisconsin Lottery in-kind contributions, and individual donors. The organization is governed by a volunteer Board of Directors (up to 15 voting members per bylaws) with operational staff estimated at 11-50 employees.

Name

Wisconsin Council on Problem Gambling

Legal name

Wisconsin Council on Problem Gambling, Inc.

Website

https://wi-problemgamblers.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Council on Problem Gambling is a 501(c)(3) nonprofit founded in 1993, headquartered in Green Bay, providing statewide education, 24/7 helpline support, treatment provider referrals, and clinical training for problem gambling disorders across Wisconsin.

Ownership category

akta.pro rank

Product category

Behavioral Health Support Services

NAICS

Gambling Industries (7132)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

akta.pro secondary industry

Compliance Training, Policies & Governance (SOPs, controls, board reporting) (MPAEAOAJ)

Keywords

• Problem gambling support
• Gambling addiction education
• Behavioral health services
• Crisis helpline services
• Professional counselor training

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Donations: WCPG is an IRS-designated 501(c)(3) nonprofit organization. The organization depends on grants and donations to provide services. Donors become non-voting members and receive recognition at various levels ($500 to $15,000+).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Wisconsin Council on Problem Gambling (WCPG) is a 501(c)(3) nonprofit that delivers education, awareness, and recovery resources for problem gambling disorder. Its core services include a 24-hour helpline (phone, text, and chat), outreach presentations to schools, prisons, churches, and employers, professional clinical training programs meeting ICGC guidelines, a statewide treatment provider referral directory, youth gambling prevention programming, and an annual statewide conference.

Product overview

The Wisconsin Council on Problem Gambling is a non-profit organization (501(c)3) founded in 1993 that provides education, awareness, and resources on problem gambling disorders while maintaining neutrality on legalized gambling. Rather than a technology product platform, WCPG operates as a service organization offering a comprehensive portfolio of programs including a 24-hour helpline, chat, and text support services; youth and adult outreach/education programs; professional clinical training with CEUs meeting ICGC guidelines; a statewide treatment provider referral directory; and an annual conference. The organization maintains a public awareness campaign spanning over 20 years and provides resources such as screening tools (ShortScreener, GA 20 Questions), lending library, brochures, and recovery support materials.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Problem Gambling Helpline A 24-hour toll-free helpline (1-800-GAMBLE-5) plus text (850-888-HOPE) and online chat, providing immediate support, referrals, and information for individuals and families affected by problem gambling throughout Wisconsin.
• Community Outreach and Education Programs

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• National Council on Problem Gambling (NCPG) - Gift Responsibly CampaigncoreStrategic or Co-development Partner · 1 January 2025The Gift Responsibly Campaign is organized by NCPG and supported by NASPL (North American Association of State and Provincial Lotteries). It aims to promote responsible gifting during holidays and prevent youth gambling through education and public outreach.
• National Council on Problem Gambling (NCPG)coreStrategic or Co-development Partner · 1 January 1994WCPG became affiliated with the National Council on Problem Gambling in January 1994, one of 35 state councils. As a state affiliate, WCPG participates in national initiatives including Problem Gambling Awareness Month and the Gift Responsibly Campaign.
• Potawatomi Casino | HotelminorOthersAll-Star Membership donor ($25,000 and over). Major contributor supporting WCPG services.
• Ho-Chunk NationminorOthersChampion Membership donor ($15,000-$24,999). Tribal gaming entity supporting WCPG.
• Oneida CasinominorOthersBenefactor Membership donor ($5,000-$14,999). Tribal gaming entity supporting WCPG.
• Wisconsin LotteryminorOthersIn-kind contributor to WCPG. State lottery providing support for problem gambling awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GamCare (UK): UK provider of the National Gambling Helpline, GamAnon support, and clinician training broadly equivalent in mission to WCPG's 24/7 helpline, GA/Gam-Anon meeting directory, and ICGC-aligned certification training.
• National Council on Problem Gambling (NCPG): The national umbrella organization for problem gambling affiliates in the U.S.; WCPG is one of 35 state councils formally affiliated with NCPG since January 1994 and participates in its national initiatives (Problem Gambling Awareness Month, Gift Responsibly Campaign), making it the most direct peer.
• Massachusetts Council on Compulsive Gambling: A fellow NCPG state affiliate delivering problem gambling helpline, public awareness, and clinician training within Massachusetts; directly comparable in structure, scale, and services to WCPG.
• National Center for Responsible Gaming (NCRG / ICRG): Funded by the American Gaming Association, NCRG/ICRG funds research and education on gambling disorder, overlapping directly with WCPG's training, public awareness, and clinician certification missions; structurally more research-focused, but serves the same RG stakeholder set.
• Responsible Gambling Council (Canada): A leading independent Canadian RG organization operating the PlaySmart program, helpline-style services, and operator compliance tools; conceptually analogous to WCPG but with broader geographic scope and more developed digital self-help tools.
• Evergreen Council on Problem Gambling: Washington-state NCPG affiliate running the 24-hour gambling helpline, clinician training, and statewide public awareness campaigns structurally parallel to WCPG's Wisconsin operations.
• Minnesota Alliance on Problem Gambling: Adjacent Midwest NCPG state affiliate offering helpline, education, and treatment referrals; same model and stakeholder set as WCPG, serving a neighboring jurisdiction with similar regulatory environment.
• Illinois Council on Problem Gambling: Another NCPG state affiliate providing helpline, outreach, and counselor training in Illinois; the closest Midwest geographic peer to WCPG with overlapping client profiles and donor mix.

Emerging players

• Kindbridge Research Institute: A telehealth provider specializing in gambling disorder treatment and clinician training; overlapping with WCPG's CEU/training and treatment-referral missions but delivered through a digital, scalable clinical model rather than a statewide nonprofit helpline.

Broad incumbents

• American Gaming Association (AGA) Responsible Gambling Committee: Industry trade association whose Responsible Gambling Committee sets operator RG standards and funds NCRG; relevant adjacent incumbent shaping the policy and funding environment within which WCPG and its tribal/state donors operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wcpgambling
• YouTubeyoutube.com/watch?v=4J27uHfMK2A&list=PLgE0CAJFlFmi1PohXF_e0SqXzHrr6yYuY
• Facebookfacebook.com/WisconsinCouncilonProblemGambling
• LinkedInlinkedin.com/company/wisconsin-council-on-problem-gambling-inc-
• Instagraminstagram.com/wcpgambling

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wisconsin Council on Problem Gambling