Minnesota Alliance on Problem Gambling

What Minnesota Alliance on Problem Gambling does

Minnesota Alliance on Problem Gambling (MNAPG) is a Minnesota 501c(3) nonprofit organization founded in 2001 that serves as the state's designated advocate and central resource on problem gambling. The organization operates a 24/7 statewide helpline (1-800-333-HOPE), with text (HOPE to 53342) and online chat access managed through a partnership with LifeWorks, and targets an estimated 250,000 problem gamblers in Minnesota and the 8-10 additional individuals per gambler who experience gambling-related harms. Its service portfolio spans crisis intervention, treatment referrals, recovery resources, professional training, youth and educator prevention, and financial counseling coordination.

MNAPG's core product is the omnichannel helpline and referral ecosystem, supplemented by a suite of integrated tools and partnerships. These include the Encourage Me motivational texting program (86% of users reported it helped maintain recovery focus), free Gamban subscriptions covering up to 15 devices per household, the BetBlocker self-exclusion app, a Safer Play Gambling and Gaming Education Toolkit for educators, a professional training portal at training.mnapg.org, no-cost financial counseling partnerships with LSS Financial Counseling and GamFin, and an annual Minnesota Conference on Problem Gambling. The technology stack is built on standard nonprofit service-delivery infrastructure (helpline management, online chat via LifeWorks, self-exclusion apps, and HubSpot-style forms) rather than proprietary platforms.

The organization operates on a donations-and-grants revenue model, with all services provided free of charge to end users. Funding is sourced from a mix of gambling industry operators — including DraftKings, FanDuel, Canterbury Park, Jackpot Junction Casino Hotel, Mille Lacs Band of Ojibwe, and the Minnesota Lottery — alongside state agency collaboration with the Minnesota Department of Human Services. Go-to-market is event-driven and community-driven, anchored by the annual conference, statewide presentations, the helpline, social media, and recovery-story content marketing. MNAPG is an official affiliate of the National Council on Problem Gambling and holds the Candid Seal of Transparency.

Name

Minnesota Alliance on Problem Gambling

Legal name

Minnesota Alliance on Problem Gambling

Website

https://mnapg.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Minnesota Alliance on Problem Gambling is a 501c(3) nonprofit that operates Minnesota's statewide problem gambling helpline, treatment referrals, professional training, youth prevention toolkits, and financial counseling partnerships, serving problem gamblers, families, educators, and treatment providers across the state.

Ownership category

akta.pro rank

Product category

Problem Gambling Support Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

akta.pro secondary industries

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN), Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)

Keywords

• Problem gambling support
• Addiction helpline services
• Gambling recovery resources
• Professional counselor training
• Financial counseling referrals

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: MNAPG operates as a Minnesota 501c(3) nonprofit organization that relies on donations and grants to fund operations, including free helpline services, training programs, and educational resources for the public and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Minnesota Alliance on Problem Gambling (MNAPG) is a Minnesota 501c(3) nonprofit that operates the statewide Minnesota Problem Gambling Helpline (1-800-333-HOPE) with 24/7 phone, text, and online chat support, and serves as the central advocacy and resource hub for problem gambling prevention, treatment, and recovery. The organization provides free educational toolkits for educators, professional training for counselors, no-cost financial counseling partnerships, self-exclusion tool distribution (Gamban/BetBlocker), motivational texting, peer support resources, and an annual Minnesota Conference on Problem Gambling.

Product overview

Minnesota Alliance on Problem Gambling (MNAPG) operates as a non-profit advocacy organization rather than a traditional software product company. Its service portfolio centers on a core helpline (phone/text/chat) providing 24/7 crisis support and referrals, supported by integrated tools including the Gamban and BetBlocker self-exclusion applications, the Encourage Me motivational texting program, and no-cost financial counseling partnerships. Additional offerings include professional training programs, a Safer Play educational toolkit, an annual MNAPG Conference, peer support resources, literature materials, and an interactive problem gambling quiz. The organization connects these services through its central resource hub to serve Minnesota's estimated 250,000 problem gamblers and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Minnesota Problem Gambling Helpline 24/7 confidential helpline (1-800-333-4673) managed via LifeWorks platform providing crisis support, treatment referrals, and counseling services for problem gamblers and affected family members throughout Minnesota via phone, text (HOPE to 53342), and online chat in English and Spanish.
• Professional Training Program Training platform at training.mnapg.org offering courses, certification preparation, and continuing education for mental health, addiction, and non-clinical professionals who support individuals struggling with gambling addiction.
• Safer Play Gambling and Gaming Education Toolkit Free educational toolkit designed for educators and schools to equip students with knowledge about gaming and gambling addiction risks and prevention.
• Minnesota Conference on Problem Gambling Annual statewide conference bringing together professionals, advocates, and individuals with lived experience to discuss prevention, treatment, and recovery from problem gambling.
• Encourage Me Motivational Texting Program Motivational text messaging service delivered in partnership with LifeWorks that sends tailored recovery-focused messages twice weekly for three months to individuals working on gambling recovery goals. 86% of users reported the weekly texts helped keep them focused on recovery goals.

Quantifiable outcome

• 86% of Encourage Me text program users reported that weekly texts helped keep them focused on gambling recovery goals

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• LifeWorks (Sertic)coreTechnology or IntegrationLifeWorks manages the Minnesota Problem Gambling Helpline (1-800-333-HOPE), providing 24/7 phone support, text messaging (Encourage Me program), and online chat services for gamblers and affected others in both English and Spanish.
• Vanguard Center for Gambling Recovery at Project TurnaboutcoreStrategic or Co-development PartnerMinnesota's only residential treatment program for problem gambling. MNAPG refers individuals and families to this specialized treatment center in Granite Falls, MN, which provides holistic, evidence-based treatment including CBT, 12-step facilitation, and family counseling.
• LSS Financial CounselingcoreStrategic or Co-development PartnerNo-cost financial counseling service partner providing confidential financial counseling for those experiencing financial issues from gambling, available to both gamblers and family members.
• GamFincoreStrategic or Co-development PartnerNo-cost financial counseling partner offering valuable financial resources and counseling for individuals and families affected by problem gambling.
• GambancoreTechnology or IntegrationMNAPG purchases one-year Gamban subscriptions to provide free to households, enabling blocking of tens of thousands of online gambling sites across all devices (up to 15 devices per household).
• BetBlockercoreTechnology or IntegrationFree self-exclusion app recommended by MNAPG that helps individuals manage access to gambling in a safe manner, either restricting altogether or limiting access during periods of vulnerability.
• Gamblers Anonymous (GA)coreStrategic or Co-development PartnerMNAPG promotes and supports GA meetings throughout Minnesota, including facilitating connections to GA groups and publishing recovery stories from GA members.
• Gam-AnoncoreStrategic or Co-development PartnerMNAPG refers family members and concerned others to Gam-Anon meetings, providing support resources for those whose lives are negatively impacted by a problem gambler.
• National Council on Problem Gambling (NCPG)coreStrategic or Co-development PartnerMNAPG is an official affiliate member of NCPG, coordinating on national advocacy efforts, research dissemination, and Problem Gambling Awareness Month campaigns.
• Minnesota Department of Human ServicesmajorStrategic or Co-development PartnerMNAPG works with the state agency to bring peer support professionals into gambling treatment programs, advocating for recognition and integration of peer support specialists in Minnesota's treatment ecosystem.
• Club RecoveryminorStrategic or Co-development PartnerOutpatient counseling provider referenced in recovery stories, offering ongoing counseling support for problem gamblers in recovery.
• Parents Standing TogetherminorStrategic or Co-development PartnerNewly formed support group for parents of young people with problem gambling, recommended by MNAPG as an additional resource for families.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/minnesotaapg
• Facebookfacebook.com/MinnesotaAPG
• Instagraminstagram.com/minnesotaapg
• LinkedInlinkedin.com/company/northstar-problem-gambling-alliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Minnesota Alliance on Problem Gambling