Surya Pertiwi

What Surya Pertiwi does

Surya Pertiwi is Indonesia's leading distributor of sanitary wares and bathroom fittings, founded in 1968 and headquartered in Jakarta. The company distributes premium international brands under exclusive agency agreements, including TOTO (via a 1977 joint venture with TOTO Japan through PT Surya Toto Indonesia), Villeroy & Boch, Geberit, Stiebel Eltron, Franke, Jacuzzi, and Kaldewei, alongside its own proprietary brand Zanru and the newer K1892 luxury bathtub line. It operates a multi-tiered go-to-market built around 11 exclusive sole distributors in 14 major cities, 3000+ dealers nationwide, 5 TOTO showrooms, and an emerging e-commerce presence via Tokopedia, Shopee, and a proprietary online storefront.

The company has been publicly listed on the Indonesia Stock Exchange since 2018 under ticker SPTO and employs over 700 people. Its business model is asset-light distribution: revenue is generated through wholesale margins on imported and domestically sourced sanitary ware, supplemented by after-sales service, warranty support, and spare parts supply for premium brands. Surya Pertiwi serves a dual B2B/B2C customer base spanning individual homeowners, dealers, and named institutional projects across healthcare (Siloam Hospitals), hospitality (Mulia Resort), retail (AEON Mall), commercial real estate (Capital Place), and infrastructure (Bandara Soekarno-Hatta).

In 2022 the company established wholly-owned subsidiary PT Surya Pertiwi Nusantara to extend operations, and in 2025 expanded its registered KBLI business activities, signaling intent to broaden beyond core sanitary ware distribution. Revenue has trended upward through 2024 before softening in 2025, indicating moderate growth with recent cyclical headwinds rather than secular expansion.

Name

Surya Pertiwi

Legal name

PT Surya Pertiwi Tbk

Website

https://suryapertiwi.co.id

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Surya Pertiwi is Indonesia's largest sanitary ware and bathroom fittings distributor, founded in 1968 and listed on the IDX (SPTO). It distributes premium brands including TOTO, Villeroy & Boch, and Geberit through 11 exclusive distributors, 3000+ dealers, and showrooms across 14 cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Distribution (Sanitary Wares & Bathroom Fittings): Revenue is generated through the distribution and sale of sanitary ware, bathroom fittings, and related lifestyle products across Indonesia. The company acts as sole agent and exclusive distributor for multiple international brands, selling to a network of over 3000 dealers and directly to end consumers through company-owned showrooms. In 1977, together with TOTO Japan, SPTO established PT Surya Toto Indonesia Tbk to manufacture and sell TOTO-brand products in Indonesia, creating a vertically integrated business model spanning distribution and manufacturing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PT Surya Pertiwi Tbk is Indonesia's leading distributor of sanitary wares, bathroom fittings, and related lifestyle products, distributing internationally recognized brands including TOTO (sole agent since 1978), Villeroy & Boch, Geberit, Stiebel Eltron, Franke, Jacuzzi, Kaldewei, and K1892, alongside its own Zanru brand. The company serves B2B customers (property developers, contractors, hospitality, healthcare) through a multi-tier network of 11 exclusive sole distributors and over 3,000 dealers across Indonesia, and B2C consumers through 5 company-owned TOTO showrooms and e-commerce platforms.

Product overview

PT Surya Pertiwi Tbk is Indonesia's leading distributor of sanitary wares and bathroom fittings, established in 1968 and headquartered in Jakarta. The company operates as a portfolio of premium bathroom brands rather than a single product platform, distributing internationally recognized brands including TOTO (premium toilets and bathroom fixtures), Zanru (their own brand), Villeroy & Boch, Geberit, Stiebel Eltron, Franke, Kaldewei, Eco, Jacuzzi, and K1892. The portfolio ranges from entry-level to luxury products, serving private homes and commercial establishments through a nationwide distribution network of over 3000 dealers, exclusive distributors in 14 major cities, and 5 TOTO flagship showrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Zanru: A pioneering force in the industry redefining the art of modern living with exquisite collection of bathroom solutions. ZANRU is a brand of PT Surya Pertiwi Tb k.

Quantifiable outcome

• Standard response time of 3x24 hours in Jakarta and less than 5 working days for areas outside Jakarta for after-sales service.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TOTO JapancoreChannel Partner/ Reseller/ Distributor · 1 January 1978Since 1978, PT Surya Pertiwi has been the exclusive sole distributor of TOTO products in Indonesia. TOTO Japan, founded in 1917, is the world's largest toilet manufacturer and one of the largest bathroom products manufacturers globally. In 1977, SPTO's shareholders together with TOTO Japan established PT Surya Toto Indonesia Tbk to manufacture and sell TOTO-brand products in Indonesia under license from TOTO Japan. TOTO is the anchor brand in PT Surya Pertiwi's portfolio.
• Villeroy & BochcoreChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes Villeroy & Boch products in Indonesia. Founded in 1748 and headquartered in Mettlach, Germany, Villeroy & Boch is an international lifestyle brand represented in over 125 countries, offering innovative and stylish bathroom and wellness products alongside tableware.
• GeberitcoreChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes Geberit products in Indonesia. Geberit is the European market leader for sanitary products, headquartered in Rapperswill-Jona, Switzerland, and sold in nearly 50 countries worldwide. The company provides unique added value in sanitary technology and bathroom ceramics.
• Stiebel EltroncoreChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes Stiebel Eltron products in Indonesia. Founded in 1924 and internationally recognized for space and water heating systems, Stiebel Eltron operates 4 international production facilities and has 24 subsidiaries and agencies in over 120 countries worldwide.
• FrankecoreChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes Franke products in Indonesia. Founded in 1911 and headquartered in Aarburg, Switzerland, Franke is the world's largest manufacturer of kitchen sinks and a leading provider of products and solutions for residential kitchens, bathrooms, professional foodservice, and semi-public washrooms, exporting to over 100 countries.
• JacuzzicoreChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes Jacuzzi products in Indonesia. Founded in 1956 and recognized globally as leaders of hydromassage, Jacuzzi is sold in over 60 countries and offers products including hot tubs, showers, bathtubs, fixtures, and bath accessories for the home and outdoor space.
• KaldeweicoreChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes Kaldewei products in Indonesia. As a leading international manufacturer of high-quality shower surfaces, baths, and washbasins made of steel enamel, Kaldewei is exclusively manufactured in Ahlen, Germany, and is the only bathroom manufacturer to produce its own enamel.
• K1892minorChannel Partner/ Reseller/ DistributorPT Surya Pertiwi distributes K1892 products in Indonesia. With over 130 years of history, K1892 is renowned for German precision freestanding bathtubs and whirlpools, manufactured from premium Lucite Acrylic using advanced European mold-making techniques.
• ZanruminorChannel Partner/ Reseller/ DistributorZANRU is PT Surya Pertiwi's own brand, positioned as a pioneering force in the industry redefining the art of modern living with an exquisite collection of bathroom solutions. The brand emphasizes quality craftsmanship and cutting-edge design for bathrooms as personal sanctuaries.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kohler Co. US-headquartered global premium bathroom and kitchen fittings manufacturer. Directly comparable as a competing premium international sanitary ware brand with its own Indonesia distribution, targeting the same hotel, residential, and commercial project customers as SPTO.
• Roca Sanitario S.A. Spanish global sanitary ware manufacturer present in 170+ countries with active Indonesian distribution. Direct peer in the premium bathroom fittings space, competing for the same developers, hospitality operators, and project specifications as SPTO.
• Duravit AG: German premium bathroom manufacturer (ceramics, furniture, tubs) with global showroom network. Comparable as a competing premium European sanitary ware brand pursuing the same Indonesian luxury residential, hospitality, and commercial project customers.
• PT Catur Sentosa Adiprana Tbk: Indonesian building materials and consumer goods distributor (publicly listed) operating a national multi-product distribution network. Comparable to SPTO as a domestic Indonesian distribution platform with similar nationwide scale, similar B2B channel partners, and exposure to the same Indonesian construction cycle.

Others

• TOTO Ltd. Japanese parent of the TOTO brand and SPTO's JV partner since 1977/1978. Comparable as the global premium sanitary ware manufacturer whose brand drives SPTO's core revenue; relevant because TOTO's strategic choices (direct distribution, contract terms) directly govern SPTO's upside and downside.
• Geberit AG: European market leader for sanitary technology (concealed cisterns, installation systems) headquartered in Switzerland. Currently distributed by SPTO in Indonesia, but globally a direct competitor and could shift to direct distribution in Indonesia, mirroring how TOTO and other brands operate.
• PT Surya Toto Indonesia Tbk: Joint-venture manufacturer of TOTO products in Indonesia, established in 1977 by SPTO shareholders and TOTO Japan. Directly comparable because it operates in the same Indonesian sanitary ware value chain and captures the manufacturing economics that SPTO's distribution arm feeds into.
• Villeroy & Boch AG: German premium bathroom and tableware lifestyle brand (founded 1748) distributed by SPTO in Indonesia. Globally a competing premium sanitary ware manufacturer; comparable because any change in distribution arrangement would directly affect SPTO's competitive set.

Broad incumbents

• LIXIL Group Corporation: Global sanitary ware incumbent owning American Standard, INAX, Grohe and other bathroom brands. Directly competes with SPTO's distributed brands across Indonesia through its own local distribution and showroom network, making it the most significant global competitor in SPTO's category.
• MR.DIY International (M) Berhad: Malaysia-headquartered home improvement and household retailer expanding aggressively across Indonesia. Comparable as an adjacent home improvement distribution channel that competes for the same Indonesian household-spend wallet, including bathroom accessories and fittings at the entry-level price point where SPTO's Zanru brand sits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surya Pertiwi