Turbo Music Instrumentos Musicais

Name

Turbo Music Instrumentos Musicais

Legal name

TURBO MUSIC INSTRUMENTOS MUSICAIS LTDA

Website

https://turbomusic.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Turbo Music Instrumentos Musicais is a São Paulo-based Brazilian importer and distributor selling proprietary drum lines (Turbo Action, Play, Jr., Turbinho) and exclusive distributed brands (Mahalo ukuleles, Studiomaster, Saramonic, JTS) to consumers and retailers across Brazil via its own e-commerce store.

Ownership category

akta.pro rank

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument Manufacturing (339992)

SIC

Musical Instruments (3931)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Musical Instruments (Acoustic & Electric) (MPAIAJAA)

Keywords

• Musical instrument distribution
• Professional audio equipment
• Acoustic drum kits
• Ukulele distribution
• Children's musical instruments

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Musical Instrument Retail Sales: Direct-to-consumer e-commerce sales of musical instruments and accessories through their turbomusic.com.br online store. Products include drums, professional audio equipment, ukuleles, violões (acoustic guitars), children's instruments, and accessories. One-time purchase model for physical products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Turbo Music Instrumentos Musicais is a Brazilian importer and distributor of musical instruments and accessories, selling own-branded acoustic drum kits (Turbo Action, Turbo Play, Turbo JR, Turbo Power hardware), children's instruments (Turbinho), and string instruments under the exclusive Brazilian distribution of Mahalo ukuleles and kalimbas. The company also distributes professional audio equipment brands (Studiomaster, Saramonic, JTS, Sahab) and accessories to consumers and music retailers throughout Brazil via its e-commerce store turbomusic.com.br.

Product overview

Turbo Music Instrumentos Musicais is an importer and distributor of musical instruments and accessories with over 40 years of experience. The company operates as a multi-brand portfolio offering professional audio equipment (under AUDIO PRO and brands like Studiomaster, Saramonic, JTS), acoustic drum kits (in Turbo Action, Turbo Play, Turbo JR, Power, and Turbinho sub-brands), string instruments (ukuleles and kalimbas under Mahalo brand), and children's musical instruments (Turbinho line). The portfolio also includes audiovisual microphones, smart home technology products (SmartGuard smart locks), and various percussion accessories. Products range from beginner-level children's instruments to professional-grade audio and percussion equipment, targeting musicians of all ages and skill levels across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Turbo Action: Drum kit brand offering professional acoustic drums for intermediate to advanced drummers with premium finishes.
• Turbo Play
• Turbo JR
• Turbinho
• Turbo Power
• Turbo Eletronic
• Turbo Parts
• Audio Pro

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StudiomastercoreChannel Partner/ Reseller/ DistributorStudiomaster is one of the professional audio brands offered by Turbo Music in their Audio Pro line. Turbo Music distributes Studiomaster mixers, active and passive speakers, and accessories throughout Brazil for professional audio applications.
• SaramoniccoreChannel Partner/ Reseller/ DistributorSaramonic is a professional audio brand distributed by Turbo Music, offering microphones and audio equipment for content creators, filmmakers, and audio professionals in Brazil.
• JTScoreChannel Partner/ Reseller/ DistributorJTS is a professional audio brand offered by Turbo Music alongside Studiomaster and Saramonic in their professional audio product line for Brazilian market distribution.
• MahalocoreChannel Partner/ Reseller/ DistributorMahalo is an Indonesian ukulele brand with exclusive distribution by Turbo Music in Brazil. Mahalo ukuleles are described as the world's best-selling ukuleles. Turbo Music distributes the full Mahalo range including U-SMILE, U-SMILE Series, Java, Hano, Island, and Kahiko series.
• SahabminorChannel Partner/ Reseller/ DistributorSahab is a cymbal brand distributed by Turbo Music, offering brushed steel cymbal sets including HERO and HERO-MUTE (low volume) series.
• SteveminorChannel Partner/ Reseller/ DistributorSteve is an accessories brand distributed by Turbo Music, offering products like chromatic tuners (ST-01).
• AquilaminorChannel Partner/ Reseller/ DistributorAquila supplies Super Nylgut strings for Mahalo ukuleles distributed by Turbo Music, providing quality strings for their ukulele products.
• Graph TechminorChannel Partner/ Reseller/ DistributorGraph Tech provides NuBone XB saddles for Mahalo ukuleles, offering bone-simulating bridge pieces for protection and enhanced bass response.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pearl Drums: Global drum and percussion manufacturer with strong Latin America presence. Directly comparable to Turbo's proprietary drum sub-brands (Turbo Action, Turbo Play, Turbo JR) in terms of kit tiers and target drummers.
• Mapex Drums: Established global drum kit maker (owned by KHS) with multi-tier product lines similar to Turbo's Turbo Action / Turbo Play / Turbo JR progression. Comparable on shell construction and price-tier segmentation.
• Sweetwater: Large US-based direct-to-consumer musical instrument e-commerce retailer. Comparable on the direct e-commerce GTM motion and multi-brand, multi-category catalog (drums, pro audio, strings, accessories).
• Guitar Center: Major US multi-channel musical instrument retailer carrying instruments, pro audio, and accessories across price tiers. Comparable business model (multi-brand multi-category retailer) at significantly larger scale.

Emerging players

• Estrela (Toy / Musical Instrument Division): Brazilian heritage toy company with a children's musical-instrument line (mini pianos, accordions, percussion). Comparable to Turbo's Turbinho sub-brand in the kids' musical instrument category and Brazilian retail distribution.

Direct peers

• Giannini Instrumentos Musicais: Historic Brazilian manufacturer of acoustic and electric string instruments, violões, and ukuleles. Overlaps with Turbo's string-instrument (ukulele, violão, violin) offering for the same beginner-to-intermediate Brazilian customer.
• Roland do Brasil: Brazilian subsidiary of Roland, a leading maker of electronic drums, keyboards and pro audio. Competes with Turbo's electronic-drums and pro-audio (Audio Pro) categories for both amateur and professional Brazilian musicians.
• Tagima: Brazilian musical instrument brand (guitars, basses, violões). Like Turbo, Tagima develops proprietary Brazilian-positioned product lines at accessible price points and sells through national retail channels.
• Hannegato Instrumentos Musicais: Brazilian traditional wholesaler and retailer of musical instruments including percussion, strings, and pro audio. Directly comparable as a multi-brand independent musical-instrument distributor serving the same Brazilian end markets.
• Yamaha Musical do Brasil: Brazilian arm of Yamaha, the global musical instruments leader. Competes directly with Turbo in acoustic drums, percussion, strings, pro audio, and children's instruments across the same Brazilian customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/turbomusicbr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbo Music Instrumentos Musicais