What Square does

Square Design & Branding is a privately held advertising agency founded in 1999 in Kuwait and operating under the brand name "SQUARE." The company is led by Founder and Managing Director Bilal Mawla and is headquartered in Salmiya, Kuwait (Floor 1, Al Bustan Complex, Salem Al Mubarak Street), with additional offices in Dubai (UAE regional headquarters, Sheikh Zayed Road, Blue Tower), Montreal (Canada), and Beirut (Lebanon). Square delivers an integrated suite of nine B2B ad agency services: Branding (corporate identity and visual communication), Marketing (marketing strategy, PR, media management), Media Booking (independent media brokerage across print, broadcast, outdoor, and digital), Event Management (conferences, exhibitions, stage, light and sound), Production (in-house print, vehicle branding, signage, lightboxes, booths), Copywriting (bilingual Arabic/English content with industry specialists), Digital Marketing (online ads and social media management), Video Production (in-house filming, scripting, animation, infographics, food photography), and Web/App Development (websites, Apple/Android/desktop apps, mobile content publishing). All physical media production is conducted in-house under professional designers and skilled workers using industry-grade printing and lamination equipment. The agency operates a codified four-stage workflow — Define (brief, objectives, targets), Create (brainstorming, design, marketing ideas), Review (proposals, adjustments, approvals), and Launch (execution) — applied consistently across client engagements.

The platform architecture, in this context, is operational rather than software-based: it is an in-house production facility combined with a human-driven creative process. Square does not disclose a proprietary software product, app, API, SDK, or data platform. Its technology differentiators are ease-of-use implementation (the systematic Define-Create-Review-Launch workflow) and integration/interoperability (the ability to deliver nine service lines under one roof). Bilingual Arabic/English copywriting and in-house production capacity are the principal technical capabilities, executed by a self-described young team of experienced professionals.

Square's business model is professional services revenue generated from project-based, quote-driven engagements with B2B clients. Pricing is not publicly disclosed and is reportedly tailored to scope and complexity. Go-to-market is sales-led: the firm engages clients directly through phone, email, and in-person consultations at its offices, supplemented by brand presence on Facebook (facebook.com/squarekw) and Instagram (instagram.com/square.company/) and a professional website (sqpm.com). Customer segmentation is horizontal — Square targets business clients broadly (rather than industry-vertical specialization), with named customer logos, contract values, retention rates, or revenue concentration not disclosed. The company is privately held with no disclosed external investors, parent company, subsidiaries, partnerships, M&A activity, certifications, awards, or patents.

Name

Square

Legal name

Square Design & Branding

Website

https://sqpm.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Square Design & Branding is a Kuwait-founded ad agency established in 1999 delivering integrated branding, marketing, media booking, event management, production, copywriting, digital, video, and web/app development services to B2B clients across Kuwait, UAE, Canada, and Lebanon.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Advertising agency services
• Branding and identity
• Media booking services
• Event management services
• Creative production services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ad Agency Services: Square generates revenue through providing comprehensive ad agency services including branding, marketing strategies, media booking, event management, production, copywriting, digital marketing, video production, and web/app development. Services are tailored and project-based, with pricing likely quote-driven for custom solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Square Design & Branding is a Kuwait-headquartered ad agency, established in 1999, that delivers tailored visual communication and advertising services to business clients. Its core offering spans branding, marketing strategy, media booking, event management, in-house production (stickers, banners, vehicle and wall branding, signage, lightboxes, booths), copywriting, digital marketing, video production, and web/app development, executed under a structured four-stage Define-Create-Review-Launch process.

Product overview

Square is an established ad agency (founded 1999) offering a comprehensive suite of creative and high-quality advertising services. The portfolio comprises nine core service lines — Branding, Marketing, Media Booking, Event Management, Production, Copywriting, Digital Marketing, Video Production, and Web/App Development — that function as an integrated service offering rather than a modular software platform. All media production is conducted at in-house facilities, and the agency follows a structured four-step process: Define, Create, Review, and Launch, ensuring consistent execution across traditional print, digital, and event channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Horizon FCB (MENA): Regional creative ad network operating across the Middle East with integrated branding, advertising, and production capabilities directly comparable to Square's MENA service portfolio.
• Serviceplan Group: Independently owned global creative agency group offering integrated advertising, digital, and media services — structurally similar to Square as an independent owner-operated network rather than a holding-company subsidiary.
• FP7 McCann (MullenLowe MENA): One of the largest creative ad agency networks in the Middle East, offering integrated branding, advertising, and digital services to enterprise and government clients — directly comparable to Square's full-service MENA agency positioning.
• Impact BBDO: Long-established regional ad agency network headquartered in the MENA region with deep Arabic creative capabilities, comparable client mix, and similar integrated branding/advertising service lines to Square.

Broad incumbents

• VMLY&R: Global brand, advertising, and customer experience agency offering integrated services similar to Square's nine-line stack, with growing MENA presence targeting enterprise and government clients.
• Leo Burnett MEA: Global creative agency with major Middle East operations offering branding, advertising, and digital services to enterprise clients in the same MENA geographies Square serves, but with significantly larger scale and holding-company backing.
• Havas Middle East: Global communications group with established Middle East operations providing integrated advertising, media, and digital services comparable to Square's full-service MENA offering.
• Wunderman Thompson (MENA): Global digital-first agency network with established Middle East presence offering branding, digital marketing, and creative services comparable to Square's nine-line integrated offering.
• Ogilvy (MENA): Global advertising and brand consulting network with substantial Middle East operations offering the same integrated branding/marketing/digital stack Square provides, serving overlapping enterprise and government clients across the GCC.
• Saatchi & Saatchi (MENA): Global creative agency with strong MENA operations offering integrated branding, advertising, and digital services to enterprise clients in overlapping GCC and Levant geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/squarekw
• Instagraminstagram.com/square.company
• LinkedInlinkedin.com/company/square-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square