Sorvetes Los Los
Sorvetes Los Los is a São Paulo-based premium ice cream manufacturer selling cobranded and original-flavor popsicles, cups, and bulk formats through 6,000+ Brazilian retail points, branded kiosks, beach carts, food service, and event services.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sorvetes Los Los does
Sorvetes Los Los is a privately held Brazilian ice cream manufacturer headquartered in Vila Andrade, São Paulo, founded in 2014 (with the first cobranded product launched in 2019). The company produces premium frozen desserts across multiple formats — traditional popsicles (Palitos) in 65g and 90g sizes, MiniCups, 150ml and 490ml cups, and bulk Food Service packaging — using real ingredients including Belgian Callebaut chocolate, 37-50% fruit content in fruit flavors, and Italian chocolate and artisanal cream cheese fillings. Its portfolio includes 26+ flavor SKUs and is differentiated by cobranding partnerships with established Brazilian and international brands such as Ovomaltine, Nanica, Nutty Bavarian, Arcor's 7Belo and BigBig, Laticínios Aviação, and Casa dos Frios.
Los Los distributes through a multi-channel direct-to-consumer and B2B model: 6,000+ points of sale including tier-1 Brazilian retail chains (Carrefour, Hirota, Cobasi, St. Marche, Hortifruti, Pão de Açúcar, Atacadão, Assai), exclusive branded PDV kiosks starting with the Mercado Municipal de Santo Amaro location, beach carts, food service distributors, and an event services division (Sorvetes para Festa) that rents ice cream carts and freezers for parties and corporate events. Revenue is generated through wholesale product sales to retailers and distributors, direct sales at branded kiosks and beach carts, and quote-based event packages. The company is founder-led by CEO José Vicente Mazzarella, has 11-50 employees, and has positioned sustainability as a differentiator with 100% clean energy in its factory and offices since April 2023 and Eureciclo-certified packaging.
Sorvetes Los Los firmographics
Firmographics- Name
- Sorvetes Los Los
- Legal name
- Sorvetes Los Los
- Website
- https://sorvetesloslos.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sorvetes Los Los is a São Paulo-based premium ice cream manufacturer selling cobranded and original-flavor popsicles, cups, and bulk formats through 6,000+ Brazilian retail points, branded kiosks, beach carts, food service, and event services.
- Ownership category
- akta.pro rank
Sorvetes Los Los industry classification
Industry- Product category
- Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Gelato Shops (THAFAGAA)
Keywords
Where Sorvetes Los Los is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sorvetes Los Los business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ice Cream Product Sales: Sale of frozen ice cream products through multiple formats: palitos (popsicles), MiniCups, Cups, and Food Service bulk packaging. Products sold through retail chains, convenience stores, beach carts, exclusive kiosks, and event services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sorvetes Los Los product offering
Product offeringCore offering
Sorvetes Los Los manufactures and sells premium ice cream in Brazil across multiple formats: popsicles (Palitos) in 65g and 90g sizes, MiniCups, Cups (150ml and 490ml), and bulk Food Service packaging for restaurants and hotels. The company operates a party and corporate event service providing ice cream cart and freezer rental with 26 flavor options, and distributes through major retail chains, beach carts, exclusive branded kiosks, and food service distributors.
Product overview
Sorvetes Los Los is a Brazilian ice cream company offering a diverse portfolio of frozen desserts across multiple formats: traditional popsicles (Palitos) in 65g and 90g sizes, small cups (MiniCups), medium cups (Cups) in 150ml and 490ml, and bulk Food Service products. The company operates a party/event service division (Sorvetes para Festa) providing ice cream carts and freezers for events. Their product lines include core traditional flavors, specialty 'Special' editions (Especiais), and numerous brand collaborations (collabs) with Ovomaltine, Nanica, Nutty Bavarian, Arcor (7Belo, BigBig), and Casa dos Frios (Bolo de Rolo). They offer over 26 flavor options and maintain distribution across more than 6,000 retail points including major chains like Carrefour, Hirota, Cobasi, and St. Marche, as well as beach carts and exclusive PDV locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Palitos (Ice Cream Popsicles) Traditional ice cream popsicles/bars available in 65g and 90g sizes with multiple flavor options including chocolate, fruit-based, and brand collaborations such as Ovomaltine, Banoffee Nanica, Nutty Bavarian, Pistache Recheado, Speculoos, and Chocolate Dubai. Sold through retail chains, beach carts, and exclusive kiosks for individual consumers.
- MiniCups Small cup ice cream format for individual consumption, featuring popular flavors such as Ovomaltine, Doce de Leite Aviação, 7Belo, Banoffee Nanica, and Nutty Bavarian. Targeted at individual consumers seeking a single-serve portion.
- Cups Medium-sized cup ice cream available in 150ml and 490ml formats with flavors including Ovomaltine, Banoffee, Nutty Bavarian, Chocolate Zero, Cheesecake, Avelã, Brownie, Bolo de Rolo, Doce de Leite, and Caramelo. Designed for individual consumers seeking a shareable or larger portion.
- Food Service (Bulk Ice Cream) Bulk ice cream products packaged in box formats for professional dispensing, sold to restaurants, hotels, and food service establishments for commercial use in their operations.
- Sorvetes para Festa (Event Catering Service) Event and party service offering ice cream carts and freezers for birthday parties, weddings, and corporate events. Package includes delivery, setup, cart and/or freezer rental, and product supply with 26 flavor options including vegan and zero-sugar varieties.
- Corporate Event Ice Cream Service Dedicated corporate event service providing ice cream carts and freezers for company events, offering a turnkey solution with delivery, setup, and product supply for employee and client gatherings.
- Banoffee Nanica 150ml Cup 150ml individual cup of banoffee-flavored ice cream with lid-attached spoon, produced in collaboration with Nanica Brasil, joining existing 90g popsicle and 490ml cup formats.
- Chocolate Dubai Popsicle Specialty popsicle featuring crispy chocolate coating, pistachio cream filling, and kadaif texture, made with real pistachio paste and kadaif strands.
- Speculoos Popsicle Specialty popsicle featuring three textures: creamy ice cream base, crispy biscuit pieces, and cinnamon spice filling, bringing a Belgian-style speculoos flavor profile to the Brazilian market.
- Pistache Recheado (Stuffed Pistachio) Popsicle featuring pistachio in both the ice cream base and the filling, delivering an intense pistachio flavor experience.
- Nutty Bavarian Popsicle Popsicle co-developed with Nutty Bavarian, transforming the brand's signature nutty alcoholic beverage flavor into an ice cream format.
- Ovomaltine Vegano Popsicle Vegan popsicle co-developed with Ovomaltine, made with 100% plant-based ingredients without milk or animal products, featuring a chocolate shell and Ovomaltine crunchies.
Quantifiable outcome
- 26 flavor options available for events including zero sugar and vegan options
- +2 more outcomes
Companies that use Sorvetes Los Los
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Sorvetes Los Los technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sorvetes Los Los partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Nanica BrasilcoreOngoing collaboration between Nanica Brasil and Los Los to create banoffee-flavored ice cream products. The partnership has expanded to include multiple formats: popsicle (90g), cup (490ml), and new 150ml individual cup with lid-attached spoon. The collaboration leverages Nanica's signature banoffee flavor with Los Los ice cream manufacturing expertise.
- Nutty BavariancoreCollaboration to transform Nutty Bavarian flavors into ice cream products, expanding Los Los portfolio with premium nut-based flavors.
- OvomaltinecoreLong-standing collaboration producing Ovomaltine-flavored ice cream products including popsicles and cups. A vegan version was launched in October 2023, made with 100% plant-based ingredients while maintaining the signature Ovomaltine crunch.
- Laticínios AviaçãocorePartnership launched in 2019 to create Doce de Leite Aviação-flavored ice cream products. The collaboration has expanded to multiple formats including popsicles and cups, using the traditional Aviação doce de leite recipe.
- Casa dos FriosminorPartnership to create Bolo de Rolo-flavored ice cream, combining Casa dos Frios's traditional Brazilian dessert expertise with Los Los ice cream manufacturing.
- ArcorcoreCollaboration with Arcor to create ice cream versions of their popular candy brands including Big Big and 7Belo, bringing nostalgic Brazilian candy flavors to ice cream format.
- Jaguacy (Avocado Supplier)minorSupply partnership using Jaguacy avocados, specialists with over 40 years of experience, for the Avocado with lemon cream ice cream flavor.
- EureciclominorEnvironmental certification partner providing Eureciclo certification for packaging sustainability, ensuring all Los Los packaging is properly recycled and compensated.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Sorvetes Los Los competitors and assessment
Company assessmentDirect peers
- Kibon (Unilever): Kibon is Unilever's Brazilian ice cream brand and the category leader in the country, selling popsicles, cups, and bulk products across supermarkets, convenience stores, and food service. Directly comparable to Los Los as a multi-format, mass-to-premium ice cream manufacturer competing for the same retail freezer space in Brazil.
- Ben & Jerry's: Ben & Jerry's is a premium, values-driven (sustainability, ingredient quality) ice cream brand with growing presence in Brazil. Comparable to Los Los on the premium+purpose positioning (clean ingredients, brand collaborations, social/environmental narrative) and on overlap in health-oriented flavors and indulgent cobrands.
- Häagen-Dazs: Häagen-Dazs is a globally recognized super-premium ice cream brand present in Brazil via retail and foodservice. Comparable to Los Los in the premium positioning tier, real-ingredient narrative, and selective distribution in upscale Brazilian retailers like St. Marche and Pão de Açúcar.
- Nestlé Brasil (Sorvetes Nestlé): Nestlé operates a major Brazilian ice cream business (including the Mega, Nescau, and Chambinho brands) sold in popsicle, cup, and family-pack formats. Comparable to Los Los as a national-scale manufacturer with cobranded SKUs (chocolate, dairy brands) competing for the same impulse and take-home occasions.
Emerging players
- Yoki (General Mills): Yoki is a well-known Brazilian food brand (now part of General Mills) with a frozen-dessert and popsicle portfolio. Comparable to Los Los in cobranded/flavored frozen novelty SKUs and retail distribution, though Yoki's portfolio is broader (savory + frozen) and its frozen presence is more mass-market.
- Frutos de Goiás: Frutos de Goiás is a Brazilian frozen fruit pulp and açaí brand that supplies both retail and food service with premium, real-ingredient frozen products. Comparable to Los Los on the real-fruit/high-content ingredient positioning and on overlap in açaí-based SKUs, with food service as a shared channel.
Regional players
- Sorvetes Embaré: Embaré is a traditional Brazilian dairy and ice cream manufacturer with broad national distribution. Comparable to Los Los as a Brazilian ice cream manufacturer selling through retail and food service, with overlap in popsicle and cup formats, though typically positioned at more accessible price points.
- Sorvetes Rochinha: Rochinha is a long-established ice cream brand in Brazil with broad distribution and a multi-format portfolio (popsicles, cups, bulk). Comparable to Los Los as a Brazilian-branded competitor in similar retail and food service channels, though Rochinha's positioning skews more value than Los Los's premium offering.
- Sorveteria Brasileira (SBR): Sorveteria Brasileira is a Brazilian specialty ice cream chain and brand with a strong São Paulo footprint. Comparable to Los Los in the São Paulo foodservice and retail environment, particularly around flavored, shareable ice cream formats; however, SBR's primary model is storefront/chain retail versus Los Los's wholesale-plus-kiosk model.
Others
- Sorvetes Italianos (Italian Ice Cream chain concepts): Italian-style gelato chains and small-batch Brazilian producers represent the artisanal/real-ingredient tier adjacent to Los Los's premium positioning. Comparable as competition for premium consumer occasions and as a benchmark for Los Los's own PDV/exclusive-kiosk retail expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sorvetes Los Los social profiles
Digital presenceSorvetes Los Los compliance and trust
Trust signalCompliance2 records
Sorvetes Los Los financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorvetes Los Los leadership team
Management profileNumber of profiles
Profiles2 records
Sorvetes Los Los funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorvetes Los Los M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorvetes Los Los
What does Sorvetes Los Los do?
Sorvetes Los Los manufactures and sells premium ice cream in Brazil across multiple formats: popsicles (Palitos) in 65g and 90g sizes, MiniCups, Cups (150ml and 490ml), and bulk Food Service packaging for restaurants and hotels. The company operates a party and corporate event service providing ice cream cart and freezer rental with 26 flavor options, and distributes through major retail chains, beach carts, exclusive branded kiosks, and food service distributors.
Is Sorvetes Los Los a public or private company?
Sorvetes Los Los is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sorvetes Los Los founded?
Sorvetes Los Los was founded in 2019. It employs 11 to 50 people.
Where is Sorvetes Los Los based?
Sorvetes Los Los is headquartered in São Paulo, Brazil, in the Latin America region.
How does Sorvetes Los Los make money?
One revenue line is on record: ice Cream Product Sales.
Who are Sorvetes Los Los's main competitors?
Direct peers on record are Kibon (Unilever), Ben & Jerry's, Häagen-Dazs and Nestlé Brasil (Sorvetes Nestlé). Emerging players are Yoki (General Mills) and Frutos de Goiás. Regional players are Sorvetes Embaré, Sorvetes Rochinha and Sorveteria Brasileira (SBR). Sorvetes Italianos (Italian Ice Cream chain concepts) is listed as an others.
Does Sorvetes Los Los have an API?
No public API is recorded for Sorvetes Los Los.
What industry is Sorvetes Los Los in?
Sorvetes Los Los's product category is Ice Cream. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.