Totum
Totum is a Dutch toy and craft brand distributing board games and creative craft products under Creative Craft Group, serving European B2B retail accounts via dedicated account managers while developing a B2C webshop channel.
- Company typePrivate
- Founded1996
- HeadquartersAndelst, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Totum does
Totum is a Dutch toy and craft brand specializing in board games and creative craft products. Founded in 1996, the brand today operates as a wholly-owned subsidiary within Creative Craft Group (CCG) Companies BV, a multi-disciplined Netherlands-based group headquartered at Architronlaan 2-40 in Hedel. Totum sits alongside a broader CCG brand portfolio that includes Moxy, Craft ID, Nassau, Grafix, Art Sensation, Creative Artist, Joya, Funny Products and Bambolino, each maintained with its own product and customer segmentation. The CCG portfolio was further extended with the January 2024 acquisition of TM Essentials and brought under Troy Companies International, a leading supplier of branded and licensed non-food consumer products, in March 2025; WOW! Stuff subsequently joined the Troy Companies group in June 2025.
The company's go-to-market is primarily B2B, relying on international account managers who service large-volume retail accounts across European markets, complemented by a growing B2C webshop channel. Revenue is generated through one-time product sales to retail and consumer customers; pricing is not publicly disclosed. Totum has a registered trademark and a social presence on LinkedIn, Facebook and YouTube, but no proprietary technology stack, AI/ML capabilities, APIs, or app products are disclosed in the available data. Headcount is in the 11-50 range, with a specific Sales Support team of approximately 13 staff.
Operationally, Totum and the wider CCG platform are now positioned within Troy Companies International's branded and licensed non-food consumer products portfolio, with the stated intent of leveraging world-class production and logistics while preserving the individual character of each brand. The strategic emphasis is on multi-brand portfolio distribution into retail accounts, incremental product range expansion through targeted acquisitions, and selective channel diversification through e-commerce.
Totum firmographics
Firmographics- Name
- Totum
- Legal name
- Creative Craft Group - CCG Companies BV
- Website
- https://totum.eu
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Totum is a Dutch toy and craft brand distributing board games and creative craft products under Creative Craft Group, serving European B2B retail accounts via dedicated account managers while developing a B2C webshop channel.
- Ownership category
- akta.pro rank
Totum industry classification
Industry- Product category
- Toys and Craft Products
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Collectible Card Games (CCGs/LCGs) Retail (CRALALAG)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Totum is headquartered
LocationHeadquarters
- HQ city
- Andelst
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Totum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- B2B Product Sales: CCG operates as a multi-disciplined organization with multiple subsidiaries each with their own product and customer segmentation, focusing on B2B market sales through retail accounts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Totum product offering
Product offeringCore offering
Totum is a toy brand within Creative Craft Group (CCG) that distributes board games and craft products primarily through B2B retail channels across international (European) markets. Distribution is supported by international account managers serving large-volume retail accounts, with a developing B2C online presence via the CCG webshop.
Product overview
Totum is a brand within Creative Craft Group (CCG) Companies BV, a multi-disciplined organization focused primarily on the B2B market while developing its B2C online presence. CCG comprises several subsidiaries including Totum, Moxy, Craft ID, Nassau, Grafix, Art Sensation, Creative Artist, Joya, Funny Products, and Bambolino, each with its own product and customer segmentation.
Differentiator
Problem solved
Functional benefit
Brands
- Totum: Brand under Creative Craft Group portfolio
Products and services
- Totum (brand) A toy brand distributing board games and craft products, targeting both B2B retail accounts internationally and B2C consumers through the CCG webshop.
Companies that use Totum
Customer profileSegments2 records
Ideal customer profiles2 records
Totum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Totum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- WOW! StuffminorWOW! Stuff joined the Troy Companies group following CCG's acquisition by Troy Companies International. The company maintains its unique brand character while benefiting from Troy Companies' world-class production and logistics organization.
- TM EssentialscoreCCG successfully acquired TM Essentials, expanding its product range to better serve valued customers. This acquisition enables CCG to offer a broader product portfolio including TM Essentials' offerings alongside Totum and other brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Totum competitors and assessment
Company assessmentEmerging players
- TM Essentials: Craft and creative products brand acquired by CCG in 2024; operates within the same parent group as Totum with overlapping craft products distribution.
- WOW! Stuff: UK-based toy and gift product company now part of Troy Companies group alongside CCG/Totum; directly comparable craft/novelty toy product lines.
Direct peers
- Baker Ross: UK-based craft supplies distributor selling through B2B retail and online; directly comparable to Totum's craft products distribution model.
- Asmodee: Global board game publisher and distributor with strong European retail presence; directly comparable to Totum's board game distribution focus.
Regional players
- Hobbycraft: UK specialty retailer of hobby, craft and toy products; comparable product range with retail focus, primarily serving UK domestic market.
Broad incumbents
- Crayola: Global leader in children's craft and creative products; broad incumbent with overlapping craft category served through similar retail channels.
- Hasbro: Global toy and games giant (including Wizards of the Coast); broad incumbent serving similar retail channels with overlapping board game and craft-adjacent categories.
- Spin Master: Global toy and entertainment company with games, crafts and activity products; comparable as a larger multi-category competitor.
- Ravensburger: Major European board game and puzzle manufacturer/retailer; comparable to Totum in board games distribution, though much larger and operating its own publishing business.
- Mattel: Global toy manufacturer with presence across games, crafts and children's products; comparable as a large competitor serving the same retail accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Totum social profiles
Digital presenceTotum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totum leadership team
Management profileNumber of profiles
Totum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Totum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totum
What does Totum do?
Totum is a toy brand within Creative Craft Group (CCG) that distributes board games and craft products primarily through B2B retail channels across international (European) markets. Distribution is supported by international account managers serving large-volume retail accounts, with a developing B2C online presence via the CCG webshop.
Is Totum a public or private company?
Totum is a private company. It is classified as corporate owned and is currently operating.
When was Totum founded?
Totum was founded in 1996. It employs 11 to 50 people.
Where is Totum based?
Totum is headquartered in Andelst, Netherlands, in the Europe region.
How does Totum make money?
One revenue line is on record: B2B Product Sales.
Who are Totum's main competitors?
Emerging players on record are TM Essentials and WOW! Stuff. Direct peers are Baker Ross and Asmodee. Hobbycraft is listed as a regional player. Broad incumbents are Crayola, Hasbro, Spin Master, Ravensburger and Mattel.
Does Totum have an API?
No public API is recorded for Totum.
What industry is Totum in?
Totum's product category is Toys and Craft Products. Its primary akta.pro industry code is CRALALAG, Collectible Card Games (CCGs/LCGs) Retail, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its SIC code is 5945.