Nedato
Nedato is a Dutch agricultural cooperative of 230+ member farmers that aggregates and sells approximately 200,000 tonnes of processing-industry potatoes annually to french fry manufacturers and exporters across the Netherlands, Belgium, and Germany.
- Company typePrivate
- Founded1963
- HeadquartersOud-beijerland, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nedato does
Nedato B.V. is a Dutch agricultural cooperative founded in 1963 and headquartered in Oud-Beijerland, South Holland, that aggregates and sells processing-industry potatoes (AVI — aardappelen voor de verwerkende industrie) on behalf of more than 230 member farmers. The cooperative supplies approximately 200,000 tonnes of potatoes annually to french fry manufacturers, frozen food processors, and exporters across the Netherlands, Belgium, and Germany, with varieties including Innovator, Fontane, Markies, Agria, and Challenger selected for frying color, taste, size, length, and coarseness, and with year-round availability managed through planned acreage. Member-facing infrastructure includes the Nedato Flex Systeem (NFS), a pricing system that lets farmers combine four pricing mechanisms — fixed contract, pool without presale, futures contracts, and daily price — and the Telersportaal grower portal for transaction data and account management.
The product surface has expanded materially in 2024. In April 2024 Nedato and CropSolutions launched Harvest Pride, a sustainability process label piloted with McDonald's and Farm Frites, later extended with Aviko, that rewards farmers for soil-centered sustainable practices and links end-buyers to a short, traceable chain. In August 2024 the cooperative launched Service2Potato, an online auction platform built with Service2Trade that mirrors the established Service2Fruit model and brings transparent price discovery, independent quality inspection (tarreerrapport), and free-market trading to potatoes. The cooperative holds GLOBAL G.A.P. certification for potato production and supply chain operations and ran events including Aardappeldemodag, member meetings, and the Nedato pooldag.
Revenue combines transaction-based aggregated potato sales, recurring membership and service fees, and Harvest Pride sustainability premiums. A six-person field service team (buitendienst) provides cultivation, harvesting, storage, and quality guidance to members across regions in the Netherlands, Belgium, and Germany. In October 2023 Nedato spun off its fresh table potato operations into the new cooperative PotatoNext (with Agrico and Leo de Kock), refocusing exclusively on processing-industry potatoes. Wim van de Ree, who led the cooperative for over 24 years, is being succeeded by Nicole van Doorn, appointed by unanimous decision of the General Members Meeting in November 2024, who started on January 6, 2025 and assumes full operational responsibility from April 1, 2025.
Nedato firmographics
Firmographics- Name
- Nedato
- Legal name
- Nedato B.V.
- Website
- https://nedato.nl
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nedato is a Dutch agricultural cooperative of 230+ member farmers that aggregates and sells approximately 200,000 tonnes of processing-industry potatoes annually to french fry manufacturers and exporters across the Netherlands, Belgium, and Germany.
- Ownership category
- akta.pro rank
Nedato industry classification
Industry- Product category
- Agricultural Potato Supply
- NAICS
- Potato Farming (111211)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)
Keywords
Where Nedato is headquartered
LocationHeadquarters
- HQ city
- Oud-beijerland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Nedato business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aggregated Potato Sales: Bundled sales of potatoes from member farmers to processing industry. Nedato acts as sales organization for fries and export potatoes, supplying approximately 200,000 tonnes annually to customers in Netherlands, Belgium, and Germany. Revenue from transaction fees and price premiums.
- Professional Services to Members: Advisory services on cultivation, harvesting, storage, and quality management provided through field service team. Income from membership fees and service charges.
- Harvest Pride Sustainability Program: Sustainability certification and premium program linking sustainability efforts to market rewards for participating farmers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Pool pricing system with transparent quality-based evaluation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Nedato product offering
Product offeringCore offering
Nedato is a Dutch cooperative of more than 230 potato growers that aggregates, grades, and supplies approximately 200,000 tonnes of processing-industry (AVI) potatoes annually to French fry manufacturers, frozen food processors, and exporters across the Netherlands, Belgium, and Germany. The cooperative bundles member harvests across varieties such as Innovator, Fontane, Markies, Agria, and Challenger, and provides professional cultivation guidance, pricing mechanisms, and a digital auction platform (Service2Potato) to ensure year-round, quality-consistent supply.
Product overview
Nedato is a cooperative of over 230 potato farmers supplying approximately 200,000 tonnes of processing-industry potatoes annually to the Netherlands, Belgium, and Germany. Its core offering is AVI (processing industry) potatoes sold to french fry manufacturers and exporters. The product portfolio includes: (1) the Service2Potato online trading platform for transparent potato auctions, (2) the Harvest Pride sustainability process label developed with CropSolutions for soil-centered chain transformation, and (3) the Nedato Flex System (NFS) providing farmers four pricing options (fixed contract, pool, futures, day price). Members also access the Telersportaal grower portal. Since October 2023, Nedato's former table potato division operates as the separate cooperative PotatoNext.
Differentiator
Problem solved
Functional benefit
Brands
- Service2Potato: Online trading platform for potato auctions launched August 2024 to provide market transparency
- Harvest Pride
- Nedato Flex Systeem (NFS)
- Nedato
Products and services
- Verwerkende Industrie Aardappelen (AVI Potatoes)
- Service2Potato
- Harvest Pride
- Nedato Flex Systeem (NFS)
Quantifiable outcome
- Higher average prices than PotatoNL benchmark through Nedato Flex Systeem over five-year period
- +2 more outcomes
Companies that use Nedato
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Nedato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nedato partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Service2Trade / Bart LeemanscoreDigital platform partnership for Service2Potato trading platform, based on successful Service2Fruit model with ten years of experience in apple and pear markets. Jan Kraak and Lars Kraak involved in platform development.
- CropSolutionscoreJoint development of Harvest Pride sustainability initiative; CropSolutions provides broad network of expert advisors across Benelux and has invested in new cultivation concepts for sustainability processes. Partnership connects Nedato's farmer relationships with CropSolutions' advisory expertise.
- McDonald'sflagshipPilot project participant in Harvest Pride sustainability initiative alongside Farm Frites and Nedato/CropSolutions. Fast food chain demanding sustainable potato supply.
- Farm FritesflagshipPartner in Harvest Pride pilot project for sustainable potato supply chain demonstration.
- AvikocoreNew pilots initiated in collaboration with Aviko as part of Harvest Pride sustainability chain initiative.
- PotatoNextcoreNew cooperative for table potato cultivation and processing, spun off from Nedato along with Agrico and Leo de Kock. Approximately 200 consumption potato farmers with 3,200 hectares. Some Nedato members are also members of PotatoNext.
- AgricocorePartner in PotatoNext spin-off cooperative for table potatoes. Previously Nedato member when Agrico stopped cultivating consumption potatoes in 2009.
- CZAVcoreStrong cooperation with CZAV for cultivation guidance; CZAV/Heyboer staff participate in grower meetings. CZAV provides expertise in fertilizers and crop protection. Also joint presence at CZAV Open Dag events.
- Lamb Weston EMEAcoreMajor fries processor engaged in Ketenkwesties discussions on transparency and market practices; represents significant customer relationship in processing industry.
- Wageningen University & ResearchminorOrganizer of Aardappeldemodag trade show where Nedato maintains presence; represents research institution for potato industry innovation.
- NAO (Nederlandse Aardappel Organisatie)minorDutch Potato Organization partnership for Power to the Pieper campaign and Aardappel Anders cookbook initiative including Zo Gepiept publication.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Nedato competitors and assessment
Company assessmentBroad incumbents
- Aviko: One of Europe's largest potato processors and a pilot partner in Nedato's Harvest Pride initiative. Comparable as a major fries/potato-products buyer that shares sustainability, traceability and volume requirements with Nedato's processor customer base.
- Farm Frites: Dutch-origin global fries processor and Harvest Pride pilot partner alongside Nedato. Comparable as a downstream incumbent fries buyer whose contracted volumes anchor part of Nedato's annual processor supply.
- Lamb Weston: Global frozen potato processor with a large EMEA footprint and a named commercial counterpart of Nedato. Comparable as a downstream incumbent whose European fries capacity directly drives demand for the 200,000 tonnes Nedato aggregates.
- McCain Foods: Global leader in frozen potato products and a major buyer of processing potatoes in Northwest Europe. Comparable as a downstream incumbent that anchors demand for industrial potatoes, shapes contracting norms, and increasingly drives sustainability requirements on suppliers like Nedato.
Regional players
- Emsland Group: German processor of potato-based starches, flakes and granules, sourcing industrial potatoes from Northwest European growers. Comparable as a regional buyer/processor of industrial potatoes, useful for understanding competitor and customer dynamics in the German end of Nedato's market.
Others
- Kiremko: Dutch manufacturer of processing equipment for the potato industry, serving fries and frozen-potato processors across Europe. Comparable as an adjacent industry participant whose customers overlap with Nedato's processor customers, providing a read on fries-industry capex and capacity trends.
Direct peers
- CZAV: Dutch agricultural cooperative supplying crop inputs, advisory and trading services to arable farmers in the southwest Netherlands. A current Nedato partner for cultivation guidance and joint events, with overlapping farmer base and potato-relevant services.
- Leo de Kock: Dutch potato packing and trading company for table and processing potatoes; co-founded the PotatoNext cooperative with Nedato and Agrico. Comparable as a Dutch potato-supply peer with overlapping farmer relationships and processor customers.
- Royal ZAP (Zuid-Westelijke Aardappelhandel): Dutch potato trading and packing cooperative supplying fries processors across Northwest Europe. Closely comparable business model to Nedato: farmer-owned, bundling supply for the processing industry, with focus on quality and year-round delivery.
- Agrico: Dutch potato breeding and trading cooperative focused on seed, consumption and processing potatoes. Directly comparable to Nedato as a Dutch member-owned potato cooperative, and was a co-founder of PotatoNext alongside Nedato.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nedato social profiles
Digital presenceNedato compliance and trust
Trust signalCompliance1 record
Nedato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nedato leadership team
Management profileNumber of profiles
Profiles13 records
Nedato subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nedato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nedato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nedato
What does Nedato do?
Nedato is a Dutch cooperative of more than 230 potato growers that aggregates, grades, and supplies approximately 200,000 tonnes of processing-industry (AVI) potatoes annually to French fry manufacturers, frozen food processors, and exporters across the Netherlands, Belgium, and Germany. The cooperative bundles member harvests across varieties such as Innovator, Fontane, Markies, Agria, and Challenger, and provides professional cultivation guidance, pricing mechanisms, and a digital auction platform (Service2Potato) to ensure year-round, quality-consistent supply.
Is Nedato a public or private company?
Nedato is a private company. It is classified as management employee owned and is currently operating.
When was Nedato founded?
Nedato was founded in 1963. It employs 11 to 50 people.
Where is Nedato based?
Nedato is headquartered in Oud-beijerland, Netherlands, in the Europe region.
How does Nedato make money?
Three revenue lines are on record. Aggregated Potato Sales are the primary driver. The others are professional Services to Members and harvest Pride Sustainability Program.
Who are Nedato's main competitors?
Broad incumbents on record are Aviko, Farm Frites, Lamb Weston and McCain Foods. Emsland Group is listed as a regional player. Kiremko is listed as an others. Direct peers are CZAV, Leo de Kock, Royal ZAP (Zuid-Westelijke Aardappelhandel) and Agrico.
Does Nedato have an API?
No public API is recorded for Nedato.
What industry is Nedato in?
Nedato's product category is Agricultural Potato Supply. Its primary akta.pro industry code is AFAGAEAC, Starch Potato Farming (Industrial Potatoes). Its NAICS code is 111211 and its SIC code is 100.