PotatoNext B.V.
PotatoNext B.V. is the Netherlands' largest cooperative for consumption potatoes, formed in 2023 from the merger of Nedato, Agrico's consumption division, and Leo de Kock. It packs, grades, and distributes 160,000 tons of fresh potatoes annually from 200 affiliated growers across retail, foodservice, wholesale, and processing channels in the Netherlands and five European export markets.
- Company typePrivate
- Founded2023
- HeadquartersOud-Beijerland, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PotatoNext B.V. does
PotatoNext B.V. is a Dutch agricultural cooperative formed on October 1, 2023, through the merger of Nedato (founded 1963), Agrico's consumption potato division (1973), and Leo de Kock (1916). It is the largest cooperative in the Netherlands for consumption (table) potatoes, representing approximately 200 affiliated growers cultivating 3,200 hectares across 45 potato varieties, with annual production of 160,000 tons. The cooperative is headquartered in Oud-Beijerland, South Holland, with a secondary operating site in Purmerend that is scheduled to be consolidated onto the Oud-Beijerland location.
The cooperative's core operations involve sourcing from member-growers, then grading, packaging, certifying, and distributing fresh potatoes through four channels: retail (including a named anchor relationship with Albert Heijn), foodservice, wholesale, and the processing industry. Approximately 40% of volumes are sold domestically and 60% are exported across at least five European countries (Spain, Italy, Germany, Poland, Serbia). Technology use is concentrated in operational systems — optical reading for quality grading and a Navision ERP for inventory — with multiple industry certifications (BRC, ISO, SKAL, Planet Proof) supporting retailer and exporter access.
Revenue mechanics are commodity-driven: the cooperative earns turnover on packed and graded potato volumes sold into retail, foodservice, wholesale, and processing channels, with pricing determined by European spot and contract potato markets. Net annual turnover is disclosed at €80 million across 52 employees. The business is led by General Director Harry van der Linden (appointed June 2024), and the cooperative is actively exploring strategic alignment with Jansen-Dongen, indicating a continued consolidation thesis within the Dutch potato value chain.
PotatoNext B.V. firmographics
Firmographics- Name
- PotatoNext B.V.
- Legal name
- PotatoNext B.V.
- Website
- https://potatonext.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PotatoNext B.V. is the Netherlands' largest cooperative for consumption potatoes, formed in 2023 from the merger of Nedato, Agrico's consumption division, and Leo de Kock. It packs, grades, and distributes 160,000 tons of fresh potatoes annually from 200 affiliated growers across retail, foodservice, wholesale, and processing channels in the Netherlands and five European export markets.
- Ownership category
- akta.pro rank
PotatoNext B.V. industry classification
Industry- Product category
- Fresh Potatoes / Agricultural Produce
- NAICS
- Potato Farming (111211), Vegetable and Melon Farming (1112), Food Manufacturing (311)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC)
Keywords
Where PotatoNext B.V. is headquartered
LocationHeadquarters
- HQ city
- Oud-Beijerland
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
PotatoNext B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Potato Trading and Sales: PotatoNext generates revenue through the trading and packaging of consumption potatoes. The cooperative sells approximately 160,000 tons annually of fresh potatoes to retail, foodservice, wholesale, and processing industry customers, both domestically (40%) and for export (60%).
- Cooperative Member Services: Services to approximately 200 affiliated growers including variety selection support, cultivation guidance, harvest management, storage optimization, and certification program support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Supply Chain Planner Aanvoer Aardappelen |
| Other | Monthly | Heftruckchauffeur |
| Other | Monthly | Machine Operator Wasserij / Sorteerderij |
| Other | Monthly | Monteur Technische Dienst |
| Other | Monthly | Senior Trader – Daghandel & Europese Export |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
PotatoNext B.V. product offering
Product offeringCore offering
PotatoNext B.V. is a Dutch grower cooperative that pools, grades, packages and trades approximately 160,000 tons of consumption potatoes annually from around 200 affiliated growers cultivating 3,200 hectares. It supplies roughly 45 conventional and organic potato varieties to retail, foodservice, catering, wholesale and processing-industry customers in the Netherlands and across Europe, offering retail packaging (500g-5kg) and wholesale formats (5-25kg) backed by multiple food-safety and sustainability certifications.
Product overview
PotatoNext is a Dutch agricultural cooperative formed from the merger of Nedato, Agrico, and Leo de Kock in October 2023. The company operates as a unified platform offering approximately 45 varieties of consumption potatoes (both conventional and organic) across multiple market segments including retail, wholesale, foodservice, and processing industry. Products are available in retail packaging (500g-5kg) including grill potatoes, common potatoes, sweet potatoes, organic potatoes, and new potatoes; as well as wholesale/foodservice formats (5-25kg) including Big Grillers, jute bags, jumbo bags, and polynet. Additional offerings include washed and unwashed options. The cooperative supplies approximately 160,000 tons annually with about 40% for the Dutch market and 60% for export to Spain, Italy, Germany, Poland, and Serbia. Processing operations include inspection, washing, drying, sorting, and packaging at facilities in Oud-Beijerland and Purmerend.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Consumption Potatoes (Conventional) Standard consumption potatoes (including grill potatoes, common potatoes, sweet potatoes, and new/krielaardappelen) drawn from PotatoNext's portfolio of around 45 varieties, supplied in retail packaging between 500g and 5kg for Dutch and European retail customers.
- Organic Potatoes (Biologische Aardappelen) SKAL-certified organically grown potatoes from PotatoNext's portfolio of around 45 varieties, supplied in retail packaging between 500g and 5kg for retail and foodservice customers requiring organic certified supply.
- Wholesale and Foodservice Potatoes (5-25kg formats) Bulk potatoes supplied to wholesale distributors, foodservice operators and processing industry customers in 5-25kg formats, offered in jute bags, jumbo bags and polynet packaging, including large-format Big Grillers.
- Washed and Unwashed Potatoes Potatoes supplied in washed form (virtually free of soil, ready for retail or foodservice) or in unwashed form (retaining their natural appearance) for customers that prefer each format.
Quantifiable outcome
- 160,000 tons of fresh potatoes supplied annually
- +2 more outcomes
Companies that use PotatoNext B.V.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
PotatoNext B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PotatoNext B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jansen-DongenexploringTelerscoöperatie PotatoNext and family business Jansen-Dongen are exploring possibilities for strategic cooperation within the potato sector. Both parties are investigating whether intensified cooperation can contribute to a future-proof position in a market that is in motion. They are exploring whether bundling knowledge and scale can contribute to efficient and sustainable long-term production. During this exploration, both parties remain fully independent and commercial decisions remain independent. No concrete agreements have been made yet.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
PotatoNext B.V. competitors and assessment
Company assessmentBroad incumbents
- Aviko: Major Dutch/European potato processor producing fries, flakes, and other processed potato products. Overlaps with PotatoNext in serving the processing-industry customer segment, but Aviko sits downstream as a buyer/processor rather than a fresh-pack distributor.
- McCain Foods: Global leader in frozen potato products. Comparable because McCain is both a large buyer of consumption potatoes for processing and an integrated player across the European potato value chain PotatoNext serves.
- Total Produce / Dole plc: Global fresh produce distributor with strong European retail and foodservice presence. Comparable as a large-scale fresh-produce supplier operating in the same customer channels (retail chains, foodservice) across Western and Southern Europe.
- Lamb Weston: Global frozen potato processor with significant European operations. Comparable as a downstream customer/processor of fresh potatoes and a competitor for shelf space and foodservice accounts across Europe.
- Clarebout Potatoes: Belgian potato processor producing frozen and chilled potato products. Comparable as a vertically integrated European potato player serving retail and foodservice customers across Western Europe.
- Greenyard: European fresh produce company offering fresh fruit and vegetables to retail and foodservice across the same geographies as PotatoNext. Comparable as a broad-line fresh-produce distributor with overlapping retail and foodservice customer base in the EU.
Emerging players
- Jansen-Dongen: Dutch family business in the potato sector currently in strategic cooperation discussions with PotatoNext (announced Feb 2026). Comparable as a regional Dutch potato industry peer exploring partnership/expansion, signaling potential overlap in growing and trading activities.
Direct peers
- Agrico: Dutch potato cooperative originally founded in 1973; the consumption branch was one of three parties that merged into PotatoNext in 2023. Agrico continues to operate in seed and starch potatoes and is the closest Dutch cooperative peer in the same value chain stage (grower pooling, packaging, distribution).
- Pomuni: Belgian/European potato packer and trader specializing in fresh consumption potatoes across multiple European markets. Directly comparable in product category (fresh table potatoes), customer mix (retail/wholesale), and geographic footprint (Benelux + export).
Others
- Royal Cosun: Dutch agricultural cooperative of which Agrico is a member. Comparable as a Dutch member-owned cooperative governance model and as an adjacent agribusiness ecosystem player in the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PotatoNext B.V. social profiles
Digital presencePotatoNext B.V. compliance and trust
Trust signalCompliance9 records
PotatoNext B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PotatoNext B.V. leadership team
Management profileNumber of profiles
Profiles10 records
PotatoNext B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PotatoNext B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PotatoNext B.V.
What does PotatoNext B.V. do?
PotatoNext B.V. is a Dutch grower cooperative that pools, grades, packages and trades approximately 160,000 tons of consumption potatoes annually from around 200 affiliated growers cultivating 3,200 hectares. It supplies roughly 45 conventional and organic potato varieties to retail, foodservice, catering, wholesale and processing-industry customers in the Netherlands and across Europe, offering retail packaging (500g-5kg) and wholesale formats (5-25kg) backed by multiple food-safety and sustainability certifications.
Is PotatoNext B.V. a public or private company?
PotatoNext B.V. is a private company. It is classified as management employee owned and is currently operating.
When was PotatoNext B.V. founded?
PotatoNext B.V. was founded in 2023. It employs 51 to 100 people.
Where is PotatoNext B.V. based?
PotatoNext B.V. is headquartered in Oud-Beijerland, Netherlands, in the Europe region.
How does PotatoNext B.V. make money?
Two revenue lines are on record. Potato Trading and Sales are the primary driver. The others are cooperative Member Services.
Who are PotatoNext B.V.'s main competitors?
Broad incumbents on record are Aviko, McCain Foods, Total Produce / Dole plc, Lamb Weston, Clarebout Potatoes and Greenyard. Jansen-Dongen is listed as an emerging player. Direct peers are Agrico and Pomuni. Royal Cosun is listed as an others.
Does PotatoNext B.V. have an API?
No public API is recorded for PotatoNext B.V..
What industry is PotatoNext B.V. in?
PotatoNext B.V.'s product category is Fresh Potatoes / Agricultural Produce. Its primary akta.pro industry code is AFAGADAC, Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato). Its NAICS code is 111211 and its SIC code is 100.