Co-Op Mirai

What Co-Op Mirai does

Co-Op Mirai is a Japanese consumer cooperative (生活協同組合) operating as a member-owned organization serving households across three prefectures in the greater Tokyo metropolitan area: Chiba, Saitama, and Tokyo. It is affiliated with the Co-op Deli Federation (コープデリ連合会), a nationwide cooperative network, and is governed democratically by its member households (組合員). The cooperative delivers groceries, household goods, insurance, energy, welfare, and lifestyle services through home delivery, physical retail stores, mobile stores, and online ordering, with producer-direct sourcing (産直) as a core procurement philosophy.

The cooperative operates an integrated service platform spanning food retail (e-friends online ordering, daily meal delivery, physical Co-op stores, mobile stores), welfare and elderly care, electricity and gas supply, mutual aid and insurance, housing and renovation, funeral services, ticketing, and meal kits. Its main catalog brand, Hapi Deli! (ハピ・デリ！), reached its 20th anniversary in 2026, and the cumulative meal kit product line crossed 200 million servings sold as of December 2024. Underlying technology consists of standard web and mobile application infrastructure (Hopetan app) for ordering, member services, and content delivery; no proprietary technology stack is disclosed.

The business model is subscription/recurring in nature, driven by member enrollment and ongoing household purchases across multiple service categories. Pricing is not publicly disclosed. Go-to-market is community-led: member engagement occurs through block committees (ブロック委員会), local clubs, cultural programs (コープみらいカルチャー), educational initiatives (コープみらいカレッジ), and community events, supplemented by social media (Facebook, YouTube, Instagram), the Hopetan mobile app, and a printed members' magazine (広報誌「コープみらい」). The customer base consists exclusively of individual member households geographically segmented across the three served prefectures.

Name

Co-Op Mirai

Legal name

生活協同組合コープみらい (Seikatsu Kyōdō Kumiai Co-op Mirai)

Website

https://mirai.coopnet.or.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Co-Op Mirai is a Japanese member-owned consumer cooperative serving households across Chiba, Saitama, and Tokyo with grocery delivery, retail stores, insurance, energy, welfare/elderly care, and lifestyle services.

Ownership category

akta.pro rank

Product category

Consumer Cooperative Services

NAICS

Grocery and Convenience Retailers (4451), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH)

Keywords

• Consumer cooperative services
• Grocery home delivery
• Welfare elderly care
• Mutual aid insurance
• Cooperative retail services

Headquarters

HQ city

Minamiku

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Groceries and Daily Goods): The primary revenue stream comes from selling food products, household goods, and daily necessities to member households through delivery, retail stores, and online ordering. Products include CO-OP brand items (コープ商品) developed with focus on safety, quality, and producer-direct sourcing (産直).
2. Delivery Services: Home delivery service (コープデリ宅配) providing grocery and product delivery to member households, including same-day and scheduled delivery options.
3. Insurance and Mutual Aid (共済・保険): Cooperative mutual aid and insurance services offered to members, including life insurance, medical insurance, and various coverage plans.
4. Welfare and Elderly Care Services: Welfare services (介護・福祉) including elderly care, nursing services, and support facilities for members.
5. Energy Services (コープデリでんき・ガス): Electricity and gas supply services provided to member households as part of the cooperative's utility offerings.
6. Educational and Cultural Programs: Cultural and educational programs (カルチャー, カレッジ) including cooking classes, art, dance, and various skill-building courses offered to members for additional engagement.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Co-Op Mirai is a Japanese consumer cooperative that provides grocery home delivery (コープデリ宅配), physical retail stores (コープのお店), and online ordering (eフレンズ) for food, daily goods, and CO-OP brand private-label products to member households across Chiba, Saitama, and Tokyo prefectures. It also operates welfare/elderly care services, electricity and gas utilities, mutual aid and insurance, funeral, housing/reform, ticket, and cultural/educational programs as part of an integrated household service portfolio.

Product overview

Co-Op Mirai (生活協同組合コープみらい) is a Japanese consumer cooperative offering a comprehensive portfolio of services centered around food retail, delivery, and lifestyle support. The core offerings include eフレンズ・コープデリ宅配 (online grocery delivery), デイリーコープ夕食宅配 (evening meal delivery), and コープのお店 (physical retail stores). These are complemented by welfare/elderly care services, energy services (electricity and gas), insurance and mutual aid products, and various lifestyle services including tickets, housing/reform, and funeral services. The cooperative also operates mobile stores (ふぇあいбин) for underserved areas, offers cultural and educational programs through コープみらいカルチャー and カレッジ, and provides private-label products under the コープ商品 brand. The main catalog brand ハピ・デリ！celebrated its 20th anniversary in 2026. Special community programs include 「はじめてばこ」for newborn families and various sustainability initiatives connected to SDGs.

Differentiator

Problem solved

Functional benefit

Brands

• ハピ・デリ！(Hapi Deli!): Main catalog for Co-op Deli home delivery service, celebrating 20th anniversary in 2026.
• コープのお店
• デイリーコープ
• コプセ
• ほぺたん (Hopetan)
• コープみらいカルチャー
• コープみらいカレッジ

Products and services

• e-Friends / Coop Deli Home Delivery (eフレンズ・コープデリ宅配)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered notable, innovation and minor.

• 恩賜財団 済生会 (Sanshizaidan Saiseikai)notableStrategic or Co-development Partner · 15 May 2023Co-Op Mirai and Sanshizaidan Saiseikai signed a partnership agreement for promoting an inclusive society. This collaboration focuses on social welfare initiatives and community support services for members.
• ワーカーズコープ・センター事業団 (Workers Co-op Center Business Group)notableStrategic or Co-development Partner · 24 March 2023Partnership agreement for regional community development activities. Focuses on collaborative community building initiatives and local support programs.
• Starlink (SpaceX)innovationTechnology or Integration · 26 January 2023Co-Op Mirai participated in a drone delivery project using Starlink satellite internet to provide essential supplies to residents in the Nakatsugawa area of Chichibu City, Saitama Prefecture, where landslide impacts disrupted regular supply routes. This innovative project ensured continued service to affected communities.
• Tele玉 (TV Saitama)notableGTM or Marketing PartnerSpecial sponsorship of the 'Hajimetebako' (First Box) project by TV Saitama. This initiative provides welcome gift boxes to newborns in Saitama Prefecture, with Co-Op Mirai serving as a special sponsor and providing products for the gift boxes.
• Regionally-based Businesses and OrganizationsminorOthersVarious regional partners participate in the 'Hajimetebako' project by contributing gifts and products for welcome boxes delivered to families with newborns in Chiba and Saitama areas.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Maruetsu (マルエツ): Kanto-region supermarket chain with stores concentrated in Tokyo, Chiba, Kanagawa, and Saitama. Provides direct grocery retail competition to Co-op Mirai's physical store network in overlapping areas.
• Summit (サミット): Kanto-area supermarket chain with strong presence in Tokyo and surrounding prefectures. Competes directly with Co-op Mirai's retail stores in urban and suburban neighborhoods across the cooperative's service area.
• York Benimaru (ヨークベニマル): Supermarket chain expanding from Tochigi into broader Kanto including Tokyo and Saitama. Competes on grocery retail pricing and private-label products in geographies overlapping Co-op Mirai's service area.
• Life Corporation (ライフ): Supermarket chain concentrated in the Kanto region including Tokyo, Chiba, and Saitama prefectures—the same core geography as Co-op Mirai. Directly competes in grocery retail with similar urban-format stores.

Emerging players

• Oisix ra daichi (オイシックス・ラ・大地): Online-first grocery and meal-kit delivery specialist with strong position in prepared meals and organic/specialty food. Competes with Co-op Mirai's Hapi Deli and meal-kit services through technology-led user experience.

Direct peers

• Pal System (パルシステム): One of Japan's largest independent consumer cooperatives, operating a similar member-owned model with home delivery of groceries, private-label products, and welfare services across the Kanto and other regions. Directly comparable to Co-op Mirai's structure, scale, and service portfolio.
• Tochigi Co-op (とちぎコープ): Sister consumer cooperative within the Co-op Deli Federation, operating home delivery, retail, and welfare services in Tochigi Prefecture. Shares cooperative structure, federation affiliation, and similar service lines with Co-op Mirai.
• Seikatsu Club (生活クラブ): Tokyo-area consumer cooperative emphasizing producer-direct sourcing and member-driven product development. Operates home delivery, retail, and welfare services with a similar cooperative ethos and comparable scale in overlapping Kanto geographies.

Broad incumbents

• Aeon (イオン): Japan's largest grocery and general merchandise retailer operating supermarkets, mini-supermarkets, and online grocery across the country. Competes with Co-op Mirai in greater Tokyo with substantially greater scale, capital, and private-label capabilities.

Others

• Co-op Deli Federation (コープデリ連合会): Umbrella federation that Co-op Mirai belongs to, comprising multiple regional consumer cooperatives across Kanto and adjacent regions. Operates shared delivery infrastructure, joint procurement, and private-label product development that Co-op Mirai participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7h36b8FBpUUnD2YR_9O3mQ
• Facebookfacebook.com/coopmirai
• Instagraminstagram.com/coopdeli_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-Op Mirai