Thinking With You

What Thinking With You does

Thinking With You (legal entity THINKING WITH YOU DRIA, S.L.) is a Madrid-headquartered organizational transformation consultancy founded in 2014, operating with a multidisciplinary team of approximately 17 specialists across offices in Madrid, Oviedo, Málaga, and Murcia. The firm delivers consulting, training, and facilitation services aimed at helping large enterprises redesign their operating models, cultures, and ways of working. Its core offering has been extended through proprietary methodologies and tools, including the IA con Sentido framework (AI adoption advisory), the Modelo de Madurez diagnostic, the Cxray AI-powered organizational diagnostic, and Cartas Diseño Organizacional, alongside spin-offs Zenesis and Agile Taste and the Ecosistema Thinking community platform that hosts the recurring FacilitaPro event series.

The firm's client base is anchored by large multinationals and public-sector institutions in Spain and Latin America, including BBVA, Mapfre, Roche, Novo Nordisk, L'Oréal, Iberia, Orange, CEPSA, Dia, Gonvarri, Ayuntamiento de Madrid, Claro República Dominicana, Moeve Química, Sigma Alimentos, Banco Galicia, and Nera Agro, with credentials in healthcare and education via Hospital Público Madrid and Universidad Fidéitas. The business model is project-based professional services revenue generated through custom transformation engagements, supplemented by training programs, facilitation events, and increasingly AI advisory mandates, with no public funding rounds or external investment disclosed. Geographic expansion into the Dominican Republic, Argentina, and Colombia in 2024 marks the most material extension of the firm's historical Spanish-domestic footprint.

Name

Thinking With You

Legal name

THINKING WITH YOU DRIA, S.L.

Website

https://thinkingwithyou.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid-based organizational transformation consultancy founded in 2014, serving large enterprises and public-sector clients in Spain and Latin America with consulting, training, and facilitation, supported by proprietary frameworks including IA con Sentido and the Cxray AI diagnostic.

Ownership category

akta.pro rank

Product category

Organizational Transformation Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Computer Training (611420)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Innovation & Design Thinking Programs (EDAMAHAD), Creativity & Innovation Mindset (EDABAMAH)

Keywords

• Organizational transformation consulting
• Agile methodology training
• Lean healthcare consulting
• Executive coaching services
• Professional facilitation training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consultoría: Transformation consulting for large enterprises, SMEs, and startups including agile transformation, cultural transformation, organizational redesign, and executive coaching.
2. Formación: In-house and online training programs covering agile methodologies, organizational design, graphic facilitation, Design Thinking, and Lean. Also includes FUNDAE-bonifiable courses.
3. Facilitación: Facilitation of participatory events including Art of Hosting, hackathons, collaborative innovation, organizational strategy sessions, and team building offsites.
4. Academia - FacilitaPro Program: Full Stack Professional Facilitation program spanning 135 hours in hybrid format, plus sector-specific facilitation programs for teams, healthcare, education, and citizen participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Thinking With You provides organizational transformation consulting, customized training programs, and participative event facilitation for large enterprises, SMEs, startups, and public-sector organizations. Core offerings cover agile and digital transformation, cultural transformation, Lean Healthcare (3P model), executive coaching, organizational design, graphic facilitation, Design Thinking, and the proprietary IA con Sentido framework for guiding AI adoption in organizations.

Product overview

Thinking With You is an organizational transformation consultancy offering a portfolio of services and products organized around three core pillars: Consulting (Agile/Digital Transformation, Cultural Transformation, Lean Healthcare, Executive Coaching), Training (Agile/Lean methodologies, Organizational Design, Graphic Facilitation, Design Thinking), and Facilitation (Art of Hosting, Hackathons, Innovation, Offsites). Key proprietary offerings include the IA con Sentido framework for AI adoption, the 3P Lean Healthcare methodology, and the Modelo de Madurez de Equipos diagnostic tool. The company operates FacilitaPro (a 135-hour facilitation certification program with sector tracks), maintains the Ecosistema Thinking community platform, and has spin-offs including Zenesis (Gen Z integration) and Agile Taste (culinary-based team building). Training is available in-person, online, and hybrid formats, with FUNDAE certification available for Spanish clients.

Differentiator

Problem solved

Functional benefit

Brands

• Ecosistema Thinking: Community platform connecting professionals passionate about agility, organizational design and innovation.
• Zenesis
• Agile Taste
• FacilitaPro
• IA con Sentido

Products and services

• Consultoría (Consulting) Organizational transformation consulting for large enterprises, SMEs, and startups covering Agile and Digital Transformation, Cultural Transformation, Lean Healthcare (3P Model), and People Management and Executive Coaching. Delivered as customized engagements co-created with each client.
• Formación (Training) Customized training programs delivered in-house, online, and offline covering Agile and Lean methodologies, Organizational Design and Unfix, Graphic Facilitation, Design Thinking, and FUNDAE-bonificable courses for Spanish companies.
• Facilitación (Facilitation) Creation of participative events generating impact for teams and organizations including Art of Hosting, Hackathons, Collaborative Innovation, Organizational Strategy, and Teambuilding and Offsites.
• IA con Sentido (AI with Meaning) Framework Proprietary 9-component framework for understanding, orienting, and activating AI adoption in organizations. Includes Paso 0 (preparation), Initial Scanner (2-3 week sprint), Light Architecture with Observatory, Labs, and Lighthouse team, Feedback Loop, Impact Measurement, Regulation/AI Act compliance, and continuous Learning.
• Modelo 3P Lean Healthcare Lean Healthcare methodology applying the Patient, Professionals, and Processes (3P) framework. Includes Hoshin Kanri strategic alignment, continuous improvement, patient experience, and healthcare professional experience. Bundled with courses on Lean fundamentals, value-based management, team leadership, and AI for administrative reduction.
• Modelo de Madurez de Equipos (Team Maturity Model) Diagnostic tool measuring team maturity across 7 dimensions: Customer Focus, Continuous Improvement Orientation, Learning, Collaborative Communication, Process Management, Work Support/Sustainability, and General Team Health. Based on 10+ years of experience accompanying teams toward high performance.
• FacilitaPro - Programa de Facilitación Profesional 135-hour hybrid (in-person plus online) professional facilitation certification program delivered in Madrid. Includes 10 practical modules, practice community sessions, Ecosistema Thinking access, mentoring, certification, and access to all sector itineraries.
• FacilitaPro Sectorial - Equipos Sector-specific facilitation track for team leadership and collaborative project management. Teaches facilitation skills for high-performance teams, cultural assessment, and change management in projects.
• FacilitaPro Sectorial - Participación Ciudadana Sector-specific facilitation track for citizen participation. Trains facilitators to convene conversations where citizens, institutions, and professionals collaborate on real solutions.
• FacilitaPro Sectorial - Entornos Sanitarios Sector-specific facilitation track for healthcare environments. Forms facilitators who can align clinical teams, innovate processes, and improve patient and professional experiences.
• FacilitaPro Sectorial - Docencia y Aprendizaje Sector-specific facilitation track for teaching and learning. Designed for trainers, teachers, and instructors who want to transform learning into a collaborative experience.
• Zenesis Intergenerational project connecting organizations with Generation Z. Includes Gen Z insights, designed archetypes, expert change management team, face-to-face encounters, intergenerational co-work spaces, and community building via WhatsApp and TikTok (@proyecto.zenesis).
• Agile Taste Experiential training through cooking that teaches agile methodologies. Combines team building with culinary skills while learning agile principles and methodologies applicable to daily work.
• EduScrum Official Training Official EduScrum certification course teaching agile framework implementation in educational practice. 30-hour online program covering work boards, team self-management, team reflection, and progress visibility.
• Curso de Diseño Organizacional Online Self-paced online course for redesigning organizations so people want to be there. Part of the Organizational Design school.
• Assessments Organizativos con IA (Cxray) AI-powered organizational diagnostic tool analyzing 12 dimensions including effectiveness, burnout risk, information flow, commitment, and knowledge management. Features interactive dashboards for data-driven decisions. Integrated with Cxray.
• Leadership Circle Profile Leadership evaluation tool helping leaders identify unique strengths and areas for improvement, providing a foundation for personal and professional growth.
• Teambuilding y Offsites Professional offsite meetings including team building activities like cooking workshops, music/Boomwhackers sessions, magic shows, physical activities (yoga/pilates/dance), museum visits, and theater workshops.
• Comunidades de Práctica (Communities of Practice) Practice community implementation service including identification of relevant topics, member selection, objective definition, active participation facilitation, knowledge documentation, and continuous improvement evaluation.
• Ecosistema Thinking Community platform connecting professionals passionate about agility, organizational design, and innovation. Provides inspiration, tools, and conversations that drive change. Includes subscriptions, course access, and a professional community.
• Cartas Diseño Organizacional Organizational design cards tool used for visual facilitation and organizational design exercises.

Quantifiable outcome

• 4,000+ people impacted through collaborative experiences in single program (Claro)
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Visual MateriaminorOthers · 1 June 2025Design agency that created Thinking With You's new visual identity in 2025, including logo redesign, website refresh, iconography, color palette, and typography changes.
• Factory F5minorOthersDigital agency that created an immersive online version of Thinking With You's White Paper, hosted on a dedicated web experience.
• KleerminorOthersLatin American partner organization featured in the LatAm collaboration ecosystem.
• AgilespinminorOthersLatin American partner organization featured in the LatAm collaboration ecosystem.
• LiqueedminorOthersLatin American partner organization featured in the LatAm collaboration ecosystem.
• kubadiliminorOthersLatin American partner organization featured in the LatAm collaboration ecosystem.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Cegos: International corporate training and organizational development group operating in 50+ countries. Comparable to Thinking With You's training and organizational consulting pillar but at far larger scale across multiple geographies.
• Bersin (Deloitte): Deloitte's human capital research and advisory practice, focused on HR, talent, and organizational transformation. Comparable to Thinking With You's people-management, coaching, and organizational development consulting at much larger scale.
• Scaled Agile: Creator of the SAFe (Scaled Agile Framework) and one of the largest enterprise agile transformation brands globally. Larger incumbent offering similar enterprise agility transformation but with broader portfolio and global reach.
• Korn Ferry: Global organizational consulting firm offering talent management, organizational design, and leadership advisory services. Overlaps with Thinking With You's executive coaching, organizational redesign, and people management offerings at a much larger scale.
• Dale Carnegie Training: Global corporate training provider focused on leadership, communication, and professional development. Comparable to Thinking With You's training programs and FacilitaPro methodology but operating as a franchise model with broader reach.

Direct peers

• Liberating Structures: Open-source facilitation methodology provider offering 33+ micro-structures for engaging and organizing groups. Highly comparable to Thinking With You's Art of Hosting, participatory events, and facilitation practice (Art of Hosting, hackathons).
• Scrum Alliance: Global agile training and certification body offering Certified ScrumMaster, CSPO, and other agile credentials — comparable to Thinking With You's EduScrum certification and agile methodology training portfolio.
• International Institute for Learning (IIL): Global training and consulting firm offering project management, agile, and leadership certification programs with corporate training focus — overlaps with Thinking With You's training and academy revenue stream.
• Scrum Inc. Jeff Sutherland's agile transformation consultancy providing enterprise Scrum training, coaching, and certifications. Directly comparable in agile/Lean enterprise transformation focus to Thinking With You's core consulting pillar.
• Management 3.0: Jurgen Appelo's agile management and organization transformation methodology company, offering workshops, certifications and certification programs (similar to Thinking With You's Management 3.0 integration) targeting teams and enterprises seeking modern management practices.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_twy_
• LinkedInlinkedin.com/company/thinking-with-you

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinking With You