What Feldman Automotive Group does

Feldman Automotive Group is a privately held, family-owned automotive dealership group headquartered in New Hudson, Michigan, founded in 1996 by Jay Feldman. The company operates 25 retail locations across Michigan, Ohio, and Indiana, representing 14 vehicle brands (Chevrolet, Buick, GMC, Cadillac, Chrysler, Dodge, Jeep, Ram, Honda, Toyota, Hyundai, Kia, Genesis, and INEOS) plus 33 RV and Airstream brands through its Mark Wahlberg Automotive Group joint venture. The group also owns a dedicated used-vehicle operation (1-800 Pre-Owned of Waterford) and a collision repair center (Feldman Collision in Farmington Hills). Disclosed revenue was $1.669B in 2022 and approximately $1.7B in 2023.

The company's business model is the traditional franchise dealer revenue stack: new vehicle sales, certified and pre-owned vehicle sales, OEM parts, service and maintenance, collision repair, and dealer-arranged financing, with vehicle pricing tied to manufacturer MSRP plus dealer fees rather than published tiers. Feldman serves individual consumers as its primary segment with a secondary commercial/fleet buyer segment, and its value proposition is multi-brand access under one group across a wide geographic footprint. Distribution is principally through physical showrooms, augmented by a website (FeldmanAuto.com), the 1-800 Pre-Owned phone/internet channel, and a celebrity-branded Ohio dealership network operated jointly with actor Mark Wahlberg since 2018.

Feldman grows through a combination of greenfield openings and acquisitions, formalized by a 2025 SVP of M&A hire. Recent moves include the 2024 acquisition of a Chrysler Jeep store in Livonia, the 2024 award of exclusive Michigan rights for INEOS Grenadier, and the 2026 acquisition of four Firelands Automotive Group dealerships in Northern Ohio (adding Honda and Toyota to the portfolio). The company is privately held with no disclosed external private equity or venture backing and reports no funding rounds.

Name

Feldman Automotive Group

Legal name

Feldman Auto Group

Website

https://feldmanauto.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Feldman Automotive Group is a privately held, family-owned automotive dealership group operating 25 rooftops across Michigan, Ohio, and Indiana, selling 14 vehicle brands plus Airstream RVs and offering service, parts, collision repair, and financing to individual consumers and fleet buyers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealerships

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Recreational Vehicle Dealers (44121), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership services
• New vehicle sales
• Pre-owned vehicle sales
• Vehicle service and repair
• Recreational vehicle sales

Headquarters

HQ city

New Hudson

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Chevrolet, Buick, GMC, Cadillac, Chrysler, Dodge, Jeep, Ram, Honda, Toyota, Hyundai, Kia, Genesis, INEOS, and Hummer EV
2. Pre-owned Vehicle Sales: Sale of certified pre-owned and used vehicles through 1-800 Pre-Owned and individual dealership lots
3. Service and Parts: Vehicle maintenance, repairs, and Genuine OEM parts sales across all dealership locations
4. RV and Airstream Sales: Sale of recreational vehicles and Airstream trailers through Mark Wahlberg Airstream & RV Centers in Ohio

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Feldman Automotive Group operates a multi-brand franchised automotive retail dealership group selling new vehicles across 14 brands (Chevrolet, Buick, GMC, Cadillac, Chrysler, Dodge, Jeep, Ram, Honda, Toyota, Hyundai, Kia, Genesis, INEOS, Hummer EV), pre-owned vehicles, Airstream/RVs, plus vehicle service, parts, collision repair, and financing through 25+ locations in Michigan, Ohio, and Indiana.

Product overview

Feldman Automotive Group is an automotive retail dealership group operating 21+ car and RV/Airstream dealerships across Michigan, Ohio, and Indiana. The company offers a multi-brand portfolio of 14 car brands including Chevrolet, Chrysler/Dodge/Jeep/Ram, Hyundai, Kia, Genesis, Honda, Toyota, Buick, GMC, Cadillac, INEOS, and Ford. The group also operates a pre-owned vehicle sales operation (1-800 Pre-Owned), a collision repair center (Feldman Collision), and RV/Airstream dealerships through a partnership with actor Mark Wahlberg. The company provides new vehicle sales, certified pre-owned vehicles, vehicle service and maintenance, and collision repair services.

Differentiator

Problem solved

Functional benefit

Brands

• Mark Wahlberg Automotive Group: Joint venture partnership between Jay Feldman and actor Mark Wahlberg, operating Chevrolet, Buick-GMC-Hummer, and Airstream/RV dealerships in Ohio
• Feldman Cares
• Feldman Automotive Children's Miracle Celebrity Invitational

Quantifiable outcome

• Michigan's #1 Chevrolet dealer
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Firelands Automotive GroupminorChannel Partner/ Reseller/ Distributor · 1 May 2026Feldman Automotive Group acquired 4 dealerships from Firelands Automotive Group (Patrick O'Brien) as part of a larger transaction facilitated by Tim Lamb Group. The acquisitions included Firelands Chevrolet of Vermilion, Firelands CDJR, Firelands Honda, and Firelands Toyota in Northern Ohio.
• INEOS AutomotivecoreStrategic or Co-development Partner · 1 December 2024Feldman Automotive Group acquired exclusive rights to sell INEOS Grenadier vehicles in Michigan. The INEOS Grenadier is a rugged off-road 4x4 vehicle. Feldman INEOS Grenadier is the 27th dealership in the U.S. for INEOS and the first and only in Michigan. Located at 5300 Highland Road in Waterford Township, MI.
• Mark WahlbergcoreStrategic or Co-development Partner · 1 January 2018Mark Wahlberg partnered with Jay Feldman in 2018 to create Mark Wahlberg Automotive Group. Partnership includes multiple Chevrolet dealerships, a Buick-GMC-Hummer store, and Airstream/RV dealerships in Ohio. The partnership has expanded to include restaurants (Wahlburgers) and other ventures. The celebrity partnership provides brand visibility and customer attraction benefits.
• Children's Miracle Network HospitalsminorGTM or Marketing PartnerFeldman Automotive hosts the annual Feldman Automotive Children's Miracle Celebrity Invitational charity golf tournament supporting Children's Miracle Network at Corewell Health's Beaumont Children's. Event has raised over $1 million annually.
• Mark Wahlberg Youth FoundationminorGTM or Marketing PartnerCo-host of the Children's Miracle Celebrity Invitational with Mark Wahlberg Youth Foundation. Partnership supports inner-city youth through youth organizations.
• Corewell Health FoundationminorGTM or Marketing PartnerPartnership with Corewell Health Foundation (formerly Beaumont Health Foundation) for Children's Miracle Network hospital support and pediatric programs.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US franchised auto retailer (~300+ rooftops, $26B+ revenue). Operates a multi-brand new/used vehicle and service platform with the same economic model as Feldman at national scale, including a meaningful used-car business.
• Asbury Automotive Group: ~$14B revenue US dealership group with a Clicklane digital retailing platform and active M&A strategy (Park Place, Larry H. Miller). Highly comparable business model, with a particular emphasis on premium/luxury brand mix similar to Feldman's.
• Penske Automotive Group: ~$30B revenue global franchised dealer group heavily weighted to premium and luxury brands (Audi, BMW, Mercedes-Benz, Porsche, Bentley). Comparable to Feldman's premium brand strategy (Cadillac, Genesis, INEOS) and complementary commercial truck exposure.
• Group 1 Automotive: US/UK franchised auto retailer with $19B+ revenue across 200+ dealerships. Comparable in product mix (new/used/parts/service) and growth strategy, with similar brand portfolio and active M&A history.
• Lithia Motors: One of the largest US dealership groups with an aggressive M&A roll-up strategy (Driveway), multiple premium and mass-market brand franchises, and growing service/parts revenue — the most direct analogue to Feldman's growth-via-acquisition playbook at much larger scale.

Regional players

• Suburban Collection: Family-owned Michigan-based dealer group with multiple rooftops across metro Detroit, overlapping directly with Feldman's Michigan footprint on key brands (Chevy, Honda, Ford).
• LaFontaine Automotive Group: Family-owned Michigan-based dealer group operating multiple rooftops in the Detroit/Ann Arbor area. Direct regional competitor to Feldman in the same Michigan metro, with similar multi-brand franchise mix and community-driven marketing.

Emerging players

• Carvana: Online-only used-vehicle retailer with a national reconditioning and delivery model. Competes with Feldman's pre-owned business on price transparency and convenience; represents the digital-native channel that structurally pressures traditional dealer used-car economics.

Direct peers

• CarMax: Largest US used-vehicle retailer with ~$30B revenue. Directly competes with Feldman's 1-800 Pre-Owned and trade-in pipeline; both operate large-format used vehicle retail with in-house finance, but at very different scales.
• Sonic Automotive: ~$14B revenue franchised dealer group with EchoPark used-car standalone stores. Directly comparable in franchise-and-used-car model and is a similar mid-to-large scale US group with active used-vehicle and digital retailing initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FeldmanAuto
• LinkedInlinkedin.com/company/feldman-auto-group
• Instagraminstagram.com/feldmanauto
• Xx.com/feldmanauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldman Automotive Group