Visolab

What Visolab does

Visolab Inc. (Visolab株式会社) is a privately held Tokyo-based visual technology firm founded in March 2014 by Representative Director Yuzaburo Sugiura, headquartered in Shirokanedai, Minato-ku. The company operates four interlocking business lines: high-end product CGI production for automotive and industrial clients, AR/VR content development, custom software/program development, and packaged product offerings — most notably the Web3D car configurator "Viscar" and the acty remote visual support system. Its primary customer base consists of major Japanese and international automotive manufacturers, including Toyota Motor Corporation, Toyota Motor Asia, Toyota Canada, Toyota Conic Pro, and Honda Motor Co., alongside industrial clients such as LIXIL and Amada.

Visolab's technology stack centers on real-time computer graphics using Unreal Engine, WebGL-based web visualization, and CAD data integration to produce photorealistic, interactive 3D content. Differentiated proprietary technology includes a "Specification Reproduction Logic" system that automates reconstruction of approximately 500 automobile grade, color, and option combinations from client production data, reducing manual CG errors. The company is pursuing forward-looking platform investments in Apple Vision Pro spatial computing content and in location-based AR through joint R&D with CAD Center Co., Ltd. on Google's ARCore Geospatial API and Visual Positioning System. An additional in-development product, vStudio, targets real-time 3DCG composite video production for virtual studio applications and is supported by a Japanese government Business Restructuring Subsidy awarded in November 2021.

The revenue model is hybrid. Core revenue comes from project-based professional services engagements for CGI production, AR/VR development, and bespoke software development with major enterprise customers. Packaged products — the Web3D car configurator and acty — represent a recurring software product motion, with acty specifically using an operator-license subscription model that allows free user-side access for cost-effective B2C support scenarios. vStudio is positioned as a one-time licensed software product. Customer engagement is primarily direct enterprise sales, supplemented by self-serve demo experiences for the Web3D configurator at demo.visolab.com. The company has no disclosed institutional investors and operates with a registered capital of ¥80 million, suggesting a boutique studio structure funded primarily by retained earnings.

Name

Visolab

Legal name

Visolab株式会社

Website

https://visolab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Visolab is a Tokyo-based visual technology firm founded in 2014 that provides high-quality product CGI, interactive 3D car configurators (Viscar), and remote visual support systems (acty) primarily to major automotive manufacturers and industrial clients including Toyota, Honda, LIXIL, and Amada.

Ownership category

akta.pro rank

Product category

3D Visualization & CGI Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Motion Graphics & Animation (BPAFAIAD)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Real-Time Compositing, Keying & On-Set Playback (MPAHADAG)

Keywords

• Product CGI production
• 3D car configurator
• AR/VR development
• Remote visual support
• Real-time 3D visualization

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CG Production Business (CG制作事業): Project-based CG production services for automotive and manufacturing clients, including video, still images, and real-time content using CAD data.
2. AR/VR Business (AR/VR事業): AR and VR/XR content production and development services, including Apple Vision Pro applications and Geospatial AR experiences.
3. Program Development (プログラム開発): Custom software development services using Java, PHP, Python, Unity, Unreal Engine, and other technologies. Also includes acty remote support system which operates on an operator licensing model.
4. Web3D Car Configuration Product: Fully packaged visual solution product enabling interactive 3D car configuration on websites. Displayed as a sample/demo product, likely licensed to automotive manufacturers.
5. vStudio Software (Virtual Studio): Real-time 3DCG composite video production software under development, to be sold as a software product alongside associated video production services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Visolab produces high-quality product CGI (computer-generated imagery) for major automotive manufacturers and the manufacturing sector, using CAD data and real-time engines such as Unreal Engine. It also develops and markets packaged visual solutions, including the Web3D Car Configuration (Viscar) product, the acty remote visual support system, and AR/VR content for platforms such as Apple Vision Pro. The company additionally provides custom program development services using Unity, Unreal Engine, Java, PHP, and Python.

Product overview

Visolab offers a portfolio of visual solutions centered around two main products: Web3D Car Configuration (Viscar), a web-based 3D car configurator providing interactive purchasing experiences, and acty, a remote visual support system for real-time video assistance. The company also provides CG production services, AR/VR development, and program development using technologies like Unity and Unreal Engine.

Differentiator

Problem solved

Functional benefit

Brands

• acty: Remote visual support system that enables video calls via smartphone without requiring app installation. Allows on-site situation sharing with real-time drawing instructions on video feeds for remote support and work efficiency.

Products and services

• Web3D Car Configuration (Viscar) Interactive 3D car configurator providing a realistic purchasing experience on websites with sophisticated UI and 3DCG. Displays all specifications, color variations, and option visuals that are difficult to showcase in physical retail stores, allowing customers to view the actual visual of their configured product.
• acty Remote Visual Support System Remote visual support system that enables on-site situation sharing via smartphone video. Allows immediate video calls with a single tap without requiring app installation, with on-site video augmented by direct instruction writing for quick and accurate remote assistance. Targeted at enterprises with distributed field service operations such as precision machinery, machine tool, and call center support.
• CG Production Services (CG制作事業) Professional service delivering high-quality product CGI (video, still images, and real-time content) using CAD data for automotive manufacturers and other manufacturing-sector clients. Includes proprietary specification reproduction logic (~500 specification variations) to minimize production errors.
• AR/VR Development Services (AR/VR事業) AR and VR/XR content production and development services for automotive and manufacturing clients, including Apple Vision Pro spatial computing applications and Geospatial AR experiences using ARCore Geospatial API.
• Program Development Services (プログラム開発) Custom software development services using Java, PHP, Python, Unity, Unreal Engine, and other technologies, with growing focus on real-time CG, AR/VR, and interactive content applications.

Quantifiable outcome

• 13% reduction in business trips for precision machinery field support
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• 株式会社キャドセンター (CAD Center Co., Ltd.)coreTechnology or Integration · 14 June 2023Visolab and CAD Center Co., Ltd. are conducting joint research and development on Google ARCore Geospatial API. This technology enables remote content attachment to any area covered by Google Street View and creates AR experiences at global scale by using Google's Visual Positioning System (VPS) to determine precise device location. The partnership combines Visolab's CG and AR expertise with CAD Center's geospatial capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SpinView: 3D, AR, and VR content platform serving automotive marketing and product visualization. Comparable to Visolab for automotive interactive web configurators and AR showroom experiences.
• Help Lightning: Merged-reality remote assistance platform for field service, manufacturing, and healthcare. Comparable to acty's video-call-based remote support with annotation, though with more established enterprise deployments.
• Threekit: SaaS 3D product configurator and visualization platform used by manufacturers and retailers. Comparable to Visolab in delivering interactive web-based 3D product experiences, though more retail-focused.
• Configura: Developer of CET Designer, a 3D space planning and configurator platform used in furniture, office, and kitchen industries. Comparable to Visolab as a 3D configurator product with complex SKU handling.
• ZeroLight: UK-based provider of real-time 3D car configurators and automotive visualization for OEMs. Directly comparable to Visolab's Web3D Viscar configurator work for Toyota and Honda in automotive marketing.
• Marxent: 3D and AR product visualization SaaS for home furnishings, building products, and manufacturing. Comparable to Visolab's Web3D Viscar product in bringing complex SKUs to interactive web experiences.
• Librestream: Provider of Onsight, a remote visual support and collaboration platform for industrial field service. Directly comparable to Visolab's acty product in operator-based remote assistance for manufacturing customers.
• DG DIMENSE: Provides real-time CG, AR, and XR production services for automotive and luxury brands. Closely comparable to Visolab's CGI production and AR/VR development services, particularly for European OEMs.

Broad incumbents

• Pixomondo: Global VFX and virtual production studio with established real-time CG composite video capabilities for film and broadcast. Comparable to Visolab's vStudio ambition in real-time CG composite, but with deep industry relationships and scale.
• Accenture Song (Accenture Interactive): Global digital/CGI/AR/VR production services arm of Accenture serving major automotive and manufacturing clients. Broad incumbent comparable to Visolab's CG production services, but at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visolab