Content and Code
Advania UK is a Microsoft-centric IT solutions and managed services provider serving enterprise and SMB customers across multiple verticals, with a portfolio spanning cloud, cybersecurity, AI transformation, managed services, and technology sourcing, and proprietary offerings including Advania Private ChatGPT.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Content and Code does
Advania UK is a Microsoft-centric IT solutions and managed services provider operating as the UK arm of the Advania Group, a privately held European IT group with parallel entities in Denmark, Finland, Iceland, Ireland, Norway, and Sweden. The company delivers a full-stack portfolio spanning eight named solutions (AI Transformation, Cloud/Platform/Network, Cyber Resilience, Data, Digital Employee Experience, High-Performance Computing, Microsoft Dynamics 365 & Business Applications, and Unified Communications), three services lines (Managed IT, IT Consulting, and SMB-focused IT Services), and a technology sourcing business covering data centre, networking, AV/collaboration, devices, print, and software licensing. Its underlying technology is built around Microsoft Azure, Microsoft 365 Copilot, Azure OpenAI, AI Search, and Document Intelligence, with the proprietary Advania Private ChatGPT positioned as a private, enterprise-grade ChatGPT deployment for clients with data residency and compliance requirements. Recent strategic emphasis is on AI transformation services, supported by the 2025 acquisition of Gompute for high-performance computing and AI infrastructure capacity.
The company generates revenue across managed services contracts, project-based and retainer IT consulting, hardware and software resale margins, AI implementation services, and technology financing arrangements. It reaches enterprise customers via direct field sales, inside sales for SMB and mid-market segments, an e-commerce webshop (shop.ccsmedia.com), and an extensive event-driven demand generation engine including Microsoft Workshops, 'Art of the Possible' workshops, webinars, and a community portal. Named enterprise customers include Farrer & Co, Domestic & General, and Sight & Sound, with vertical coverage across Finance, Insurance, Legal & Professional, Public Sector, Leisure & Hospitality, Not For Profit, and Retail. Partner relationships span Microsoft (flagship), Cisco, Dell, HP, HPE, Lenovo, Apple, and Microsoft Surface, positioning the company as a multi-vendor enterprise integrator with Microsoft at the core. No revenue, headcount, or management team data is disclosed in the available source material, and the entity operates without public financial reporting as a subsidiary of the privately held Advania Group.
Content and Code firmographics
Firmographics- Name
- Content and Code
- Legal name
- Advania UK
- Website
- https://contentandcode.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Advania UK is a Microsoft-centric IT solutions and managed services provider serving enterprise and SMB customers across multiple verticals, with a portfolio spanning cloud, cybersecurity, AI transformation, managed services, and technology sourcing, and proprietary offerings including Advania Private ChatGPT.
- Ownership category
- akta.pro rank
Content and Code industry classification
Industry- Product category
- IT Services and Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)
Keywords
Where Content and Code is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Content and Code business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Recurring managed services contracts providing ongoing IT infrastructure management, support, and optimization. Includes proactive monitoring, maintenance, and continuous improvement of client technology environments.
- IT Consulting Services: Professional consulting engagements for technology strategy, implementation, and digital transformation advisory services. Typically project-based or retainer arrangements.
- Technology Sourcing: Resale of technology products including Data Centre & Networking equipment, AV & Collaboration tools, Devices & Management solutions, Print & Office Solutions, and Software & Licensing. Revenue generated from margin on hardware, software, and licensing sales.
- AI Transformation Solutions: Specialized AI implementation services including Microsoft 365 Copilot deployment, Azure AI solutions, intelligent automation, and custom AI agent development.
- Financing Options: Technology financing services offered to customers for hardware and software procurement, providing flexible payment solutions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Content and Code product offering
Product offeringCore offering
Content and Code operates as a Microsoft-centric IT solutions provider delivering managed IT services, IT consulting, technology sourcing (hardware and software procurement), and AI transformation services. The company integrates Microsoft Azure, Microsoft 365 Copilot, Azure OpenAI, AI Search, and Document Intelligence into enterprise solutions across the UK and Europe, complemented by proprietary offerings such as Advania Private ChatGPT for secure enterprise AI deployments.
Product overview
Advania is an IT services company offering a comprehensive portfolio of technology solutions organized into three main categories: Solutions (AI Transformation, Cloud/Platform/Network, Cyber Resilience, Data, Digital Employee Experience, High-Performance Computing, Microsoft Dynamics 365, and Unified Communications), Services (Managed IT, IT Consulting, and SMB-focused IT Services), and Technology Sourcing (Data Centre & Networking, AV & Collaboration, Devices & Management, Print & Office Solutions, and Software & Licensing). The company also offers proprietary AI products including Advania Private ChatGPT for enterprise clients requiring private AI deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Transformation
Quantifiable outcome
- Automated 2,500 RFPs for a global law firm
- +3 more outcomes
Companies that use Content and Code
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles4 records
Content and Code technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature1 record
Content and Code partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- GomputeflagshipAcquisition completed in 2025 to strengthen AI infrastructure capabilities across UK and Europe. Gompute provides high-performance computing and AI infrastructure solutions that enhance Advanjia's ability to deliver advanced AI and machine learning workloads to enterprise clients.
- MicrosoftcoreFlagship Microsoft partnership providing Azure cloud platform, Microsoft 365, Copilot, Dynamics 365, and Surface device integration. Advania operates as a Microsoft solution provider delivering AI transformation, cloud infrastructure, and productivity solutions based on Microsoft technology stack.
- CiscocoreCisco networking and collaboration technology partnership providing networking infrastructure, unified communications, and security solutions to clients.
- DellcoreDell technology partnership for hardware sourcing including servers, storage, workstations, and related infrastructure solutions.
- HPcoreHP personal computing devices, printers, and workplace solutions partnership providing hardware sourcing capabilities.
- HPE (Hewlett Packard Enterprise)coreHPE enterprise technology partnership for servers, storage, networking, and hybrid IT infrastructure solutions.
- LenovocoreLenovo device partnership providing business PCs, laptops, workstations, and smart devices for enterprise clients.
- ApplecoreApple authorized business partner providing Mac devices, iOS solutions, and Apple ecosystem integration for enterprise clients. Advania holds Apple Business Partner status.
- Microsoft SurfacecoreMicrosoft Surface device partnership providing Surface Pro, Surface Laptop, and Surface Hub devices for business productivity.
Scale indicators3 records
Expansion highlights6 records
Content and Code competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global IT consulting and services giant with deep Microsoft partnership and large-scale AI transformation practice. Competes with Advania UK for enterprise digital transformation and Microsoft Copilot deployment mandates, but at vastly greater scale and breadth.
- Capgemini: Global IT services and consulting firm with significant Microsoft and cloud transformation practices across Europe. Competes with Advania UK in enterprise cloud migration, managed services, and AI transformation engagements across UK and Northern Europe.
- CDW Corporation: Large North American IT solutions and managed services provider with established UK/European presence. Overlaps with Advania UK across technology sourcing, managed services, and Microsoft cloud/AI deployment, but at significantly greater global scale.
- NTT Data: Global IT services provider with strong European footprint and Microsoft partnership ecosystem. Overlaps with Advania UK in enterprise cloud infrastructure, managed services, and AI/digital transformation engagements across UK and Nordic markets.
Direct peers
- Logicalis: International IT solutions and managed services provider with strong Microsoft and Cisco partnerships serving enterprise and mid-market customers. Comparable managed services and digital transformation portfolio across multiple European geographies.
- Softcat: UK-listed IT reseller and managed services provider focused on Microsoft, Cisco, Dell, and HP technologies. Comparable technology sourcing and SMB/enterprise managed services mix, with strong UK market overlap with Advania UK.
- Bytes Technology: UK IT services and software licensing specialist with Microsoft, Adobe, and security vendor partnerships. Competes directly in UK enterprise software licensing and cloud services against Advania UK's sourcing and managed services offerings.
- Computacenter: UK-headquartered enterprise IT infrastructure provider offering technology sourcing, managed services, and professional services across Europe. Closest direct competitor in UK/European IT services market with similar Microsoft, Cisco, and Dell partner portfolio.
- SoftwareONE: Swiss-headquartered global software and cloud licensing specialist with managed services and Microsoft Azure practice. Comparable in software licensing sourcing and cloud/AI transformation services, with overlapping European enterprise customer base.
- Insight Enterprises: Global Microsoft-centric IT solutions provider offering hardware/software sourcing, managed services, and cloud/AI transformation. Directly comparable business model and Microsoft partner positioning to Advania UK, with overlapping enterprise and mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Content and Code social profiles
Digital presenceContent and Code financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content and Code leadership team
Management profileNumber of profiles
Content and Code subsidiaries and ownership
Company hierarchySubsidiaries1 record
Content and Code funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content and Code M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content and Code
What does Content and Code do?
Content and Code operates as a Microsoft-centric IT solutions provider delivering managed IT services, IT consulting, technology sourcing (hardware and software procurement), and AI transformation services. The company integrates Microsoft Azure, Microsoft 365 Copilot, Azure OpenAI, AI Search, and Document Intelligence into enterprise solutions across the UK and Europe, complemented by proprietary offerings such as Advania Private ChatGPT for secure enterprise AI deployments.
Is Content and Code a public or private company?
Content and Code is a private company. It is classified as corporate owned and is currently operating.
When was Content and Code founded?
Content and Code was founded in 2000. It employs 101 to 250 people.
Where is Content and Code based?
Content and Code is headquartered in London, United Kingdom, in the Europe region.
How does Content and Code make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are IT Consulting Services, technology Sourcing, AI Transformation Solutions and financing Options.
Who are Content and Code's main competitors?
Broad incumbents on record are Accenture, Capgemini, CDW Corporation and NTT Data. Direct peers are Logicalis, Softcat, Bytes Technology, Computacenter, SoftwareONE and Insight Enterprises.
Does Content and Code have an API?
No public API is recorded for Content and Code.
What industry is Content and Code in?
Content and Code's product category is IT Services and Solutions. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 54151 and its SIC code is 7370.