UNLP

What UNLP does

UNLP B.V. is a Dutch private training institute founded in 2005 and headquartered at Landgoed Boekesteyn in 's-Graveland, Netherlands, specializing in Neuro-Linguistic Programming (NLP), family constellations (systemisch werk), coaching, mindfulness, EFT (Emotional Freedom Techniques), and hypno-coaching. The company operates across six Dutch training locations (Amsterdam, Rotterdam, Tilburg, 's-Graveland, Enschede, and Drenthe/Zweeloo) plus an international site in Curaçao, and claims to be one of the largest NLP providers in the Netherlands with 20+ years of operation and hundreds of graduates annually. Its catalog includes NLP Practitioner, Master Practitioner, Coach, and Trainer certifications plus family constellation training, with multiple delivery formats (intensive, weekend, online cohort, summer intensive, and English/Curaçao variants), as well as self-paced online courses (NLP Essentials, NLP Advanced, Mindfulness Online, EFT Online).

The underlying technology is a modest, education-sector stack: an online learning platform for video modules, Zoom for live online sessions, PlugandPay for self-serve checkout, Carta Online for enrollment, Aweber for email marketing, and Facebook Pixel plus Google Analytics for web analytics. UNLP monetizes primarily through one-time payments for lifetime access to courses, with disclosed pricing ranging from €375 (EFT Online) to €1,195 (Lichaamsgericht Coachen), €995 (Hypno-Coaching), €997 (NLP Essentials), and a €1,750 youth rate for NLP Practitioner; installment payment options (4 terms) and a UWV framework agreement enable subsidized access. Marketing relies on free information evenings, intro days, the Leuker Leren Leven Podcast, Instagram content, and the annual Droom Leef Geniet Festival (€99/ticket) at Landgoed Boekesteyn.

UNLP holds formal accreditations from ABNLP, NVNLP, NRTO, NOBCO, BATC, and CRKBO, making its NLP Practitioner and Master Practitioner the highest accredited in the Netherlands. Founders Marcel Meijlink and Vincent van der Burg personally deliver training, supported by a roster of trainers educated by the founders of NLP (Bandler, Grinder) and other international NLP masters. The company has 11–50 employees and serves individual consumers seeking personal development, managers/entrepreneurs, practicing coaches and therapists, educators, and young adults—a horizontal segmentation across multiple Dutch-speaking cohorts.

Name

UNLP

Legal name

UNLP B.V.

Website

https://unlp.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

UNLP is a Dutch NLP, family constellation, and personal development training institute founded in 2005, offering accredited certifications and workshops online and across six Dutch locations plus Curaçao, serving individuals, coaches, managers, and educators.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. In-Person Training Programs: UNLP's primary revenue stream is in-person training courses delivered at multiple Dutch venues (Amsterdam, Rotterdam, Tilburg, 's-Graveland, Drenthe/Zweeloo, Enschede) and Curaçao. Programs include NLP Practitioner (various formats), NLP Master Practitioner, NLP Coach, NLP Trainersopleiding, Familieopstellingen, Systemisch Coachen, Hypno-Coaching, Lichaamsgericht Coachen, and dozens of workshops. Pricing ranges from approximately €1750 (youth rate) to €1195-€2995+ for multi-day programs.
2. Online Training Programs (Self-Paced & Live): Revenue from online courses purchased via plugandpay.nl. Programs include NLP Essentials (€997), NLP Advanced (pricing not disclosed), Mindfulness Training Online (€497), EFT Online (€375), NLP Practitioner Online (14 modules with 108 video lessons, 16 live sessions, 3 coaching calls), NLP Master Practitioner Online (14 weekly modules, 16 live sessions, 3 coaching calls). Students pay upfront for lifetime access.
3. UWV Partnership (Subsidized Training): UNLP has a raamovereenkomst (framework agreement) with UWV (Dutch Employee Insurance Agency), enabling possible reimbursement of training costs for eligible participants. This attracts participants who might otherwise be unable to afford training.
4. Vrienden van UNLP (Training Credit Program): A membership/savings program where participants can accumulate training credit ('opleidingstegoed') toward future training, creating a recurring revenue relationship and loyalty mechanism.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

UNLP is a Dutch training institute that delivers certified NLP (Neuro-Linguistic Programming) programs at Practitioner, Master Practitioner, Coach, and Trainer levels, alongside family constellation (systemisch werk) courses, hypno-coaching, mindfulness, EFT, and body-oriented coaching. Courses are sold directly to consumers in multiple formats — in-person intensive, weekend, online, summer intensive, and Curaçao — with lifetime review guarantees and online access via plugandpay.nl checkout.

Product overview

UNLP is a Dutch NLP and personal development training institute offering a comprehensive portfolio of certification programs and workshops. The core offerings center on NLP (Neuro-Linguistic Programming) qualifications at Practitioner, Master Practitioner, Coach, and Trainer levels, available in multiple formats including in-person intensive, weekend, and fully online formats. Complementing the NLP portfolio are systemic/family constellation programs (Basisopleiding, Verdiepingsopleiding, Systemisch Coachen, Systemisch Opsteller), coaching specializations (Stress & Burn-out, Team, Executive), and body-oriented modalities (Lichaamsgericht Coachen, Hypno-Coaching, Mindfulness, EFT). Online delivery includes NLP Essentials and Advanced Video Modules, Online Mindfulness Training, and EFT Online Training. UNLP also offers workshops (Transactionele Analyse, Geweldloze Communicatie, New Code NLP, NLP voor Jongeren) and hosts the annual Droom Leef Geniet Festival. All programs are taught by trainers certified by the founders of NLP (Richard Bandler and John Grinder), and NLP Practitioner and Master Practitioner certifications are the highest accredited in the Netherlands through ABNLP and NVNLP.

Differentiator

Problem solved

Functional benefit

Products and services

• NLP Practitioner Opleiding Flagship NLP certification training teaching Neuro-Linguistic Programming techniques for personal development, communication, and behavioral change. Available in intensive, weekend, online, summer intensive, and international (Curaçao, English) formats. Highest accredited in the Netherlands through ABNLP and NVNLP.
• NLP Master Practitioner Opleiding Advanced NLP certification training teaching deeper application of NLP techniques, modeling excellence, and advanced coaching methodologies for professional practice. Highest accredited in the Netherlands through ABNLP and NVNLP.
• NLP Practitioner Online Fully online NLP Practitioner certification with 14 modules, 108 video lessons, 16 live group sessions, and 3 personal coaching conversations. 100% online format with flexible pacing.
• NLP Master Practitioner Online Online advanced NLP certification consisting of 14 weekly online modules supported by 16 live Zoom sessions guided by a Senior NLP trainer and 3 personal coaching conversations.
• NLP Coachopleiding NLP coaching certification training for professional coaches, combining NLP techniques with coaching methodologies for client transformation.
• NLP Trainersopleiding Advanced training for becoming a certified NLP trainer, teaching methodology for delivering NLP courses and training others.
• Basisopleiding Familieopstellingen Foundation training in Family Constellations (Familieopstellingen), a systemic therapeutic method for discovering hidden family dynamics, resolving blockages, and achieving inner harmony. BATC accredited.
• Verdiepingsopleiding Familieopstellingen Advanced training in Family Constellations for deeper exploration of family systemic patterns and professional application.
• Systemisch Coachen Opleiding Systemic coaching training combining NLP with family constellation principles for professional coaches working with individuals and organizations.
• Systemisch Opsteller Opleiding Professional certification for becoming a systemic organizer, teaching participants to guide family and organizational constellations with attention to craftsmanship, systemic knowledge, and personal development.
• Stress en Burn-out Coach Opleiding Specialized coaching training focused on stress and burnout prevention and recovery using NLP and coaching techniques.
• Post-HBO Coachopleiding Higher professional education level coaching certification for professional coaches seeking accredited qualifications.
• Leiderschaps- en Executive Coaching Leadership and executive coaching training for managers and senior professionals focusing on strategic leadership development.
• Lichaamsgericht Coachen met NLP 4-day body-oriented coaching training combining NLP with somatic techniques (Alignment, Bodyscan, Somatische Syntax), teaching coaches to work with body posture, breathing, movement, and muscle tension as entry points for deeper change. Taught by Sylvia de Vries at Landgoed Boekesteyn. NOBCO accredited for 28 PE hours. Price: €1,195.
• Online Mindfulness Training Practical 8-week online mindfulness training consisting of 8 modules (94 lessons) taught by Vincent van der Burg, covering stress reduction, emotional intelligence, self-compassion, and daily life application. Price: €497 for lifetime access.
• EFT Online Training (Emotional Freedom Techniques) Online tapping technique training with 6 comprehensive modules teaching emotional freedom techniques for stress reduction, mindset enhancement, and personal development. Taught by Marcel Meijlink. Price: €375 one-time. 9.6/10 rating on Springest with 400+ reviews.
• NLP Essentials Video Modules Online NLP introduction course delivered via 14 video modules covering goal setting, emotions, internal dialogue, beliefs, and positive mindset development. Includes lifetime access to the online platform. Price: €997.
• NLP Advanced Video Modules Advanced online NLP course building on Essentials, covering identity challenges, metaprograms, modeling techniques, New Code NLP, logical level alignment, hypnosis, and systemic work. Prerequisites: NLP Essentials or NLP Practitioner.
• Hypno-Coaching Certificatie Training 3-day hypnosis certification training teaching trance induction techniques, hypnotic language patterns, and hypno-coaching session structure. NOBCO accredited for 21 PE hours. Price: €995.
• Transactionele Analyse Training 2-day Transactional Analysis training for understanding behavior and communication patterns, identifying old decisions, beliefs, and unconscious patterns for improved awareness and communication.
• NLP voor Jongeren 3-day NLP training specifically designed for teenagers and young adults (ages 14+), teaching emotional management and communication skills.
• Droom Leef Geniet Festival Annual personal growth festival held at Landgoed Boekesteyn featuring live coaching sessions, NLP exercises, breathwork, body work, brain training, EFT, family constellations, and Transactional Analysis workshops. Price: €99/ticket (early bird €79).

Quantifiable outcome

• Phobias can be eliminated in approximately 10 minutes using NLP techniques during Practitioner training
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UWV (Uitvoeringsinstituut Werknemersverzekeringen)coreGTM or Marketing PartnerUNLP holds a framework agreement (raamovereenkomst) with UWV, the Dutch Employee Insurance Agency. This enables eligible Dutch individuals (e.g., unemployed or disability benefit recipients) to potentially have their UNLP training costs reimbursed or subsidized through UWV. This is a significant channel for attracting price-sensitive participants who might otherwise not afford training.
• NVNLP (Nederlandse Vereniging voor NLP)coreOthersUNLP is affiliated with NVNLP, the Dutch Association for NLP. UNLP's NLP Practitioner and Master Practitioner graduates receive certificates recognized by NVNLP, and the training programs are NVNLP-accredited.
• ABNLP (American Board of Neuro-Linguistic Programming)coreOthersUNLP is affiliated with ABNLP, the American Board of NLP. UNLP's NLP Practitioner and Master Practitioner graduates receive ABNLP-recognized certificates, giving them international certification validity.
• NOBCO (Nederlandse Orde van Beroepscoaches)minorOthersUNLP programs (Lichaamsgericht Coachen met NLP: 28 PE hours; Hypno-Coaching: 21 PE hours) are accredited by NOBCO, allowing registered coaches to earn continuing education credits by attending UNLP training.
• BATC (Beroepsvereniging voor Therapeuten en Coaches)minorOthersUNLP's Familieopstellingen (Family Constellation) training programs are recognized and accredited by BATC, the Dutch professional association for therapists and coaches.
• NRTO (Nederlandse Raad voor Training en Opleiding)minorOthersUNLP is a member of NRTO, the Dutch Council for Training and Education. UNLP uses NRTO's standardized general terms and conditions for consumers and is subject to the NRTO disputes committee for conflict resolution.
• Natuurmonumenten Gooi en VechtstreekminorOthersThe Droom Leef Geniet Festival and some training programs are held at Landgoed Boekesteyn, which is associated with Natuurmonumenten Gooi en Vechtstreek (a Dutch nature conservation organization). The festival parking directions reference Natuurmonumenten.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• De Baak: De Baak (part of Vebego) is a Dutch leadership and personal development training institute offering coaching certifications and personal growth programs — a broader incumbent that overlaps with UNLP's leadership/executive coaching and personal development offerings.
• Schouten & Nelissen: Schouten & Nelissen is one of the largest Dutch professional training companies, offering leadership, coaching, and personal development programs including NLP-related content as part of a much broader corporate L&D portfolio — comparable at the modality and customer-overlap level but not a specialty NLP shop.

Direct peers

• ICM Opleidingen: ICM Opleidingen is a well-established Dutch provider of coachopleidingen, NLP training, and short professional courses for individuals — overlapping with UNLP on NLP practitioner-level training and coach certifications.
• Phoenix Opleidingen: Phoenix Opleidingen is a Dutch training provider for coaching, NLP, and related personal development certifications, with comparable in-person and online delivery formats serving the same Dutch consumer market.
• Syntegra: Syntegra offers NLP, coaching, and organizational development training programs in the Netherlands, with both practitioner-level certification and corporate offerings — comparable to UNLP's individual-segment NLP training catalog.
• Civas: Civas is a Dutch training provider offering coachopleidingen, NLP, and personal development certification programs, with both online and in-person formats — directly comparable to UNLP's core NLP Practitioner / Master Practitioner and coach training catalog.
• School voor Coaching: School voor Coaching delivers multi-day coach certification and NLP training in the Netherlands, targeting the same adult personal-development learner segment as UNLP with comparable pricing and certification outcomes.

Emerging players

• NLP.com (Dr. Richard Bandler): NLP.com is the international training brand associated with Dr. Richard Bandler, co-founder of NLP, offering NLP practitioner and master practitioner certifications globally — comparable to UNLP's flagship NLP Practitioner / Master Practitioner but serving a global, primarily English-speaking market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=s_alAugjSdo&list=PLxMCJgvEtXhxdES9rNFLAGhn37tK9EObj
• Instagraminstagram.com/unlp.nl
• Xx.com/unlp_instituut
• LinkedInlinkedin.com/company/unlp-zakelijk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNLP