Concert at SEA

What Concert at SEA does

Concert at SEA is a privately organized annual three-day music festival held at the Brouwersdam in Scharendijke, Zeeland, Netherlands. Founded in 2006 in collaboration with Dutch band BLØF and led publicly by spokesperson Paskal Jakobsen, the festival has grown from a single-day event to what sources describe as one of the largest festivals in the Netherlands, with reported daily attendance of approximately 45,000 visitors across an edition (most recently held June 25-27, 2026). The lineup typically combines major Dutch headliners (Kensington, Anouk, Guus Meeuwis) with international acts (Sting, Lenny Kravitz, Alanis Morissette, Nile Rodgers & CHIC, Counting Crows, George Ezra). The festival was held online as 'Concert at HOME' during 2020-2021 due to COVID-19 restrictions before returning to its physical format in 2022.

The company's product is fundamentally a live event, with no proprietary technology stack disclosed. Revenue is diversified across primary ticket sales (day tickets €85-€95, weekend passes €185-€225, comfort €170/day, VIP €379.50/day, MIVA accessibility tickets), on-site food and beverage (Heineken Café Brouwersdam, Rabo Huis, CeraVe Sun Lounge, Lipton Club, Gato Negro terrace, Ketel 1 Club, Smokey Goodness BBQ, token-based drink system), corporate sponsorship (Heineken, Rabobank, CeraVe, Lipton, Gato Negro, HZ University, Ketel 1, Algemeen Dagblad), merchandise (sold on-site and via merchandise.nu), accommodation packages with partner campings/bungalow parks/hotels, and ancillary services (parking, shuttle buses, locker rentals, shared lunch arrangements, an official resale platform via Paylogic/Eventim).

Go-to-market is direct-to-consumer, with all tickets sold exclusively through the official website in partnership with Paylogic/SeeTickets under a name-personalized model that suppresses black market resale. Distribution of accommodation inventory is handled through a channel network of partner properties in the Zeeland region (Center Parcs Port Zélande, RCN Toppershoedje, Summio Parc Port Greve, several campings and hotels) bundled with Pendelbus shuttle access. Marketing relies on owned channels (website, newsletter, mobile app, social media) supplemented by sponsor cross-promotion and a media partnership with Algemeen Dagblad. Core employees are listed at 11-50, with approximately 1,500 temporary crew mobilized for the event.

Name

Concert at SEA

Legal name

Concert at SEA

Website

https://concertatsea.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Concert at SEA is a privately organized annual three-day music festival at the Brouwersdam in Zeeland, Netherlands. It serves ~45,000 daily visitors with ticket sales, food and beverage, sponsorships, merchandise, accommodation packages, and ancillary on-site services.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Live music festival
• Outdoor concert events
• Event ticketing services
• Festival hospitality services
• Music entertainment venue

Headquarters

HQ city

Scharendijke

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from festival admission tickets including day tickets, weekend passes, comfort tickets, VIP arrangements, and MIVA (accessibility) tickets. Sold exclusively through Paylogic/SeeTickets with personalization to prevent black market resale.
2. Food & Beverage: On-site food and beverage sales including Heineken Café Brouwersdam, Rabo Huis, CeraVe Sun Lounge, Lipton Club, Gato Negro Wine & Bites Terrace, 't Bierlokaal, Smokey Goodness BBQ, and Ketel 1 Club. Revenue from drinks (with Bekermunt token system) and food items.
3. Merchandise: Festival merchandise including t-shirts, hoodies, hats, glasses, vinyl records, and CDs sold at the merchandise booth. Also includes artist-specific merchandise.
4. Sponsorship: Corporate sponsors including Heineken, Rabobank, CeraVe, Lipton, Zeeland.com, Gato Negro, HZ University of Applied Sciences, and Ketel 1 provide funding and branded experiences in exchange for visibility.
5. Accommodation Packages: Bundled festival tickets with nearby camping, bungalow, and hotel accommodations. Partner properties include Center Parcs Port Zélande, RCN Toppershoedje, various campings, and hotels. Pendelbus shuttle included.
6. Ancillary Services: Additional revenue from parking passes, shuttle bus tickets, locker rentals, and VIP arrangements. Parking at P1/P2/P3, shuttle bus from accommodations, and secure locker storage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Concert at SEA organizes an annual three-day outdoor music festival held at the Brouwersdam in Zeeland, Netherlands, featuring live performances by Dutch and international artists across multiple stages. The company sells festival tickets (day, weekend, comfort, VIP, and MIVA accessibility tiers), accommodation packages at partner properties, parking and shuttle bus services, locker rentals, on-site food and beverage, VIP hospitality arrangements, and festival merchandise.

Product overview

Concert at SEA is an annual three-day music festival held at the Brouwersdam in Zeeland, Netherlands. The core product is festival admission (day passes and weekend passes), supplemented by add-on services including VIP hospitality arrangements, parking passes, shuttle bus transport, locker rentals, curated dining experiences (Shared Lunch Arrangement), branded merchandise, accommodation packages at partner properties, and an official ticket resale platform. The offering is a single physical event with modular add-ons, not a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Tickets Day passes and weekend passes for the annual three-day music festival at the Brouwersdam, Zeeland. Includes regular, comfort, VIP, and MIVA (disabled access) ticket tiers.
• VIP Arrangement

Quantifiable outcome

• One of the largest festivals in the Netherlands with daily attendance of 45,000 visitors
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• HeinekencoreGTM or Marketing Partner · 25 June 2026Heineken is the official beer partner of Concert at SEA. The Heineken Café Brouwersdam is a branded café in the heart of the festival featuring Heineken beers and unique beverages. Provides sponsored bar experiences and brand visibility throughout the festival grounds.
• RabobankcoreGTM or Marketing Partner · 25 June 2026Rabobank operates the Rabo Huis at the festival, offering Rabo Huisfeestje experiences every 15 minutes for visitors. Also sponsors exclusive Concert at SEA Bucket Hats for festival-goers.
• CeraVeminorGTM or Marketing Partner · 25 June 2026CeraVe sponsors the CeraVe Sun Lounge on the beach, providing sunscreen protection for festival-goers. Free sunscreen is available at toilet facilities and the Sun Lounge.
• LiptonminorGTM or Marketing Partner · 25 June 2026Lipton operates the Lipton Club on the beach, offering summer beats, refreshing cocktails, and continuous dancing. Open daily 12:00-22:30.
• Gato NegrominorGTM or Marketing Partner · 25 June 2026Long-standing wine partner of Concert at SEA. Operates a Wine & Bites Terrace near the Pier of the Umoja Podium, offering Gato Negro Sauvignon Blanc and Pinot Grigio Rosé.
• HZ University of Applied SciencesminorGTM or Marketing Partner · 25 June 2026HZ University operates the 'Future Crew' booth at the festival, offering visitors insight into their academic programs. Also provides unique local experiences.
• Ketel 1minorGTM or Marketing Partner · 25 June 2026Ketel 1 sponsors the Ketel 1 Club at the festival, featuring hits from all decades with continuous party atmosphere. Open during the day under the tent's yellow glow and evenings with disco lights.
• Algemeen Dagblad (AD)minorGTM or Marketing Partner · 25 June 2026AD is the official media partner of Concert at SEA, providing daily coverage of all festival highlights and events. Journalists keep visitors informed during the festival.
• Paylogic/SeeTicketscoreChannel Partner/ Reseller/ Distributor · 25 June 2026Official exclusive ticket partner for Concert at SEA. Handles all primary ticket sales, ticket personalization, name changes, and operates the official resale platform. Customer service available via customerservice.paylogic.nl.
• Center Parcs Port ZélandecoreChannel Partner/ Reseller/ Distributor · 25 June 2026Partner bungalow park offering accommodation packages with festival tickets. Various cottage types from Comfort to VIP available. Pendelbus shuttle included. Special check-in on Thursday.
• RCN ToppershoedjeminorChannel Partner/ Reseller/ Distributor · 25 June 2026Holiday park partner offering both camping and bungalow accommodations with festival tickets. Located near Ouddorp beach, not far from the festival site.
• Zeeland.comminorGTM or Marketing Partner · 25 June 2026Regional tourism organization for Zeeland, promoting the province as the festival destination. Sponsors the Zeeland 360 Experience on the beach.
• Smokey Goodness BBQminorOthers · 25 June 2026BBQ partner operating the Shared Lunch Arrangement at Beachclub Perry's on the festival grounds. Offers premium lunch experiences for two with various grilled items and desserts.
• Beachclub Perry'sminorOthers · 25 June 2026Beach venue that is part of the festival grounds, hosting the Shared Lunch Arrangement with Smokey Goodness BBQ. Provides beachside dining atmosphere.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mysteryland: Major Dutch multi-day music festival with comparable scale, ticketing model, and sponsor portfolio. Competes for the same summer festival calendar slot and audience.
• North Sea Jazz Festival: Major Dutch multi-day music festival held in Rotterdam with similar scale, sponsor depth, and audience. Competes for Dutch live music consumer spend.
• Zwarte Cross: Large Dutch multi-day festival combining music with lifestyle programming. Comparable in scale and operating model within the Netherlands festival market.
• Down the Rabbit Hole: Premium Dutch multi-day music festival featuring international headliners with comparable tier, atmosphere, and audience demographic. Closely competes for repeat Dutch festival attendees.
• Best Kept Secret: Premium Dutch multi-day boutique music festival with international lineup and comparable target audience (festival enthusiasts seeking higher-end experiences).
• Pinkpop: Long-running Dutch multi-day music festival with similar tier structure, headline-driven programming, and broad national audience. Direct competitor for festival ticket buyers and headline sponsors.
• Lowlands: One of the largest and most established multi-day music festivals in the Netherlands, operating annually with a comparable scale and broad music lineup. Direct competitor for Dutch festival-goers and sponsors.

Broad incumbents

• Tomorrowland: Belgium-headquartered global mega-festival with broader geographic reach and larger scale. Comparable in operational model (multi-day, sponsor-heavy, premium pricing) and serves as a benchmark for European festival economics.
• Live Nation Netherlands: Subsidiary of the global Live Nation entertainment group, active in Dutch concerts and festivals. Comparable as a large-scale entertainment operator with broader offerings and stronger resources versus a single-event operator.

Regional players

• Mojo Concerts: Major Dutch concert promoter and venue operator. Comparable in live music promotion business, with broader focus on touring concerts rather than a single festival; potential partner or competitor for festival programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/concertatsea
• Facebookfacebook.com/concertatsea
• LinkedInlinkedin.com/company/concert-at-sea-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concert at SEA