Wachesaw East Golf Club

What Wachesaw East Golf Club does

Wachesaw East Golf Club operates a single 18-hole championship golf course in Murrells Inlet, South Carolina, approximately 20 minutes south of Myrtle Beach International Airport, on a former rice plantation. The course was designed in 1996 by architect Clyde Johnston in a traditional Scottish style, featuring rolling fairways, strategic bunkering, tif-eagle greens, freshwater lakes, and five tee configurations ranging from 4,995 to 6,933 yards. The venue hosted four LPGA Tour events between 1997 and 2000 and has accumulated multiple Golf Digest recognitions, including a #13 U.S. ranking for customer service.

The business generates revenue through four streams: green fees and tee-time bookings (processed directly via its website, phone, and the OmniTech Golf booking system), bundled golf vacation packages distributed through a channel partnership with Myrtle Beach Golf Trail, food and beverage sales from the on-site Toasted Tee Pub & Grub restaurant (open daily 7 AM–3 PM for breakfast and lunch plus happy hours and live-music events), and private event/catering bookings. Customer segments are individual golfers, golf tourists, corporate outing groups, and event guests.

Wachesaw East is a privately held company operating under the legal entity Wachesaw Plantation East, a subsidiary of Zealandia Holding Company, a holding/investment firm. The technology stack is conventional and entirely third-party (OmniTech, Paycom, MailChimp, Wufoo, Google/Outlook/iCalendar), with no proprietary platform, AI capabilities, app, or public API. Distribution is domestic-only, with marketing executed through Facebook, Instagram, email, and the club's own website.

Name

Wachesaw East Golf Club

Legal name

Wachesaw Plantation East

Website

https://wachesaweast.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Wachesaw East Golf Club operates a single 18-hole Clyde Johnston-designed championship golf course in Murrells Inlet, SC, serving individual golfers, golf tourists, corporate groups, and event guests via green fees, golf packages, on-site dining, and private events.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Golf course operations
• Golf tee times
• Golf hospitality services
• Country club dining

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Tee Times: Primary revenue stream from green fees charged to golfers for 18-hole rounds. Tee times are booked through the club's website booking system or third-party platforms. Pricing varies by season and tee time selection.
2. Golf Packages: Bundled golf vacation packages sold through Myrtle Beach Golf Trail partner, offering accommodation and golf combinations for tourists visiting the Grand Strand area.
3. Food and Beverage - Toasted Tee Pub & Grub: On-site restaurant and bar generating revenue from breakfast and lunch service, happy hour events, private event catering, and retail beverage sales. Located at 911 Riverwood Drive, open daily 7 AM to 3 PM.
4. Private Events and Catering: Revenue from hosting private gatherings including celebrations, corporate events, and special occasions. The Toasted Tee Pub & Grub offers versatile event space with customized menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wachesaw East Golf Club operates an 18-hole championship golf course designed by Clyde Johnston in Murrells Inlet, South Carolina, offering tee times, on-site dining at Toasted Tee Pub & Grub, and private event hosting. The club also sells bundled golf vacation packages through the Myrtle Beach Golf Trail partnership, serving individual golfers, golf tourists, and corporate groups.

Product overview

Wachesaw East Golf Club operates as a single-location golf destination offering championship golf services and hospitality. The core product is the 18-hole championship golf course (a Clyde Johnston design), complemented by the Toasted Tee Pub & Grub restaurant, online tee time booking, and event hosting capabilities. The course is positioned as a premium Scottish-style golf experience that hosted professional LPGA tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• Toasted Tee Pub & Grub: On-site grille open daily for breakfast and lunch, serving sandwiches, salads, classic favorites, beer, cocktails, and hosting private events. Located at 911 Riverwood Drive, Murrells Inlet, SC 29576.

Products and services

• Wachesaw East Championship Golf Course An 18-hole championship golf course designed by Clyde Johnston featuring traditional Scottish design with rolling fairways, strategic bunkering, tif-eagle greens, and five sets of tees ranging from 6,933 yards to 4,995 yards; available to golfers of all skill levels.
• Toasted Tee Pub & Grub On-site restaurant and bar at 911 Riverwood Drive, Murrells Inlet, SC 29576, serving breakfast and lunch daily from 7 AM to 3 PM with sandwiches, salads, classic favorites, beer, cocktails, happy hour specials, and live music events.
• Private Event Hosting and Catering Private event services at the Toasted Tee Pub & Grub including corporate events, special occasions, celebrations, and customized catering menus.
• Golf Vacation Packages Bundled golf vacation packages sold through the Myrtle Beach Golf Trail partnership, combining accommodations and golf rounds for tourists visiting the Grand Strand area.

Quantifiable outcome

• Course record of 10-under par 62 set by LPGA professional

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Myrtle Beach Golf TrailcoreChannel Partner/ Reseller/ DistributorMyrtle Beach Golf Trail serves as a distribution partner selling golf packages that include Wachesaw East Golf Club. This partnership extends the club's reach to golf tourists booking vacation packages in the Myrtle Beach/Grand Strand area.

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Legends Golf Resort: Multi-course Myrtle Beach resort operator selling bundled 'play three rounds' packages through the Myrtle Beach Golf Trail, overlapping Wachesaw East's package distribution channel and target tourist.
• Caledonia Golf & Fish Club: Pawleys Island, SC daily-fee upscale course also in the greater Myrtle Beach 'Grand Strand' market; comparable Mike Fazio design, similar green-fee model, and overlapping tourist customer base with Wachesaw East.
• True Blue Plantation: Pawleys Island championship course by the same ownership group (Caledonia/True Blue are sister properties); shares the Grand Strand tourist market and Mike Fazio design pedigree against which Wachesaw East competes.
• World Tour Golf Links: Myrtle Beach replica-courses property; competes for the same tourist and corporate outing round volume and is co-marketed through shared Myrtle Beach Golf Trail partnerships.
• TPC Myrtle Beach: Tournament Players Club venue at the Grande Dunes resort in Myrtle Beach; targets the same upscale tourist and corporate-outing segments as Wachesaw East with a more recent major-tour pedigree.
• Tidewater Golf Club: Highly ranked Myrtle Beach-area daily-fee course (repeatedly named a top U.S. public course); competes directly with Wachesaw East for tourist tee times and destination golf packages.
• Pine Lakes Country Club: Historic 'First Lady of Myrtle Beach' course dating to 1927; direct local competitor in the same Myrtle Beach golf-tourism market with comparable green-fee positioning.
• The Dunes Golf & Beach Club: Iconic private Myrtle Beach club with daily-fee guest play; competes for premium tourist rounds in the same market as Wachesaw East, with greater brand cachet.

Regional players

• Kiawah Island Golf Resort: Premier multi-course destination resort near Charleston; competes for affluent U.S. golf-tourist spend in South Carolina with a broader lodging/amenity bundle that Wachesaw East cannot directly match.
• Heritage Golf Club (Hilton Head): Lowcountry daily-fee resort course 2+ hours south in Hilton Head; addresses an overlapping SC golf-tourism customer with similar championship design and pricing tier, but in a different sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wachesaw
• Instagraminstagram.com/wachesaweast_gc
• LinkedInlinkedin.com/company/wachesaw-east-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wachesaw East Golf Club