Verace

What Verace does

Verace Market Research Services is a Bengaluru-headquartered, founder-owned market research agency established in 2007 by Ananth Nagasamudram. The firm operates as an 'Insight Extraction' company, offering qualitative methods (focus groups, in-depth interviews, ethnographic research, bulletin boards, product placement/usability testing) and quantitative methods (CAPI, CATI, dynamic clinic, mystery shopping) organized into five service verticals: Brand Equity, New Product Development, Communication Development, Market Development, and Satisfaction & Loyalty Analysis. Its proprietary Insight Extraction methodology (Alignment, Context, Relevance, Specificity, Novelty, Clarity) is positioned as the differentiator against conventional data-mining research firms, supported by an honorary advisory bench with C-suite backgrounds from TVS Emerald, Escorts, and the automotive sector.

The company generates revenue through bespoke, project-based market research engagements sold via a consultative, proposal-based B2B sales motion targeting enterprise clients across multiple Indian industry verticals, including FMCG, automotive, and retail. Pricing is not publicly disclosed; engagements begin with a 'Request a proposal' workflow. The firm serves roughly 35+ clients (logos displayed, names not disclosed) and holds ESOMAR membership, complying with global market research standards. Operating geographies are explicitly India-focused despite references to global online data collection capability.

Verace's technology stack is built around standard market research data collection modes (CAPI, CATI, web-based surveys) paired with a dashboard-based reporting layer and analytics techniques such as Kano Analysis, Benefit Structure Analysis, and Feature Ranking Analysis. The firm is bootstrapped with no disclosed external funding, operates at an 11–50 employee scale, and carries no documented AI/ML capability, patents, or technology integrations. Third-party visibility is limited to a feature in Insight Success Magazine under 'Top 10 Market Research Companies to work with.'

Name

Verace

Legal name

Verace Market Research Services

Website

https://veracemr.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Verace Market Research is a Bengaluru-based, founder-owned B2B market research agency founded in 2007 that delivers custom qualitative and quantitative consumer insights to enterprise clients across Indian industry verticals using its proprietary Insight Extraction methodology.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Market research services
• Consumer insights
• Brand equity research
• Data analytics
• Qualitative research

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: Verace generates revenue through custom market research project engagements with enterprise clients. As a full-service marketing research agency, they deliver actionable insights across services including brand equity, new product development, market development, communication development, and satisfaction/loyalty analysis. Projects are typically consultative, bespoke engagements targeting businesses seeking to improve market share and market position.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Verace is a full-service market research agency that delivers custom consumer insights through qualitative and quantitative research methodologies including Focus Group Discussions, In-Depth Interviews, CAPI, CATI, and Mystery Shopping. The firm specializes in transforming raw data into actionable insights (its "Insight Extraction" philosophy) across five service verticals: Brand Equity, New Product Development, Communication Development, Market Development, and Satisfaction & Loyalty Analysis.

Product overview

Verace is a full-service market research agency offering a comprehensive suite of research services. The company provides qualitative research methods (Focus Group Discussions, In-Depth Interviews, Bulletin Boards, Ethnographic Research, Product Placement & Usability Testing) and quantitative research methods (CAPI, CATI, Mystery Shopping, Dynamic Clinic). The core offering is Insight Extraction — a methodology that transforms data into actionable insights. These research services are organized into five main verticals: Brand Equity, New Product Development, Communication Development, Market Development, and Satisfaction & Loyalty Analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Equity Research

Quantifiable outcome

• Superior consumer insights for market share gains and market position improvement
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ESOMARcoreOthersVerace Market Research supports and strictly adheres to the standards and guidelines set out by ESOMAR (European Society for Opinion and Market Research), the global market research association. This adherence to ESOMAR standards demonstrates commitment to industry best practices in data collection, respondent privacy, and research ethics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Ipsos India: Global market research firm with significant India footprint offering qualitative and quantitative research, brand and communications, and customer experience studies. Direct overlap with Verace's service portfolio across FMCG, automotive, and retail verticals in India.

Direct peers

• BARC India: India's Broadcast Audience Research Council, the joint industry body for television audience measurement. While narrower (broadcast measurement), it competes for the same kind of large Indian enterprise data budgets and sets industry-standard research benchmarks Verace is benchmarked against.
• Datum Intelligence: India-based market research and data analytics firm offering consumer research, brand tracking, and customer satisfaction studies. Closely comparable boutique competitor to Verace in size, India-only focus, and service mix for enterprise clients.
• Market Probe India: International market research firm where Verace's founder Ananth Nagasamudram previously worked. Offers similar consumer insight, brand, and customer loyalty research services with India delivery capability, making it both a talent pipeline and a direct competitor.
• Axis My India: India-based consumer research and opinion polling firm covering brand studies, public opinion research, and enterprise consumer insights. Comparable horizontal segmentation and B2B sales model targeting Indian enterprise buyers.

Broad incumbents

• Nielsen India: Global measurement and data analytics company with major India operations covering consumer research, retail measurement, and media analytics. Competes with Verace for brand equity, customer satisfaction, and consumer insight engagements with Indian enterprise clients.
• TNS India (Kantar TNS): Global custom research and analytics firm with India operations covering brand, communication, shopper, and consumer research. Direct competitor for Verace in Indian enterprise brand equity and communication development engagements.
• Millward Brown (Kantar Millward Brown): Global brand equity and advertising research specialist within Kantar. Direct overlap with Verace's Brand Equity, Communication Development, and New Product Development service lines, serving similar CPG and FMCG enterprise clients in India.
• Kantar (IMRB International): Global market research and consumer insights giant with deep India presence through IMRB International. Offers the full stack of qualitative, quantitative, brand equity, and NPD research that Verace provides, but at much larger scale and with multinational client reach. Direct competitor for Indian enterprise research RFPs.

Regional players

• Hansae Market Insight: India-based research services arm focused on consumer research and brand insights for apparel, retail, and FMCG categories. Comparable boutique model and service stack, often competing for mid-market and enterprise research budgets in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veracemr
• LinkedInlinkedin.com/company/veracemr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verace