Datum Intelligence

What Datum Intelligence does

Datum Intelligence is an India-based B2B market intelligence and research firm headquartered in Gurugram. The company focuses on Indian consumer-internet markets (eCommerce, quick commerce, retail, financial services, consumer devices, online travel) and also tracks 50+ countries, 1,000+ companies, and 15+ verticals. It serves three primary buyer segments: online retailers, consumer brands, and investors/advisors, with a secondary segment of consultants.

The firm's product surface spans three layers. At the top is The Daily Datum, a free weekday morning newsletter reaching 5,000+ subscribers that functions as a content funnel. The middle layer consists of subscription reports (e.g., Festive Barometer, State of Quick Commerce, Korean Beauty in India, Dark Patterns in Indian e-Commerce) and the Data Platform at reports.datumintell.in. The bottom layer is custom research and consulting engagements that typically run 6-12 weeks. The underlying technology combines an AI-led research workflow — NLP for unstructured text, predictive analytics for market shifts, automated cross-referencing across 1,000+ global data sources, and a conversational AI query layer — with human analyst review for quality assurance. The firm claims 10+ years of category experience and reports that its research has been cited by Financial Times, Bloomberg, Forbes, Wall Street Journal, New York Times, and other major outlets. Headcount is disclosed at 5 employees, and no funding rounds, leadership, or financial figures are publicly available.

Name

Datum Intelligence

Legal name

Datum Intelligence

Website

https://datumintell.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Datum Intelligence is a 5-person India-based B2B market intelligence firm that produces AI-augmented research, subscription reports, and a daily newsletter covering Indian consumer-internet markets and 50+ countries for retailers, brands, and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research & Consulting: Custom research projects designed around specific business questions, typically taking 6-12 weeks depending on scope.
2. Subscription Reports (Datum Reports): Subscriber-only deep-dive research product available at reports.datumintell.in, providing detailed market analysis and forecasts.
3. Newsletter (The Daily Datum): Currently free weekday-morning analytical brief on Indian consumer-internet business models, serving as a public expression of the firm's research practice to attract potential consulting clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Datum Intelligence is a B2B market intelligence firm that provides AI-powered research, benchmarking, and forecasting on Indian consumer-internet markets. Its core deliverable is the Data Platform (reports.datumintell.in), a SaaS-style data product covering 50+ countries, 1,000+ companies, and 15+ industry verticals, supplemented by subscription-based research reports (Datum Reports), a free weekday newsletter (The Daily Datum), and custom research and consulting engagements scoped to specific client questions.

Product overview

Datum Intelligence operates as a market intelligence platform with three core offerings: the Data Platform (reports.datumintell.in) for self-service analytics, The Daily Datum newsletter for daily insights, and Datum Charts for quarterly company analysis. Their research portfolio includes flagship reports like the Festive Barometer (annual), plus specialized reports on quick commerce, K-beauty, and dark patterns. The company offers services in research, benchmarking, and forecasting across 50+ countries, 1,000+ companies, and 15+ industry verticals. AI-powered automation handles data synthesis while analysts provide expert review and contextualization.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Platform (reports.datumintell.in)
• The Daily Datum Newsletter
• Datum Charts
• Festive Barometer
• Rise of Korean Beauty in India Report
• State of Quick Commerce Market 2024
• Dark Patterns in India's Online Marketplaces
• Custom Research Services

Quantifiable outcome

• 10x faster research delivery compared to traditional manual methods
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• KindlifeminorStrategic or Co-development PartnerResearch partnership for Korean Beauty in India report. Kindlife collaborated with Datum Intelligence as a research partner for the comprehensive study covering Korean beauty products' growth in the Indian market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Similarweb: Public digital intelligence platform offering web/app traffic, audience, and market-share analytics globally. Comparable to Datum's benchmarking and platform business for online consumer behavior measurement.
• Sensor Tower: Digital intelligence platform focused on app, ad, and consumer trends across mobile and digital. Closely comparable to Datum's coverage of quick commerce, D2C, and consumer-internet business models.
• Counterpoint Research: Global tech market research firm with a strong India/HQ presence in Hong Kong and Gurgaon, focused on smartphones, consumer devices, and digital ecosystems, overlapping with Datum's consumer devices and eCommerce coverage.
• Statista: Global data and statistics platform with subscription reports across consumer, eCommerce, and digital verticals, directly comparable to Datum's subscription reports and data platform.
• RedSeer Consulting: Bengaluru-based consulting firm focused on internet and consumer research in India, with the most directly comparable coverage of eCommerce, quick commerce, and consumer-internet sectors that Datum Intelligence covers.

Broad incumbents

• Euromonitor International: Established global market research firm covering consumer goods, retail, and travel across 100+ countries, a much larger competitor to Datum in adjacent consumer and retail intelligence.
• Forrester Research: Global research and advisory firm publishing syndicated research and serving enterprise clients on digital, customer experience, and market strategy, comparable in research methodology and B2B GTM.
• IDC (International Data Corporation): Global market intelligence firm covering IT, telecommunications, and consumer devices, with overlapping India research and forecasting offerings comparable to Datum's forecasting service.
• Gartner: Large public research and advisory firm covering technology, consumer, and digital markets globally, with subscription research and benchmark services that overlap with Datum's enterprise offerings.

Others

• Bain & Company: Global management consulting firm with a strong India practice publishing consumer and retail reports (e.g., India Consumer Report), competing for advisory and custom research budgets alongside Datum's enterprise services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/datum-intell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datum Intelligence