Stichting Guruz

What Stichting Guruz does

Stichting Guruz is a Dutch non-profit foundation (Stichting) established in 2022 and headquartered in Deurne, Netherlands. Its stated mission is to narrow the knowledge gap between MBO vocational education and the Dutch labor market. The organization produces 20-minute recorded online guest lectures ('online gastcolleges') at the premises of Dutch employers, covering topics across technique, food, ICT, healthcare, logistics, marketing, and sports, and distributes them free of charge to all MBO schools in the Netherlands. A separate 'Guruz Werkgever' service packages employer participation as an employer-branding channel aimed at MBO students for internship and recruitment purposes.

The foundation is governed by a four-person board (Chair Paul Storimans, Treasurer Patrick van der Ploeg, Secretary Sing-Hui Yap, and member Rudi van Hoof, drawing on backgrounds in HR/recruitment, staffing, and banking) with Arjan Elbers as Founder & Chief. The operating team includes Carla Pieters in production planning, Lynn Wildeman as Projectmanager Onderwijs driving MBO school adoption, and Nicoline van Mulken leading PR & Marketing. Total disclosed headcount is 1-10. Distribution is anchored by a core strategic partnership with MBO Nederland, the Dutch umbrella body for vocational education.

The business model is non-profit and freemium: there is no direct revenue from MBO schools, and the service is funded through employer content contributions, founding partners, and an ambassadors program. The technology layer is described as an online video lecture platform, with end-user login hosted on a third-party platform (The Huddle). No AI/ML capabilities, proprietary models, APIs, mobile apps, patents, or funding rounds are disclosed. Operating geography is the Netherlands only.

Name

Stichting Guruz

Legal name

Stichting Guruz

Website

https://guruz.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Guruz is a Dutch non-profit foundation that bridges the gap between MBO vocational education and the labor market by producing free 20-minute online guest lectures with leading Dutch employers and distributing them to all MBO schools in the Netherlands.

Ownership category

akta.pro rank

Product category

Vocational Education Services

NAICS

Educational Services (61), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Higher Education Lecture Capture & Course Media (EDAGALAB)

akta.pro secondary industry

Lecture Capture, Live Streaming & Class Recording (EDAFABAD)

Keywords

• Vocational education lectures
• Online guest lectures
• Employer branding
• MBO education bridge
• Knowledge gap solutions

Headquarters

HQ city

Deurne

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Non-profit educational service: Guruz is a non-profit foundation that provides free online guest lectures to MBO schools in the Netherlands. The service is funded through partnerships with employers and founding partners rather than direct revenue from educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stichting Guruz produces and distributes free 20-minute recorded online guest lectures (online gastcolleges) created at leading Dutch employers. The lectures cover technique, food, ICT, healthcare, logistics, marketing, and sports, and are provided at no cost to all MBO (vocational secondary education) schools in the Netherlands to bridge the gap between vocational education and the labor market.

Product overview

Stichting Guruz operates as a non-profit foundation offering a single unified service: free online guest lectures (online gastcolleges) of 20 minutes each, produced in collaboration with leading Dutch employers. These lectures are distributed at no cost to MBO (vocational education) schools throughout the Netherlands. The core 'Online gastcolleges' product serves as the primary offering, while the 'Guruz Werkgever' service enables employers to participate by sharing knowledge and showcasing their employer brand to students. Together, these form an educational platform aimed at bridging the knowledge gap between MBO education and the labor market.

Differentiator

Problem solved

Functional benefit

Products and services

• Online gastcolleges (Online Guest Lectures) Recorded 20-minute online guest lectures produced at leading Dutch employers across technique, food, ICT, healthcare, logistics, marketing, and sports. Provided free of charge to all MBO (vocational secondary education) schools across the Netherlands to bridge the gap between vocational education and the labor market.
• Guruz Werkgever (Employer Branding service) Service enabling Dutch employers to share their company knowledge and employer brand directly with MBO students across the Netherlands via online guest lectures, used as an employer branding and talent-pipeline channel in the MBO sector.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MBO NederlandcoreStrategic or Co-development PartnerMBO Nederland is a key partner receiving free online guest lectures from Guruz. The partnership enables Dutch vocational schools to access educational content from leading employers at no cost, helping bridge the knowledge gap between MBO education and the labor market.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• GoodHabitz: European online learning platform offering unlimited access to a video course library for employees. Comparable to Guruz as a content library model aimed at workforce development, with a comparable employer-driven value proposition.
• Studytube: Dutch online learning platform offering curated course content to organizations and learners. Comparable to Guruz in distributing structured digital learning content to defined user bases in the Netherlands, though monetized via B2B subscriptions rather than employer content contributions.
• Springest: Dutch training and course comparison marketplace connecting learners with educational providers. Comparable to Guruz as a Dutch platform aggregating and distributing learning content from third-party providers to a defined audience of learners and employers.
• SkillsTown: Dutch online learning platform (associated with Nyenrode) providing video-based courses to individuals and organizations. Comparable to Guruz in producing and distributing video-based educational content to Dutch learners, with overlapping sector coverage.

Broad incumbents

• LinkedIn Learning: Global video-based learning platform with a vast course library. Comparable to Guruz in delivering recorded, structured video lectures to learners, but at much broader scale and with B2B/B2C monetization rather than a non-profit employer-content model.
• Coursera: Global MOOC platform offering recorded video courses from universities and companies. Comparable to Guruz in distributing expert-led video educational content at scale, with employer partnerships forming part of its go-to-market.

Regional players

• House of Skills: Dutch skills-development organization focused on reskilling and labor-market alignment. Comparable to Guruz in addressing the Dutch skills-gap problem at the intersection of education and employment, though with a different delivery model.

Emerging players

• Lecturio: Video-based learning platform covering professional and academic subjects. Comparable to Guruz in using recorded expert lectures as the core format, though focused on healthcare/professional verticals rather than Dutch vocational education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://guruz.staging.03.getnoticed.nl
• LinkedInlinkedin.com/company/guruz-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Guruz