Fresh Supps

What Fresh Supps does

Fresh Supps is a privately held, direct-to-consumer sports nutrition brand that sells clinically dosed pre-workout, amino acid, and creatine supplements alongside branded apparel and gift cards. Its product line is intentionally narrow: four supplement SKUs — FRESH Pre (40 servings/tub at $42.99), FRESH Amino (30 servings at $32.99), FRESH Creatine/HMB ($29.99), and FRESH Creatine Mono ($24.99) — supplemented by 2/3/4-pack bundles (15% off) and a streetwear sub-brand (vintage wash t-shirts at $42.99 and the Patriot hoodie at $59.99), all produced on-demand with 12–21 day lead times.

The company is built around founder and fitness influencer Alex Eubank, with the brand identity, content, and go-to-market motion centered on his YouTube, Instagram, TikTok, and Facebook presence. E-commerce is operated through a Shopify storefront, with Klaviyo powering email/SMS marketing automation, Meta for paid acquisition, and a commission-based affiliate program extending community reach. The company ships directly to seven countries (US, UK, Australia, Canada, Mexico, Netherlands, New Zealand) and operates a wholesale program for select retailers, alongside subscriptions (Subscribe & Save at 15% off) on supplement SKUs.

Fresh Supps is structured as a small, founder-led team (1–10 employees per firmographic data) with headquarters/mailing operations at 8521 Braun Avenue, Severn, MD, and customer support routed through [email protected]. There is no disclosed institutional funding, parent company, or M&A activity, and no patent, certification, or regulatory filings on record — indicating a lean, asset-light DTC model whose economics are driven by influencer-led demand generation and community engagement rather than enterprise contracts or regulated product categories.

Name

Fresh Supps

Legal name

Fresh Supps

Website

https://freshsupps.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Supps is a privately held, direct-to-consumer sports nutrition brand selling clinically dosed pre-workout, creatine, amino acid supplements, and branded apparel to fitness enthusiasts globally via a Shopify storefront and an influencer-led community model anchored by founder Alex Eubank.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Sports nutrition supplements
• Pre-workout formulas
• Creatine supplements
• Amino acid supplements
• Fitness lifestyle apparel

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Supplement Sales: Direct-to-consumer sales of pre-workout, amino acids, and creatine supplements through e-commerce. Offers one-time purchases and subscription (Subscribe & Save) options with 15% discount. Subscription model provides recurring revenue with delivered every 4 or 6 weeks cadence.
2. Merchandise Sales: Sale of branded streetwear including t-shirts, hoodies as part of 'World Tour Drop' merchandise collection. Products are made-to-order with 12-21 day production lead time.
3. Bundle Packages: Offers product bundles (2, 3, 4 packs) with savings, allowing customers to purchase multiple supplement products together.
4. Gift Cards: Digital gift cards sold in denominations of $50, $75, $100, and $200, driving upfront cash flow and customer acquisition.
5. Affiliate Program: Commission-based affiliate program where partners earn commission for referring customers, plus exclusive discounts and early access to new products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fresh Supps is a direct-to-consumer sports nutrition brand that sells clinically dosed pre-workout, amino acid (EAA/BCAA), and creatine supplements through its own Shopify e-commerce storefront. The company also sells branded streetwear apparel (t-shirts, hoodies) produced on-demand and digital gift cards, with a Subscribe & Save subscription option delivering every 4 or 6 weeks at a 15% discount.

Product overview

Fresh Supps is a sports nutrition brand founded by Alex Eubank offering a focused portfolio of four core supplement products—FRESH™ Pre (pre-workout), FRESH™ Amino (EAAs/BCAAs), FRESH™ Creatine Mono (pure creatine), and FRESH™ Creatine/HMB (creatine with HMB)—alongside a merchandise sub-brand featuring premium streetwear apparel (t-shirts, hoodies) and gift cards. The supplements are clinically dosed with emphasis on taste and performance, while the merchandise line includes vintage wash distressed hem t-shirts in various designs and hoodies, all produced on-demand. Bundle options provide savings across the supplement range.

Differentiator

Problem solved

Functional benefit

Products and services

• FRESH™ Pre Pre-workout supplement with clinically dosed ingredients delivering strong energy, better pumps, sharper focus, and refreshing flavors. Available in 8 flavors with 40 servings per container, sold as a one-time purchase or subscription.
• FRESH™ Amino Amino acid supplement containing EAAs and BCAAs with hydration support from electrolytes and minerals. Designed to support muscle recovery and workout endurance, available in 3 flavors with 30 servings per container.
• FRESH™ Creatine Mono Pure creatine monohydrate supplement providing 5g per serving to support strength, power, muscle fullness, and daily performance. Designed for consistent daily use to maintain elevated muscle creatine stores.
• FRESH™ Creatine/HMB Creatine supplement combined with HMB (beta-hydroxy beta-methylbutyrate) to support strength and muscle building. Available in Blueberry Lemonade flavor.
• FRESH Supps Merchandise Premium streetwear apparel including vintage wash boxy distressed hem t-shirts in multiple designs (OG, Arcade, Miami, Patriot, Finnegan's High Roller) and the Patriot Essential Boxy Darted Sleeve Hoodie. All apparel is printed on-demand with 12-21 day production lead time.
• Fresh Supps Gift Card Digital gift cards available in denominations of $50, $75, $100, and $200 for purchasing supplements and merchandise on the Fresh Supps website.
• Bundles Pre-configured multi-product bundles (2, 3, or 4 packs) offering 15% savings versus individual product purchases, allowing customers to purchase multiple supplement products together.

Quantifiable outcome

• 40 servings per container (pre-workout)
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Alex EubankcoreStrategic or Co-development PartnerFounder and creator of Fresh Supps brand. Alex Eubank is the fitness influencer behind the brand, creating products and content. All products are designed around his philosophy of supplements that actually work and taste good. He reviews products and provides social proof across YouTube and other platforms.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Handles order processing, payment collection, and store operations.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing platform used to manage marketing communications, cart abandonment messages, and promotional campaigns.
• Meta/FacebookminorGTM or Marketing PartnerAdvertising partner for targeted advertisements and Shopify Audiences integration for retargeting customers across platforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transparent Labs: Transparent Labs is a clinically-dosed, subscription-friendly DTC supplement brand focused on performance and wellness. It competes with Fresh Supps in premium-positioned sports supplements emphasizing ingredient transparency and DTC distribution.
• Legion Athletics: Legion Athletics is a DTC sports supplement brand focused on clinically-dosed, natural pre-workout, protein, and creatine products. It competes directly with Fresh Supps in premium-positioned sports supplements for fitness enthusiasts.
• Ryse Supplements: Ryse Supplements is a DTC sports nutrition brand founded by fitness influencer Pat Castro, selling pre-workout, protein, and supplements with a strong social/community presence. It is directly comparable to Fresh Supps in its influencer-led GTM and product mix.
• Onnit: Onnit is a DTC supplements and fitness lifestyle brand offering pre-workout, protein, nootropics, and fitness equipment with a strong brand/cultural identity. It is comparable to Fresh Supps in the DTC premium supplements and lifestyle brand space.
• Bucked Up: Bucked Up is a DTC sports supplement brand offering pre-workout, creatine, BCAAs, and apparel with an influencer-driven, lifestyle-first marketing approach. It is highly comparable to Fresh Supps in target customer (gym/fitness enthusiasts), product mix, and DTC distribution strategy.
• Ghost Lifestyle: Ghost Lifestyle is a DTC sports nutrition and lifestyle brand co-founded by fitness influencer Dan Lourenco and Ryan Hughes, selling pre-workout, protein, and apparel through a community-led model. It directly competes with Fresh Supps in the influencer-founded supplement category with a similar focus on flavor, branding, and lifestyle merchandise.
• 1UP Nutrition: 1UP Nutrition is a sports supplement brand offering pre-workout, protein, and amino products with a strong social/community presence. It is comparable to Fresh Supps in the gym/fitness-focused sports nutrition category with DTC and wholesale distribution.
• RAW Nutrition: RAW Nutrition is a sports supplement brand founded by bodybuilding influencer Fouad Abiad, selling pre-workout, protein, and intra-workout products DTC. It competes with Fresh Supps in the influencer-founded, gym-community-focused sports nutrition category.

Broad incumbents

• Cellucor (C4): Cellucor, maker of C4 pre-workout, is an established mass-market sports nutrition brand with broad retail distribution and significantly larger scale. It represents the broad incumbent competition Fresh Supps faces in the pre-workout and sports supplement category.

Emerging players

• Swoly Science (X3 Bar): Swoly Science, known for X3 Bar protein bars, is an influencer-founded (Steve Cook) sports nutrition brand. It overlaps with Fresh Supps in the influencer-led, community-driven sports nutrition space, though with a different product format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FreshSupps
• Facebookfacebook.com/fresh.supps
• Instagraminstagram.com/myfreshsupps
• TikToktiktok.com/@myfreshsupps
• Xx.com/myfreshsupps
• LinkedInlinkedin.com/company/fresh-sports-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Supps