Roberts Mfg.

What Roberts Mfg. does

Roberts Mfg., Inc. is a privately held US company that operates a self-storage information and comparison website focused on the Utah County area. According to its own website and supporting metadata, the company is 'on a mission to discover the ins and outs of local storage' by publishing tips on using self storage, explaining security and climate-control features, and positioning itself to compare local storage facilities across nine measurement areas. The current site is minimal: a home page, a contact page, and a 'WATCH FOR UP COMING INFORMATION' placeholder, indicating the comparative feature is not yet published and the asset is in early build mode.

The company is headquartered in Caldwell, USA, is described as having 11-50 employees, and reports no disclosed products, pricing, or revenue model. The site functions as an informational and educational resource rather than a transactional platform, with no advertising inventory, referral mechanics, subscription offering, or partnership economics described in the available source material. The defined customer segment is 'Utah County Area Residents and Businesses Seeking Self Storage,' framed as a vertical segmentation around a single local market. No management team, funding history, certifications, awards, patents, partnerships, or regulatory actions are disclosed in the data.

A discrepancy is worth flagging: one firmographic field describes Roberts Mfg. as 'a manufacturer of furniture and home furnishing products,' which conflicts with the first-party website content, the customer-segment definition, the value proposition, and the product overview, all of which consistently describe a self-storage comparison site. Per source-precedence rules, the first-party website and the aligned supporting fields are treated as authoritative, and the firmographic line is treated as likely stale or mis-tagged metadata. Investors should confirm the actual operating activity directly before underwriting any thesis based on the furniture-manufacturer description.

Name

Roberts Mfg.

Legal name

Roberts Mfg., Inc.

Website

https://robertsmfg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts Mfg., Inc. is a privately held company operating a self-storage information and comparison website for Utah County residents and businesses. The site offers educational content on security and climate control, and plans to rank local facilities across nine dimensions.

Ownership category

akta.pro rank

Product category

Self Storage Comparison Information

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH)

akta.pro secondary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

Keywords

• Self storage information
• Storage facility comparison
• Storage educational content
• Climate controlled units
• Storage security guidance

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel

Core offering

Roberts Mfg., Inc. operates an informational website that helps consumers in the Utah County area compare local self storage facilities. The site measures each storage facility across nine different areas and provides educational content about self storage topics, including security features and climate-controlled units, to help users make informed decisions.

Product overview

Roberts Mfg. operates as a self storage information and comparison platform focused on the Utah County area. The company provides educational content about self storage, including tips on using storage facilities and guidance on important features to consider. They compare different storage facilities across 9 different areas to help consumers make informed decisions. The company also publishes informational content about storage security measures and climate controlled units. No distinct named product modules or branded offerings were identified in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Utah County Self Storage Facility Comparison An informational comparison resource that evaluates local self storage facilities in the Utah County area across nine different measurement areas to help consumers make informed facility selection decisions.
• Self Storage Educational Content Educational articles and guidance for consumers covering self storage tips, security feature explanations, and climate-controlled unit information to help users understand important features when choosing storage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Neighbor.com: Neighbor.com operates a peer-to-peer and traditional storage marketplace, allowing consumers to find and compare nearby storage options. It competes for the same storage-seeking consumer and overlaps with Roberts Mfg.'s facility-discovery and comparison mission.
• SelfStorage.com: SelfStorage.com is a self-storage directory and comparison site that helps consumers locate facilities and compare features. It mirrors Roberts Mfg.'s information-and-comparison approach, though at a national scale rather than a single county.
• SpareFoot (StorageCafe): SpareFoot/StorageCafe operates a national self-storage marketplace and comparison platform where consumers search, compare, and book storage units. Roberts Mfg. is pursuing a comparable comparison and discovery use case at a local Utah County level, with the same consumer-search-to-decision flow.

Broad incumbents

• Extra Space Storage: Extra Space Storage is a major national self-storage REIT that operates branded facilities and an online reservation and information platform. As a broad incumbent it competes with Roberts Mfg. for Utah County storage search traffic while also being a potential partner for referral or listing relationships.
• CubeSmart: CubeSmart is a national self-storage REIT with branded facilities and a customer-facing website for finding, comparing, and reserving units. It overlaps with Roberts Mfg.'s consumer-discovery mission at the local market level and is a comparable presence in the Utah County competitive set.
• Public Storage: Public Storage is the largest publicly traded self-storage operator in the U.S., with its own branded website enabling consumers to find and reserve units in their market. While it primarily serves as an operator rather than an independent comparison site, it competes for the same Utah County consumer search demand and offers overlapping local information.
• U-Haul: U-Haul operates a large network of self-storage facilities alongside its moving services, with a website that allows consumers to search and compare storage options. It is a broad incumbent in the local storage discovery space and competes for the same consumer search queries in Utah County.

Emerging players

• StorageUnits.com: StorageUnits.com is an online self-storage aggregator and comparison site that lets consumers search by location and compare unit sizes, prices, and features. It is an emerging digital player with overlapping comparison functionality, comparable to Roberts Mfg.'s feature-focused approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Mfg.